IMPACT OF MODERNIZATION AND TECHNOLOGICAL ADVANCEMENT ON CHANGING EMPLOYMENT PATTERNS IN POTOHAR

This study focused on the changing employment pattern in the Potohar region due to modernization and technological advancement. Modernization is the continuous process of social change and development in society. As social change and development in infrastructure, semi-structure, and employment patterns is not new for Pakistani society. The social change is also related to the socio-economic conditions of societies. This research was conducted in the Potohar region, and data was collected from 400 respondents from Rawalpindi, Jhelum, Attoack, and Chakwal. Both qualitative and quantitative techniques were used to analyse the data. The result depicts that when change is happening, transforming employment patterns in four regions builds socio-economic cohesion. It denotes the consistent efforts of modernization in the Potohar region to create a facility, skill, and knowledge-based economy. Modernization is changing the infrastructure and employment patterns in the Potohar region. It is a different social position when there is economic eccentricity, intensifying social tensions, and significant change in Potohar region. Keywords: Modernization, Technological advancement, employment pattern