Why and how to engage with African American faith communities in brain health research?

Disparities in brain health outcomes often involve African American individuals. To achieve the highest impact for health care initiatives; effectively engaging with African American communities is crucial. One method to reach African American communities is to effectively collaborate with churches. Churches are often seen as the cornerstone of African American communities and should be regarded as a key partner in health care research. Churches have opportunities to respond to the health needs of their respective congregation and communities. For this presentation, we will outline effective strategies for engaging African American churches in promoting behavior change to enhance health equity for health care research.