North West FM
# North West FM

North West FM (also known as Radio North West) is a South African Commercial radio station based in Rustenburg in the North West Province.

## Changes

Debbie Williams was appointed as the brand manager effective from 1 September 2012. Mr. David Tsutsa Mabusela was appointed station manager in 2013.

On 1 December 2012 a new Programme Manager, Mathapelo Monaisa, was appointed to the station. She later resigned in 2013 and joined Kaya FM as Bob Mabena's Producer. Mr Patrick Maloyi was then appointed as the programmes manager until late 2014 when he resigned as well.

## Coverage Areas & Frequencies

The station broadcasts in these areas and in FM on the following frequencies throughout South Africa. The station is also now available to neighbouring Pretoria

Coverage Areas & Frequencies :

| Area | Freq. |
| - | - |
| Rustenburg | 89.8 MHz |
| Swartruggens | 89.8 MHz |
| Zeerust | 93.5 MHz |
| Mmabatho/Mafikeng | 91.8 MHz |
| Lichtenburg | 91.8 MHz |
| Ventersburg | - |
| Klerksdorp | 97.0 MHz |
| Schweizer Reineke | 97.3 MHz |
| Vryburg | - |
| Taung | 91.9 MHz |

Pretoria 103.9

## Broadcast languages

* English
* Tswana

## Broadcast time

* 24/7

## Target audience

* LSM Groups 6 – 10
* Age Group 25 - 49
* Educated middle class adults

## Programme format

* 60% Music
* 40% Talk

80% Setswana 20% English

## Listenership figures

Estimated Listenership :

| | 7 Day | Ave. Mon-Fri |
| - | - | - |
| May 2013 | 450 000 | 179 000 |
| Feb 2013 | 498 000 | 190 000 |
| Dec 2012 | 480 000 | 180 000 |
| Oct 2012 | 476 000 | 173 000 |
| Aug 2012 | 533 000 | 203 000 |
| Jun 2012 | 532 000 | 212 000 |

## Location

The station's physical address is: Unit 1, Delta Place, Mabe Business Park, 17 Kgwebo Avenue, Rustenburg

