Employee Resourcing Strategies and Performance of Brewery Companies in South-East, Nigeria

Objective: In Nigeria, the brewery industry has over time been confronted with a couple of challenges ranging from increased taxation to the burgeoning influence of technology on the online marketing of brewery products. Thus, the current research looked at employee resourcing (ER) strategies and the performance of brewery companies in South East, Nigeria. Methods: Four research questions were raised for the study while testing was done for four hypotheses at 0.05 level of significance. The study considered correlation research design for adoption. 3,222 employees of brewing companies in South-East, Nigeria constituted the population for the study. The sample size was 315 employees. Data collection was facilitated with the use of questionnaire. The instrument for data collection was validated by three experts in the Department of Business Administration, Nnamdi Azikiwe University, Awka. The reliability of the instrument was established using Cronbach alpha, which yielded 0.82 coefficient. Analysis of data was done using Pearson product moment correlation coefficient for research questions and Pearson Correlation Critical value table for testing hypotheses. Results: The revelation of findings of the study was that a high positive relationship existed between ER and performance of brewery companies. Conclusion: The conclusion of the study was that a significant relationship existed between ER (employee recruitment, selection, placement and career development) and performance of brewery companies. One of the recommendations of the study was that the organization of seminars and workshops should be carried out by employers for the employees to ensure that their career is considerably developed for optimum performance in brewery companies.