Communication Approaches in Science Communication. Analysis of the Approaches in the European Researchers Night in Bulgaria

Аn attempt is made to examine through this article different communication approaches in Science Communication. An attempt is made to see whether the design the "classical" communication campaign can be seen in science communication. An analyses of the role of event management in organizing events communicating science. Focus to different audiences, the presence of materials communicating science in digital platforms and social networks, how audiovisual content or informational messages are orientated to different groups of users or groups of audience. Some of the policies of European Commission are followed in Science Communication.