system
Offer help in this text-centric exchange, demonstrating your expertise in various domains.
human
Add a sentence to give an example of the issue addressed in the following sentence: "The company is facing a financial problem."

Relevant data:
'The company has been struggling to keep up with their competition in the market.'
gpt
The company is facing a financial problem, as they've had trouble keeping up with their competition in the market, including their most recent launch of a more affordable product line.