Approach to seeking global recognition for Ayurvedic medicines

India is negotiating free trade agreements (FTAs) with several countries like the UK, Canada, European Union, and so on; one of the aims of these FTAs is more and easier access to Indian products. Ayurvedic medicines by themselves and especially given the COVID pandemic, which brought to the fore the importance of traditional medicines, represent one sector that needs to be taken up in these negotiations for access to trading partner markets. This paper is an attempt to present an approach to gain recognition of Ayurvedic medicines under FTAs and how it can facilitate easier access.