Relevance of Entertainment Shows' Study on Television

The purpose of the study is to analyze the relevance and feasibility of studying such a phenomenon as entertainment shows on Ukrainian television. It is also important to investigate how popular such content is in the Ukrainian context and the main factors that influence the degree of its popularity and analyze the current trends in entertainment TV shows. The research methodology consists in applying the following methods: theoretical – analysis of scientific sources of other researchers, a comparative approach to the analysis of TV programs and information sources; the generalization of the collected information, features of TV programs and trends; structural – the determination of the interdependence of structural components that influence the formation of the content of television programs, as well as the attitude of the viewer towards them; specific sociological – the preferences of the Ukrainian audience and why certain factors influence it are taken into account. The scientific novelty is that for the first time, the tendencies of TV shows are systematized and a comprehensive analysis of their development is carried out. Not only the Ukrainian context was taken into account, but a causal relationship was drawn between the state of Ukrainian television and world trends in entertainment programs. Conclusions. As a result of the study, the relevance of studying this area and the continuation of deeper research in this area have been analyzed. The current state of entertainment TV shows on Ukrainian television, the degree of popularity, and the main factors influencing it have been determined. It investigated how the global context influences the current trends of Ukrainian entertainment shows, the correlation with the tastes of the Ukrainian audience, and the results of such influence on the current state of the TV show.