Current status and prospects for the development of the retailing sector of the Khanty-Mansi Autonomous Okrug – Yugra

Subject. This article analyzes the potential for the development of small and medium-sized businesses and discusses the issues of diversification of the economy of the Khanty-Mansi Autonomous Okrug – Yugra.
Objectives. The article aims to analyze the role of retail trade in the development of the consumer sector of the economy of the Khanty-Mansi Autonomous Okrug – Yugra.
Methods. For the study, we used a statistical analysis.
Results. The article presents worst-case and priority scenarios for the development of the retail trade system of the Khanty-Mansi Autonomous Okrug – Yugra and offers a mix of State and municipal support measures for the consumer sector.
Conclusions. The retail sector can become an economic growth area of the Khanty-Mansi Autonomous Okrug – Yugra, if adequate measures of State and municipal support are implemented, including through multiplicative effects.