Self-Presentation in Social Networks Depending on Personal Characteristics

The article presents the specifics of self-presentation in social networks, depending on personal characteristics. The specificity of social networks as one of the means of self-presentation of subjects is analyzed. It is noted that the manifestation of oneself in social networks is due to various personal characteristics. The main foreign studies devoted to the study of the relationship between personal characteristics and the publication of photos by users in social networks are analyzed. In the process of theoretical analysis, it was found that extroversion is the most significant predictor for most categories of photographs, which include: self-portraits, traveling with friends, traveling alone, family activities, classes with friends, meetings, artistic leisure, intellectual leisure, indoor physical leisure, outdoor physical leisure, casual shots, interests and hobbies, photos of attractive people and others. The main categories of photos published by users of social networks are highlighted. The results of an empirical study of the specifics of self-presentation in social networks through the publication of various types of photos, depending on personal characteristics, are presented.