1293. Calling Attention to Pre-Exposure Prophylaxis (PrEP) for Women: A Novel Social Media Educational Campaign for Potential PrEP Users and Clinicians


 
 
 We designed and implemented an educational campaign using social media to provide information about HIV risk and prevention to Black heterosexual women (BHW) to promote PrEP awareness and enhance their relationships with clinicians.
 
 
 
 In July and August 2021, 3 physician social media influencers who are Black women with large Black audiences shared content focusing on sexual health and PrEP on Instagram and TikTok with links to 2 surveys. An accredited webcast for clinicians followed in October 2021. It incorporated key points from the surveys and covered integrating HIV prevention into the routine care of BHW and addressing misconceptions about PrEP.
 
 
 
 The social media campaign reached over 171,000 followers and garnered 3,700 engagements, 62,441 total views, and 1.4 million impressions. Among the 171 comments, common themes included women not realizing that they could use PrEP and appreciation that the posts advocated for their health.
 In total, 41 Black women responded to the surveys. 64% said they would be extremely/moderately comfortable talking with a provider about HIV prevention and PrEP (N=14). 89% would be extremely comfortable asking their provider for PrEP if they thought they needed it, but their provider did not offer it (N=9). However, some respondents still felt uncomfortable because they didn’t know what questions to ask, were embarrassed to ask questions, or were afraid of being seen as promiscuous.
 To date, the webcast had 767 participants (75% in primary care and OB/GYN), and matched pre/post-test data were available for 49 learners. Learners’ confidence in their ability to integrate HIV prevention into the routine care of their BHW patients increased (53% moderately/very confident at baseline vs. 74% at post-test). Learners were more likely to ask their BHW patients about the risk behaviors of their partner(s) when taking a sexual history (51% very/extremely likely at baseline vs. 78% at post-test).
 
 
 
 These results highlight the educational needs of BHW and illuminate needed improvements in clinician-patient dialogues about sexual health. Although Instagram and TikTok are known for brevity of content, they were effective in informing BHW about PrEP use for women and taking charge of their sexual health.
 
 
 
 Jaime Symowicz, PhD, Gilead Sciences, Inc: Unrestricted educational grant for the educational initiative described in the abstract.
