EFFECTS OF TV MORNING SHOWS ON THE DOMESTIC WOMEN: A CASE STUDY OF BAHAWALPUR

The current study is aimed at investigating the impact of the morning TV shows on the perspective of domestic females. Researcher has used a survey method in order to gather data from the population of the study and questionnaire was used to gather data from the sample of the study. The findings revealed that these shows have impact on the lives of domestic women and mental prosperity. It is said by the audience that these shows have ruined the way of life and made individuals more complex than ever. In the past, the substance of the discussion by morning show was vastly improved and their motivation was to teach individuals with the aim to advance our own particular society but the scenario change after 2006. All the public and private TV channels in Pakistan are broadcasting morning shows, in competition which got high number of ratings in the beginning. Singing, dancing, promoting vulgar fashion, showing fake incidents are now common. Even the discussion with the invited guest is nothing but senseless chats which are impeccable. Keywords: Television, Morning Shows, Women, Family Issues, Bahawalpur, Pakistan.