Evaluating the Social Media Profiles of Online Harassers

Online harassment is pervasive. While substantial research has examined the nature of online harassment and how to moderate it, little work has explored how social media users evaluate the profiles of online harassers. This is important for helping people who may be experiencing or observing harassment to quickly and efficiently evaluate the user doing the harassing. We conducted a lab experiment (N=45) that eye-tracked participants while they viewed profiles of users who engaged in online harassment on mock Facebook, Twitter, and Instagram profiles. We evaluated what profile elements they looked at and for how long relative to a control group, and their qualitative attitudes about harasser profiles. Results showed that participants look at harassing users' post history more quickly than non-harassing users. They are also somewhat more likely to recall harassing profiles than non-harassing profiles. However, they do not spend more time on harassing profiles. Understanding what users pay attention to and recall may offer new design opportunities for supporting people who experience or observe harassment online.