[speaker001:] Which of the steps are you focusing on in brandgrowth Awareness, understanding, acceptance, or loyalty?
[speaker002:] We're working on different steps in different areas.For example, our Colbert line is thriving in American markets, we've already reached the loyalty stage.In Asia, however, it's a different story.Most people haven't even heard of Colbert, so we're working on awareness through a lot of product launches and related activities.
[speaker001:] What are you doing to increase understanding in the European sector?
[speaker002:] Understanding comes from product differentiation.We get that through product demonstration, literature, expert testimonials, and the like.