Replacement Trend of New Mobile Products under Product Life Cycle Model

With the rapid development of science and technology, the Internet, a huge network connected by networks, has occupied most of our lives. The demand of mobile phones is getting higher than before because of the smart data era. However, the convenience of smart phones is apparently couple with rapid replacement of new types. Apple of the United States, Huawei of China and Samsung of South Korea are the three giants in the mobile phone industry appeal users all over the world. However, none of them will stay in the end users for more than a handful years since new versions are scheduled releasing every year. Based on the sales data from popular models of Apple, Huawei and Samsung in recent years and the product life cycle theory, the amount sold are compared and analyzed in this study from the aspects of self-replacement and brand replacement along with projection of the replacement trend of their new products. Finally, relevant suggestions are proposed for the breakthrough of new mobile phone products.