Causal Relationship Between Psychological Empowerment, Positive Psychological Capital, and Intrinsic Job Satisfaction of Beauty Workers

This study aims to investigate the relationship between psychological empowerment, positive psychological capital, and intrinsic job satisfaction of beauty workers. There are several reasons to explain that. First, as the service industry develops, the beauty industry must grow as well. Second reason is that consumers in modern society value individuality and originality. Therefore, it is important to change according to the trend of the times because the beauty industry will be eliminated if it does not keep up with the latest trend. Nevertheless, compare to other industries, the beauty industry often neglected the treatment of beauty workers and the working environment so the frequency of turnover was high. Since this could negatively affect the development of the beauty industry, it would be wise to improve or change the working environment. Accordingly, the relationship between psychological empowerment, positive psychological capital, and intrinsic job satisfaction of beauty workers was analyzed. The study subjects used analysis data of 255 beauty workers, and frequency analysis was conducted to find out the general characteristics of the survey subjects. As a result, women showed the highest gender, and those in their 20s or older showed the highest age, and in the case of education, college enrollment/graduation was the highest. The number of working years was the highest for less than one year, and in the case of beauty experience, the highest was more than five years. The salary level was the highest from 1 million won to less than 2 million won. Psychological empowerment, positive psychological capital, and intrinsic job satisfaction were all positively related. Therefore, leadership should be given to members in a horizontal organizational structure rather than an authoritative vertical structure for the development of the beauty industry in accordance with the trend of the times. If you let them have psychological empowerment like this, they will develop positive thinking and fulfill the goals and responsibilities. Then, job satisfaction will result in positive changes such as long-term service and a decrease in turnover.