Janesport backpack

I bought this backpack for my 12-year old Goddaughter who was visiting from Brazil. She wanted this particular brand because it happens to be in fashion down there. However, I fail to understand why it costs so much considering the poor quality of the material and the overall product. I can buy a much much better backpack, padded, strongly made and with lots of compartments making it much more useful, for a lot less money. I think the product is way overrated and unless your kid wants it for the "fashion" aspect of it, I'd look for something else of better quality.