The Influence of Brand Equity, Trust and Service Quality on Online Ojek Consumer Satisfaction

This study aims to determine the effect of brand equity, trust and service quality on consumer satisfaction of PT. Gojek (Case Study on Students of the Faculty of Business, Law and Social Sciences, University of Muhammadiyah Sidoarjo). This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are students of the Faculty of Business, Law and Social Sciences, University of Muhammadiyah Sidoarjo. The analytical technique used in this research is multiple linier regression using SPSS (Statistical program of Social Science) version 22 for windows. The result of this study indicate that brand equity variables affect consumer satisfaction, trust variables affect consumer satisfaction, and service quality variables affect consumer satisfaction PT. Gojek. And the variables of brand equity, trust and service quality have a joint effect on consumer satisfaction of PT. Gojek.