Research on the Joint Strategy of Advance Selling and Resalable Return for Upgrading Products

Advance selling and resalable return strategies have a very effective effect on increasing sales volume and revenue. In view of low residual value of the upgrading products, we study a new joint strategy of advance selling and resalable return of upgrading products and give the rule of the influence of advance price and resalable return price on product demand and sales revenue. We get the optimal advance price and the optimal resalable return price to make sellers get the maximum revenue. Our paper has also corrected some deficiencies of the current research and makes the research more scientific and practical.