Assessing the factors of sustainable entrepreneurial attitude in context of educational institutions: AHP and DEMATEL approach

PurposeOne of the key causes of the attitude-behavior gap is inconsistency in established entrepreneurial attitude in entrepreneurship-driven educational programmes. The purpose of this research is to look at the factors that contribute to the development of sustainable entrepreneurial attitude in educational institutions.Design/methodology/approachThe multi-criteria decision-making approach has been utilized for this purpose. During the study, eight factors are extracted through experts' opinions that altogether develop the sustainable entrepreneurial attitude. Extracted factors are also classified in cause-and-effect groups for better understanding. To foster sustainability through identified factors, a structured process is also suggested through the analysis.FindingsThe outcome of the study has extracted eight factors that altogether develop and upgrade general attitude into sustainable entrepreneurial attitude; systematic execution of identified factors also ensure the sustainability of evolved entrepreneurial attitude.Originality/valueThe outcome of the study can be used by educational institutions while designing curriculum and teaching-learning pedagogy to develop sustainable entrepreneurial attitude among future entrepreneurs; concluded factors can also be used for the screening purpose while admitting potential students for the program.