THE SUBTLETY OF COMIC REGISTER IN PERSUASIVE COMMUNICATION

: Humour is a discursive strategy with huge persuasive potential, which values the interlocutor. The use of comic register is not only proof of the communicator's intelligence, but also a form of interlocutor consideration, who is credited from the beginning with a sense of humour. Using comicality in persuasive communication is an option as tempting as it is risky, because not everyone tastes the same kind of humour. In this article we shall try to reveal the specifics of the comic register in discursive strategies and propose a humour typology, based on five relevant criteria: thematic, attitudinal, intentional, axiological and narrative, starting from the attributes that accompany the noun "humour" in various communication situations.