A New Paradigm of Islamic Dakwah on Food and Halal Products for Non-Muslims

Halal food and products have long been only an issue and monopoly of Muslims because they are related to religion. However, in the current era of globalization, this is a necessity among non-Muslims because, in halal food and products, there are benefits for health. Producers and consumers of halal food and products are not only Islamic countries that care, but non-Muslim secular-based countries that are Muslim minorities also make this halal issue a competitive advantage. In various non-Muslim countries are, halal food and products a promising business opportunity because of halal marketing and consumers who are Muslim and non-Muslim citizens. These facts, information, and data are reasons to research products among non-Muslims as an area of Islamic proselytizing. This descriptive research is carried out qualitatively to answer social phenomena to the enthusiasm of non-Muslim people for the needs and interests of halal food and products. The study of scientific theory in Islamic principles considers that food and products are very positive for producers and favorable without knowing religious differences. The survey results can study halal food and products based on scientific studies and from an Islamic perspective are formed and consumed by Muslim-based and non-Muslim countries. Based on this, the new paradigm of Islamic proselytizing today and in the future can be carried out and aimed at Muslims and non-Muslims as findings of this study show that halal foods and products benefit producers and consumers in adhering to religion and health benefits.