Risk management as a foundation for development of financial potential of business entities

The activities of enterprises are characterized primarily by a certain level of economic freedom of economic entities. Regardless of their own will, the participants of economic relations during their activity are dealing with a certain level of uncertainty and, consequently, affect the types of risks inherent in the economy of the country as a whole, and directly in the industry in which the company operates. The level of economic security of an enterprise depends on how efficiently its management and managers will be able to avoid possible risks and eliminate the harmful effects of certain negative components of the internal and external environment. Determined that the main goal of sustainable development of the financial potential, for agricultural enterprises is to achieve strategic targets, which directly influences on maximization of the enterprise profit. The purpose of the article is to recognize the risks of functioning and development of financial potential in the circle of agricultural sector and agricultural subjects of economy. According to risk management, we find out specifics, which are used for identification of risks. Described types of risks inherent in agricultural subjects of Ukraine. Emphasized the failure to take into account the impact of business risk in developing the strategy of financial potential development of the enterprise and making management decisions, not only develops business entities, but also damages the stagnation of the economic system as a whole. The stages of the risk management process at the enterprise have been identified. Systematized methods of risk management of agricultural enterprises.