Axiological determinants of the self-consciousness of the Chinese people in conditions of the construction of socialism in the new era

The article is devoted to the linguistic and philosophical analysis of the value system of modern Chinese society implementing the political course of the Communist Party of China to build a socialism system in the realities of digital globalization. The paper postulates a hypothesis that the basic values of Chinese society predetermine its national and cultural specifics of the managerial principles, goals and objectives formulated in the program speeches of the President of the People's Republic of China Xi Jinping and the texts of doctrinal documents. Among the key factors determining the sustainability of the development of Chinese society, the author highlights the combination of norms of family relations and mechanisms of public administration, principles of harmonious development of political and spiritual culture based on traditional philosophical and religious values, adaptability of Chinese “soft power” in relation to the changing international situation.