Discussion and Research on the Comprehensive Transformation of Supply Chain Management Mode under the New Retail Wave

: With the development of economic globalization and the increasingly fierce market competition, enterprises must change their traditional business philosophy and management mode if they want to survive in this "big torrent" and realize the continuous improvement of their own value. The supply chain system refers to the entire supply and demand network formed from the supplier to the end user. It gradually extends the manufacturer's side to consumers and becomes a large, complete, complex, multi-functional, interrelated and mutually influencing whole, enabling it to better integrate social resources and information, thereby improving market competitiveness. At the same time, the establishment of the supply chain system also enables enterprises to respond more flexibly to market changes, so as to maximize their own value. In the context of the new economic era, how to adapt to and solve the problems and challenges faced by the traditional retail industry has become a topic that needs to be studied and discussed urgently. Under the new retail wave, the comprehensive transformation and upgrading of the supply chain management model of enterprises can not only make the supply chain process of the enterprise more scientific, reasonable and efficient, which requires us to comprehensively transform and upgrade the supply chain management model under the traditional model. Only in this way can the consumer experience be improved, and the healthy and sustainable development of the enterprise can be ensured. This article focuses on the corresponding research on the comprehensive transformation of the supply chain management model under the current new retail wave.