HRM Practices in Digital Era and its Positive Impact on Environmental Performance within Hotel Industry

Digital technologies are new trends in recent times that have revolutionarily changed. business models, work, conduct business, and corporate strategies. As a result, the human resources (HR) function has evolved to incorporate digital world in its design thinking, strategizing and implementing. The hotel industry is one of the sectors that move at an unbelievably fast-pace in developing countries due to an increase in the tourism industry. Yet, on the contrary, the hotel industry is heavily increasing the burden on the environment. Thus, because of the huge number of environmental issues that hotel industry has faced over time, there is an increasing force to pay a correct reaction to environmental issues and implementing sustainable business practices. These practices incorporate the adoption of digital human resource management (HRM) practices, offering a win–win situation for the hotel and its stakeholders. This paper examining the relationship between digital HRM practices (digital recruitment and selection, digital training and development, digital performance appraisal, and digital compensation) and environmental performance in the hotel industry. Based on our analysis, the study revealed that digital HRM has a remarkable impact on environmental performance within hotel industry.