Sustainable Coastal Business Strategies for Cultured Pearl Sectors: Agenda Development for Coast-Area Actors’ Collaboration

This study was conducted to propose and identify suggestions for pathways to maintain the sustainability of the pearl industry, a cultural value asset rooted in the region, and to revitalize coastal communities through the pearl industry. Using a qualitative approach, this study sought the opinions of relevant stakeholders based on key themes from the literature review and compiled an agenda for further research and discussion. Specifically, focus group discussions were held with pearl industry stakeholders, local residents, the pearl industry and organizations, tourists, and the public sector, and the views among the four stakeholder groups were analyzed. As a result, the following factors were identified as likely to contribute to the sustainability of the cultured pearl industry: (1) co-creation of value through collaboration between the local stakeholders and local communities (satoumi), (2) efforts to pass on and innovate traditional cultured pearl technology seeking global markets, and (3) enhancement of industrial support measures in coastal areas through collaboration between residents, industry, and government to create an ecology-focused inbound tourism strategy. Stakeholders are strongly aware of the need to promote to the world the value of unique cultured pearls and gemstones that rely on traditional Japanese technology and to attract tourists, along with the development of the next generation of pearl industry leaders, but further systematic intervention is required to achieve this goal. The results of this study are expected to serve as a basis for the next steps in presenting further suggestions through integrated analysis with quantitative economic data. They may also provide guidance for the development of pathways to regional development through the revitalization of local industries and tourism innovation in other coastal regions of the world.