Business Model Canvas and Strategic Model Canvas: contributions to refresh the way managers strategize

and the Strategic Model Canvas, in order to know whether both tools can renew the managers’ ways of strategizing. Originality/value: Our paper brings contributions to the strategy-as-practice paradigm by suggesting new practices and combinations between strategy ‘soft’ tools and analytical tools. Design/methodology/approach: Using an action research method, we have followed the strategy process of four Brazilian companies. Results: We have shown empirical evidences that the combined use of the Business Model Canvas and the Strategic Model Canvas has helped managers to understand and solve strategic problems in a way that other traditional strategy tools haven’t. Keywords – Business Model Canvas; Strategic Model Canvas; Strategy-as-practice.