CREATING A COMPETITIVE ADVANTAGE BY AGRICULTURAL PRODUCERS BY USING THE PECULIARITIES OF THE REGION'S REPRODUCTION CONDITIONS

This article presents the results of a study of a number of individual segments of the agricultural market and corresponding agricultural industries in the Vinnytsia region in order to objectively identify the possibilities of creating and developing a competitive advantage by regional producers by maximizing the use of territorial features of reproduction. For this purpose, several hypotheses were put forward that are as close as possible to the real territorial and economic conditions of this region. As a result, in the course of the analysis of the production and markets of these products in the past, present, forecasting their development in the near future, several separate industries and sub-sectors of the agricultural sector of production in the region were identified, where real producers of this region can definitely create a competitive advantage by effectively using certain features of territorial reproduction conditions.