Multi-level Marketing in India: Business Prospect Versus Social Interactions? Some Identified Research Issues for Marketers

255 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Multi-level Marketing in India: Business Prospect Versus Social Interactions? Some Identified Research Issues for Marketers VIKALPA The Journal for Decision Makers 47(4) 255 –273, 2022 © The Author(s) 2022 Reprints and permissions: in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909221144388 journals.sagepub.com/home/vik