ENTERTAINMENT AS A STANCE OF PUBLIC COMMUNICATION

Entertainment is a particular area of public communication, due to the aesthetic component of the messages. Artistic expression is primarily about emotionality, not rationality, and the originality of creation gives artistic value. Entertainment nowadays tends to contaminate the other functions of communication, namely information and persuasion. In contemporary society, the production of entertainment is industrialized. Contemporary culture is dominated by entertainment industry, especially in the fields of publishing, music, film and games. In this article, we shall summarize the content and specifics of entertainment as premises of the creative industries’ social impact.