ANALYSING THE RESIDENTS’ FOOD (EATING OUT) BEHAVIOUR IN THE PRE & POST COVID-19 PERIOD: A STUDY OF DHARAMSHALA REGION, INDIA

The first epidemic of the modern world that has changed the course of the current civilization & turned out to be a pandemic (i.e. COVID-19) has tremendously affected several industries including that of tourism & hospitality. Due to the multilevel impact, the whole world struggled to overcome this situation but with almost two years of its co-existence, people have now managed to change their style of living & social habits including that of the food habits. One of such food habits i.e. 'Eating out/ Dining out' was bound to change in the post-pandemic period due to the health advisories & closure of several hotels, restaurants and food outlets. The present research tries to find out the changes in the Eating out behaviour of the residents of Dharamshala (H.P.) in the pre & post-pandemic period. Further, it tries to identify the factors which affect the eating out behaviour of the residents & measure their importance in different periods (pre &post pandemic). The data were collected from 286 residents of Dharamshala region, through a structured questionnaire & analysed through reliability checks (Cronbach's Alpha-α), KMO & Bartlett’s test, factor analysis, paired sample t-test and analysis of frequency & mean values. The results showed a significant decrease in the frequency of visits, purchasing/ordering, percentage of outside meals consumed, average spending etc, whereas the level of priority given by the residents to hygiene, food safety, quality, service & distribution etc has increased in the post-pandemic period. Hence various strategies were suggested for the restaurants/local eateries like, (1) Use of technology (automatic doors, sensor & timer enabled soap & sanitiser dispenser, online payments), (2) cost reduction tactics (controlling of food wastage, reduction in menu items), (3) training of employees (sanitisation rules, HACCP rules) etc which were if adopted will certainly help them revive from the crisis slowly & steadily over the period.