IMPACT ANALYSIS OF DIGITAL TRANSFORMATION ON THE NATIONAL BUSINESS STRUCTURES DEVELOPMENT

The purpose of this scientific article is to analyze the impact of digital transformations on doing business in order to substantiate the actualization of digital transformation of the activities of business structures based on the further development of new business models, digital platforms, as well as services that make it possible to increase the level of efficiency of national business structures.To achieve this goal, the research was conducted on the methods of analysis and synthesis (to analyze the management of business processes of organizations and compare the features of functioning using traditional approaches and innovative digital technologies), system analysis, induction, and deduction (to determine the directions of business process management based on digitalization technologies), comparison and grouping of data, qualitative and quantitative analysis, graphical method (for the illustrated presentation of research results), abstract-logical, abstraction and concretization, systematic approach.The genesis of the development of transformational processes of business digitization is considered. The key importance and role of the analysis of the main challenges and directions of digital transformations in the current business environment, including important issues of anti-crisis support for the stable economic development of business structures for the long term in the era of informatization of society, are determined. The key factors of influence on the structural and organizational changes of digitalization processes that significantly affect the conditions and methods of doing business are substantiated. It has been established that the digital transformation of economic development of business structures has led to the emergence of new challenges in the context of business management.It is determined that the basis of business in the digital economy is an information database around which all business processes are built and improved, new business ideas and business models and ecosystems are formed, which provide for close interaction and interconnection of all structural elements of the economic system of enterprises in cyberspace. It is proved that the creation of digital business processes is associated with fundamental reengineering and revision of existing restrictions, as well as taking into account a number of factors that directly or indirectly affect the final result of business structures.The analysis of the impact of digital transformations of any direction (production, managerial, social and personnel), as well as the change in the business model, which is positioned as a logical scheme for doing business and which provides for the effectiveness of the interaction of correctly selected components, confirmed the presence of a positive impact on the economic and organizational development of business structures by increasing labor productivity, the level of competitiveness and performance.