A Semiotic Study of the Interplay between People and Buildings

The present paper deals with the semiotic study of the interplay between people and buildings. It studies sign processes, which is any form of activity, conduct, or any process that involves signs, including the production of meaning. It aims at examining the use of semiotics, deepening our understanding of the interplay between people and buildings and providing the basis for personalizing intelligent buildings using intelligent software agents. The data is limited to "Winged Bull", relying on Saussure's model. It is hypothesized that the concerned data is full of signs denoting different things. The present study is qualitative in nature since the researcher depends on herself in analyzing the data in question. It has been observed that "Winged Bull" is informative with signs. That is, each part of it denotes a certain thing enhancing people to think deeply.