DIALOGUE AND THE CATEGORY OF DIALOGISM IN THE UKRAINIAN MASS MEDIA DISCOURSE

The article is devoted to the study of the illogical nature of Ukrainian mass media discourse, namely newspaper text and dialogue as a form of textual communication. The study substantiates the concept of dialogue as a way of organizing speech and dialogism as a text category. Dialogue represents  communicative interaction of two communicators and requires the participants of communication to comply with certain conditions. The dialogism of the text is broader than the concept of dialogue, because this category is expressed regardless of the nature of speech, is a representation of the inner essence of the text as a process and result of communicative interaction. 
This theory is aimed at the study of dialogism as a defining feature of text and discourse in a broad sense. As for the newspaper text, two types of dialogism are distinguished: external and internal. The first concerns intertextual interaction and coincides with the concept of intertextuality. Internal dialogism is subject-text related to the factors of the addressee and addressee of the newspaper text. The article describes the means of representing the textual category of dialogism in heading complexes containing interrogative-corresponding dialogical units; it considers the main models in which the category of dialogism is implemented are defined, namely: dialogical units, quasi-dialogical constructions and two-part headings with an open question; dialogical interaction between communicators of media discourse in the interview genre, in which the category of dialogism is most fully realized. Regarding the text of the interview, two types of communicative interaction are distinguished: addressee-dominant and addresser-dominant type. The former type is determined by the priority role of the interlocutor. The latter is characterized by the fact that the speaker takes an active position and determines the vector and content of the communicative act, that is, the author's comments and actualization of the author's point of view prevail in the text.