The use of AI in marketing: Its impact and future

In an era of digitalization and availability of internet, the world is moving towards artificial intelligence, internet of things and big data analytics. Every sphere of life, medicine, manufacturing, education, finance, construction and the like are transforming into computer-based processes. This paper is a study on the use of Artificial Intelligence in Marketing of products. It aims at a conceptual analysis of the past, present and future of marketing in the light of Artificial Intelligence.