Current Situation and Future Development Trend of Global Skiing Tourism Market

Abstract: The global ski tourism market has been in a relatively mature period. However, passenger flows are stagnating in many countries and the growth perspectives are not very appealing. This change of the tourism market troubled the entire ski industry with new challenges, leading to the ski tourism industry model established in the 20th century failing to meet the current development needs. According to multiple data sources, including relevant industry reports and the latest data from internetm, this article based on a variety of these reports and the latest data from website, analyzed the ski tourism market's both sides of supply and demand, systematically summarized the evolution of ski tourism industry since the 21st century, discussed the process of the ski tourism industry's development and the economy's growth, and revealed the relationship between the influencing factors of ski tourism market's potentials. Meanwhile, the main problems and challenges in the ski market were also summarized. The results showed that global ski tourism had entered a mature stage since the beginning of 2000. Moreover, there was a specific correlation between skiing participation rate and GDP, which varied with the regional economic level and the maturity degree of skiing industry. Despite some impacts from COVID-19, the ski industry in most regions exhibited signs of recovery in 2021. The Winter Olympic Games in China have brought new opportunities to the skiing industry and have been expected to encourage global participation in skiing. However, some existing ski resorts in different countries and regions may not significantly contribute to the future development of global ski tourism, and the potential growth of ski tourism market might be small and mainly concentrated in China. At present, the biggest threat to the ski market is baby boomers having long been the bulk of ski resort visitors. The ski market is faced with this aging problem and the widespread phenomenon of ski culture fault. How to meet the needs of this new generation of customers who lack ski backgrounds or cultures is a severe challenge for all emerging and existing ski resorts around the world. Besides, public transport accessibility, service quality and resorts operation capacity have also been the improvement direction of the ski market in dire need.