A Best-Worst Scaling based Evaluation for Indian News Websites

Developments in the media industry in recent years compel media houses to improve their website quality with the goal of attaining a sustainable competitive advantage through online presence. Here, the author evaluates the website quality of leading digital news alternatives with the use of Best Worst Method. WebQual, a widely acknowledged model, has been used to identify the contextually relevant criteria for such a study. Additionally, using three news websites (NDTV, India Today and Times of India) an attempt has been made to illustrate the criteria based approach to discern key insights which can aid better designed websites.