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The Directorate of Modern Cultural Heritage (DMCH) organised the Cultural Heritage Information Event in order to inform about the European Year for Cultural Heritage 2018 cultural associations, the local governance and institutions working on tourism, "traditional agro-food producers", environmental education centres and other heritage-related institutions. There, the DMCH informed the attendees about i) what the European Year for Cultural Heritage 2018 is, ii) the procedure of how heritage related organisation could incorporate their events and activities in the schedule of the activities of the European Year for Cultural Heritage 2018 and be allowed to use its logo, and iii) how the institutions could collaborate with DMCH in the valorisation of Intangible Cultural Heritage through these activities.The event attracted many representatives of Intangible Cultural Heritage institutions which have inscribe an element on (Greek) National list of Intangible Cultural Heritage as well as others who are working towards the inscriptions of an element. The audience had many questions and was keen to receive the European Year for Cultural Heritage as it was seen as a way to disseminate their activities, help the safeguarding of their element and possibly attract some economic capital that will be 'invested' in safeguarding activities.It was an event which the UNESCO Friction project was present looking at the ways that the implementation of the 2003 UNESCO Convention for the Safeguarding of Intangible Cultural Heritage could crossover with European policies and their implementation. 2018 will be a very active year in Europe that discussions about Cultural Heritage will reemerge and the UNESCO Friction project will continue to analyse the creative frictions which will arise from the crossovers of transnational policies with National ones as well as with practices of the local actors.