The Coupling Coordination Degree and Spatial Correlation Analysis of the Digital Economy and Sports Industry in China

Driven by a new round of scientific and technological revolution and industrial transformation, the interactive and integrated development of the digital economy and the sports industry has become the objective demand of current economic development. In order to explore the coupling coordination relationship between the digital economy and the sports industry, this paper uses the coupling coordination degree model and exploratory spatial data analysis method to analyze the coupling coordination degree and spatial correlation of the integrated development of China’s digital economy and its sports industry. It does this by taking the statistical data of 30 provinces, autonomous regions and municipalities in China from 2015 to 2019 as observation samples. The results show that the coupling coordination degree of China’s digital economy and sports industry is low, showing an unbalanced development trend of “low in the west, high in the east, low in the north and high in the south”. There is a significant positive clustering in spatial integration of the two, and the degree of clustering increases year by year. It is necessary to establish a regional coordinated development mechanism, define the stage of regional integration, optimize the spatial pattern of coupled development, and promote the balanced development of digital economy and sports industry.