Factors Affecting the Benefits for Households Participating in Tourism Activities in Phong Dien Tourist Village, Vietnam

Tourism is recognized as one of the world’s most significant cultural and economic forces and an essential strategy for enhancing local communities. The Phong Dien tourist village, for example, has experienced tremendous development in serving tourism activities for domestic and international tourists. However, despite the rapid growth in this industry, their benefits also have been affected. Therefore, a study on the Phong Dien tourist village, Vietnam, was conducted to explore and identify factors that affected the usefulness of households that participated in tourism activities. A household survey based on stratified random sampling was conducted in Phong Dien, and 125 questionnaires were completed. An exploratory factor analysis (EFA) and linear regression analysis were carried out to identify the factors that influenced the advantages of households engaging in tourism-related activities in the Phong Dien tourist village. Findings from the data analysis identified three factors that represented 66.5% of the explained variance extracted from 23 variables: (1) natural environment, (2) government support, (3) social environment, and (4) household participation. Finally, we suggest some solutions to enhance the households’ benefits.