{"word_count": 180, "character_count": 1334}
 Maziar  Jafary, (2019)Journal  of Entrepreneurship. 28(1), pp. 196-199 Excerpt. "As explained earlier, this book  pertains to how an individual’s cognitive process of structural  alignment—‘connects the known with the unknown’, can facilitate  opportunity recognition. The authors apply what Boltanski  and Chiapello (2005) call the vocabulary of the ‘new spirit of  capitalism’ in order to elaborate on the discussion around  entrepreneurial cognition by focusing on three major concepts: venture  capital, opportunity exploitation, and prior knowledge (pp. 25–26).  In accordance with what Boltanski and Chiapello (2005) call the  ‘projective city’ (discourses driven by project management), the authors  believe that the key issue in entrepreneurship is the ability to  ‘identify novel business opportunities with high growth  potential’ and to develop such projects (p. 209). As such, the  exploitation of knowledge via an opportunistic personality dominates the  discourse of the new phase of entrepreneurial action (p. 27).  Furthermore, the possible compartmentalisation or integration  of entrepreneurial identity with other identities, such as familial  identity, reminds us of what Boltanski and Thévenot (2006) call the  possible compromise or contradiction among different discourses of  justification.“Link to the review