Tailoring Recruitment Communication using Virtual Human Technology to Increase Participation of Older Minority Adults in Clinical Trials

Older adult minorities are an underserved population, who are at a particularly high risk for developing chronic health conditions and are significantly underrepresented in clinical research. Well‐known barriers, including research‐related mistrust (e.g., belief that participants lack choice, mistrust of white researchers), complicated messaging, lack of cultural diversity/sensitivity among clinical trials staff, and the exclusion of decisional support providers in decision‐ making could impede older adult minority participation in clinal trials.