Exploration of Risky Riding Behavior on Last Mile Food Delivery using Motorcycle Rider Behavior Questionnaire: Evidence From Chiang Rai

Traffic injuries and accidents are the ninth leading cause of death worldwide. Motorcyclists account for approximately 14% of all traffic fatalities in the world. Non-using safety equipment is an essential factor that threatens motorcyclists’ safety while riding. The purpose of this study was to utilize the motorcycle rider behavior questionnaire (MRBQ) approach for several objectives; (a) To study and analyze the behavior of unsafe motorcycle driving while providing delivery service, (b) to study and analyze the relationship of unsafe driving behavior with personal background information, including related factors, and (c) to present a strategic plan to develop effective prevention of loss from accidents that may occur in the future in the context of motorcycle food delivery professionals in Chiang Rai Province, Thailand. This study conducted recent outcomes considering behavioral, exposure, and operational conditions in a group of motorcycle riders. Moreover, it advises some practical senses for the well-being of motorcyclists and road safety. Findings show that the overall often level of risk riding behavior, sample riders violated the speed limit on both interstates and local streets.