Comparative study on country brands promotion policies of Central and Eastern Europe

In the context of a globalized world, nations compete with each other for resources and alliances that could establish and enhance their competitive advantage. Nation branding is considered a major tool for the creation and leverage of competitive advantages of nations. In the time of political and economic changes in Central and Eastern European countries, an efficient nation brand creation represent a solution to correct and change negative image, that can determine the development and sustainability of country competitiveness.