Land function transfer: The transformation of agriculture land to agriculture tourism sites in Polobogo, Semarang

Polobogo is one of villages in Semarang Regency that has begun using their land asset for tourism activities. It is because the agricultural activities that have been carried out so far have not significantly impacted either the government as the owner or the community in general. The income only receives from the annual harvest, which is still far from sufficient in nominal terms. Therefore, the stakeholders try to use the land as a tourist attraction with the concept of agro-tourism. This study aimed to evaluate the potential of Polobogo village to be used as an agro-tourism attraction by utilizing its natural resources. The approach in this study uses descriptive qualitative where direct observation, in-depth interviews, study documentations, and literature review are used to answer the existing problems. The data obtained were processed using the triangulation method. The study results indicate that Polobogo Village has good tourism potential, which can be seen from its several natural resources. The consolidation of the village government and the community needs to be done more intensely in order to create a more optimal tourism industry. Planning documents, village regulations or village head decrees, related to business management must be formed to improve agro-tourism utilization.