Cultural Approach in Scientific Research Activity of Interaction Between Popular and Folk Musical Culture in Creativity of Ukrainian Vocal-Instrumental Ensembles of 1960s and 1980s

The purposeof the article is to identify the types of interaction between the national mass culture of the 60–80s, represented by vocal and instrumental ensembles and folk music, and to determine the trends in its development during this period. The research methodology is based on the systematic analysis of domestic pop of the 1960-80's. The descriptive approach provides the disclosure of the most complete picture of Ukrainian pop, which allows different approaches to the problems of its evolution in the author's, performer's, educational, and entertainment context.Scientific novelty. The most complete systematisation of the music of national VIЕ in the context of interaction with folklore (by years of releasing albums, singles), for the first time a list of pop arrangements of Ukrainian folk songs by the most famous ensembles is presented. Besides, the general tendency of penetration of folk song and dance intonations into author's compositions is covered. The combined types, namely the use of author's music and folk poetry and vice versa in one work, are shown. It is proven that the regional factor is not localised in the music of certain ensembles, but is common to many, arrangements of songs of different regional origin are found in the music of ensembles from all regions of Ukraine. Conclusions. The period of the 60s and 80s in Ukrainian popular culture is significant in terms of new approaches to authorship and performance. It is then that it becomes mass. This is the time of the birth of professional pop education, the function of which was partially performed by Ukrainian ensembles, experience in ensembles provided professional skills of performers. Folk music culture has become an integral part of the repertoire of bands in the form of pop arrangements, genre stylisations. Orientation to folklore is demonstrated by all well-known ensembles of that period, the range of folk songs processed by pop musicians is significantly expanding. There is a total renewal of all means of expression associated with the development trends of European pop culture, to which the national fully belongs. 
Key words: vocal and instrumental ensemble, pop culture, folklore, pop arrangement, music album.