The Influence of Digital Marketing, Brand Image, and Store Atmosphere on Purchasing Decisions in Restaurants

This study aims to determine the effect of digital marketing, brand image,and store atmosphere on purchasing decisions at Gazebo Jamur in Sidoarjo. The method in this research uses a quantitative approach methods and sampling in this study uses a non propability sampling method with the type of purposive sampling, and respondents in this research were 100 respondents who had bought and ate at Gazebo Jamur in Sidoarjo. This research use multiple linear regression data analysis using SPSS (Statistical Program for Social Science) version 25 for windows. The results of this study indicate that the digital marketing variable has an effect on purchasing decisions, the brand image variable jas an effect on purchasing decisions, and the store atmosphere variable has an effect on purchasing decisions at Gazebo Jamur in Sidoarjo.