Memorability of Word‐Pairs: Developing a Method for Generation of Calibrated Stimulus Sets for Repeat, Remote, Automated Testing

Verbal‐Paired Associates (VPA) is widely used measure of memory. However, the memorability characteristics of the word‐pairs are not well‐understood, and the task currently suffers from ceiling effects (Uttl et al. 2002). Here we describe a data driven process for word‐pair selection, yielding precise estimates of memorability at the item and list level. This allows tuning of task difficulty to participant characteristics, and the development of many well‐calibrated parallel forms for longitudinal automated testing.