Assessing the Feasibility of MaaS: A Contribution from Three Italian Case Studies

Making all types of public and private transport services available to users through a single and integrated digital platform is the new urban mobility paradigm called Mobility as a Service (MaaS). This scheme allows both a more sustainable urban transportation system and a more efficient transport service for users. For MaaS to be successful, its implementation should adapt to the specific features of the location covered by the service. The city maturity level has to be considered in terms of multimodality, infrastructures, regulations, user goals, and user willingness to use and pay for MaaS services. This paper discusses and analyses the results of a survey on MaaS conducted in three Italian metropolitan areas: Turin, Rome, and Genoa, which have very different and specific characteristics. The comparative analysis enables the definition of drivers, obstacles, and requisites for MaaS implementation to be successful. When it comes to cities with conservative mobility policies or cities that are new to MaaS experiences, resistance to adoption of the service might occur. The results of the research discussed in this paper can be a useful resource to enable decision makers to develop more effective and efficient transportation policies.