SMALL BUSINESS OF THE REGION: STATUS AND DEVELOPMENT PROSPECTS

The article studies the state and trends in the development of small and medium-sized businesses, tourism and trade, as an integral part of the socio-economic system of the Voronezh region. The analysis of the state of the problem was carried out on the basis of statistical data of the Federal State Statistics Service, financial (accounting) statements of enterprises, data obtained from open sources, including official websites. A survey was conducted among representatives of small and medium-sized businesses in the Voronezh region through an online survey. The problems, risks and opportunities for the development of small and medium-sized businesses, trade and tourism in the Voronezh region are identified based on a SWOT analysis. The current negative situation may be of a long-term nature, therefore, a scenario for overcoming the crisis was developed and measures to support the region's economy were identified. As a result of the study, growth points for the development of domestic tourism were outlined. Reserves have been identified that allow creating conditions for the further development of small and medium-sized businesses in the economy of the Voronezh region. A special role in the way out of this situation is played by the cooperative model of the quadruple helix (science - state - business - society). The concretization of the proposed activities is a debatable issue and requires additional study by the scientific community.