EMPLOYEE LOYALTY AFFECTING A COMPANY’S STABILITY

The growing interest in the matter of employee loyalty shown by organizations is generated by the current trend in employees being the most valuable assets an organization has. A genuine desire expressed by the employees of an enterprise to provide excellent performance is one of the keys to corporate success. In order to ensure a sustainable development of a company, a certain type of balance must be achieved in terms of loyal customers, loyal employees and loyal investors enjoyed by the company. Building positive corporate relationships between brand and customer guarantees financial success in business. Grasping the importance of commercial efficiency of the impact made by the employees on the company as well as customer loyalty and staff motivation necessitates providing employees with favorable, if not, appealing and comfortable working conditions. The relevance of the chosen issue lies in the profitability of any organization identified to be a major indicator of the stability and closely correlated with the efficiency of employees. The results achieved by people in business operation rest not only on their expertise, skills and abilities, but also on the willingness of employees to work for the benefit of the organization.