Assessment of the Immovable Roman Archaeological Heritage for Inclusion in Tourism Products (Case Study Rila - Pirin Tourist Region)

The successful development of tourism products largely depends on the proper selection of tourist sites, the study of the possibilities of their integration and their targeting to appropriate target groups. In this sense, the present paper examines the results of the application of the author's methodology for an assessment of immovable archaeological monuments from the Roman era with the aim of analyzing the possibilities for their inclusion in cultural-tourism products of the Rila-Pirin tourist region. The applied methodology is based on a multi-aspect and detailed assessment of immovable Roman sites, on the one hand as a resource, and on the other as tourist sites. It provides an opportunity to carry out an objective analysis of the current state of the archaeological values and maximally reveal their tourist potential. The achieved results point to the possible ways of including the monuments in tourism products according to the state and prospects for their future development. This will greatly facilitate the making of reasoned decisions about how archaeological immovable sites can be most rationally used for the purposes of tourism based on cultural heritage and what are the possibilities for their successful integration.