DIGITALIZATION OF THE NATIONAL AGRO-INDUSTRIAL COMPLEX: NEW CHALLENGES, REALITIES AND PROSPECTS

The purpose of this scientific article is to diagnose the processes of digital transformation of the national agro-industrial complex in order to substantiate the actualization of digitization of the activities of agro-industrial enterprises for conducting "smart" management" based on the adoption of a set of high-tech solutions in the direction of maximum automation of the industry.To achieve this purpose, a wide range of research methods was used, the main of which were the methods of generalization and synthesis, scientific abstraction, analytical diagnostics, regulatory and statistical. The application of the regulatory and legal method made it possible to identify the main elements of the legal field for the use of digital technologies in the activities of enterprises of the agro-industrial complex. The dialectical method of cognition of socio-economic processes, the formal-logical method and the method of system analysis were applied in order to better understand the processes of digitalization, to identify the patterns of their course, as well as the level of influence on the formation and modern development of the national agro-industrial complex.It is determined that national agro-industrial production is characterized by a huge potential for future development by increasing the efficiency of land, labor and biological resources, the full use of which requires the improvement of high-production technologies and the formation of an information management system.A two-factor model of the genesis of innovative information technologies and innovative business ideas in the agroindustry is built, where there is a clearly pronounced dependence on the influence of the human factor, relatively low yields at a relatively high production cost, and flexible price conditions. The global challenges of digitalization of the agroindustry are defined, and the importance of the network revolution is identified in the process of radical changes in the cost structure of agribusiness and the mechanism of profit formationThe importance of the formation of ecosystems of agricultural market participants for making effective digital decisions, cooperation and effective collaboration of entire digital platforms of market participants is substantiated. The key tools and methods of digital development of agro-industrial enterprises and the national agro-industrial complex as a whole are considered.It is determined that an important indicator of the development of digitalization of the agroindustry is the development of the global landscape of startups and technology companies, and the analysis of the investment volumes in the main digital projects in the agro-industrial complex is conducted. The optimal directions for successful digitalization in the agro-industrial complex have been specified, which should be considered in the form of a three-level development for agricultural holdings and a two-level development for relatively small agricultural producers.