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5th Annual Conference in Science and Art of Videogames “Game, Play, and Society” 13, 14 and 15 December, Catholic University of Portugal - Lisbon. Videogames 2012 - Annual Conference in Science and Art of Videogames will be organized by the research line Media, Technology, Contexts of the Research Center for Communication and Culture (CECC), at the Faculty of Human Sciences of the Catholic University of Portugal, and the Portuguese Society of Videogame Sciences (SPCV). The SPCV conferences take place annually and have come to constitute significant venues to promote research as well as debate and foster the videogames industry. The conference hosts researchers and professionals in this area, and aims at promoting the dissemination of work in the field and facilitating exchanging experience between the academic community and the industry. This 5th conference seeks to assert itself as a multidisciplinary event, looking for contributions from several scientific areas including art, game design and narrative, computational aspects, as well as videogames theoretical and critical analysis regarding practices and applications that encompass the market and the industry. Original and high quality submissions are expected, from both the academic community and the gaming industry.New deadline (full papers, short papers and demos): 1st September 2012. Further information available at the conference website: https://sites.google.com/site/videojogos2012. All suggestions and comments are welcome. Please contact the Organizing Committee through the e-mail: videojogos2012@gmail.com.