Dynamic Pricing and Logistics Service Decisions for Crowd Logistics Platforms with Social Delivery Capacity

With the development of sharing economy, more and more enterprises choose crowd logistics for distribution. Because the crowd logistics platform uses social freelancers, the service quality is difficult to guarantee. Considering the reward-penalty mechanism, dynamic differential game models are constructed to study the optimal pricing and quality of crowd logistics services under stochastic demand based on the optimal control theory and Pontryagin maximum principle. The numerical simulation results show that the optimal dynamic decisions change with the fluctuation of demand dynamically. Furthermore, the platform needs to adjust the value of the reward-penalty factor to ensure the level of service quality and revenue in different situations.