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Working on the UNESCO Frictions project, I attend Intangible Cultural Heritage (ICH) related events in Greece. This event was organised by the Directorate of Modern Cultural Assets and Intangible Cultural Heritage (DMCA&#38;ICH) of the Ministry of Culture and Sport in collaboration with the Region of Crete - Lasithi Regional Unity and with the support of the Cultural Associations of the Prefecture of Lasithi.“The event [was] addressed to local authorities of Eastern Crete (municipalities, development companies, etc.), national and cultural associations and local folklore, historical and other museums and archives of the island, as well as those involved in the recording and study of the folk culture and traditions of Crete, but also to anyone interested in it.…On Wednesday 5/4/2017 [they had] the opportunity to discuss the various aspects of Intangible Cultural Heritage of Eastern Crete, the possibilities offered by the [2003] Convention for the promotion of these cultural traditions and their use for the benefit of the sustainable development of the local communities.” (DMCA&#38;ICH website)The locals replied to the invitation arriving from much earlier to the room and very soon many people were standing at the back since all the chairs were full. The event began with the Director of DMCA&#38;ICH, Ms Villy Fotopoulou, presenting the 2003 Convention as well as how the DMCA&#38;ICH implements the Convention. Soon after representatives of local ‘communities’ who are preparing a submission or already submitted an element to the DMCA&#38;ICH for inscription on the National ICH lists, presented their work. This provided an example to other ‘communities’ on how to collaborate in order to also draft their own nominations for the inscription of their cultural elements on the National Inventory of the ICH. A few other presenters followed an alternative strategy and presented the actual elements and not the nomination procedure. The audience welcomed both presentation formats and stayed until the end of the event which closed with a brief discussion of the audience with the presenters.This event was an opportunity for me to come in contact with Cretan cultural associations that engage with the implementation of the Convention. This first contact has already shown some ‘frictions’ between the various interpretations of the Convention by the various participants. These frictions will be explored further in following posts as the Greek part of the research project will start to unfold.