[SELF-PRESERVING BEHAVIOR OF YOUNG MUSCOVITES: ATTITUDES, PRACTICES, PROBLEMS OF IMPLEMENTATION].

The self-preserving behavior of young people is of particular interest, since the prospects for the reproduction of the population and the development of the economy depend on it. The article presents the results of a sociological study of the self-preservation behavior of young residents of Moscow, many of whom came from Russian regions. There were studied the ideas of young people about the role of lifestyle in ensuring health and longevity, the meaning and obligatory nature of take care of health, the influence of primary socialization and the current social environment, as well as models of behavior in terms of combining work and rest, eating habits, physical activity, seeking medical help. It is shown that the majority of young people living in the capital are aware of the value of health, consider taking care of it the norm and duty of every person, and see the lifestyle as the key factor in health and longevity. The parental families of the majority of respondents do not have pronounced self-preservation practices, while the current social environment treats health care with understanding. Basically, the respondents deny bad habits, have a good psycho-emotional status. However, not everyone can afford quality food and regular meals. Young people often sleep much less than they should, do not often go in for sports and are in the fresh air. The medical activity of young people is controversial. The majority of respondents express their willingness to undergo regular medical examinations and screening examinations. At the same time, almost half of young people carry disease on the legs, explaining this by their unwillingness to miss classes, lose wages and annoy the employer. Due to the unsatisfactory according to young people accessibility and quality of free medical care, they have to self-medicate or go to private clinics, the cost of which services two-thirds of the respondents considered very tangible. Thus, the self-preserving attitudes that young residents of Moscow have in many respects run into problems of a material nature.