The Influence of Visitors’ Recreation Experience and Environmental Attitude on Environmentally Responsible Behavior: A Case Study of an Urban Forest Park, China

Nature-based tourism destinations such as national forest parks have become important places for outdoor recreation. This study empirically investigates the structural relationships among the four subdivided dimensions of recreation experience (education, aesthetics, entertainment, and escapism), environmental attitude, and environmentally responsible behavior. In addition, the mediating effect of environmental attitude and the moderating effect of gender are also examined. A field survey was conducted in an urban forest park to collect data, and 468 usable questionnaires were collected. Results indicate that, in addition to the educational experience, the entertainment experience, aesthetic experience, and escape experience have significant positive impacts on visitors’ environmental attitudes and environmentally responsible behavior. In addition, environmental attitude partially mediates the relationship between recreation experience and environmentally responsible behavior. The results of moderating effect analysis demonstrate that men and women have differences in terms of recreation experience and environmental attitude. Theoretical and practical implications are discussed, and nature-based tourism destinations are encouraged to emphasize the four subdivided dimensions of recreation experience, especially the educational experience.