Constraints Faced by Administrators in Effective Functioning of Selected ICTs Based Agristart-ups through Garrett Ranking Analysis

Agri-startups is the use of technology in agriculture, horticulture and aqua-culture with the aim of improving yield, efficiency and profitability. Agri-startup can be products, services or applications derived from agriculture that improve various input, output process. In adoption of technology through digital platforms is critical towards transforming India’s agriculture. For this goal ICTs based agristart-ups are established for proper utilization of resources and increase employment and farmers income. The investigation was conducted in four ICT based agristart-ups which established in Indore district of Madhya Pradesh based on their agricultural and allied activities, to identify the constraints faced by administrators for effective functioning of agristart-ups. For this purpose descriptive research design was used and data was collected through 80 administrator with structured questionnaire, which were selected by simple random sampling method with replacement. Major constraints reported by administrator was unsupportive bank officials and poor co-operation, which was analyzed through the garrett ranking method.