The status of art in the modern digital space

The article examines the status of art in the digital space that is based on the study of technologically determined changes in the three main vectors of the system: production, consumption and circulation of art. In this context, the research task related to the definition of aspects of transformation and diversification of the art system in the formation of digital culture of modern society is relevant and scientifically determined, which ultimately gives us an understanding of the status of art in modern digital space. The multifaceted nature of the proposed research topic foresees the use of approaches of a number of humanities disciplines, first of all art history, culturology, social communications and philosophy. The authors found out how the process of artistic creation, the nature of artistic communication, the means of presentation and promotion of an artistic product, and the mechanisms of its consumption are changing in the conditions of society digitalization.