Knowledge-Driven Location Privacy Preserving Scheme for Location-Based Social Networks

Location privacy-preserving methods for location-based services in mobile communication networks have received great attention. Traditional location privacy-preserving methods mostly focus on the researches of location data analysis in geographical space. However, there is a lack of studies on location privacy preservation by considering the personalized features of users. In this paper, we present a Knowledge-Driven Location Privacy Preserving (KD-LPP) scheme, in order to mine user preferences and provide customized location privacy protection for users. Firstly, the UBPG algorithm is proposed to mine the basic portrait. User familiarity and user curiosity are modelled to generate psychological portrait. Then, the location transfer matrix based on the user portrait is built to transfer the real location to an anonymous location. In order to achieve customized privacy protection, the amount of privacy is modelled to quantize the demand of privacy protection of target user. Finally, experimental evaluation on two real datasets illustrates that our KD-LPP scheme can not only protect user privacy, but also achieve better accuracy of privacy protection.