Rowenta
# Rowenta

Rowenta is a German manufacturer of small household appliances. Since 1988, it has been part of the global French Groupe SEB. The German subsidiary is Rowenta Werke GmbH in Erbach in the Odenwald district in Hesse.

## History

Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an acronym of the company's full name, in December 1909. His family lived in Offenbach am Main.

The company initially used the slogan Muss heute eine Rowenta sein (today [it] must be a Rowenta). In 2005 they introduced Intelligent Beauty. In 2014, they introduced the new slogan "Enjoy Technology"

### Product Introductions

* 1919 - an electric iron
* 1926 - the first electric coffee maker for restaurants
* 1949 - the first iron with a thermostat (with ceramic heating elements)
* 1957 - the first steam iron
* 1967 - hair drying bonnet
* 1971 - KG-22 coffee maker (Filtermatic)
* 1974 - its first vacuum cleaner
* 2001 - bagless vacuum cleaner (Infinium)

## Ownership

Rowenta was bought by the French Groupe SEB in 1988.

## Structure

The company is based in Erbach im Odenwald in Odenwaldkreis. It is located off the B43 next to the A661 bridge over the River Main, in the Gewerbegebiet Kaiserlei near the Best Western Macrander Hotel. The site is also the headquarters of Groupe SEB Deutschland.

