Instagram Social Media as an Effort to Increase Dental Health Knowledge

Background: The high prevalence of dental and oral disease is greatly influenced by several factors, one of which is the behavior of people who are not aware of the importance of maintaining oral and dental health, this is based on a lack of knowledge of the importance of maintaining dental and oral health. Efforts to increase knowledge, namely through online media. The choice of Instagram social media is due to the high number of Instagram users in Indonesia and the tendency of Indonesian people to prefer seeing pictures rather than writing. Purpose: This study aims to analyze the effectiveness of dental and oral health knowledge before and after being given education through Instagram social media. Method: The design of this research is quasi-experimental, conducted on 37 respondents obtained by using total sampling technique. The instruments used in this study were Instagram media and questionnaires in the form of a Google form regarding dental and oral health maintenance. Analysis of the data used is a paired sample test. Results: Knowledge before and after being given education about maintaining dental and oral health through Instagram social media results in the good category (59.5%) to (86.5%), in the sufficient category (37.8%) to (13.5%), and in the less category (2.7%) to no (0%) respondents with less knowledge category. The results of the paired sample test obtained p value = 0.000, meaning that there is a difference in knowledge before and after dental health education with Instagram. Conclusion: dental health education with Instagram social media is effective in increasing dental and oral health knowledge.