The Influence of Service Quality, Advertising, and Trust on Customer Satisfaction of Financing Companies in Surabaya

This thesis is not published. Faculty of Business, Law and Communication Sciences, University of Muhammadiyah Sidoarjo. The purpose of thispstudy is toodetermine and analyze the influence of service quality, advertising, and trust on customer satisfaction of PT. KB Finansia Multi Finance Surabaya Branch. The method in this study uses a quantitative approach and sampling in this study uses a probability sampling method that uses a simple random sampling type, and the respondents in this study were 100 respondents who were members of PT. KB Finansia Multi Finance Surabaya Branch. This study uses multiple linear regression data analysis using SPSS (Statistical Program for Social Science) version 25 for windows.  The results of this study indicate that the service quality variable has an effect on customer satisfaction, the advertising variable has an effect on customer satisfaction, and the trust variable has an effect on customer satisfaction. PT. KB Finansia Multi Finance Surabaya Branch.