Measuring network effects in valuation of intellectual capital

Digitalization processes have had a significant impact on the intellectual capital of business entities and its functioning processes. Digital interaction management in the process of value creation has led to a significant increase in synergies. Comparative analysis showed that the understanding of the terms “network effect” and “synergistic effect” is limited to the framework of interaction within integration entities or platform networks. Studying the synergistic effects, as a rule, is limited to studying the processes and effectiveness of interaction within integration structures. Synergy in the internal environment of business entities remains outside the scope of most scientific works. The action of synergistic effects is manifested at three levels: synergy of the components of intellectual capital; interaction between intellectual capital and tangible assets; relations with stakeholders. The issues of the influence of synergistic effects on the cost of intellectual capital require a system of indicators that allow assessing the degree of their severity. The proposed three-level model for assessing the severity of synergistic effects (3L model) includes indicators for the analysis at each level. To assess the synergy between the components of intellectual capital, it is advisable to use the following indicators: the speed of dissemination of information flows and the average rate of changes in the states of the components of intellectual capital. The second level of synergetic effects - between intellectual capital and tangible assets - is assessed through the intellectualization of productive forces; speed of response to changes; optimization of production processes. The synergistic effects formed in interactions with different groups of stakeholders can be measured through the number of new participants, number of indicators of business processes improved as a result of interaction, amount of attracted investments. Analysis of indicators for each of the three identified levels will allow evaluating the cumulative synergistic effect. Calculating the coefficient of the impact of synergistic effects on the creation of added value can be applied in the practice of assessing the value of intellectual capital.