An Approach to Assess the Effectiveness of Smart Goals in Achieving Sustainable Business Development.

Doran first proposed the SMART method for writing effective management objectives. Today, the SMART method in management is regarded as the norm for establishing effective, measurable goals and objectives. Although developed within management, the SMART method is widely referenced in the literature on program planning and evaluation. In addition, the Centers for Disease Control and Prevention's program planning/evaluation guides recommend using SMART criteria when developing program goals and objectives. (1). The use of the SMART method in the evaluation and non-profit organization guidance supports the claim that SMART is now a standard technique for establishing program objectives. The advantage of mainstreaming is that a greater number of programs, particularly those with limited resources, can apply evaluation fundamentals to monitor and improve their programs. (3)