Farmers attitude towards zero budget natural farming

India has always had an advantage and strength in natural farming. Natural products are currently in the spotlight on a local, national, and international level due to changes in global consumption patterns, consumer health awareness, and the growing importance of sustainability. The study was conducted on farmers’ attitude towards Zero Budget Natural Farming (ZBNF) practices in Anand district by selected sample size of 120 farmers based on highest number of the farmers who had gone through training on ZBNF. The data were collected through personal interview and analyzed by using appropriate statistical tools. Majority of the respondents had favourable attitude towards ZBNF, followed by a neutral attitude and a strongly favourable attitude towards ZBNF. The independent variables viz., innovativeness, training received, economic motivation and farm mass media exposure had a positive and significant relationship with farmers’ attitude towards ZBNF practices. Further, variables viz., education, risk orientation, size of landholding, social participation, farm mass media exposure, extension contact, economic motivation, innovativeness, farming experience, herd size, training received and gender had maximum positive indirect effect on farmers’ attitude towards ZBNF practices.