Research on MR navigation design based on double diamond model: a case of South China Botanical Garden

The South China Botanical Garden is the largest South Subtropical Botanical Garden in China, but it is still in traditional browsing mode. In the botanical garden, there are problems such as confusion of route guidance, single botanical form, and dullness. The rapid development of MR (Mixed Reality) technology brings new opportunities to the tourism industry, and MR technology can bring more interactive and interesting experiences to tourists. Therefore, based on the method of the double diamond model, this study designs a MR navigation system for the South China Botanical Garden to optimize visitors’ experience and improve the service quality of the botanical garden. The research results have reference value for the digital transformation of services in large botanical garden and the improvement of the service quality.