Unit Link Insurance Agent Conduct Handling Financial Information in an Information Asymmetric Perspective

This study aims to determine agent quality, simultaneous effect and effective contribution and relative contribution, the significance of the independent variables and multiple regression linearity. The research variables consist of Independent variables and matters of financial information needs, the urgency of financial information and the use of financial information. The results of this study concluded that the quality of agents is still lacking. Simultaneously the magnitude of the influence of the need for financial information, the urgency of financial information and the use of financial information has an effect of 65.3% but the magnitude of the influence is due to the magnitude of the influence of the very dominant information needs of 56% while the urgency of financial information only has an effect of 8.1% and the use financial information by 1.2%. Significant test shows that only information needs have a significant effect on asymmetric financial information while the urgency of financial information needs and the use of financial information is above the significant tolerance limit of 5%. Multiple linearity illustrates that the insurance agent performs asymmetric financial information of 2.212 without the need for basic financial information, the urgency of the main financial information and without using financial information.