On the Rhetorical Effectiveness of Implicit Meaning—A Pragmatic Approach

This paper explores the interface between pragmatics and argumentation by considering the impact of different types of implicit meaning on different types of rhetorical effects. On the rhetorical front and drawing on classical rhetoric but going beyond the Aristotelian rhetorical triangle (ethos, logos, pathos), the paper discusses an open list of rhetorical effects affecting speakers, audiences, messages and the conversational flow of interaction. On the pragmatic front, the paper accounts for how specific features of different types of implicit meaning (presupposition, implicature and back-door speech acts) are likely to trigger specific rhetorical effects. In so doing, it discusses and justifies the need for and the feasibility of an experimental investigation of the rhetorical effectiveness of implicit meaning.