he Role of Communication in Improving Community Political Participation

This study aims to determine the factors that influence the level of public political participation in the general election of the Regional Head of Kubu Raya Regency in 2013. The type of research used is descriptive qualitative. The research subjects or informants in this study were essential informants, principal informants, and key informants. Two sources of data were used in this study, namely primary and secondary data. The results of the study indicate that there are five types of factors that influence political participation: 1) a factor that stimulates participation, the emergence of the influence of someone who wants to contribute to political life; 2) the figure popularity factor, indirectly informants automatically choose a partner they already know; 3) factors of personal characteristics of voters, approach forms the personal characteristics of an individual included in the character of the electorate; 4) socio-political factors of social status, including several factors such as economy, group, race, ethnicity, one's beliefs; 5) the role of social institutions, public political participation can be increased through social institutions.