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Peter Karnøe (Aalborg University), Jeroen Struben (McGill University) andLiliana Doganova (CSI, Mines ParisTech) would like to bring attention onthe sub-theme on “Markets and (Re-)Valuations inside Sustainability Transformations”which they are convening as part of the European Group of Organization Studies’(EGOS) 30th annual conference in Rotterdam, The Netherlands, which will takeplace on July 3-5, 2014.They invite to submit a short paper (3000 words) by January 13, 2014.Full call for papers can be found below and on the conference website:&#60;http://www.egosnet.org/jart/prj3/egos/main.jart?rel=de&#38;reserve-mode=active&#38;content-id=1368705858152&#38;subtheme_id=1334581237813&#62;http://www.egosnet.org/jart/prj3/egos/main.jart?rel=de&#38;reserve-mode=active&#38;content-id=1368705858152&#38;subtheme_id=1334581237813Detailed instructions for submission can be found at:http://www.egosnet.org/jart/prj3/egos/data/uploads/_2014/EGOS-Colloquia_Submission-of-SHORT-PAPERS_2014.pdf***Sub-theme 56: Markets and (Re-)Valuations inside SustainabilityTransformationsConvenorsPeter Karnøe, Aalborg University, DenmarkJeroen Struben, McGill University, Montréal, CanadaLiliana Doganova, CSI - Mines ParisTech, Paris, FranceCall for PapersThe sub-theme addresses valuation challenges for sustainabletransformations – involving clean technologies, low carbon products,healthy life styles, etc. Such sustainability oriented innovations attemptto recombine environmental, social and economic value in ways that departfrom the existing standards of valuation which have become part of – builtinto – market structures in the historical process of their formation.This subtheme will explore the collective and interdependent processes of(re-) valuations involved in the construction of sustainable markets.Recent advances in economic sociology have shown that the qualities andvalues of goods are not pre-existing, but emerge from assemblages thatendow market actors with resources, competencies, and devices (Callon,1998; 2008). Thus, making sustainable products worth requires the formingand recombining of new, as well as the shifting and unlocking of existingvaluation assemblages. Understanding the actors and processes involved inre-organizing markets is a major issue for sustainable innovation.We invite empirically and theoretically grounded contributions that buildupon and bridge different perspectives addressing valuation issues(evolutionary, institutional, and practice theories). We particularlyinvite work that examines multiple transformation pathways, includingeventual "failures", highlighting the struggles.·         How does socio-technical and institutional lock-in contributeto/constrain the formation of alternative pathways (Unruh, 2002)?·         How can alternative pathways be explained as transformations ofestablished markets? (Schneiberg, 2007)·         How can we understand the role of sustainability oriented marketdevices (Callon et al., 2007) in the process of unlocking and locking-in'orders of worth' and market valuations?·         Where do these devices come from, and how do they becomeestablished, assembled, accepted, and modified over time?·         How are economic and environmental/social values reconciled(Stark, 2009)? How are environmental goods and bads made economicallyworth (Beckert &#38; Aspers, 2011; Fourcade, 2011)?·         Who and where are the architects of the assemblages? How do newactors and coalitions (involving corporations, government agencies,consumers, NGOs, and others) emerge (Fligstein, 2001)?·         How do interaction dynamics between dominant and peripheralactors enable or constrain field alignment and market shifts (Padgett &#38;Powell, 2012; Rao &#38; Giorgi, 2006)?·         How does the breaking, abandonment, competition, re-making andtransformation of categories help to understand the process of(re-)valuation (Rao et al., 2001; Garud et al., 2010; Kennedy et al.,2010; Navis &#38; Glynn, 2010)?ReferencesBeckert, Jens Patrik Aspers (2011): The Worth of Goods. Valuation &#38;Pricing in the Economy. Oxford: Oxford University Press.Callon, Michel (1998): 'Introduction: The Embeddedness of Economic Marketsin Economics.' In: Michel Callon (ed.): The Laws of the Markets. Oxford:Oxford University Press, pp. 1–57.Callon, Michel (2008): 'Economic Markets and the Rise of InteractiveAgencements: From Prosthetic to Habilitated Agencies.' In: Trevor Pinch &#38;Richard Swedberg (eds.): Living in a Material World. Cambridge, Mass.: MITPress, pp. 29–56.Callon, Michel, Yuval Millo &#38; Fabian Muniesa (2007): Market Devices.London: Blackwell.Fligstein, Neil (2001): The Architecture of Markets: An Economic Sociologyof Twenty-First-Century Capitalist Societies. Princeton: PrincetonUniversity Press.Fourcade, Marion (2011): 'Cents and Sensibility: Economic Valuation andthe Nature of "Nature".' American Journal of Sociology, 116 (6), pp.1721–1777.Garud, Raghu, Joel Gehman &#38; Peter Karnøe (2010): 'Categorization byassociation: Nuclear technology and emission-free electricity.' In: WesleyD. Sine &#38; Robert J. David (eds.): Institutions and Entrepreneurship.Research in the Sociology of Work, Vol. 21. Emerald Group PublishingLimited, pp. 51–93.Kennedy, Mark Thomas, Jade (Yu-Chieh) Lo &#38; Michael Lounsbury (2010):'Category currency: The changing value of conformity as a function ofongoing meaning construction.' In: Greta Hsu, Giacomo Negro &#38; ÖzgecanKoçak (eds.): Categories in Markets: Origins and Evolution. Research inthe Sociology of Organizations, Vol. 31. Emerald Group Publishing Limited,pp. 369–397.Navis, Chad &#38; Mary Ann Glynn (2010): 'How New Market Categories Emerge:Temporal Dynamics of Legitimacy, Identity, and Entrepreneurship inSatellite Radio, 1990–2005.' Administrative Science Quarterly, 55 (3), pp.439–471.Padgett, John F. &#38; Walter W. Powell (2012): 'The Problem of Emergence.'In: John F. Padgett &#38; Walter W. Powell (eds.): The Emergence ofOrganizations and Markets. Princeton University Press, pp. 1–66.Rao, Hayagreeva, Henrich Greve &#38; Gerald Davis (2001): 'Fool's gold: Socialproof in the initiation and abandonment of coverage by Wall Streetanalysts.' Administrative Science Quarterly, 46 (3), pp. 502–526.Rao, Hayagreeva &#38; Simona Giorgi (2006): 'Code Breaking: How EntrepreneursExploit Cultural Logics to Generate Institutional Change.' Research inOrganizational Behavior, 27, pp. 269–304.Schneiberg, Marc (2007): 'What's on the path? Path dependence,organizational diversity and the problem of institutional change in the USeconomy, 1900–1950.' Socio-Economic Review, 5 (1), pp. 47–80.Stark, David (2009): The Sense of Dissonance: Accounts of Worth inEconomic Life. Princeton: Princeton University Press.Unruh, Gregory C. (2002): 'Escaping Carbon Lock-in.' Energy Policy, 30(4), pp. 317–330.