The Influence of Motive Attributions for Destination Social Responsibility on Residents’ Empowerment and Quality of Life

This research provides new insights into the link between destination social responsibility (DSR) and resident quality of life (QOL). A conceptual model is tested based on attribution theory and empowerment theory that investigates the impact that different DSR motive attributions can have on resident QOL, and the potential mediating role of empowerment. DSR actions attributable to intrinsic (extrinsic) motives by destination residents were found to demonstrate greater (lesser) empowerment and QOL. Empowerment was found to have a significant positive impact on QOL and to mediate the DSR motive attribution and resident QOL relationship. Examination of these initial findings suggest that intrinsic, relative to extrinsic, DSR motive attributions enhance resident empowerment through tourism and QOL under high involvement conditions. This relationship was not found to hold in low involvement tourism conditions. The paper concludes with a discussion of theoretical and managerial contributions, as well as study limitations and future research directions.