Interface usability analysis of selected streaming services in Poland

The aim of this paper is to analyse the interface quality of selected services providing video-on-demand on the Polish internet market. Interfaces of three services were evaluated (Netflix, Amazon Prime Video, and Player). The evaluation was conducted using an expert review, an eye-tracking study, and an accessibility assessment using the WAVE web tool. For the study, a research thesis was established – Netflix has the most usable interface among the three streaming portal interfaces studied. As a result of the evaluation of three research methods, the thesis has been confirmed.