Analysis of the Fisheries Business Orientation of the Duano Tribe Based on Socio-Culturalism in Tanah Merah Subdistrict, Indragiri Hilir, Indonesia

Business in the fisheries sector is the only business run by the duano tribes from their predecessors. Initially, the duano tribes was a cultural community whose lives moved according to the direction of the sea breeze and schools of fish. As the duano tribes community developed, they began to occupy an area to live permanently, build a family, and carry out business to meet the necessities of life. The business is offered by the duano tribe in the fisheries sector. The purpose of this study was to analyze the orientation of the fishery business carried out by the duano tribe based on social and culture. The research uses a survey with an explanatory research approach. The analysis technique uses quantitative and qualitative descriptive with as many as 54 respondents. The fishery business carried out by the duano tribe is still oriented to the subsystem, namely fishery products produced only to meet the family’s daily needs, so the category of duano fishermen is still classified as traditional fishermen. The categorization of duano fishermen is based on the use of fishing gear, utilization of labor, and productivity.