Collective Protection оf Consumers Interests (European Union and Serbian Law)

The authors start from the analysis of the Directive on Representative Аctions for the Protection of Collective Interests of Consumers, whose implementation should provide at least one procedural mechanism for representative lawsuits for prohibition and remedial measures at national level and EU level. The most important segments of the normative regulation of this Directive are presented: representative actions, qualified entities and the procedure for protecting the collective interests of consumers. Member States are allowed to decide whether a representative action is to be taken in judicial or administrative proceedings, or in both. Prohibition measures aimed at protecting collective interests of consumers, regardless of whether an individual consumer has suffered real loss or damage, have been pointed out. The new Law on Consumer Protection of the Republic of Serbia from 2021 remained on the same basis as previous one from 2014. It is consumer protection in a special administrative procedure.