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Paulo Andre Niederle (2017)Raizes, vol. 37, n°2, p. 88-101.Resumo. A sociologia da agricultura tem presenciado um profícuo debate sobre mercados alimentares. No entanto, este debate ainda é parcialmente obstado por lógicas dualistas que opõem mercados convencionais e alternativos, commodities e singularidades, agronegócio e agricultura familiar. No debate internacional, uma das expressões mais importante deste dualismo revela-se na oposição entre as abordagens dos “regimes alimentares” e “estilos de agricultura”. Após apresentar os limites das mesmas, o artigo propõe um novo diálogo entre a Teoria das Convenções e Teoria das Práticas para introduzir o conceito de mercados como “ordens sociais”. A partir dele, e com base em pesquisas conduzidas desde 2011 sobre a reestruturação dos mercados para alimentos orgânicos, o artigo analisa a configuração de quatro ordens: cívica, estética, industrial e tradicional. Cada ordem comporta nexos específicos de práticas sociais, às quais estão associados dispositivos institucionais e técnicos, bem como múltiplos significados e identidades sociais.Markets as social orders: a pluralist alternative to the dualism in the sociology of agricultureAbstract. The sociology of agriculture has witnessed a fruitful debate on food markets. However, this debate has still been partially blocked due to dualistic logics that oppose conventional and alternative markets, commodities and singularities, agribusiness and family farming. In the international debate, one of the most important expressions of this dualism is nowadays revealed in the opposition between the approaches of “food regimes” and “farming styles”. After presenting the limits of these approaches, this paper proposes a new dialogue between Theory of Conventions and Theory of Practices to introduce the concept of markets as “social orders”. From it, and based on research conducted since 2011 on organic food markets reorganizational dynamics, this paper analyzes the configuration of four orders: civic, aesthetic, industrial, and traditional. Each order engages a particular nexus of social practices, which are associated with institutional and technical devices, as well as multiple social meanings and identities.Download the article via ResearchGate