Servitization models and entry to foreign markets


Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Findings
As enterprises increasingly enter the international market, a strong entry mode is an essential element in the impression a firm will leave on its new customer base.


Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
