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Conférence internationale - Communicating good health : movies, medicine and the cultures of risk in the twentieth centuryL'IRIST (EA 3424) de l'Université de Strasbourg et la Fondation Brocher  à Genève organisent les 26 et 27 mai 2011 au Centre Brocher à Genève une  conférence internationale :COMMUNICATING GOOD HEALTH: MOVIES, MEDICINE, AND THE CULTURES OF RISK IN  THE TWENTIETH CENTURY – SYMPOSIUMDuring the twentieth century, film came to be seen as a revolutionary  technology that would entertain, document, instruct, and transform a  mass audience. In the field of medicine and public health, doctors,  educators, health advocates and politicians were especially enthusiastic  about the potential uses of the motion picture as a “modern” tool of  communication.This conference aims to explore the historical development of the public  health education film as a medium for transforming public ideas and  practices about disease, health and the body. In particular, it seeks to  show how a variety of medical and public health organizations turned to  movies to educate the public, reform their health behaviours, and manage  their anxieties and hopes about health, illness, and medical  interventions.  Its topics include how health campaigns employed motion  pictures to promote their public education programs, , how  these films  were produced and distributed, how the public responded to themand the  communication techniques that filmmakers and their sponsors used to  ensure that films did the work they wanted them to do.The symposium will be of interest to : historians of medicine, science,  film and the media, bioethicists, ,physicians, public health officials,  and specialists in health education. .Registration is limited to 25 participants, so please book early by  completing the attached Registration Form and payment details.  The form  should be returned to the Brocher Foundation by mail, email or fax:  Fondation Brocher, 471 Rte d’Hermance, CP 70, 1248 Hermance,  Switzerland.The deadline for registration is 8th of april  2011.The symposium is being organized by Prof. Christian Bonah, Institut de  Recherches Interdisciplinaires sur la Technologie et les Sciences  (France); Dr Anja Laukötter, Max Planck Institute for Human development  (Germany), Dr. David Cantor, National Institute of Health (UK)For further details on the Symposium see www.brocher.ch or contactMarie GROSCLAUDEBrocher FoundationRte d'Hermance 471CP 21CH - 1248 HermanceSwitzerlandTelephone : +41 22 751 93 88Fax : +41 22 751 93 91E-mail: scientificprog@brocher.ch