The Relationships between Tourism Destination Competitiveness, Empowerment, and Supportive Actions for Tourism

This study examines the relationships between tourism destination competitiveness (TDC), empowerment, and support for tourism among residents. It also examines the role of empowerment as a mediator in the relationship between TDC and residents’ support for tourism. A total of 711 respondents were used. This study uses descriptive analysis, two-stage factor analysis, and structural equation modeling (SEM). The results show that seven antecedents of TDC, namely natural, cultural, contextual competitiveness, complementarity, accommodation, infrastructure, and technology, are identified. Psychological empowerment has most positive effects on five facets of destination competitiveness. The results reveal a mediation effect of empowerment between the destination competitiveness and resident supportive behaviors for tourism. The outcome of this proposed model is support for tourism, which means active supportive actions for tourism among residents. The psychological and economic empowerment dimensions are shown to have positive effects on resident support for tourism. Understanding residents’ empowerment and support can be useful for those who develop political policies and action plans for sustainable tourism development. The results can suggest a model for a sustainable destination management, increasing the global reputation of travel destination, and advocacy for sustainable development goals.