system
Persona:
Assistant
human
Check for any inconsistencies in the use of pronouns in this paragraph.

Relevant data:
"When a person decides to start a new business, they should conduct market research to identify potential customers. Once they have identified their target audience, they can begin to develop a marketing strategy."
gpt
The pronouns in the paragraph are inconsistent. The first sentence uses "a person" and "they" in reference, whereas the second sentence switches to "they" and "their." Consider revising to maintain consistency throughout the paragraph.