The Effect of Exchange Rate Increase on Aesthetic Cosmetic Tourism within the Framework of Health Tourism: Example of Türkiye

As a result of the rapid appreciation of the exchange rate in the recent period, the Turkish lira depreciated. Turkey continues to be one of the pioneering countries in the field of aesthetics/cosmetics. For this reason, it is one of the most preferred countries for aesthetic / cosmetic tourism. However, there has been a decrease in purchasing power as a result of the increase in material prices for hospitals, clinics and other health institutions providing aesthetic/cosmetic services in Turkey. The depreciation of the Turkish lira has had both positive and negative effects on aesthetic/cosmetic tourism, as it has on many other sectors. At this stage, prompt, effective political, economic and social decisions must be taken to ensure a comprehensive recovery process in the shortest possible time. Keywords: Turkish Lira, Aesthetic/Cosmetic Tourism, Exchange Rate, Medical Tourism