Semantic Analysis Using GloVe for Onomatopoeia in Cosmetics Review

Onomatopoeia is a language that sensorially expresses the state of objects and human feelings. Recently, onomatopoeia has found several applications. For example, onomatopoeia is used in product packaging because it familiarizes the products to the customer and easily leaves an impression. Studies have thus analyzed the effect of onomatopoeias and their features. However, the difference between onomatopoeias with similar nuances has not been quantitatively clarified because there are numerous ways of expressing onomatopoeias. This study focusses on understanding the meaning of onomatopoeias. We extracted characteristic words in each part of speech, which influences onomatopoeias and proposed the use of semantic analysis with these characteristic words to understand the relationship between their onomatopoeias. The semantic analysis extracts the onomatopoeia that is obtained by adding affective elements to the existing onomatopoeias; this helps understand the relationship between onomatopoeias through these affective elements. We used global vectors for word representation (GloVe) to perform the semantic analyses. Thus, we can use the onomatopoeia when designing a new product package by understanding the consumer’s perception of the onomatopoeia using the proposed method.