Dawn of Digital Roadmapping

Overview: This paper explores industrial cases of remote digital workshop-based roadmapping and presents lessons learned and insights that may be beneficial to organizations interested in digital roadmapping. We created a framework comprising three core elements—digitalization context, digital approach, and performance—to collect data and analyze seven industrial cases. The study revealed changes needed to ensure effective remote digital roadmapping—changes related to process and workshop design, facilitators’ effort and skill, participants’ accessibility, roadmapping agility, and roadmap quality. These changes focus on performance improvements for remote digital roadmapping compared to co-located and analog (paper and pen) roadmapping.