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By Philipp DemgenskiPaper presented at the American Folklore Society 2017 Annual Conference in Minneapolis, USA, October 18-21, 2017.Panel: Traditions in Transition: Intangible Cultural Heritage in AsiaAbstract:In this paper, I focus on the example of Confucian Family Cuisine (kongfu cai), which was selected as a potential nomination for the UNESCO ICH list, but which also remains strikingly unknown to the general Chinese public. The case reflects a struggle at national and local level, among and within different heritage bodies to get the UNESCO label attached to elements of Chinese cuisine. My paper illustrates some of the frictions that exist at the nodes where a global (food) heritage regime intersects with national and local heritage policies and discourses and also reflects upon some general problems pertaining to the meaning and purpose of food as ICH.