The Impact of Digital Entrepreneurship on High Performance at Zain Jordan Telecom Company

Study design/ methodology: This study aimed to investigate the impact of digital entrepreneurship on high performance in the Jordanian Zain Telecom Company. The study was conducted on a sample of managers consisting of (104) managers from all administrative levels in the company, data were collected from them through the electronic questionnaire, the researcher adopted the descriptive analytical method in the study .The study identified five dimensions to represent digital entrepreneurship, namely: digital leadership, digital knowledge, digital finance, digital culture and digital innovation, while four dimensions were identified to represent high performance: continuous improvement, quality of the workforce, teamwork and flexible work system. Findings: The results of this study indicated that there are high levels of interet for the company's management in the dimensions of digital entrepreneurship and the dimensions of high performance, and that there is a significant impact of digital entrepreneurship on high performance, and that all dimensions of digital entrepreneurship have a significant impact on high performance. The study presented a set of recommendations, including the company's continued interest in interacting with its external environment to keep abreast of the changes and developments surrounding it, whether in terms of technology or management, and following up on everything new in the world of business and digital leadership, focusing on teamwork to preserve its intellectual capital and striving for employee satisfaction And follow multiple strategies, such as the special rewards strategy that raises and enhances their performance.