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Lisa LOPES and Loïc GODEFROYParis Diderot University, July 2017AbstractIn spite of many attempts to enhance the value of technical communication, it remains hidden in the background. There is a wide gap between how people perceive technical communication and what it is exactly. Which tools or methods could be used to raise technical communication awareness, when technical communicators work in various professional contexts? We investigated how technical communication is perceived within a company. Then we set up a strategy to define tools that could be relevant to our work context, some of them being metrics or internal communication, for example. In theend, these tools proved to be efficient but may not give the same results in other contexts.If any case, the best lesson we take from this research is use what we know best: tocommunicate. Just like cobblers do not make good shoes for themselves, technical communicators have a great skill they often misuse. In order to change the way we are perceived and break silos in whatever company we may be working for, it is up to us to reach out to others, using our experience. This paves the way for an emerging type of communication: Information 4.0.Read the full article (PDF): Raising awareness of the value of technical communication