Pricing of industrial products when entering the market

The article discusses the applicability of well-known pricing methods for innovative industrial products. Based on the well-known scoring method, a new method “competitive price speedgun” is proposed, which involves comparing the consumer properties of a new product with existing competitors on the market. The differences of the new pricing method from the classical normative-parametric and from the competitive method are presented. An example of calculating the price range for a new industrial product, which is compared with the price obtained by the cost method, is demonstrated. The conclusion is made about the expediency of using several methods of pricing for innovative products to ensure the objectivity of making a decision on setting the price of industrial products when putting them on the market.