TRENDS IN THE DEVELOPMENT OF COMMUNICATION PROCESSES IN ORGANIZATIONS USING DIGITAL MANAGEMENT SYSTEM

The widespread popularization of digital communication channels, due, among other things, to the pandemic of coronavirus infection, dictates its foundations in modern society. So, by now it is already possible to clearly trace the leading socio-cultural trend, which is the digital transformation of communications. Digital platforms have become one of the key platforms capable of ensuring effective interaction in the professional, economic and social spheres of modern human life. The emergence of new forms and methods of group and intergroup electronic interaction based on innovative infocommunication technologies makes it possible to question the relevance and objective ability to survive traditional forms of communication. The main purpose of the study is to develop basic tools to maximize the social effect of the use of information and communication technologies in organizations. The article structures the current positive trends in the development of communication processes in non-profit organizations using an information and digital management system. It should be noted that the key problem of the development of digital communications is the low level of financing of this item of expenditure of non-profit organization. In the process of studying trends and trends in the transformation of communicative processes in the conditions of digitalization, methods of logical, comparative and complex analysis were used.