Never Ever (Ayumi Hamasaki song)
# Never Ever (Ayumi Hamasaki song)

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.

## Information

"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

## Commercial endorsements

"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.

## Track listing

* "Never Ever" (Original Mix) – 4:41
* "Never Ever" (Yuta's prayer mix)
* "Seasons (H-H Remix)"
* "Never Ever" (Project O.T. MIX)
* "Never Ever" (Laugh & Peace MIX)
* "Never Ever" (Empty Pot Shuttlecock Wood)
* "Evolution" (Ayu Can Hear U Mix)
* "Never Ever" (nicely nice hot stab remix)
* "Never Ever" (tears of aquarius mix)
* "Never Ever" (Original Mix -Instrumental-) – 4:41

## Live performances

* March 9, 200: Music Station
* March 10, 2001: CountDown TV
* March 19, 2001: Hey! Hey! Hey!

## Charts

Oricon Sales Chart (Japan)

| Release | Chart | Peak Position | First Week Sales | Sales Total | Chart Run |
| - | - | - | - | - | - |
| 7 March 2001 | Oricon Daily Singles Chart | 1 | | | |
| 7 March 2001 | Oricon Weekly Singles Chart | 1 | 423,480 | 757,000 | 12 |
| 7 March 2001 | Oricon Yearly Singles Chart | 16 | | | |

* RIAJ certification: 3× Platinum
