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2011 marks the anniversary of the birth of Herbert Marshall McLuhan. Born July 21 in Edmonton, Alberta, McLuhan grew into a literary and media icon of extraordinary renown, topping the Globe and Mail's end-of-millennium poll of the twentieth century's ten most influential Canadians. No figure is more universally associated with the rise of media, information, and our transformation into a digital society. And no name is more widely or instantly associated with the University of Toronto [image of Marshall McLuhan Courtesy the University of Toronto Archives and Robert Lansdale Photography Limited].In honour of the centenary it was&#160;proposed to build a year-long series of events, culminating with a space of public conferences, artistic exhibits, and participatory events at Centre for Technology and Culture of Toronto [contacts: R. Logan and Robert Scott; see also at Media Ecology Association].