Computational Model of Recommender System Intervention

A recommender system is an information selection system that offers preferences to users and enhances their decision-making. This system is commonly implemented in human-computer-interaction (HCI) intervention because of its information filtering and personalization. However, its success rate in decision-making intervention is considered low and the rationale for this is associated with users’ psychological reactance which is causing unsuccessful recommender system interventions. This paper employs a computational model to depict factors that lead to recommender system rejection by users and how these factors can be enhanced to achieve successful recommender system interventions. The study made use of design science research methodology by executing a computational analysis based on an agent-based simulation approach for the model development and implementation. A total of sixteen model concepts were identified and formalized which were implemented in a Matlab environment using three major case conditions as suggested in previous studies. The result of the study provides an explicit comprehension on interplaying of recommender system that generate psychological reactance which is of great importance to recommender system developers and designers to depict how successful recommender system interventions can be achieved without users experiencing reactance and rejection on the system.