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Jeff Jarvis (Buzzmachine.com)JEFF JARVIS is the author of What Would Google Do? (Collins, January). He blogs about media and news at Buzzmachine.com and as a columnist for the Guardian. He is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. He is consulting editor of Daylife, a news startup. Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.