Ethnography in ethnomethodology and conversation analysis: Both, neither, or something else altogether?

This article focuses on various ethnographic procedures and findings in ethnomethodology (EM) and conversation analysis (CA), addressing the question of how EM and CA relate to ethnography. Given the obvious answer that EM includes ethnography, we also argue that CA does as well, though just how EM and CA do so needs to be qualified and specified. Ethnographic procedures have been used in EM for decades, although often in non-standard ways, and currently with some ambivalence. In CA, it is more common to disavow ethnography in favor of recorded and transcribed interactional exchanges. However, we argue that CA often makes use of ethnographic insights drawn from extended study of recordings, while also identifying “ethnographic” inquiries of a sort that take place within the organizational settings studied. Our aim is to identify the place of ethnography within EMCA by taking an inventory of ways “ethnography” has been used, invoked, produced, and/or disavowed in particular studies and to highlight what is distinctive about those various EMCA uses of ethnography in contrast with more conventional ethnography.