BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY

In the modern world for effective promoting goods and services and retaining the target audience companies need to use a set of instruments that provide different tactics for achieving their goals and contribute to improving business efficiency. Understanding what business methods and instruments will be needed to achieve the planned targets is the key to a success of a properly structured company policy. The relevance of the article is due to the fact that the degree of competition is very high now, therefore it is important to use various effective instruments that contribute to the development of the investment, technological, socio-economic environment of the company, as well as management systems of the logistics supply chain, human resources, etc.