[speaker001:] What problems will exporters face in moving to the foreign market?
[speaker002:] An exporter needs to know the social characteristics of people he is dealing with.
[speaker001:] Like what?
[speaker002:] What do they like or dislike. What languages do they speak, what religions do they follow.
[speaker001:] Reasonable.
[speaker002:] Especially he needs to know their behavior, their habits, their way of life and the things they are used to.
[speaker001:] Sometimes people in different countries, or even in different parts of the same country have varying outlooks because of the tribe and culture.