Analysis of Chengdu Luxury Market Based on Big Data Analysis

At present, luxury consumers are more eager to get social recognition, so tangible goods are favored. In this paper, the current situation of luxury goods market in Chengdu based on big data analysis is analyzed. The original logs obtained by using software such as Web crawler go through preprocessing operations of web records such as data cleaning, identification of the same user and identification of independent sessions in turn, so as to obtain data that can be directly discovered and used, and extract these data related to user behavior analysis. Big data analysis shows that Chengdu luxury goods market has great potential, but irrational consumption is serious. Therefore, the government and relevant departments should set up specialized agencies for luxury goods management as soon as possible, formulate corresponding management measures and strengthen the supervision of luxury goods.