The paper explores new discoursive practices determined by media convergence and new communication conditions. Based on the case study of the program “We speak Russian” and the podcast “What is it in Russian?” the following dynamic changes have been ident

The paper explores new discoursive practices determined by media convergence and new communication conditions. Based on the case study of the program “We speak Russian” and the podcast “What is it in Russian?” the following dynamic changes have been identified: in the forms of existence and perception of radio content (a visual communication channel is implemented on the radio); in the form of interactivity (commentary and live chat have developed); in the communicative function of the addresser (the work of the presenter is carried out on air and on the page in the social network); in the communicative function of the addressee (the mass addressee has become an active subject of communication); at the text level (radio text combines the features of radio, television, press); at the language level (the share of the colloquial layer of the language increases). The podcast analysis complements the use of the hashtag into new discursive practices. 
 