New Texts and New Literacies as a Result of Media Discourse Transformations

The purpose of this work is to explain the emergence and development of such phenomena as New Text and New Literacies in the context of discourse and text transformation in today’s media space, as well as their role for linguistics. The authors define and describe the main conditions resulting in media discourse transformation: media convergence, expansion of electronic media functions, expansion of mass media into social media, and integration of various institutional discourses into media discourse. 
The key features of new media texts (as opposed to traditional ones) are the dissemination channel, the author-addressee relationship, the text structure, language specifics, and the main code. 
This work defines new literacy as a synthesis of competences required of all media discourse participants (author, addressee, researcher) based on their roles. 
The analyzed materials included new texts of educational media discourse from various media platforms, such as television, radio, social media pages, hypertext electronic resources, medical blogs, and science news. The study focuses primarily on audio and video mass media as rapidly advancing media resources.