Emoticon and Its Impact on Social Culture in the Context of New Media

The development of information technology promotes the continuous upgrading of media. The emergence of new media has brought about changes in language symbols. The rise and popularity of network emoticons are the result of media technology, audience demand and cultural logic. The essence of Internet emoticons is an auxiliary means of Internet communication with the function of emoticons, which is mainly used to express the emotions and attitudes of both parties. Especially in the communication of youth groups, it carries not only a simple symbolic meaning, but also a new emotional expression and a unique subculture. But the network excessive entertainment, also easy to bring some effects. By examining the influencing factors of new media language, this paper discusses the use and influence of emoticons in the context of new media, in order to attract attention and reflect on youth group culture.