Gender Differences in Links between Daily Use of Instagram and Body Dissatisfaction in a Sample of Young Adults in Lithuania

In the last decade, the fast growth of Instagram and its tendency to replace traditional media as a source of glamour images stimulated research into the effects of Instagram on body image of its users. The purpose of the present research was to investigate gender differences in Instagram use and its links to body dissatisfaction in a sample of young adult daily users of Instagram in Lithuania. The sample included 346 participants (100 male and 246 female) aged 18 to 34 years. Along with age and body mass index, measures included self-reported daily Instagram checking frequency, daily duration of Instagram use, Instagram engagement, and appearance-related comparisons which all were used to predict body dissatisfaction. Results revealed that among young adult daily users of Instagram in Lithuania women spent more time on Instagram, were more engaged with Instagram and were more prone to appearance-related comparisons on Instagram than men, but did not differ from men in Instagram checking frequency. For both men and women, higher body dissatisfaction was predicted by more frequent appearance-related comparisons on Instagram and higher body mass index. Higher daily Instagram checking frequency made a small, but statistically significant contribution towards predicting higher body dissatisfaction for women, but not for men.