Is Guanxi Ethical? Evidence from Medical Reps in China

As a typical feature of traditional Chinese Confucian culture, guanxi continues to play an essential role in modern society. This study analyses the morality of guanxi from the perspective of modern business ethics, combining the theories of ethical absolutism and relativism. In addition, based on the relevant cases of Chinese pharmaceutical representatives, it explores how guanxi induce wrongdoing step by step in a commercial society. Finally, the research makes specific recommendations for maintaining the legitimacy of guanxi in terms of improving legislation and supporting whistleblowing.