Strategy development of Citarum watershed area through corporate coffee farmers in Bandung Regency, West Java

As an effort to conserve the upstream Citarum watershed area in Bandung Regency, as well as to increase people’s income, the Government develop coffee plantations. The main approach through the development of coffee plantation areas as a corporate identity. In addition, a Corporate of Coffee Farmers should be involvement in its member’s coffee farming largely. This study aims to: (1) identify the potential and opportunities for the development of a corporate of coffee farmers in watershed area and (2) develop recommendations for structuring the commodity supply chain based on the direction of business development. Data was collected through Participatory rural appraisal (PRA) on coffee farmers group at the Bukit Amanah Forest Village Community Institution (LMDH), and coffee farmers group of the Margamulya Coffee Producer Cooperative in Bandung Regency, West Java. The research was conducted during August – October 2020. The results show that the development of farmer corporation institutions must begin with efforts to optimize production and post-harvest by implementing upstream-downstream innovations, developing and strengthening farming financing institutions as well as processing and marketing institutions. The supply chain structuring strategy is directed at optimizing supply chain performance which is manifested in increasing efficiency, flexibility, quality, and responsiveness to changing consumer preferences.