The Moderating Effect of Subjective Financial Literacy on the Relationship between Coping Strategies and Financial Risk Tolerance

In the study, the effects of conscious (coping strategies), emotional (emotional intelligence) and cognitive (financial literacy) factors on the level of financial risk tolerance were investigated. Financial literacy was measured both objectively and subjectively, and the impact of both actual knowledge and perceived knowledge was examined. Four independent variables (coping strategies, emotional intelligence, objective financial literacy and subjective financial literacy) and one dependent variable (financial risk tolerance) were examined. 1692 subjects were reached using online survey method. Confirmatory factor analysis, correlation and regression analyses were performed on the collected data, and also the moderating effect of subjective financial literacy was also examined. As a result of the analyses, it was found that coping strategies decrease financial risk tolerance. The moderating effect of subjective financial literacy also was proven in this relationship. In addition, while there was moderate relationship between subjective financial literacy and objective financial literacy, emotional intelligence and objective financial literacy were also reported to be predictors of subjective financial literacy. While a negative and significant relationship was detected between emotional intelligence and financial risk tolerance, a positive and significant relationship was found between objective and subjective financial literacy and financial risk tolerance.