The Effect of the Degree of Job Satisfaction on Organizational Loyalty: Empirical Study in Mascara Employment Agency

Abstract Research purpose. This study aimed to identify the effect of the degree of job satisfaction on organizational loyalty through the dimensions of salaries, incentives, and bonuses; conditions and nature of work; relationship with colleagues; and relationship with superiors. Design / Methodology / Approach. We conducted an empirical study in the employment agency of Mascara for a sample of 53 questionnaires, where the SPSS program was used for statistical processing and data analysis, and to test the hypotheses, simple and multiple linear regression was used. Findings. Based on the results of the SPSS adopted in testing the research hypotheses, the study concluded that there was no statistically significant effect of salaries, incentives, and bonuses; conditions and nature of work; and relationship with colleagues on organizational loyalty. In contrast, there is a positive effect of the relationship with superiors on the organizational loyalty of the employees of the employment agency. Originality / Value / Practical implications. This study developed a model to investigate the relationship between job satisfaction and organizational loyalty. This study presents important implications for staffing agency managers wishing to improve job satisfaction in order to achieve organizational loyalty. At the practical level, these results can be used by managers in order to achieve organizational loyalty and identify problems.