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No número de Inverno/Primavera de 2009 do Journal of Media Sociology, há um texto de Mark Deuze: The Media Logic of Media Work. No resumo, Deuze começa assim:Culture creation is quickly becoming the core industrial (and individual) activity in the globally emerging cultural economy. This process gets amplified through the increasing conglomeration of media corporations, as well as the widespread diffusion of information and communication technologies. This paper combines insights from research on (professional and amateur) media production from disciplines as varied as institutional sociology, organizational psychology, cultural economy, management, media studies and economic geography to present a review of trends, developments and values co-determining media work.