Research on Teaching Reform of Business Majors in Chinese Higher Vocational Colleges—Based on the Concept of OBE

Higher vocational education is an important higher education direction in China. Higher vocational education has cultivated comprehensive application-oriented talents urgently needed by the society. In this context, this paper takes the teaching reform of business courses in Chinese vocational colleges as an example, and on the basis of reviewing the research on the application of the OBE concept by international scholars. This paper proposes that the OBE concept should be applied to the course teaching mode reform of business majors in higher vocational education. The strategies proposed by the paper include rebuilding the teaching system of consumer psychology through four-dimensional reform steps, creating the expected learning outcomes of the course, and reversely designing the teaching objectives, teaching content, teaching implementation, and teaching evaluation. The research results of the paper have important reference significance for the teaching reform of other higher vocational colleges.