Investment Avenues and the Factors behind Preferences of Investors in Shekhawati Region of Rajasthan

An individual can either consume his income or save it. Whatever he saves if invested systematically and carefully, can grow and it can even give him better rate of return than the rate of inflation. There are many investment alternatives because of which the investors may get confused about where the funds should be invested in. This paper attempts to study the features of different investment avenues and the factors that affect the preferences of investors while investing their funds. In order to achieve the objectives, survey method has been used and 160 respondents of different age groups and education background have been contacted to fill in the questionnaire. The study throws light on the factors based on which the investors make their choice while investing their funds.