Strategic Concepts of Media Studies

The research object is the evolution of the main strategic concepts that determine the impact of information technologies on the socio-cultural development of society at the turn of the 20th and 21st centuries and lay the foundations of a new humanitarian science on the media, i.e. medialogy. The study is relevant since globalization and digital revolutions change not only the reality and spiritual existence of a person but also the science that studies all these issues. Within the socio-cultural system of media civilization, there is an obvious integration of various humanities that study the role of the media in the formation of civil institutions and personality. The study considers different approaches of both foreign and Russian scholars (sociologists, philosophers, culture experts, philologists) to media science in its historical context and modern realities. The study results substantiate strategic concepts of media science, its issues, and development prospects as a factor in the formation of a citizen in the globalized world.