MOTIVATION OF TOURISTS AS PUSH AND PULL FACTORS TO VISIT SELECTED CHURCHES IN BULACAN

Different regions of the Philippines are regularly visited for relaxation purposes by travelers from all over the world based on previous study. In Bulacan, a province is known for its historical heritage, and you can see well-preserved examples of Philippine history from the past. The study focused on tourist motivation as a push and pull element for visiting specific churches in Bulacan. The study focused on tourist motivation as a push and pull element for visiting specific Bulacan churches. The data was collected from 100 tourists in Bulacan churches who were chosen at random to reflect the populace. The push-pull theory, which explains why tourists prefer one destination over another, was tested in this study. To fill in the study's research gaps, the researcher uses the expert ideas in developing the questionnaire. In this study, the researchers used the quantitative descriptive method. The descriptive research design refers to a set of research methods to investigate one or more variables that describe a group of people or a phenomenon. The survey was sent through various tourist Facebook groups. In addition, 100 visitors who visited the above churches in Bulacan were polled. Google Forms was used to disseminate the questionnaire. The findings of the study were beneficial to tourism students. It discussed the idea's pull and push, allowing them to determine tourist motives for visiting a specific location. This document provided students with the knowledge and a foundation for their studies. The paper's findings were used to determine tourist motivation for visiting Philippine places.