Research on the technology of marketing audit label library based on multi data fusion

Under the background of power grid enterprises accelerating the construction of new power systems and high-quality transformation and development, in order to adapt to the new situation of marketing business digitization, resolve marketing operation risks and improve lean management level, the construction of marketing inspection label library based on multi data fusion is proposed. The construction of the marketing audit tag library is based on the "integrated cloud platform" and the construction principle of "shared precipitation and iterative customization". It integrates and integrates the distributed, heterogeneous and heterogeneous data of the marketing multi-disciplinary and multi-platform, deconstructs the multi business data with the minimum granularity, forms the basic tag of the minimum data element, and mines the potential abnormal problem tags through the application of data mining, machine learning and other technologies, A dual mode of "basic label" + "model label" is established. Through the ad hoc analysis and intelligent application of the tag library, it provides technical support for the convenience of data extraction, the timeliness of data and the accuracy of abnormal data positioning, effectively promotes the efficient development of audit work, and effectively promotes the comprehensive consolidation and lean management of marketing business.