Early norming data for engagement and recruitment of diverse populations into ADRD research

Research studies and clinical trials in Alzheimer’s disease and related dementias (ADRD) attract smaller and increasingly less‐representative populations. Enrollment barriers are compounded for historically marginalized and minoritized populations (HMM), despite a higher risk of ADRD. Advancements in participant recruitment, retention, and engagement (RER), and clinical research design are urgently needed to address ADRD disparities and inequities. In light of these critical shortfalls in diverse and representative RER, we aimed to improve the understanding of research awareness and motivations of lay communities.