TOURISM AS A POTENTIAL FOR RESTORATION AND MODERNIZATION OF UKRAINIAN SOCIETY

The subject of research interest in this article is the study of the possibilities of visualization and disclosure of how the interdependence of economic, social, and cultural growth is achieved in tourism. How can the need for priority investments in the tourism industry be substantiated under the condition of state activity, that promotes development, relying on the methodological principles of. How diversification and renewal of types of tourist activity, its locations, and improvement of the relations of administrative, economic, and cultural subordination, can contribute to the restoration of the entire system of social practices. This is especially significant in the era of combating biological threats (Covid pandemic, its consequences) and the continuation of systemic crisis phenomena in the global space of the world economy and geopolitics, the aggravation of the destabilization of public life under the influence of russian military aggression. Therefore, revealing the stated topic of the of the article, it is essential to pay attention to the following issues: 1) mutually beneficial cooperation of the regions and the center in the comprehensive restoration and growth of the country's capabilities through the use of tourism practices; 2) the issue of modern interpretation of efficiency as optimization of interactions of various social actors and structures, taking into account the field of tourism; 3) peculiarities of activities in the tourism sphere as a unifying factor for various industries and social actors. The article is focused on researching the issues of how the foresight of the opportunities of the tourism industry appears, when there is a synergy of dangers in a state that is experiencing challenges and the need for transformations. Emphasis is placed on the market for the effective development of rules and mechanisms of social interaction, as institutional support for the functioning of every sphere of society, particularly tourism. New opportunities for its deployment in the context of granting Ukraine the status of a candidate for EU accession are outlined.