STUDENTS’ PERCEPTION OF DIGITAL BANKING WITH SPECIAL REFERENCE TO HIGHER EDUCATION INSTITUTIONS IN AHMEDABAD

The fast growth of the digital banking sector needs a higher level of customer satisfaction. This study sample data was taken as a convenient sampling technique with a standardized questionnaire. The digital banking dimension had (0.908) reliability, customers’ satisfaction had (0.845), reducing waiting time variable had (0.729) reliability. The sample consisted (of 254) students of Ahmedabad city of both genders. The quantitative data was analyzed with SPSS by applying Pearson correlation and t-test to understand the relationship and difference between the gender levels of satisfaction. The result statistically proved that the gender of the participants did not have any significant difference in digital banking satisfaction levels. Moreover, the Person correlations proved that there was a significant association between the levels of customers’ satisfaction with service charges, reducing waiting time, and overall digital banking. 