The Metonymic Portrayal of the Miserliness Demerit: from the pre-Islamic Poets to the Umayyads as a Model

This study aims to reveal the impact of non-linguistic data on the cultural and environmental levels in shaping the linguistic structure of the miserliness demerit and its artistic development. The topic is addressed owing to the technical specificity of the metonymy stemming from its association with the value system in the Arab culture. The importance of the study stems from its uniformity with the old rhetorical achievement in evoking the idea of a sequence of images and the difference in the techniques of expressing the single meaning of miserliness. Therefore, it proved the existence of this demerit in the Arab community, dealt with the specificity of metonymy, and discussed its artistic development based on the literal-figurative requirement relations. The study adopted the descriptive-analytical and historical methods to demonstrate the metonymic portrayal development in the targeted periods. The findings have revealed the metonymic portrayal response to the inputs of the Bedouin environment, especially among classic poets, and the skip of these inputs by urbanized ones. This proves that the metonymic portrayal is a metaphorical value whose core is cultural. The study recommends tackling the metonymic portrayal of other cultural values valid for artistic development and material variety.