The Influence of Service Quality, Price and Location on Purchase Decisions at Hijab Shops in Mojokerto City

This study aims to determine the effect of service quality, price and location on purchasing decisions at Zakiah Hijab Solution Stores in Mojokerto City. The sampling method used is the slovin method. The number of respondents who were sampled in this study were 100 respondents. The data used is primary data. The data analysis method used in this study is Multiple Linear Regression with the help of SPSS 23. The results of this study indicate that Service Quality Influences on Purchase Decisions at Zakiah Hijab Solution Shop. Price Affects Purchase Decision  at Zakiah Hijab Solution Store. Location Affects Purchase Decision at Zakiah Hijab Solution Store. Service Quality, Price and Location Simultaneously Affect Purchase Decisions.