THE ANTHROPOMORPHIC-BASED CHARACTER IN THE ANIMATION FILM “AYO MAKAN SAYUR DAN BUAH”

Children have less motivation to eat vegetables. In other condition, animated films as learning media are considered effective in creating emotion and influencing the audience. This inspires the Ministry of Health of the Republic Indonesia to make the animated film “Ayo Makan Sayur dan Buah” as a campaign to encourage children to eat vegetables. The purpose of this study was to determine the visuals of vegetable animated characters used to invite children to consume vegetables. This qualitative research used the Case Study method with reference to the Manga Matrix theory and the Anthropomorphic approach in design review as a data analysis technique. The finding of this study indicates that the design of vegetable characters through an anthropomorphic approach in the animated film “Ayo Makan Sayur dan Buah” has not been fully optimized to arouse children's emotions because it is still influenced by other verbal messages in the film.