Nonlinear Diffusion Evolution Model of Unethical Behavior among Green Food Enterprise

Under the background of low-carbon economy, the unethical behavior of green food enterprises has aggravated the uncertainty and frequency of green food safety problems and even triggered a contagion of unethical behavior among green food enterprises. In view of this, considering the characteristics of organizational behavior, external environmental intervention and social networks, we construct an infectious disease model of the nonlinear spread of unethical behavior in green food enterprises and simulated the mechanism and evolution characteristics of the spread of unethical behavior among them. The main conclusions are as follows. (1) Single adjustment of the level of enterprise moral clarity, damage degree of unethical behavior, and enterprise influence can only reduce the diffusion probability of unethical behavior to a certain extent. (2) Enterprise ethical climate plays a crucial role in the diffusion of unethical behavior among green food enterprises and exerts a “strengthening effect” on other organizational behavior and external environmental intervention factors. (3) The strength of external supervision and strength of punishment exert a “suppression effect” on the diffusion of unethical behavior among green food enterprises.