The Attractiveness of the Multimedia Text of the TV Series "Symphonic Novel": Verbal-Nonverbal Ambivalence


 Modern multimedia text has been widely studied from the point of view of its formation, but the role, place and significance of its individual components in the implementation of various functions has not yet been sufficiently studied. The article is devoted to the problem of the attractiveness of polycode multimedia text, which is formed in the content of the Chinese television series "Symphonic Novel". The author considers the specifics of the combination of oral verbal text, visual series and audio components in the multimedia text, in which various formats are used: the joint sound of verbal text and non-verbal elements (classical music, background soundtracks, nature sounds, etc.). The author believes that, in general, multimedia text becomes a potentially effective factor in the attractiveness of a television series, which makes it possible to evaluate it the image potential is very high. In the process of analyzing the multimedia text of the TV series, the author reaches the conclusion that thanks to classical music, the realization of both educational and influencing functions is enhanced, and the plot and the characters of the TV series become more attractive, and comes to understand that the realization of the category of attractiveness plays a fundamental role, since it is included in the illocutionary dominant (the main communicative super-task) media content, which consists in the widest possible coverage of the audience of the TV series "Symphonic Novel". Thus, the author proves that the attractiveness of the TV series is formed due to an ambivalent combination of verbal and nonverbal components with the leading role of the audio format.
