Sustainability of local culture in the middle of Nusa Penida tourism development

Nusa Penida is currently developing into an international tourism destination. This activity entails inclusion of foreign cultural elements which have implications for the existence of local culture. Along with the development of technological advances and cultural transformation, Nusa Penida's local cultural potential is experiencing a shift. This research descriptively describes the Survival of Local Culture of Nusa Penida amidst the very rapid development of tourism. Qualitative and descriptively data were analyzed and presented so that it was found that tourism development has a direct impact on the maintenance of local culture so that ways are needed to synergize it. The results of the study show that the efforts made by the community in maintaining the local culture of Nusa Penida so that it continues to exist today include the role of traditional community leaders (bendesa and prajurunya) which are quite large in social control of their community members, religion in the life of the Nusa Penida people adheres to beliefs Hinduism is thick with rituals that are sacred and magical. This strength lies in traditional local cultural forms that people believe to be mystical. 