A fuzzy logic model for evaluating the motivation for high-quality publications

This paper proposes a fuzzy logic model for evaluating stakeholder motivation for high-quality publications. Conceptually, the model is based on stakeholder theory and Vroom's expectancy theory of motivation. Instrumentally, tools of fuzzy sets, fuzzy logic, and expert evaluations are at its core. The model is suitable for any university. Further, it reflects university specificity, using specific motivational factors in one of the evaluation procedures. The model easily evaluates the level of motivation by processing vague, subjective perceptions. It was applied at a Bulgarian university through a comprehensive survey that included 106 participants and performed well. The model contributes to the advancement of management science by theoretically enriching research management and organizational behaviour and complementing their tools. Expected practical implications are improved university management and better research results based on well-grounded decisions about research, people, and performance.