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"The major objective of EUscreen is to stimulate the use of television archive content for the widest range of European user constituencies and communities and thus to advance active engagement with the cultural memory of Europe both at a national and a European level. Through its synergy with Europeana, EUscreen enables alignment of European audiovisual content with the digitised cultural heritage of Europe". Read more. The first EUscreen International Conference took place on 7 and 8 October, 2010 and was hosted by Cinecittá Luce in Rome. The theme of this years conference was Context Selection Policies and Contextualisation.