A fuzzy QFD approach to prioritize capabilities and enablers of organizational agility based on its drivers: a case study

PurposeThe purpose of this paper is to present a fuzzy Quality Function Deployment (QFD)-based approach for identifying and prioritizing organizational agility (OA) capabilities and enablers based on its drivers.Design/methodology/approachFirst, several models for agility drivers (ADs), agility capabilities (ACs) and agility enablers (AEs) are reviewed and ranked, and the best for each one is selected. Second, ADs’ indexes are weighted by using experts’ comments and fuzzy numbers. Finally, by using a proposed fuzzy QFD approach, ACs and AEs are prioritized. In addition, the proposed approach has been examined within a real case study, Golnoor Company in Esfahan, Iran.FindingsResults reveal that among ADs’ criteria, “Changes in competition criteria” have the highest weights for the case study. In addition, “Leadership in the use of current technology” and “Knowledge management” have been ranked as the first place among ACs and AEs, respectively.Originality/valueAfter conducting a comprehensive literature review, the authors did not find any particular framework, which consider AEs and ACs based on ADs simultaneously. Accordingly, the authors’ main novelty is proposing a fuzzy QFD to prioritize the OA capabilities and enablers based on its drivers.