The influence of social isolation and loneliness on the intention to travel for tourism


Purpose
This study aims to evaluate the factors influencing certain negative feelings, such as social isolation disorder and loneliness, on consumers’ intentions to travel for tourism.


Design/methodology/approach
This quantitative research used a survey questionnaire composed of eight interval evaluation questions and six demographic variables for the data collection. A total of 290 usable responses were gathered from social networks. The evaluation of the Measurement Model adjustment and the verification of the research hypothesis was done by a structural equations modeling.


Findings
The results reveal that social isolation is not a monolithic construction; instead of that, it is a construct formed by two interrelated factors, the social isolation itself, involving the individual and her/his personality, and the social integration, a factor of situational order, referring to the relations of the individual with his reference group. Factors are influenced by the ease/difficulty of the individual, in cultivating relationships with other people and significantly influence the intention to travel for tourism.


Practical implications
The study contributes to tourism management by breaking the phenomenon down into two dimensions and evaluating the impact of each of them on consumer attitudes, which should be very useful for the segmentation and positioning of tourism products.


Originality/value
Results support the evidence reported by Murphy, who found that people tend to want to make friends, but that this tendency did not appear to be evident about travel and supported Hawthorne’s findings, that the more socially isolated people are, the less they will want to interact with others, demonstrating that social isolation is indeed an inhibitor of social interaction.
