Assortment policy of retail trade enterprises in Moscow for “Honey” subcategory

The purpose of this article is to survey the range of honey sold in the stores of three retail chains and analyze their assortment policy for “Honey” subcategory. The article presents the results of a survey of the range of the subcategory “Honey” in three retail chains in Moscow, conducted using the registration method. It has been established that a detailed assortment of honey has been formed in Auchan, a complex one — in Perekrestok, and a simple one — in Pyaterochka. The highest values of the actual indicators of completeness, depth and rationality are found in Auchan, while the lowest values of these indicators are in the Pyaterochka store. The main directions of the assortment policy for the “Honey” subcategory in Auchan and Perekrestok stores are the deepening of the assortment, while in Pyaterochka the directions are reduction and stabilization.