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Alonso-Arévalo, Julio and Cordón-García, José-Antonio and Maltrás-Barba, Bruno Altmetrics: medición de la influencia de los medios en el impacto social de la investigación. Cuadernos de Documentación Multimedia, 2016, vol. 27, n. 1. http://revistas.ucm.es/index.php/CDMU/article/view/52870 Social media is changing the way we interact, present ideas and information and judge the quality of content and contributions. In recent years there have been hundreds of platforms to freely share all kinds of information and connect across networks. These new tools generate activity statistics and interactions among users such as mentions, retweets, conversations, comments on blogs or Facebook; managers references showing popularity ratings of more references shared by other researchers or repositories that generate statistics of visits or downloads of articles. This paper analyzes that have meaning and implications altmetrics, what are its advantages and critical platforms (Almetric.com, ImpactStory, Plos altmetrics, PlumX), reports progress and benefits for authors, publishers and librarians. It concluded that the value of alternative metrics as a complementary tool citation analysis is evident, although it is suggested that you should dig deeper into this issue to unravel the meaning and the potential value of these indicators to assess their potential.Lire la suite : http://revistas.ucm.es/index.php/CDMU/article/view/52870