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Allison, Marie Loconto (2020)In: Laurent, Brice/Mallard, Alexandre (eds.), Labelling the Economy. Qualities and Values in Contemporary Markets. Singapore: Palgrave Macmillan, pp. 59-90.EXTRACT“In this sense, value is the result of a process of assessing and producing worth for the parties of the exchange (Vatin 2013), rather than a fixed attribute of a good or service that is exchanged (Muniesa 2011, 2014). Value is negotiated and is always a compromise between quality and worth (Fourcade 2011). Put differently, value is an achievement, the result of interactions within a socio-technical agencement (Callon et al. 2013) that enables it to be stabilized and have meaning for actors (Loconto 2015). Valuation processes are dynamic activities where a value is attached to a given item that turns it from an object without any declared value into a product that can be traded at an agreed-upon price or other equivalent means of exchange. Much like the process of attachment and detachment processes of singularization (Callon et al. 2002), this approach essentially ‘bring[s] order to mere differences’ or ‘classifies’ agroecology (Kjellberg et al. 2013). Conventions theory argues that a market exchange is only possible when there is some agreement about the ‘quality’ of the products to be traded and devices for quality assessment (Boltanski and Thévenot 2006 [1991]).” (p. 62)Link