Social Entrepreneurship: Heart-Felt Business or Fashionable Trend

The article analyzes major problems of social entrepreneurship in Russia. On the one hand, there is no clear understanding of the essence, goals and objectives of social business on the part of entrepreneurs, on the other hand, the attitude of representatives of power bodies is formal and often indifferent concerning information of the population and the development of this type of entrepreneurship in the country. The author came to the conclusion that the problem of social business development in Russia shall be resolved in two lines simultaneously: firstly, it is necessary to explain to business people that social entrepreneurship is not charity, it is an ordinary business, whose goal is not only help to certain social groups, but also profit. Secondly, it is essential to raise the level of responsibility of regional authorities in regard to working-out registers of social business. An important part is assigned to an opportunity to integrate Russian social entrepreneurship into international community.