Towards Circular Fashion: Design for Community-Based Clothing Reuse and Upcycling Services under a Social Innovation Perspective

With the rise of the circular economy, recycling, and upcycling is an emerging sustainable system in the fashion industry, emphasising a closed loop of “design, produce, use, and recycle”. In this context, this paper will explore community-based approaches to scale up clothing reuse and upcycling under a social innovation perspective. This study aims to establish community-based practice models, which contribute toward promoting a greater understanding of sustainable fashion and achieving collaborative cocreation frameworks for community stakeholders. This paper, therefore, takes a social innovation perspective to conduct design studies helping with the technical (problem-solving) and cultural (sense-making) barriers that clothing reuse and upcycling face. The research was conducted in the context of the Shanghai community, and a large amount of first-hand research data were obtained through field research, expert and user interviews, and participatory workshops. Finally, this research establishes a platform proposal which combines strategic service design and practical toolkit design. It is a new community-based service model highlighting a significant advancement in the degree of collaboration and cocreation in traditional community service models. Additionally, it dramatically demonstrates the potential of socially innovative design thinking in promoting circular fashion and the closed-loop fashion system.