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El Filali, Issam (2020)Revue Economie, Gestion et Société 23(1), pp. 1-13.ABSTRACT“In a context of globalization, Moroccan exporters are called upon to improve their business strategies by giving more importance to the social conditions in which their products are manufactured because their new consumers tend to become demanding in terms of consumption standards. As a result, our country is committed to improve its commercial attractiveness, particularly through the promotion of corporate social responsibility, despite the theoretical controversies on this subject.”Download link 