CONSTRUCTION OF ARTIFICIAL EVERYDAY LIFE IN RUSSIAN PROPAGANDA TELEGRAM CHANNELS (ON THE EXAMPLE OF THE TEMPORARILY OCCUPIED TERRITORIES OF ZAPORIZHZHIA REGION)

The article is devoted to the study of everyday life in the temporarily occupied territories of the Zaporizhzhia region. The author proves that after the occupation, the local residents found themselves in an informational and physical blockade, and their usual world is full of fear and uncertainty about how to live, work and carry out social interactions. Based on the scientific achievements of P. Berger, T. Lukman and N. Elias, the author defines artificial everyday life as a process of life activity of individuals modeled by a communicator, which unfolds in usual social situations, but additionally contains a specially created content-emotional context. During the informal analysis of the content of 11 Telegram channels for October-November 2022, the non-problematic and problematic dimensions of artificial everyday life were described and the semantic elements of each of them were characterized. It was found that Russian propaganda combines problemideological messages with positive topics in order to create a parallel informational reality. With the help of such an approach, propagandists try to connect the occupying power and the new institutional order with the former, pre-war life. The author concludes that by comparing the media picture and real life due to dichotomies of "everyday – non-everyday" and changes in the microenvironment of communication, people begin to perceive the surrounding social space and social relations in it as unfamiliar and foreign.It is shown that to the greatest extent this applies to the urban environment, which due to militarization, restrictions on freedom of movement, military and police terror, turns into a space of danger with threats of imprisonment, kidnapping and robbery. It was established that under such conditions, two strategies of adaptation to new realities are possible for the people remaining in the occupation – collaborationist and passive resistance.