The Application of Business Process Re-engineering at a Fashion Retailer: A Case Study

To remain competitive in a highly internationalised market, clothing retailers continuously face challenges related to sales output. With the introduction of online retailers, especially during the Covid period, consumers are able to shop from the comfort of their homes. This means that retailers are required to fulfil orders within a very short space of time, which has cost, quality and delivery implications. This research study focuses on the application of business process reengineering at a manufacturing facility, to determine the current challenges. The objective of the research is to investigate the causes of defects and delays from pre-production and online production, and to make recommendations for improving customer delivery. Data were gathered using a qualitative approach through a case study methodology, to gain insight into the fundamental causes of inefficiency in this sector.