Multimedia Technologies in Modern Visual Communications and Design Education

The essence of the development of the sphere of professional training of specialists in multimedia design is to increase the efficiency of the work of multi-level, specialized and multifunctional educational institutions that provide professional training of design specialists, improve the qualifications of teaching staff of such educational institutions, and develop social partnership of educational institutions with business. The purpose of the academic paper lies in determining the standpoint of specialists in the sphere of computer design and practising teachers of graphic and computer design specialities regarding the features of using multimedia technologies when working with visual communications and in design education. Methodology. In the course of the research, the analytical and bibliographic method has been used to study the scientific literature on the application of multimedia technologies when working with visual communications and in design education, as well as a questionnaire survey for the practical clarification of certain aspects of multimedia tools in the field of visual communications and in design education. Results. Based on the results of the research, the development process, the role and features of the use of multimedia technologies in the sphere of visual communications and in design education have been studied, and the practical aspects of the using multimedia tools in the educational process and practical activities of specialists in the field of computer design have been clarified.