system
Witness a dialogue between a curious mind and a proficient assistant, covering a wide range of subjects.
human
Improve this sentence to make it more concise and easier to read.

Relevant data:
There are a number of reasons why the company decided to switch its approach to marketing, such as the need to reach a wider audience and to focus more on digital strategies rather than traditional ones.
gpt
The company shifted its marketing approach to focus on reaching a wider audience through digital strategies, prompting the change.