Analysis of innovation in individual public transportation usability: Uber case

This study aims to analyze the users´ perception regarding the innovations of the individual public transportation in Federal District, focused on Uber company. Throughout Brazil, the individual public transportation was known as monopolized by taxi service. The lack of competition led to low service of service. However, with the technological development, private companies started to develop competitive and innovative forms for entering the market. Through the tool for multi-criterion analysis was verified the user perception in regard to the service provided by Uber. The survey of data was carried out in two ways. First, through group discussion with experts in transport of UnB and subsequently through the implementation of forms with the service users, through targeted dissemination carried out by social networks and via email. For analysis of the data the Multi-criteria Methodology for Supporting the Constructivist Decision (MCDA-C) was used, so that the qualitative data could be quantified. This methodology allows the consideration from the experts´ view of the experts for, from them, understand the users´. The survey results showed how the innovative processes that aim to raise the quality of care and implementation of individual transportation services in the Federal District are relevant to users.