Analysis of the key factors for successful international expansion based on the case of Weichai Power's acquisition of the Germany KION Group

The internationalization of companies is now a major direction and trend in the further development of companies, and the motivations and effects of internationalization are more widely studied. The successful realization of the internationalization process is not easy. Based on the case of Weichai Power's acquisition of the Germany KION Group, this paper analyses the motivations and risks of enterprises internationalization, and concludes that the key factors for successful international expansion are: understanding own needs in the early stages and taking countermeasures in the later stages of integration to match the target. However, after internationalization, the high overseas cost leads to low net profit contributed by overseas revenue is still a huge problem. How to make overseas sales contribute more profit is a topic to be discussed continuously.