Implementation of School Literacy Movement Policies to Build Student Character in Junior High School

This research study aims to describe and analyze the implementation of the school literacy movement policy to build character in junior high schools. It is a qualitative research with a case study. The setting of this research study is two public junior high schools that implement the school literacy movement in Tanah Laut District. The key informants were school principals, heads of librarians, school literacy movement teams, teachers, students, school supervisors, committee members, and parents of students determined by using a purposive sampling technique. The information of this study was collected through interviews, observation and documentation of data validation. The researchers performed data triangulation by means of technical triangulation and source triangulation. The data was analyzed using interactive analysis of the Huberman model which consisted of data collection, data display, data reduction and verification/conclusion. The results of this study showed that the implementation of the School Literacy Movement in two schools received support from stakeholders and support from facilities and infrastructure, the strategy implemented was a literacy-friendly school environment strategy, a social environment strategy as a communication model, and a school strategy as an academic environment, which was then held through three stages, namely habituation, development and learning, which succeeded in shaping the character of students, becoming students who like to read, are disciplined, honest, religious and creative.