Quality function deployment analysis of smartphones

To utilize the concept of Quality Function Deployment (QFD) and apply it accordingly to address the design decisions concerning the quality of cellular phones by building the simplified version of House of Quality (HoQ). Real customer requirements (CRs) are easier to collect when QFD is employed because it puts the emphasis where it should be on the customer and their demands. After getting various users’ opinions on various smartphone brands and brainstorming among the group and conducted an online survey with mobile users in Taichung, Taiwan, the study highlights the items preferred by most of the users such as long-lasting battery, high quality camera, reliable, wide screen, easy to use, and lightweight. It aids businesses in translating CRs to the primary design requirements (DRs) so that it may create superior goods that are in line with consumer demands.