DIGITAL DIPLOMACY IN US FOREIGN POLICY: POTENTIAL AND BOUNDS

. This article analyzes US digital diplomacy, examines the role and importance of US digital diplomacy while using digital media in conducting their foreign policy. The new communication technologies are actively used by the US diplomatic service to develop and implement a foreign policy strategy and expand their influence on public opinion. The author argues that digital diplomacy as an instrument of US "soft power" in relation to a number of regions achieves a number of goals, but the digital environment is a challenge to maintain for Unites State leading positions in the world.