PROMOTING THE IMAGE OF BANDA ACEH-INDONESIA BECOMES A POPULAR TSUNAMI-TOURISM DESTINATION CITY: THE MODERATING ROLES OF CULTURAL AND ISLAMIC TOURISM OBJECTS

This study aims to explore and analyze the moderating effects of Islamic and cultural tourism objects on the relationship between tsunami-related sites and the image of Banda Aceh city, Indonesia as a tsunami-tourism destination. Of 29.213 tourists who visited the city in 2019, 200 of them were selected as the sample of the study using a simple random sampling technique. The primary data collected through questionnaires and interviews were then analyzed using structural equation modeling (SEM)-based moderated multiple regression techniques. The study documented that tsunami-related sites and Islamic and cultural tourism objects have promoted the image of the city as a tsunami-tourism destination. Additionally, the cultural and Islamic tourism objects strengthened the effect of tsunami-related sites on the city image as a tsunami tourism destination. Thus, to further promote the city image as the tsunami-tourism destination, the tsunami-related sites, Islamic and cultural tourism-related objects must be preserved and enhanced.