Evolutionary Game Analysis of Standardized Production of Agricultural Products Embedded in Blockchain

By embedding blockchain technology into the process of standardized production of agricultural products, we use the characteristics of blockchain such as tamper-proof, decentralization, and consensus mechanism to solve the trust problem, responsibility problem, and quality problem in the process of standardized production of agricultural products. These three subjects in the process of standardized production of agricultural products are analysed, and the three-party game model among agricultural producers, government, and consumers is constructed with the help of the evolutionary game method, and the influence of each subject in different strategies is analysed, and the inference results are simulated and experimented with MATLAB 2016 software. The results show that the standardized production of agricultural products embedded in blockchain needs to meet three basic conditions: agricultural producers need to ensure that the sum of production costs and penalties for noncompliance following technological innovation using blockchain is less than the sum of production costs and penalties for noncompliance for traditional agricultural products; the difference value between strict and loose government regulation needs to be smaller than the amount of penalty for violation of standardized production of agricultural products embedded in blockchain; the cost of whistleblowing for consumers needs to be less than the number of penalties incurred for production violations when agricultural producers choose standardized production of agricultural products embedded in blockchain. It is also found that the violation ratio of agricultural producers, the social welfare of strict government regulation, and the whistleblowing benefit of consumers are the key factors affecting the standardized production of agricultural products, and the analysis of the influence of the key factors points to the direction for promoting the standardized production of agricultural products.