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Pierre Bataille, Johannes M. Hedinger &#38; Olivier Moeschler (2020)In: Glauser A., Holder P., Mazzurana T., Moeschler O., Rolle V., Schultheis F. (eds) The Sociology of Arts and Markets. New Developments and Persistent Patterns. Palgrave Macmillan, Cham, pp. 97-128.Excerpt. «However, while the ethereal imagery of the “artiste maudit” still persists, the model of the artist as an entrepreneur has emerged and stresses the strategic, rational and competitive dimension of artistic creation. As early as 1980, Lee Caplin proposed a portrait of the artist as an “entrepreneur” (Caplin 1980). Today, the “artist entrepreneur” figure is increasingly prevalent in the artistic field itself, including within art schools and cultural policy agencies, but also in the wider society, suggesting a very close relationship between artists and the market or commercial rationales (Boltanski and Chiapello 1999; Reckwitz 2012; Grau 2013; Dockx and Gielen 2015; Jacobs 2016; Henning et al. 2019).» (p. 98)Link to the chapter