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 Today is the International Day for Cultural Diversity for Dialogue and Development (World Day for Cultural Diversity for Dialogue and Development (https://en.unesco.org/commemorations/culturaldiversityday). "Something is going wrong in the Kingdom of Denmark" wrote William Shakespeare in Hamlet at the end of the 16th century. (In the original: «Something is rotten in the state of Denmark. Then the character returned to the state of the Kingdom: the corruption, the betrayal, the revenge and the murders that took place then in that peninsula of the northwest of Europe). Years later, the poet O'Neill wrote, "In the Kingdom of Denmark". What will be in common between the two works? Anything. Only in this poem written in 1958 it was written “a goodbye Portuguese”. On May 18, DIM 2020 was celebrated with the theme Museum for Equality: Inclusion and Diversity. Strange that today, in the “world of museums”, no one has remembered to evoke the ephemeris. Something is wrong in the Kingdom of Denmark! How to resolve the aristocratic nature inherent in Portuguese museums so that - in addition to the solemn proclamations on the generic principles generated in conventional processes, they develop a practice of dialogue and innovation with society?