State of the art of presentation of clothing textiles in E-commerce with size matching issues

Abstract “According to Lingaro’s analysis, the return of a product generates 5 times more CO2 than the purchase itself. Thus, the optimization of online e-commerce purchasing processes is a serious challenge not only for business, but mainly for the protection of the environment and our global health.” Presentation of textiles and clothing in e-commerce in Poland has remained unchanged since the beginning of e-commerce (the setup of Allegro auction site in the early 2000s) until now with little exceptions of new technology trends powered by EU funds. In Poland, WearFits introduces an R&D solution in the form of a virtual fitting room presented in augmented reality (AR) view to decrease returns of textile clothing bought online. It uses an avatar of human size and shape of the customer’s body for fitting the three-dimensional models in AR view. The purpose of the article is to review the state of the art of presentation of clothing textiles in e-commerce in the world and in Poland for selling textiles online and to emphasize the problem of size matching in the context of returns.