THE STRATEGIES BENEATH POSTMODERN TV HEREOS AS –I-AM-ME ORIENTED PERSONALITIES: A DESCRIPTIVE ANALYZE OF SURVIVOR TURKEY

The Postmodernity, as a controversial phenomenon, is generally characterized by the decline of metanarratives, fragmentation of modern subject-individual, and transformation of industrial age. These discussions are often surrounded with the concepts and facts like multiple-subject, minor-narratives, post-Fordism, and neoliberalism (mobilization of work, education, politics and social integration). In the center of these discourses found the emergence of a new character/subject which represents the new opportunities of creation of a deliberated humanity, but who lives continuously the present time. This new social character orientation of postmodernity is conceptualized by Funk as “I-am-me oriented person.” The main characteristic of this subject is that he/she identifies him/herself as a creative, self-depended/oriented and active subject which creates a self-fulfilling identity. This paper aims to interrogate the reflections of this postmodern “I-am-me” oriented subject on postmodern television in order to analyze in what extent the new television heroes flashing in formats like “Survivor” can be related to the traits of postmodern “I-am me oriented person.” This research who comprise a descriptive analyze of some very popular Survivor characters of last ten years found out that there are significant relationships between the postmodern character orientation and the quasi-fictionalized TV heroes.