The Effect of Lifestyle, Ease and Trust on User Satisfaction of the Electronic Wallet Application in Sidoarjo

In the current technological era, it is possible to make digital payments in the economic aspect and many people have used digital wallets or electronic money, because making payments using cash on a macro scale is considered inefficient and can increase the risk of crime for some people. One application that supports non-cash or electronic money payment transactions is OVO. OVO is an application that we can use to make purchases made. The purpose of this study was to determine the effect of lifestyle, convenience, and trust either partially or simultaneously on the satisfaction of OVO application users in Sidoarjo. This research uses quantitative data because the data presented is related to numbers or scoring. In this study, samples were taken as many as 100 respondents from OVO application users in Sidoarjo. The data analysis technique in this study uses data processing assistance from IBM SPSS version 25 software. The tests carried out are validity test, reliability test, classical assumption test which includes normality test, linearity test, autocorrelation test, heteroscedasticity test, and multicollinearity test, then using multiple linear regression analysis, hypothesis testing includes t-test and f-test, then the multiple correlation coefficient and multiple determination coefficients are tested. The results of the study prove that Lifestyle affects consumer satisfaction, Ease affects consumer satisfaction, Trust affects consumer satisfaction, as well as Lifestyle, convenience, and trust simultaneously affect consumer satisfaction of OVO application users in Sidoarjo