Succeeding in the shift towards servitization


Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Findings
Manufacturing firms transitioning from product to more service-oriented offerings have scope to enhance value creation for their customers by following an appropriate pathway toward servitization. Digital technologies play a critical part in enabling progression along different pathways but the performance impact can be greater when new customers who are open to novel ideas are targeted.


Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
