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un appel à contribution dont certains points concernent directement l'Afrique. Le colloque se tiendra juste avant celui portant sur  ‘China’s Soft Power in Africa’  (Ningbo  4/5 of September) (programme définitif disponible prochainement).CALL FOR PAPERS  China’s Media Go Global An international conference at Tsinghua University School of Journalism and CommunicationDate: 2-3 September, 2014China is dramatically increasing its media presence in the world. Within the next few months CCTV will establish in Europe its third Media Hub, after Africa and the USA. Xinhua has expanded its operations and includes 24 hour television news. The quality and range of publications, radio and television channels and online information has developedrapidly in several languages. Chinese media are supplying facilities andtraining to the media of many other countries, even as they also soak upthe experience and knowledge of the most advanced media industries.Not only national media but provincial media are entering the world’smarkets.Tsinghua University School of Journalism and Communication and TheChina Media Centre, University of Westminster, invite you to participatein our forthcoming international conference, which will take place atTsinghua University on 2/3 September 2014. This conferenceimmediately precedes the international symposium on ‘China’s SoftPower in Africa’ held in Ningbo on 4/5 of September, in the expectationthat many will wish to attend both.We are inviting strategists and practitioners to introduce the futurethinking for Chinese media as they consolidate and extend their reacharound the world. Academics will present and discuss papers on thetheme China’s Media Go Global, for which we are now acceptingproposals.Four leading keynote speakers: one from CCTV, one from anotherleading international broadcaster and the two principal academic expertsin the field, one from China and one from outside China have beeninvited and their names are to be confirmed shortly.The Co-Chairmen of the conference areShi Anbin, Professor of Professor of Media/Cultural Studies and Director, Israel Epstein Center for Global Media and Communication, Tsinghua UniversityHugo de Burgh, Professor of Journalism and Director, The China Media Centre, Communication and Media Research Institute (CAMRI), University of WestminsterWe welcome contributions that consider the following topics and other relatedissues: Is this effort having the desired effect, viz improving the representation andprofile of China abroad and providing an alternative to the dominantAnglophone voice? How successful are the Chinese media in gaining audiences abroad? How does the information produced contribute to or damage mutualunderstanding? How does information produced by Western and Chinese media shapeknowledge and influence other journalists, policy-makers, policy-analysts,NGO workers, business professionals, or the broader public. China’s rise has resulted in increased attention to China abroad. Internationalnews agencies and media outlets, such as Reuters, the New York Times, orBBC, are putting greater emphasis on providing information about China.What changes to the reporting of China by non Chinese actors are takingplace in response to the Going-out strategy? What are people saying inside China about how to situate the country withinthe broader international community and especially in relation to “the West”, Chinese media are considered, in the Anglosphere, to lack independence andare perceived to be tightly controlled by the state; is this borne out by the factsof Chinese media abroad? What kind of changes are the Chinese media making to their reporting,programme making or media management, in order to appeal to non-Chineseaudiences? How do specific Chinese media products compare to their equivalents, egfrom CNN, Al-Jazeera, BBC? How do the Chinese media function as platforms for softpower? What values are Chinese media expressing? Do the Chinese media express points of view on international; issues, egSyria, that differ from those of other media? Is there a Chinese national line? The roles being played by Chinese media in Africa The effect of internationalization in the Chinese media themselves Controversies over Chinese media abroad The perceptions of non-Chinese media professionals of their Chinesecounterparts What is the Chinese media model and how does it differ from other models Implications of the expansion of Chinese media for international relations How observers outside of China perceive Chinese sources of information,what kind of sources they use and need, and which standards they use toauthenticate and evaluate the information The role of the internet and especially social media in changing perceptions ofChina abroad.PUBLICATIONWe intend to select a selection of the papers for publication as a special issue of aninternational, peer reviewed journal or book.DEADLINES, REGISTRATION AND TRAVELThe deadline for abstracts is 25 May 2014. Successful applicants will be notifiedearly in June 2014. Abstracts should be 200 words. They must be accompanied bythe presenter’s name, affiliation, email and postal addresses, together with the title ofthe paper and a 150-word biographical note on the presenter. Please send all theseitems together in a single Word file, not as pdf, and entitle the file and message with‘CMGG 2014’ followed by your surname. The file should be sent by email toCMCconferences@westminster.ac.uk.Participants fund their own travel and accommodation expenses.The fee for registration for all participants, including presenters, will be £80, with aconcessionary rate of £30 for up to 10 students, to cover all conferencedocumentation, refreshments, lunch, closing dinner and administration costs.Registration will open in April 2014.If you have any questions regarding the conference or the programme, do nothesitate to get in touch with us through Ms Cao Shule (caoshule@gmail.com) and forlogistics through Ms Li Hongxia (tsjcws@mail.tsinghua.edu.cn; +8610-62796842). Ifyou are not from China and have any queries, please contact Ms Alja Kranjec on +44208 357 7354 or on cmc-office@westminster.ac.uk.