Social psychology of happiness

The research is aimed at determining the problem of happiness in social and psychological connection with the phenomenon of loneliness as significant social and psychological factors of the formation and development of modern personality and society. A special understanding of the phenomenon of loneliness and the phenomenon of happiness in the behavioral norm and behavioral deviation is substantiated methodologically. The need for gender segregation in the definition of both loneliness and happiness is becoming especially relevant. Based on the data of the field study, the assessment of the socio-psychological perception of loneliness and happiness in gender distribution is formed. Based on the results of the survey and the initial analysis of the statistical data obtained, the paper provides a toolkit for calculating the happiness index, which can be relayed to similar subsamples and further refined taking into account their specifics. The results are based on the author's empirical all-Russian study (N=1,075) using the methods of econometric analysis of panel data. The research results are aimed at finding ways to reduce the risks of the formation of destructive socio-psychological constructs of self- and world perception through the prism of loneliness, and also contribute to the creation of recommendations for the development of stable traditional family constructs.