A Case Study on the "Sinicization" of Business Development of Medical Enterprises – Medtronic

Although in recent years, people think that the health care industry development has a great prospect, but with the development of the outbreak, and more and more enterprises start to the discovery of this huge medical demand in China, the Chinese medical market has great just need not be met, the Chinese medical market will be in the future will not only become the world's largest medical device market, and it will certainly become one of the most important sources of innovation for medical devices worldwide. More and more foreign medical companies want to enter the Chinese market. However, there are many obstacles in the process of realizing localization, and the transformation of many companies has not achieved significant effects, and the performance of the Chinese market has declined rather than increased. This article will be the world medical industry giant - Medtronic medical company as a case study, analysis of the current situation, put forward some suitable for China's national conditions of the medical development road, in order to seize more market share, to achieve economic value increase.