Relationship between Self-leadership, Self-determination Theory, and Pro-social Service Behavior of Beauty Workers

This paper is a study on the relationship between self-leadership, self-determination theory, and pro-social service behavior of beauty workers and whether it is related. There have been many studies on the existing self-leadership and self-determination theory, but studies on the relationship between the prosocial service behavior of beauty workers are insignificant. Therefore, this study aims to investigate the relationship between self-leadership, self-determination, and pro-social service behavior of beauty workers to explore the direction of efficient service of beauty workers. As a result of analyzing the relationship between self-leadership, self-determination theory, and prosocial service behavior, all three factors were found to be related, and company-level help is also needed to perform tasks autonomously. Eventually, a horizontal atmosphere must be created and internal motivation must be created to come out as a service action. Efforts should be made to create such a system not only for beauty workers but also for the entire beauty industry. It is necessary to prepare an incentive to develop self-leadership, self-motivation, and pro-social service behavior of beauty workers, which can be a way to improve job autonomy and quality of service in the beauty industry.