Efficiency management of a enterprise based on a marketing tools

This article is devoted to the issues of increasing the efficiency of the enterprise. The development of measures to improve the efficiency of the enterprise requires, first of all, an adequate assessment of the existing efficiency. There are many approaches to assessing the effectiveness of an enterprise in the market, but almost all of them are based on economic indicators. The purpose of the study is to develop an approach to managing the efficiency of an enterprise based on its stage-by-stage assessment. The process of managing the performance of an enterprise is considered as a set of stages that include both the conduct of evaluation activities and the development of strategic decisions to improve the efficiency of the organizations functioning in the market. The proposed evaluation system allows assessing the effectiveness of an enterprise not only by formal economic indicators, but also taking into account the current situation on the market and the position occupied by the enterprise in it, through the prism of the marketing mix. Conducting an assessment of the effectiveness of an enterprises activities according to the proposed methodology is one of the logical stages of the process of managing the effectiveness of an enterprises activities based on marketing tools, the basic model of which is also proposed in the article.