Creativity of Social Groups. The Method of Morphological Analysis and its Application in the Experiment “Metamorph. Chain of Changes”

The article is part of the project called “Metamorph. Chain of Changes.” It includes participants’ self-reflections, a self-reflexive analysis, and a theoretical analysis. In the multidimensional complex of problems considered, key points of reference and positions are outlined, among which are: the phenomenological path of discovery and critical thinking, functionalism and computationalism, identity, individuality and social environment, as well as stereotypes and norms in the field of creative practices.