HOW CELEBRITY ENDORSEMENTS FOR BEAUTY PRODUCTS AFFECT WOMEN: A STUDY

Everywhere, the advertising sector has grown more crowded and competitive, to combat this issue a relatively new concept of usage of celebrities in commercial to sustain in the market is used. Celebrities are those who are highly recognized in the public due to their credibility, beauty, or other activities. Advertisers take advantage of this by including famous people in their ads to boost their effectiveness and believability. This article tends to analyze the celebrity endorsement in the commercials of beauty product and its impact. Keywords: Celebrity endorsement, Advertising, Commercial, Mass Media, Beauty Products, Cosmetic products.