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Panas Karampampas and Panayiota Andrianopoulou, RAI2018: Art, Materiality and Representation Conference, Royal Anthropological Institute, The Department of Africa, Oceania and the Americas of The British Museum and the Department of Anthropology at SOAS, London, UK 1-3 June 2018.The UNESCO 2003 Convention for the Safeguarding of the Intangible Cultural Heritage (ICH) requires from countries that have ratified the convention to plan and support the safeguarding of elements, which the state has recognised as ICH. In parallel to this scheme, safeguarding practices are done by individuals and groups, which in some cases are not informed or deliberately ignore the Convention. This is the case of Greek Aeróphona that revitalises the practice of Greek bagpipes. Central to this is the use of social media by Greek Aeróphona in organising their activities and disseminating and embodying their craft. However, the Greek State is currently starting the process of engaging Aeróphona musicians and crafters to discuss and create a safeguarding plan, aiming to inscribe Greek Aeróphona on the National ICH list. A part of bagpipers and crafters are against this for various reasons while others are not informed about the intention of the State. We examine and compare the safeguarding practices of the actors engage with this ICH elements as well as the creative frictions between them.