Using MDS preference plot as visual analytics of data: A machine learning approach

The primary purpose of this paper is to advocate the use of multidimensional scaling (MDS) preference plot to study relationships among variables and individual differences in these variables. MDS preference plot is not a new visual technique; nevertheless, its application to visualize individual differences in variables for high-dimensional data is rare, particularly in education and social sciences. We illustrated its application using a real example in an educational setting. The results indicate that the MDS preference plot is a viable visualization technique for data mining and analytics. Traditional statistical methods, such as the analysis of variance, can be used to further support the visual analysis results.