APPLICATION OF THE METHODOLOGY OF DISCOURSE ANALYSIS IN THE RESEARCH OF THE COMMUNICATIVE POLICY OF THE STATE IN THE MODERN INFORMATION SPACE

The article reveals the features of applying the methodology of discourse analysis in the study of the communicative policy of the state in the modern information space. It is proved that state-political reality is a multidimensional phenomenon, where political discourse will establish the basis of human ideas about the value and cultural-historical aspects of the implementation of models of power relations. The potential of strategic communications discourse in the context of building a state's communication policy is noted.