THE SPECIFICS OF PROMOTING ONLINE CINEMAS IN RUSSIA IN THE CON-TEXT OF MODERN CHALLENGES

This article presents an analysis of the specifics of online cinema promotion, the features of online marketing and advertising, and also attempts to assess the prospects for the develop-ment of online cinemas in the Russian market in the context of modern challenges. The author examines the theoretical foundations of advertising and marketing in the modern film industry, characterizes the basic advertising strategies used in the film industry to promote film products and attract viewers.