Transforming social change through diffusion of innovation digital society in the era of technology 4.0

This paper elaborates special attention on the correlation of digitalization and the 4.0 technological era to the creation of new trends habits of behavior patterns in a modern digital society with new habits, within the scope of work and business strategies, Diffusion, Innovation, and, Adaptation in its application facing obstacles in almost all of the aspects of life and the field of work, such as education, health, economics, agriculture, in the field of finance, the social sector of society, and other fields, the obstacles include the rapid growth development of information and technology in Indonesia. Method of this paper use is qualitative research, using descriptive methods, with the study of literary studies, by looking also at previous research, explaining the elements of diffusion, innovation, and characteristics of Innovation. the explanation of each element of the subject of communication according to the existing communication paradigm, as a process, understood as a mechanism that runs from and to, across space and time from one point to another. which includes positivistic, consconstructivist Critical. The approach used in this study is the diffusion, innovation & adoption analysis of Rogers' innovations.