Artificial Reality: Immersive but Factually Dishonest AR Experience

As commonly known, technology is a double-edged sword, and augmented reality (AR) is no exception. This article raises concerns and promotes awareness of the use of AR in mass media, in particular in those industries, such as news reporting, that aspire to report facts. Our main message is that the standard workflow for creating AR content, albeit having no mala fide intent, might lead to artificial reality. This titular term was introduced by the first author during a talk organized by a technical committee of IEEE Consumer Technology Society (CTSoc), where we decided that we should urge more ethics and standard discussions on the issue through this article.