Council Regulation (EC) No 2071/98 of 28 September 1998 on publicity measures on the labelling of beef and veal
L 265/2 EN Official Journal of the European Communities 30. 9. 98 COUNCIL REGULATION (EC) No 2071/98 of 28 September 1998 on publicity measures on the labelling of beef and veal THE COUNCIL OF THE EUROPEAN UNION, labelling system for beef and veal established by Regula- tion (EC) No 820/97. Having regard to the Treaty establishing the European Community, and in particular Article 43 thereof, Having regard to the proposal from the Commission (1), Article 2 Having regard to the opinion of the European Parlia- ment (2), Whereas Council Regulation (EC) No 820/97 of 21 April 1997 establishing a system for the identification and registration of bovine animals and regarding the labelling of beef and beef products (3) established a new labelling intended to provide the system for beef and veal consumer with additional guarantees; whereas consumers should be informed of the new system by means of special measures financed by the Community; Whereas, in order to ensure that the measures are as effective as possible, the Commission should be able to call for technical assistance in the areas concerned; Whereas the expenditure linked to the financing of the measures and the technical assistance should be treated as intervention measures within the meaning of Article 3(1) of Regulation (EEC) No 729/70 of the Council of 21 April 1970 on the financing of the common agricultural policy (4); Whereas, the Council may take a decision at a later stage the proposal relating to measures to on the part of promote and market quality beef and veal, HAS ADOPTED THIS REGULATION: Article 1 The Community may finance publicity measures, to be decided in concert with the Member States, intended to inform the consumer of the guarantees offered by the (1) OJ C 149, 17. 5. 1997, p. 26 and OJ C 364, 2. 12. 1997, p. 12. (2) OJ C 304, 6. 10. 1997, p. 171. (3) OJ L 117, 7. 5. 1997, p. 1. (4) OJ L 94, 28. 4. 1970, p. 13. Regulation as last amended by Regulation (EC) No 1287/95 (OJ L 125, 28. 6. 1995, p. 1). For the application of Article 1, and particularly as regards the choice of strategic means, assessment and technical monitoring, assistance thorough knowledge of the beef and veal sector. the Commission may ask for from publicity experts with a Article 3 Expenditure relating to the financing of the measures referred to in Article 1 and the technical assistance referred to in Article 2 shall be considered to be interven- tion within the meaning of Article 3(1) of Regulation (EEC) No 729/70. Article 4 Detailed rules for the application of this Regulation shall be adopted in accordance with the procedure laid down in Article 27 of Regulation (EEC) No 805/68 of the Council of 27 June 1968 on the common organisation of the market in beef and veal (5). The Commission shall regularly submit a report to the European Parliament and the Council on application of this Regulation. The first report will be submitted two years after entry into force of this Regulation. Article 5 This Regulation shall enter into force on the seventh day following its publication in the Official Journal of the European Communities. (5) OJ L 148, 28. 6. 1968, p. 24. Regulation as last amended by Regulation (EC) No 2321/97 (OJ L 322, 25. 11. 1997, p. 25). 30. 9. 98 EN Official Journal of the European Communities L 265/3 This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 28 September 1998. For the Council The President W. MOLTERER