Approaches to ensuring sustainable business development in crisis conditions

The article is devoted to consideration of issues related to ensuring the existence of business as such and creating conditions for its sustainable development in the future in the circumstances of the worsening of the crisis in the economic and political relations of the external environment of business as a whole, and the implementation of business activities in the conditions of martial law in Ukraine, in particular. The significant complication of conditions not only for business existence, but also the possibility of ensuring its sustainable development require special attention to be paid to the economic and social components of sustainable business existence and development. The economic component of a sustainable business in such conditions requires the improvement of operational activities through the wide implementation of a management concept that would ensure the long-term competitiveness of the enterprise without significant capital investments and current costs based on the economical use of resources based on the creation of effective relationships both between the work performers and between counterparties of the enterprise. An example of such an approach can be the production and management system "lean production". The social component of sustainable business in such conditions requires the formation of a socially responsible attitude to the organization of business activities and the social policy of business, which is associated with a number of contradictions and even certain conflicts of interests. In the current conditions, special attention must be paid to the definition of the approach to the implementation of this or that concept of the implementation of business activities as a socially responsible business, as well as to the relationship between the internal and external social policy of the business and their practical implementation depending on the current situation.