Work strategies developed by creative workers in Mexico City: Enhanced precarity and adjustments during pandemic social distancing periods

The 2020 COVID pandemic has been a major challenge for Mexican creative workers, whose working conditions were already precarious since before the world crisis. Through qualitative analysis of conversational interviews, we identified a series of adjustments and professional decisions made in the context of social distancing. Our findings show that precarious working conditions in which they already worked were aggravated during the pandemic social distancing periods to even threaten their possibilities to keep their place in the creative sector. We identified five different earning strategies with which they navigated uncertainty during the pandemic. Finally, we discussed the inequalities they face while trying to earn an income through multiple activities and, at the same time, updating their knowledge and capabilities to adjust their creative work to the new realities.