A Study on the Impact of Institutional Distance and Cultural Distance on International Trade in the Post-Epidemic Era

Institutional and cultural factors, as endogenous variables affecting trade development, determine the scale and direction of a country’s foreign trade development. This paper hopes to understand the impact and mechanism of institutional distance and cultural distance on international trade activities by analyzing the literature on the impact of institutional distance and cultural distance on international trade, so as to provide solutions for the business model of global trade companies as much as possible.