Innovative Business Development in Healthcare: Using Matrix Organizational Techniques.

: Recent years have seen an increased demand for healthcare services, presenting a need to improve organizational structures through sustainable business development. Business development has been greatly influenced by the organizational matrix. The matrix was developed in response to the requirement for a company that could handle projects of significant size and complexity. Consequently, organizational complexity rose. But it has significantly improved the adaptability and efficiency of project management. The matrix has made it possible for project management to be efficient for Health care management.