NEW DIGITAL MARKETING TOOLS TO ATTRACT MUSEUM AUDIENCE

This article examines in detail and analyzes the role of new digital marketing tools in the promotion and advertising of museum communications. Specialists of the foreign museum industry have considered approaches to the marketing of the museum industry, analyzed the main directions of new technologies of digital marketing in the development of museum102 communications and the collection of the target audience. The marketing of events is considered as the basis of these directions, the whole essence is revealed. Information on how to use them is also recorded, defining 5 stages of interaction between the museum and the visitor related to the use of media. In conclusion, the analysis is carried out and the importance of the main trends in the use of digital and remote technologies by the largest museums in the world is outlined.