Culture-Led Regeneration of Industrial Brownfield Hosting Temporary Uses: A Post-Socialist Context–Case Study from Novi Sad, Serbia

Utilizing culture as a tool for the regeneration of industrial brownfields represents a fairly new trend in post-socialist Europe. This topic has garnered some academic attention; however, studies primarily originate from EU member states, whereas the examples from non-EU cities remains largely unexplored. In addition, the literature dealing with the temporary creative use of derelict industrial sites in post-socialist cities is scarce. The case study-based paper contributes to filling these voids by investigating the creativity-driven informal activation of the Kineska Quarter in Novi Sad, the second largest city in Serbia and the European Capital of Culture for 2022, and its planned transformation into a creative district. The research aims are to examine the capacity of temporary uses to act as a hard infrastructure of the culture-led regeneration, identify the policy framework that shaped the project and highlight its shortcomings, detect potential sustainability issues, and examine how soft factors affect the use of hard infrastructure. The findings suggest that the redevelopment of a creative brownfield based on the simulation of bottom-up decision-making and hastily developed and blurry regeneration policies lead to uncertainty about its sustainability. They also suggest that post-socialist cities lacking experience in this field necessitate a context-perceptive, socially responsible, and locale-conscious approach to the (then sustainable) culture-led regeneration of spontaneously activated brownfields sites, which requires meaningful and not just pro forma involvement of non-institutional actors in the policy- and decision-making process.