Research on Market Positioning and Market Development Strategy of Private Sports Training Institutions under the Condition of the Reform of the High School Entrance Examination System

Health is the inevitable requirement to promote the all-around development of people. Middle school physical education and high school physical examination are important links to improve the physical quality of teenagers, improve people’s health level, enhance people’s happiness, and promote the construction of healthy China. The research purpose of this paper is to discuss the market positioning of folk sports training and put forward questions. This paper explores the market development strategy under the background of the increasing scores of PE middle school examinations after the reform of PE middle school examinations in recent years, even higher than in some subjects. This paper argues that the current reform of physical education examination has brought new challenges to physical education teaching and training. At the same time, it has provided new opportunities for physical education training institutions. However, there are still serious problems in the current physical training, such as backward management concepts and lack of innovation ability. The training quality is not high, and the development ability is insufficient; The training is not specialized and has no pertinence to different sports events, which can easily affect the development of the industry. In view of these problems, the author puts forward improvement ideas, including market-oriented innovation development mode; Re-orientation of training institutions in the market.