Impact of Personal and Demographic Variables on Investor’s Perception Towards Investments

Purpose: The perception of investors over their various investment avenues were differ based on the risk and return. it may vary based on personal and demographic variables such as, Age, Gender, Income, Marital status, Education and period of investing. This research paper has identified the personal factor which highly influences the respondent over their investment perception. Methodology: The research was conducted among the respondent who were residing at Urban area of Tiruchirappali district. The respondent were from all segment of population. For this purpose of study, the researcher has used questionnaire method of data collection among 200 respondents. Statistical Tool: This research paper has applied path analysis to identify the most significant personal and demographic factor influence the investment perception. Results and Discussion: Among the ten measureable indicators of general Investors perception the variables namely, Government tax exemption for all long term investment, investors believe it is good have a savings habit and Consultants play a vital role in deciding investment option.