Grapevine Resistant Cultivars: A Story Review and the Importance on the Related Wine Consumption Inclination

Pest and disease management in the grapevine sector has become difficult due to several instances (e.g., pathogen resistance, agrochemicals withdrawals). Therefore, viticulture switched to more environmentally friendly practices. On these bases, the most promising tool is the use of a resistant variety of grapes. Luckily, genetic and genomic selection have made great steps in accelerating plant breeding. In recent years, several resistant varieties of grape were created and the wine obtained began to grow. This allowed vine growers and wine makers to drastically reduce the chemical inputs in vineyards. However, this specific wine market faces trouble regarding the consumer attitude towards buying the related crafted wines. In order to make these innovations acceptable, we undertook a literature review of the history and creation methods of the hybrid grapevines. We investigated young wine drinkers across north-east Italy using specific questionaries to better analyse consumer perception of wine from resistant vines and the related environmentally friendly issues to understand if consumers are prone towards this product. Our results clearly indicate that consumer attitude towards this type of beverage pays great attention to the reduction in agrochemicals.