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Cordelia Fine, one of those people whose books ((By the way, I got my mother the German translation of Delusions of Gender for her birthday last year.)) you love even more after you've met them in person, recently contributed to two blog posts: to the Neuroskeptic's for PLOS and to Uta's for Social Minds. You don't even have to read very closely in order to realize that she discusses the same study in both interviews: Ingalhalikar et al. 2014, carried out at Penn and reviewed by myself for credit in my neuroscience class recently. Read the three pieces and let's talk about audience-targeted writing afterwards. (And if you want to know why many more books like Cordelia Fine's are wanting, read the comments to Neuroskeptic's piece on the bottom of the page.)