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Auteurs : Suguru Kurimoto, Miho Tankai and Yuki Fukumoto, Nikkei staff writerProduction : NikkeiDiffusion : site de Nikkei Asian ReviewDate : 8 juillet 2020Coronavirus creates opportunities for Uniqlo and other brands to add innovationsJapanese, for decades famous for wearing masks either to filter out springtime pollen or to keep cold and flu season at bay, are now demanding the things in ever greater variations as they extend their habit into a new season, summer.Source : Suguru Kurimoto, Miho Tankai and Yuki Fukumoto, « Japanese masks go from commodities to 'cool' value-added products », Nikkei Asian Review, 08/07/2020. URL : https://asia.nikkei.com/Business/Business-trends/Japanese-masks-go-from-commodities-to-cool-value-added-products? (consulté le 08/07/2020)Photo « à la une » : Masks sold by business wear company Aoyama Trading have pockets to insert two little cold packs. (Photo courtesy of Aoyama Trading)