Skin Aging Perception and Anti-Aging Management Characteristics of Women in their 30s in Shanxi Province, China

This study aims to provide accurate information through data on the perception of skin aging and anti-aging management behavior characteristics of women in their 30s in Shanxi Province, China, and to provide basic data on the development and professional management of cosmetics tailored to customers' needs in the anti-aging market. For the study, an electronic questionnaire was produced by the Wenjuanxing program, and the purpose of the study and the survey contents were read to a woman in her 30s living in Shanxi Province, China, and a survey was conducted anonymously. A total of 260 copies were distributed, and 227 copies were finally analyzed except for 33 responses that were insincere or omitted. The survey was divided into three parts: 6 questions to know the general characteristics of the survey subjects, 19 questions to know skin aging awareness, 8 questions to know anti-aging cosmetics use characteristics, and 9 questions to know professional care use characteristics among anti-aging management. The collected data were analyzed using the SPSSWIN21.0 program for Windows. The results of the study showed that women in their 30s in Shanxi Province, China, are usually aware of skin aging, but there is a lot of interest in anti-aging management. To prevent skin aging, cosmetics are used, lifestyle is maintained well, and the period of using cosmetics is 20~25 years old. Frequently used cosmetics are ‘moisturizing products’, and cosmetics are important to improve skin aging. In addition, “self-management (home care)” is the most common professional management, and “removing wrinkles” is the most common management. These findings show that women in their 30s need to spread knowledge about skin aging, and there is a growing interest in skin aging and anti-aging management by identifying their skin characteristics and selecting skin care that suits them. Therefore, professional management should develop a skin care program for middle-aged women in their 30s by developing a skin care program tailored to each age group, and the results of this study are meaningful in providing basic data on the dissemination of anti-aging knowledge and development and marketing of Chinese middleaged women.