Michael Brito
# Michael Brito

Michael Brito is an American businessman and social media strategist. He has written two books, including Smart Business, Social Business, and Your Brand: The Next Media Company.

## Career

Brito was a social media strategist at Intel before he was appointed senior vice president for social business strategy at Edelman Digital. In 2011, Brito wrote Smart Business, Social Business: A Playbook for Social Media in Your Organization. Brito's second book, Your Brand: The Next Media Company, was published in 2013. The book details the needs of companies in order to reach customers through technology. Brito later became group director at WCG, a subsidiary of W2O Group, and was then appointed head of social marketing of W20 Group. He has served as adjunct professor at the University of California, Berkeley and San Jose State University. In March 2016, Brito became senior vice president of US digital operations for Lewis Pulse.

