Research on Influencing Factors and Coping Strategies of NBA All-Star Game Ratings

The theme of this research is the reasons and trends for declining the ratings of the NBA all-star game. This paper included research on the NBA All-Star Game. This paper also put forward some methods to solve the reasons for the decline in ratings. We hope to find the reasons through the data of the past and this year. At the same time, we also mentioned the major factor and strategies of the epidemic in the discussion. The league can regard the NBA All-star game as an important component trend for the future development of the league. Adding a 4-point line is a win-win choice for the league. This can increase the audience rating and improve the enthusiasm of the audience. The league also needs to improve players’ attention to the all-star game. Let several top players from all leagues in the world join the NBA all-star game not only can enhance the game’s brilliance, improve the audience rating. In addition, it facilitates all players to know each other better, which is conducive to the development of world basketball.