THE ROLE OF ENTREPRENEURSHIP IN ENVIRONMENTAL ECONOMY MANAGEMENT

The importance of the role of entrepreneurship in managing the economy of nature management is due to the fact that its overall development is the basis for maintaining healthy competition in the country, as well as an important condition for increasing the level of competitiveness of natural products and services. for its part on the national stage. Entrepreneurship provides the economy with the necessary flexibility, as it responds faster to the emergence of new market niches and new needs. The author of the article considers entrepreneurship in the management of the economy of nature management in relation to small and medium-sized businesses at the country level as the most important condition for its adaptation to the conditions of a market economy. On the example of subjects of ecological entrepreneurship, the measures of their financial support, carried out on the principles of public-private partnership, are analyzed. It is emphasized that, along with the existing problems, business is a dynamically developing sector of the ecological economy, the successful functioning of which is possible if there is a systemic interaction between state structures and the business community. In the course of the study, the experience of forming business entities that provide environmental entrepreneurship is summarized, and the vectors for introducing the effects of greening production into practice are identified. Recommendations are given to increase the role of entrepreneurship in the management of the economy of nature management, which consists in changing the leading method of integration.