Implementation of Digital Technologies in Construction Companies: Establishing a Holistic Process which Addresses Current Barriers

Digital technologies are being introduced in all areas of the construction industry with the overarching goals of increasing productivity while simultaneously simplifying work and reducing errors. Nevertheless, their use and the associated implementation in construction companies is currently still inhibited. One reason for this is the lack of a holistic implementation process for digital technologies. Therefore, the aim of this paper is to deliver a concept for such a holistic digital-technology-implementation-process which addresses current barriers. For this purpose, a qualitative literature analysis was conducted first, which reveals the current focus of research on digital technologies. In a second step, current barriers regarding the implementation of digital technologies were identified by conducting interviews with experts from German construction companies. The interview concept combined and adapted the survey instruments Technology Commitment by Neyer et al. and Technophobia by Sinkovics. Based on the findings of the qualitative literature research and the expert interviews, a holistic implementation process for the introduction of digital technologies for construction companies was developed, which specifically addresses the currently prevailing barriers. Therefore, the barriers Acceptance, Control and Competence were classified in a temporal context within the implementation process and recommendations for action are presented for the individual process steps of implementing digital technologies.