A Study of Cosmetics Industry Sustainable Management -Focused on the ESG-

The purpose of this study is to provide a viable roadmap that is continuously needed for the cosmetic industry by examining the current status of ESG practices at home and abroad. As a research method, a qualitative research method through theoretical and empirical considerations based on experience was used. The research results show that first, domestic and foreign cosmetic companies are sensitive to ESG management issues and are actively responding to environmental, social and governance issues. Second, given that compliance with ESG practices is a relatively recent trend, it is expected that all companies will recognize the value of ESG and contribute to the creation of an advanced consumption culture by establishing an eco-friendly culture for consumers. Finally, it will contribute to the consumer's critical attitude toward companies advertising the development of eco-friendly products, such as large enterprises and small and medium-sized enterprises (SMEs). In addition, it is expected that the contents analyzed in this study will be presented as a way to use ESG management not only for large companies but also for small businesses to raise consumer awareness of ESG management and develop the Korean cosmetic industry.