Improving the visual impressions of wood-based craft products through two-dimensional engraving of patterns

Small enterprises in product craft bases are considered to be more resilient in facing the challenges of the current pandemic condition, despite a decline in income during the pandemic’s peak. Craft products are one of the sub-sectors of the creative economy that has a contributor to Indonesia’s Gross Domestic Product (GDP). Competition occurs between the producers of these crafts products where the makers present products that show aesthetic value and elements of the product’s function. Craft products always put forward a stunning visual appearance so that the product is in demand and purchased by consumers. To struggle with the increasingly fierce competition, the quality of visual impressions that are continuously generated must be established. This research focuses on attempts to improve the visual appearance that has the impact of presenting the aesthetics of craft products by using a two-dimensional engraving approach. The engravings are processed using a sandblasting technique. The study process used a pre-experimental design approach, and the results of the improving visual impressions were evaluated using a questionnaire step which was analyzed using factor analysis. The study results show a positive response to changes in visual perceptions, indicating an increased aesthetic perception that is better than the previous craft products. The final study shows that applying two-dimensional engraving patterns on craft products effectively improves visual and aesthetic impressions.