Management of Crisis Communications in the Public Space

Purpose. Analysis and systematization of objective conditions that determine the content of modern crisis communication processes and determine effective strategies for crisis management in social systems.Research methodology. The study used a comparative-historical method to analyze and systematize data on crisis communication management in public space. Systematization and classification were used to determine the features and factors of crisis situations in the field of social communications. The aim of the study is to analyze and systematize the objective conditions that determine the content of modern crisis communication processes and to determine effective strategies for anti-crisis management in social systems.Results. Social space is considered as a variety of social processes, a field of social activity that contains a set of significant social groups, individuals, objects in their mutual location. The directions of social interaction as a form of theoretical generalizations of social communication, which is a continuous exchange of social information and knowledge, carried out with the help of the formed communicative chain. The analysis of crisis communications as a process of interaction of public subjects in the conditions of potential or real threat of their activity, functioning, existence is carried out. The classification of crisis situations according to such criteria as predictability of the onset and consequences of crises, the dynamics of their course is considered. The stages of problem management in crisis communications are analyzed, the main condition for successful anti-crisis communication is a pre-developed strategy. The main tasks of anti-crisis management are defined: detection of certain features, localization of crisis phenomena, crisis prevention, determination of their features, forms of implementation; determination of methods of observation, detection of certain signs, localization of crisis phenomena, prevention of crisis situations. The peculiarities of the activity of the spin doctor is to work with the media to form the desired point of view, present events in a more favorable form, that is news management. The practice of anti-crisis communications in the public space as a way to overcome information asymmetry and establish effective communication with the public is identified. Novelty. The article analyzes the current trends in the field of crisis communications and identifies the main directions of anti-crisis communication strategies.Practical significance. The results of the study can be used to improve the forms and methods of crisis communication, to form formation of effective strategies for crisis management in social systems.Key words: problem identification, crisis communication, risk minimization, system viability parameters, social interaction, anti-crisis management tactics.