{"word_count": 82, "character_count": 631}
      "Publishers select, prepare, market, and disseminate information. They developed their selection processes at a time when it was expensive to prepare and disseminate information. As these costs decreased, they could publish more and be less selective. However, the selection process endows information with gravitas, a valuable commodity for marketing. Today's publishers must balance two conflicting interests: increase revenue by publishing as much as possible vs. increase profit margins by selectively publishing high-value information. Scholarly publishers found a way to do both."Tags:                7radar            