A Comparative Analysis of Marketing Mix of Domino's Pizza in the US and India

This study examines the marketing mix done by Domino's pizza in two different important markets. The purpose is to analyze and acknowledge the similarities & differences between the marketing strategies which were implemented by the organization. For comparative analysis, this study focused on the 4Ps of the marketing mix, which is based on product, price, place & promotion. The study’s outcomes are that Domino's pizza has adopted a different kind of 4Ps in their marketing mix on both localization and globalization approaches. Keywords: Marketing strategy, 4Ps, Marketing mix, SQR, Domino's