Identification of Causal Relationship between Attitudinal Factors and Intention to Use Transportation Mode

Based on the theory of planned behavior, this study identifies the causal relationship between attitudinal factors and intention to use transportation mode. A structural equation model was developed based on twelve hypotheses. The main findings and implications of this study are as follows. First, people who want to express themselves through cars have a high intention to use personal vehicles, and they purchase cars for this purpose. If the shared vehicle service provides a vehicle rental that reflects individual tastes, those who want to own the vehicle will use the shared vehicle. This could be a solution to the parking problem. Second, those who perceive travel as a disutility have a low intention to use public transportation. If fare discounts are applied when transferring public transportation and micro-mobility, it is expected that the use of public transportation will increase due to reduction of access time for public transportation. Third, people who like to drive have a high intention to use personal vehicles and micro-mobility. Providing space for driving cars as a leisure activity may be one of the ways to prevent traffic accidents that may occur in the future due to a mixed flow of autonomous vehicles and conventional vehicles.