Research on the Marketing Communication Strategy of NBA Sports Culture in the International Market

Innovation has become an increasingly indispensable element in all fields of economic development. With the advancement of science and technology, the sports industry, which has always followed the inherent pattern, has to increase its innovative attributes. Broadcasters, business partners, and increasingly younger audiences have brought diversified needs and business models, which requires the main players in the sports industry to have forward-looking thinking, which is the requirement for innovation ability. Innovation has become an increasingly indispensable element in all fields of economic development. This article will talk about the social value of NBA sports culture: Starting with the players. With the advancement of science and technology, the sports industry, which has always followed the inherent pattern, has to increase its innovative attributes. Broadcasters, business partners, and increasingly younger audiences have brought diversified needs and business models, which requires the main players in the sports industry to have forward-looking thinking, which is the requirement for innovation ability.