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Journ&#233;e d&#8217;&#233;tudes, le 12 mai 2017, Universit&#233; de Bordeaux-Montaigne avec le soutien de GUEST-NormandieArgumentaireLe network am&#233;ricain The CW f&#234;te cette ann&#233;e ses 10 ans d'exp&#233;rience. Petit network issu de la fusion de The WB et de UPN, The CW a d&#233;fini au fil des ann&#233;es une politique originale dans le paysage audiovisuel am&#233;ricain. La diversification de sa programmation mais aussi son originalit&#233; ont attir&#233; un public, certes plus r&#233;duit que sur les grands networks, mais faisant preuve d'un attachement tr&#232;s fort &#224; la cha&#238;ne. Par des strat&#233;gies de diffusion innovantes et des accords avec Netflix ou Hulu, la cha&#238;ne a su trouver un mod&#232;le efficace. En d&#233;veloppant l'univers des comics DC, sur quatre s&#233;ries produites en parall&#232;le &#8211; Arrow, The Flash, Legends of Tomorrow et, d&#233;sormais, Supergirl qui a quitt&#233; CBS- , la cha&#238;ne ose la construction d'un univers fictionnel et narratif complexe et ambitieux. D'autre part, seule cha&#238;ne &#224; avoir renouvel&#233; l'int&#233;gralit&#233; de ses s&#233;ries en 2016, elle mise sur sa relation avec les fans. Tr&#232;s pr&#233;sentes sur les r&#233;seaux sociaux, les grandes s&#233;ries de la cha&#238;ne rassemblent un fandom particuli&#232;rement actif et engag&#233; sur le mod&#232;le de celui de Supernatural, une s&#233;rie qui d&#233;finit &#224; elle seule l'identit&#233; de la cha&#238;ne et qui a &#233;t&#233; pionni&#232;re dans son rapport aux fans. Enfin, les s&#233;ries de The CW se pr&#233;sentent de mani&#232;re marqu&#233;e comme repr&#233;sentatives d'une diversit&#233; qui fait souvent d&#233;faut sur les grands networks&#160;: minorit&#233;s ethniques, sexuelles, repr&#233;sentations de genres sont au coeur des discours port&#233;s par les cr&#233;ateurs de ces s&#233;ries mais aussi par leurs spectateurs. Au point que la sinc&#233;rit&#233; de cette d&#233;marche a pu &#234;tre questionn&#233;e lors du scandale soulev&#233; par la mort d'un personnage LGBT dans la s&#233;rie The 100, soulignant l'instrumentalisation des publics LGBT par les cha&#238;nes. Cette jeune cha&#238;ne de plus en plus en vogue est donc un miroir int&#233;ressant des grands tendances actuelles de la t&#233;l&#233;vision contemporaine, tant en termes de contenus que de strat&#233;gies de production ou d'effets de r&#233;ception.Cette journ&#233;e souhaiterait ainsi se consacrer aux productions de The CW mais aussi, de mani&#232;re plus transversale, &#224; la cha&#238;ne elle-m&#234;me. Peu de travaux sont consacr&#233;s aux s&#233;ries de network qui, pourtant, constituent l'essentiel des programmes regard&#233;s par les am&#233;ricains et sont elle aussi novatrices et riches. Le cas sp&#233;cifique de The CW permettra d'analyser des s&#233;ries peu abord&#233;es dans les travaux scientifiques mais aussi de recouper les approches pour r&#233;fl&#233;chir &#224; la mani&#232;re dont on peut aborder ce type d'objets.Toutes les approches et disciplines sont les bienvenues, les &#233;tudes de cas comme les travaux plus transversaux.Conditions de soumissionLes propositions de communications d'une page maximum accompagn&#233;es d'un courte biographie sont &#224; envoyer &#224; M&#233;lanie Bourdaa (melaniebourdaa@yahoo.fr), Claire Cornillon (clairecornillon@gmail.com), et Shannon Wells-Lassagne (shannon.wellslassagne@gmail.com)avant le 30 novembre 2016La journ&#233;e d'&#233;tudes se tiendra &#224; l'Universit&#233; Bordeaux-Montaigne le 12 mai 2017.Comit&#233; scientifiqueM&#233;lanie Bourdaa, MCF, Universit&#233; Bordeaux-MontaigneClaire Cornillon, PRAG, Universit&#233; Paul Val&#233;ry &#8211; Montpellier 3Shannon Wells-Lassagne, PU, Universit&#233; de BourgogneDay-long seminar, May 12, 2017, Universit&#233; de Bordeaux-MontaigneArgumentThe US network The CW celebrates its ten-year anniversary this year. As the product of a merger between previous networks The WB and UPN, the small network has distinguished itself over its ten-year tenure with policies that are unique in the American television landscape. The diversity and originality of its programming have attracted an audience that is perhaps smaller than those garnered by the larger networks, but which has proven itself fiercely loyal to the channel. Through innovative broadcasting choices and groundbreaking deals with Netflix or Hulu, The CW has found an efficient model in the quickly-changing environment of contemporary television. By expanding the DC Comics television universe with four series in production concurrently (Arrow, The Flash, Legends of Tomorrow, and now Supergirl, which left CBS for The CW starting fall 2016), the channel has created a complex and ambitious fictional and narrative universe. Likewise, by being the only channel to have renewed the entirety of its series in 2016, The CW has staked its future on its relationship with its fans. All of the channel&#8217;s most popular series are very active on social media, inspired by the model of their flagship series Supernatural, which has been crucial in branding the channel and in forging particularly strong ties with its fandom. Finally, The CW&#8217;s programming has foregrounded diversity, a fact that distinguishes it from other big networks where this representation is often minimal: race, gender, and sexual orientation are central to the showrunners as well as to their viewers. Ironically this strategy of social progressiveness was the cause of some turmoil when the death of an LGBTQ character from the series The 100 was criticized by fans, highlighting the way the networks target LGBTQ fans. This fledgling channel is therefore on the cutting edge of the contemporary television landscape, in terms of content, production strategies, or reception studies.This day-long seminar therefore seeks to examine The CW&#8217;s fictions, but also, from a more global perspective, the channel itself. Very little work has been done on this network&#8217;s series, though they are among the most-watched by American viewers, and are innovative and worthy of study in their own right. A case study of The CW will allow us to analyze these little-studied series but also to blend approaches to better understand this type of fiction.All approaches and disciplines are welcome, for case studies and for more global analyses.Submission guidelinesAbstracts should be no longer than one page, accompanied by a short biography, and should be sent to M&#233;lanie Bourdaa (melaniebourdaa@yahoo.fr), Claire Cornillon (clairecornillon@gmail.com), and Shannon Wells-Lassagne (shannon.wellslassagne@gmail.com)by November 30, 2016The seminar will take place at the Universit&#233; de Bordeaux-Montaigne May 12, 2017.Scientific committeeM&#233;lanie Bourdaa, MCF, Universit&#233; Bordeaux-MontaigneClaire Cornillon, PRAG, Universit&#233; Paul Val&#233;ry &#8211; Montpellier 3Shannon Wells-Lassagne, PU, Universit&#233; de Bourgogne