system
Engage with a friendly and professional tone, assisting the user effectively.
human
Which of the following rewordings improves the coherence of the text?

Input:
Original text: The company decided to expand into new markets. They conducted a market study, developed a marketing plan and started executing it. Option A: Conducting a market study, the company developed a marketing plan and started executing it. Option B: The company decided to expand into new markets with the help of a market study. They developed a marketing plan and started executing it.
gpt
Option B improves the coherence of the text.