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ArgumentSerial crisis, sky-rocketing subscription prices as well as more and more widespread and powerful OA mandates have pushed many publishers to rethink the finance of publishing the journals. Considering a switch calls out numerous challenges but it is a path more and more travelled &#8211; and importantly so an economically - sustainable and one with long-term benefits &#8211; not only for readers, but also for authors and yes! the journal owners, too.In 2014 De Gruyter converted 14 journals to OA &#8211; this webinar looks at overarching strategies for journal transition from subs to OA &#8211; including current OA publishing landscape and single factors (like managing submissions, citations and funding) that play a role during the process. &#160;Is it worth it? Who will foot the bill? What to expect? And how to bring the EAB on board? The introductory one-hour webinar is built around three sections to allow participants to work out the flipping strategy for their publication and to timely and reasonably plan &#160;the change.Who should attend?Editors of subscription journalsJournal EditorsManaging EditorsProgrammePart one: OA is the new black. Why many traditional journals take the plunge into OA?OA Journals - Key Facts and FiguresOpen Access options (differences between Green, Gold, and Platinum)Why transform &#160;journals from subscription to OA?&#160;Funding Opportunities - mandates from major organizations (Author-pays and other options, Institutional Membership, Knowledge Unlatched)Transformation by De Gruyter&#160;Part two:&#160;Managing Change - &#160;People. Finance. Workflows.Author-Pays model &#160;- how to learn to embrace it?&#160;Communicating Change &#160;- How the decision to transform the journal will influence key people - &#160;EAB, authors base, reviewersAuthors' support &#8211; paying and non-paying authors; waivers, APCs, transition times.Business model - different approaches &#160;Open Access &#8211; Three years on. What changed and what? The small triumphs and the challenges remaining.Part three:&#160;No more chasing the subscription deals. It is now the new authors you&#8217;re after.Boosting visibility and discoverability of contentsThe need for a good journal/article ranking in GoogleE-mailings. The difference between opt-in email and opt-out campaign &#8211; and why you should use both?&#160;How to use science press rooms? Focus on articles PR.OA conferences? Is it worth the hassle?TutorsBeata Socha &#8211; Product Manager, Open Access, DE GRUYTERAgnieszka Bednarczyk-Drąg &#8211;Editorial Coordinator, Open Access, DE GRUYTERMaria Hrynkiewicz &#8211; Senior Marketing Manager, Open Access, DE GRUYTER