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"Turkey might be a society that watches far more than it reads, but the popularity of certain TV shows has nonetheless increased interest in books, Federation of Professional Publishers Associations (YAYFED) Chairman Bayram Murat has said.“When some of the Turkish series break ratings records, the novels that inspired the scenarios of the series also break sales records,” he said during a press conference organized by the Antalya Journalists Association to discuss the TÜYAP Antalya Book Fair, which will be organized from Feb. 13 to 17." [...]Speaking previously about the links between Turkish soap operas and the country’s literature, Nilüfer Narlı, a sociologist at Bahçeşehir University, said Turkey had increased its “soft power” in the Middle East and Balkan countries through such shows, the Hürriyet Daily News reported.“As the circulation of soap operas in the international arena has increased, learning Turkish language and culture have become very important in the Arab and Balkan countries. This is what we call ‘soft power’ within the context of the culture industry,” she said.Source : Hürriyet Daily News