Different Horizons of Expression in Media: The Case of Animations

This paper examines the normative constraints that mass society places on movies and artistic animation. Benjamin’s ideas on audience control in relation to technical media products are used to highlight the specific limitation of animations. Because they are entirely created by the artist (without employing preexistent elements, such as in movies), they can more easily simplify the scheme of representation-intention, and be bearers of politically or morally acceptable messages.