MARKETING OF INNOVATIONS IN THE HIGHER PEDAGOGICAL INSTITUTION OF EDUCATION

The article is devoted to the problem of development of innovation marketing in a higher pedagogical educational institution. An overview of scientific works on the considered topic is presented. The authors highlighted the peculiarities of educational technoparks, hubs of Poltava National University named after V.G. Korolenko as marketing innovations that ensure the improvement of the quality of pedagogical education. The concept of innovation marketing in a higher pedagogical institution of education is defined and widely analyzed. The main methods of introducing innovative marketing technologies into the environment of a higher educational institution are characterized, taking into account the challenges of the modern information society