An Optimization Model for Priority-Based On-Demand Meal Delivery System

The on-demand meal delivery business is getting very competitive and customer-centric day-to-day. This paper presents an optimization model for delivering orders with priority. The proposed model minimizes the Order to Delivery (O2D) time to provide a better Customer Experience (CX). A simulation model is developed to implement the priority delivery model along with standard delivery orders. The priority delivery model is simulated with actual food order data and performed a sensitivity analysis to derive a few key managerial insights. The simulation result showed that the standard delivery orders’ CX and overall Cost Per Delivery (CPD) get impacted by an increase in the percentage of priority orders.