Gender Aspect Of Professional Image Of Future Entrepreneurs In The Fashion Industry

The question of the specifics of the image of the world of representatives of different types of professions is revealed. The necessity of studying the features of the development of the professional image of the world of students is noted, which is due to a number of factors (the leading activity of the subject, the influence on behaviour and interaction with the outside world, changes and harmonization of world perception). The article reveals the activity and social nature of the image of the world. The psychological conditions of entrepreneurship development in the fashion industry are considered. The factors that determine the success of an entrepreneur in the fashion industry are revealed. The article analyses the peculiarities of the execution of entrepreneurial activity due to gender nature. The paper actualizes the question of the formation of a professional image of the world of a future specialist in the process of personal and professional formation in the conditions of university training. The article presents empirical data on the study of the content characteristics of the image of the world (nuclear, semantic and perceptual layers) in future entrepreneurs in the fashion industry, as well as their features in boys and girls as university graduates. Theoretical methods used in the study are analysis, synthesis, systematization of scientific and pedagogical information on the problem under study; empirical methods: observation, questioning, comparative analysis of the results of the empirical part of the experiment.