The Role of the Latest Technologies in the Media Production Development

The purpose of the research is to analyze the components of modern content production methods and identify the dominant areas and technologies in modern production. Show the importance of learning new things and working with a rapidly evolving industry. The research methodology consists in using such methods as theoretical analysis of information sources, generalization of the influence of the latest production methods on the quality and speed of content production, and determination of the reasons for such trends. Scientific novelty. For the first time, the latest technology trends in content development are analyzed, a detailed analysis of the impact of the latest production methods on the quality and speed of content generation is carried out, and an assessment of the further development of the technologies under consideration and their future impact is made. Conclusions. In the course of the article, the technologies that are currently used in the development of content in technical terms have been analyzed. Analysis of information sources shows the influence of new approaches in content development on the quality and, above all, on the speed of content production. The factors influencing the development of the considered technologies and their subsequent impact on the content production industry have been overviewed.