Genre and Style Innovations in Creative Works of Ukrainian Pop Singers

The purpose of the article is to define genre and style innovations in the creative works of Ukrainian pop singers. Research methodology. In order to achieve the set tasks, a number of general scientific methods have been used in the paper. The theoretical method has been used to clarify the terminology of the research; the analytical method has been applied to study the components of the vocalist's work. The biographical method has been used to study individual figures in modern pop music of the 21st century; the comparative and theoretical generalisation methods have enabled summarising the results of the research. Scientific novelty of the study consists in highlighting the main genre and style innovations of the modern Ukrainian pop song. Conclusions. In the modern pop music environment of Ukraine, there are dozens of musical projects and artists working in different styles and directions. The modernised system of domestic pop music, as part of the mass market of the entertainment industry, has introduced a system of a unified product, namely a musical hit, which nullifies the performer's efforts to express themselves, and has created a need for brightly personalised musical projects. The concepts of genre and style are in a close relationship. Style characterises long stages of musical art development, represents a national or other stylistic unity, and is changeable. Genre is a more stable concept that can retain its characteristics for centuries. Modern Ukrainian pop music is a synthetic fusion of two directions, such as rock and pop styles with interspersed national melos and folklore. 
Key words: Ukrainian pop song, genre, style, pop performers