Improving Human Resources Technology Innovation as a Business Growth Driver in the Society 5.0 Era

The role of human resources in an organization or company is very strategic, where human resources are the key to achieving a company's success. Strategic human resources will provide added value as a measure of business success. This human resource capacity is a company's competitive advantage, where with better human resources, the company will become a growing company. The increasingly intense business competition requires organizations/companies to be managed professionally to survive and continue to develop in the long term. In addition to technology, capital, finance, operating systems, and human resources are the determining factors. The quality of human resources determines the success of a company. This research method uses a survey research method with a research field for academics. And from the results of this study, the industrial revolution is a concept that makes it easier for humans to live with AI as its main component by using modern technology. This concept will create a technological development that can minimize the gap in humans, where .50 marketing combines technology and humanity or the role of humans.