[speaker001:] The environment varies greatly because of difference in language, customs and traditions.
[speaker002:] Yes. This gap can be filled by export market research before exporting.
[speaker001:] But the importance of the export research is often neglected by the managers.
[speaker002:] That's right. They do not appreciate its value and consider it to be a luxury.
[speaker001:] Therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
[speaker002:] Exactly!