Formation and Development of Children's Periodical Design in Ukraine

The purpose of the paper. The article aims to perform art analysis in order to show the process of formation and development of design of children's periodicals in Ukraine, as well as to determine the prospects of this process. The research methodologyis in the application of a specific historical method to analyse the impact of design development on the promotion of children's periodicals in Ukraine, as well as to use the comparative analysis method and a historical and cultural approach, which help to identify the main trends in the development of children's periodicals in Ukraine. Scientific noveltyis an attempt to understand and identify the main trends of children's periodicals in Ukraine, which can influence the competitiveness of these publications in Ukraine and in the world. These trends are conditioned by historical, social, and cultural processes. Conclusions. The article shows the main characteristics of the concept of creation and development of children's periodicals in Ukraine and their importance for promoting publications. Literature sources are analysed, which confirms the need to develop new trends in the design of aesthetic and functional children's publications and the formation of the child's worldview due to this. The analysis of the essence of formation and development of children's periodical design indicates the interdependence of cultural heritage and achievements of the early twentieth century, which affects the popularization and quality of publications. 
Key words: design, graphic design, children's periodical, magazine, illustration, font. 
 