Sustainability agricultural supply chain in improving the welfare of North Toraja Arabica coffee farmers

This form of agricultural acceleration requires considerable effort as a form of capacity building, agricultural production, as well as developing agricultural product innovations into processed products that have economic value, and are multipurpose. Business in the field of coffee farming has a long and complicated supply chain that is often encountered from upstream to downstream and is also one of the obstacles in developing business in the Arabica coffee sector. The success of sustainable rural agricultural development in Indonesia is very important so that the expected results can ultimately contribute to the country’s economic stability and support the country’s economic growth. Indonesia’s agricultural sector has played a major role in supporting the country’s stability, as well as in improving quality and production to meet the growing national food needs. Thus, agricultural development efforts are focused on increasing production levels through land expansion and agricultural intensification. The increasing adoption of sustainable agriculture is attracting the attention of governments and farmers, especially companies and end consumers, with the increasing awareness of sustainability in agriculture which has become the concern of the global market, many producers are competing to improve their products from year to year. On the one hand, the benefits of sustainable agriculture can also be seen from consumer interest, starting with an increasing preference for environmentally friendly products and services. On the other hand, the enthusiasm of several parties in establishing relationships with other companies that have implemented sustainable agriculture programs is an effective and good way in agriculture.