The Influence of Word of Mouth, Price and Company Image on the Decision to Choose Makeup Services

This study aims to determine, explain and analyze Word of Mouth, Price and Company Image on the decision to choose the services of Tiara Sanggar Rias. This research is based on the fact that there is a decline in consumers who use Tiara Sanggar Rias services. The word of mouth, price and company image given are good, but according to some consumers, the price and company image are not what consumers want. This study uses quantitative methods, data collection techniques using questionnaires, distributed to 100 respondents who have used the services of Tiara Sanggar Rias. The data analysis technique used in this research is multiple linear regression using SPSS (Statistical Program for Social Science) version 18 program assistance. The results of this study indicate that the Word of Mouth variable influences consumer decisions, the price variable affects consumer decisions, corporate image influences consumer decisions, and the word of mouth, price and corporate image variables simultaneously influence purchasing decisions on Tiara Sanggar Rias services.