Nonadditive tourism forecast combination using grey relational analysis

PurposeForecasting tourism demand accurately can help private and public sector formulate strategic planning. Combining forecasting is feasible to improving the forecasting accuracy. This paper aims to apply multiple attribute decision-making (MADM) methods to develop new combination forecasting methods.Design/methodology/approachGrey relational analysis (GRA) is applied to assess weights for individual constituents, and the Choquet fuzzy integral is employed to nonlinearly synthesize individual forecasts from single grey models, which are not required to follow any statistical property, into a composite forecast.FindingsThe empirical results indicate that the proposed method shows the superiority in mean accuracy over the other combination methods considered.Practical implicationsFor tourism practitioners who have no experience of using grey prediction, the proposed methods can help them avoid the risk of forecasting failure arising from wrong selection of one single grey model. The experimental results demonstrated the high applicability of the proposed nonadditive combination method for tourism demand forecasting.Originality/valueBy treating both weight assessment and forecast combination as MADM problems in the tourism context, this research investigates the incorporation of MADM methods into combination forecasting by developing weighting schemes with GRA and nonadditive forecast combination with the fuzzy integral.