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Melchior, Alice (2019)Creativity Discussion Paper No. 19/2, Berlin: Freie Universität Berlin.ABSTRACT“In recent years contexts for fostering creativity were and still are a chief aim in the field of economic geography. Despite the sophisticated examination of the time-spatial constellation for fostering creativity in clusters, in projects or at events, economic geography concentrated mainly on the aspect of generating new ideas. In general, creativity does not only include the aspect of generation but also the aspect of valuation. However, the problematic of valuating ideas has so far been neglected in economic geography. In order to explore the relation between generation and valuation of new ideas within creative processes this paper seeks to push beyond the prevailing focus in economic geography and analyze the question to what extend the generation and valuation of new ideas are influencing each other. For this purpose, a process perspective on creativity and a pragmatic view on valuation are chosen. Accordingly, creativity is understood as a collective process, while valuation is characterized by multiple valuation criteria and situations of value uncertainty. Using the example of pharmaceutical R&#38;D projects to explore the relation between generation and valuation of new ideas within a creative process, this paper introduces an example of a scientific-analytic creative process. Based on the empirical data, it is shown that the relation between generation and valuation of new ideas within pharmaceutical R&#38;D projects can be understood as a loop of mutual influence, where moments of valuation are crucial for the creative process. Furthermore, it is shown that particularly negative value judgements are essential for the generation aspect of creativity and that positive value judgements lead to path dependencies.”Download link