A New Automobile Product Development Design Model: Using a Dual Corporate Engineering Strategy

This study describes a “New Automobile Product Development Design Model” (NA-PDDM) using a “Dual Corporate Engineering Strategy” for the innovation of automobile product engineering fundamental. Specifically, NA-PDDM contains both of the “Exterior design engineering strategy” and “Driving performance design engineering strategy” by using “Customer Science Principle” (CSP). Concretely, the foundation of NA-PDDM consists of the “Automobile Exterior Design Model with 3 Core Methods” (AEDM-3CM), “Automobile Optimal Product Development Design Model” (AOP-DDM) and “CSP-Customer Information Analysis and Navigation System” (CSP-CIANS). The validity of NA-PPMM is then verified through the actual applications to automobile product development design in Toyota and others.