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Alessandra Matte, Paulo Dabdab Waquil, Sérgio Schneider &#38; Jean François Tourrand (2020)Agricultura Familiar: Pesquisa, Formação e Desenvolvimento, 14(1). Open accessResumo. O objetivo deste artigo é compreender como são constituídos os mercados da pecuária familiar para a comercialização de terneiros e novilhos, mediante uma análise das características que orientam as interações entre os atores sociais dos distintos canais de comercialização e das razões de sua estruturação. O método de pesquisa foi do tipo descritivo explicativo, tendo como principal instrumento de pesquisa a entrevista em profundidade, aplicada para 39 pecuaristas familiares distribuídos nos municípios de Bagé, Dom Pedrito e Pinheiro Machado, no sul do Rio Grande do Sul, associado ao registro por meio da observação participante em locais e eventos que configuravam comercialização de animais. Os resultados apontam que os principais canais de comercialização acessados pelos pecuaristas familiares para comercialização do terneiro e novilho são corretor (43,6%), terminador (41%), remate (33,3%) e intermediário (23,1%). As principais convenções que orientam as escolhas são confiabilidade, colaboração e credibilidade. De modo geral, busca-se máxima redução de incertezas e dependências, o que explica a comercialização de uma mesma categoria animal para mais de um canal de comercialização.Family livestock markets in southern Brazil: conventions and marketing channels for beef from cattle farmingAbstract. The objective of this article is to understand how family farm livestock markets are constituted for the commercialization of calves and steers. To do so, we analyzed the characteristics that guide interactions between social actors who participate in different commercialization channels and the reasons that such structures exist. Research methods were descriptive and explanatory in nature and in-depth interviews constituted the main instrument employed during this study. Thirty-nine interviews were conducted with family farmers from the municipalities of Bagé, Dom Pedrito and Pinheiro Machado, in the south of Rio Grande do Sul state, Brazil. Data obtained from interviews were associated with notes made through participant observation at venues and events related to marketing of animal products. Results show that the main marketing channels accessed by family farmers for marketing calves and steers are brokers (43.6%), end point agents (41%), finishing agents (33.3%) and intermediate agentes (23.1%). Primary factors that drive choices are: reliability, collaboration, and credibility. In general, subjects seek to reduce, to the maximum, the number of uncertainties and dependencies, which explains why we find the marketing of the same animal category through more than one marketing channel.Keywords: Marketing channels; Conventions; Markets; Family livestock; TransactionsIn essence, conventions are important devices that guide the business of family ranchers, and it can be assumed that such standards infer about their decisions in a more significant way when compared to price mechanisms and variations in supply and demand in these markets. It can be seen that what guides livestock markets are conventions and not necessarily mechanisms of balance. (p. 71)Link to the reviewDownload link