Research on the Strategy of Time Fengjun Entertainment to Maintain the Loyalty of Fans in the Era of Fan Economy

In the ear of the fan economy, more fans will bring more benefits to the idol and company. However, only high-loyalty fans can provide benefits. The entertainment company uses good strategies to maintain fans’ loyalty are vital. Few people analyze these strategies so this paper can fill the gap. To analyze this topic, use three methods: focus groups, case study and comparative analysis, and take the Time Fengjun Entertainment example. Firstly, pointing out why this paper chose this topic and whether this topic is worth studying or not. Also, the background information about Time Funjun Entertainment and why this paper chooses this company to analyze. Next, focus on the company about how to maintain fans’ loyalty, which strategies the company may use, and which effects or benefits will bring to the company if used. And at the same time, analyzing if using these strategies, which problems or negative influences on the idol and company. Thirdly, giving some solutions to the company about how to solve the problem and, in the end, conclude. These strategies can maintain the high loyalty of fans and let the fans whose loyalty becomes lower rise again.