Experience and Prospects of Artificial Intelligence Technologies Application in the Film Industry

The purpose of the research is to summarize the experience and outline the prospects for the application of artificial intelligence technologies in the film industry. 
The research methodology is based on the application of general scientific methods of analysis and synthesis, which made it possible to properly analyze the subject of research. 
The scientific novelty of the results obtained is to generalize the experience and outline the prospects for the use of artificial intelligence technologies in the film industry. 
Conclusions. It is emphasized that AI technologies in the cultural and artistic sphere not only complement the process of producing artistic works but also can significantly change the entire industry, which raises debates about the likelihood of biased and uniform AI decisions, as well as the fact that AI does not take into account cultural shifts and changes in trends that will occur in the future, etc. In the future, the degree of AI involvement in creative processes will only increase. The more AI technologies are used in the creative process, the more the value of ideas and concepts increases – it is new ideas that will determine the nature of art development. It was emphasized that numerous controversial issues of the use of artificial intelligence technologies in the film industry have yet to be explored. In particular, not only the impact of AI technologies on the film production process but also the tendency in cinema to change the attitude of society to potential threats associated with artificial intelligence requires further study. Society is beginning to realize the need not only for “useful cooperation” between technology and humanity but also for society to develop priorities for the use of technology, including focusing on social values, empowerment, contributing to shaping the future by and for people, etc. This requires responsible management of technologies, control over their use, and justification of the optimal implementation of values in their development.