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Luigino Bruni is Professor of Political Economy at the "Libera Università degli Studi Maria SS. Assunta di Roma" (LUMSA). His research fields are: Microeconomics, Ethics in economics, History of Economic and Social Thoughts, Methodology of Economics, Philosophy of social sciences, Sociality and Happiness in Economics. His most recent publications include: Civil Happiness: Economics and Human Flourishing in Historical Perspective, New York 2006; Le nuove virtù del mercato nell’era dei beni comuni, Roma 2012; together with Stefano Zamagni (eds.), Handbook on the Economics of Reciprocity and Social Enterprise, Cheltenham, UK / Northampton, Mass. 2013.  See also http://www.edc-online.org/it/pubblicazioni/articoli-di/luigino-bruni.html. The title of his paper is "Ricchezze e povertà nelle culture della vergogna e della colpa".