Impact of Motivators of Spreading Food and Beverage Rumors of Fast Food Restaurants' Brand Name on Customers' Loyalty

are often happen unexpectedly and can cause substantial damage to brand name, including loss of reputation, reduced sales, damaged corporate credibility, and impacted on customers' loyalty. Rumors are often shared in the marketplace about fast food restaurants brand name. These rumors have got communicated from customer to customer and social media. This research aims to assess the impact of motivators of spreading food and beverage rumors on customers' loyalty of fast-food restaurants' brand names. A quantitative approach was adopted in this research. A web-based questionnaire for a sample of customers by using stratified random sampling (700 participants) of fast-food restaurant’s brand names (326 restaurants) in Greater Cairo (Internal Trade Development Authority, 2022, Egyptian Hotel Association, 2022). These restaurants were in MDS, KEF, DOP, PIH, SW, BK, WE'S, HA'S, ST'S, CHL'S and TAB restaurants located in Greater Cairo. SPSS V. 22 was used to analyze data. Descriptive statistics, One-sample T-test, and linear regression coefficients were used to analyze the research data. The results revealed that the motivators of food and beverage information sharing