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La Fondation France-Japon de l'EHESS organise la conférence finale du projet "Global Islamic Market: Asian Perspectives on Diversity of Capitalism" financé par PSL IRIS Études Globales (sur inscription) :  "Halal as a Way of Life":Circulation and Transformation of Islamic Normativityin Muslim and Non-Muslim World Le 6 Septembre 2019 EHESS, 54 bd Raspail, 75006 Paris, Salle BS1_28  Nowadays, the Islamic market is prospering on the global scale, in particular, in Asia where the hub of its dynamism takes place in the South East-Asian countries such as Malaysia, Indonesia, or Singapore. As the term Halal means originally what is “permitted” or “licit” according to the Islamic prescriptions, this notion penetrates in the consumers’ daily life, and we have observed the emergence of the wide range of the the Shariah-compliant products and services, such as food, finance, tourism, transportation, fashion, cosmetics, sport, well-being, education and so on. Halal, to be understood as one of today’s most significant Islamic normativity, orients consumers’ interpretation on “Islamic way of life.” It has also come to shape the Islamic market as the notion circulates in the globalized public sphere.This conference is organized by the Fondation France-Japon de l’EHESS in the framework of the research project “Global Islamic Market: Asian Perspectives on the Diversity of Capitalism” funded by PSL Global Studies. It explores how the Islamic normativity interpreted and creates the normative space of Islamic market in different socities: Islam friendly or secular ones. It aims to analyze the specificity of the Islamic market based on the religious economy in the context of the global neo-liberal market. ***Programme 10:00Opening remarks by Sébastien Lechevalier (EHESS)10:15Session I | Halal Market: Construction and Transformation of Islamic Economy and Normativity Chair: Fatiha Talahite (CNRS, Cresppa)• Florence Bergeaud-Blackler (CNRS, GSRL), "Global Halal Market: the Invention of a Tradition"• Johan Fischer (Roskilde University, Department of Social Sciences and Business), "Muslim Piety as Economy: Markets, Meaning and Morality in Southeast Asia"• Michael Brose (Indiana University, Department of Central Eurasian Studies), "Economics in Command: Islam’s Normative Space in China" 12:15  Lunch Break 13:00Session II | “Halal as a Way of Life”: Consumption, Practice and ManagementChair:  Silvia Serrano (Sorbonne Université, Eur’Orbem-Cercec)• Özlem Sandikci (University of Glasgow, Adam Smith Business School), "The Rise of Halal Market: Consumer Opposition in the Age of Ethno-Religious Tensions"• John Lever (University of Huddersfield, Department of Management), "Beyond the ‘Curry Mile’: Tracing the Development of Halal Consumption and Practice in Manchester"• Ayang Utriza Yakin (Ghent University - UCLouvain), "From ‘Halal’ Marketing to ‘Islamic’ Management?: The Case Study of the Halal Supermarket’ Le Triangle’ in France"15:30 Coffee Break15:50Session III |  Gender and Aesthetics: Halal Cosmetics, Veil, Modest FashionChair: Kae Amo (Tokyo University of Foreign Studies)• En-Chieh Chao (National Sun Yat-Sen University, Department of Sociology), "Purifying Beauty: Halal Cosmetics and Affective Biopower in Indonesia"• Yo Nonaka (Keio University, Faculty of Policy Management), "Beyond the Veiling – Trend of Muslim Fashion in Indonesia"• Emi Goto (The University of Tokyo, Network for Education and Research on Asia), "Loose-Fitting Fashion and Converting Concepts: Integrating the “Islamic Market” into the Japanese Market"17:20 General Discussion ****Le colloque aura lieu en anglais.Vous pouvez trouver le programme complet sur le site de la FFJ: http://ffj.ehess.fr/evenements_a_venir.html#20190906 Inscriptions et informations à mayuko.yamamoto@ehess.fr