Through Synergy in Cooperation towards Sustainable Business Strategy Management

In our research we have focused our effort on answering one major question: could theory about synergy effects help to strengthen the cooperation between organizations to achieve more sustainable business? In order to do that, we set up three main research domains: (1) synergies and synergy effects; (2) cooperation and the cooperation environment; and (3) strategic management. From the methodological point of view, besides literature review, we combined content analysis of relevant internet sources (both quantitative and qualitative) and sociological survey in the years 2014 to 2018. The results show us strong connections between the effective usage of cooperation and synergy effect in strategic management and market competitiveness. They also show as that certain way of strategic cooperation between organizations could be significantly beneficial towards business sustainability. In our paper we present data from our research, our main significant findings, and also recommendations and tools for utilizing them in practice.