Tone (magazine)
# Tone (magazine)

Tone was a bi-monthly magazine combining coverage of technological developments in New Zealand and from around the world with reviews on the latest consumer products available in New Zealand.

## History and profile

It was Parkside Media's third magazine, following NZ Classic Car and NZ Performance Car. Tone was started in 1999. Until issue 32, the magazine was bi-monthly. A change was made to monthly, but as of issue 73 (November/December 2008), it returned to bi-monthly.

Tone's offices were in Grey Lynn, Auckland, New Zealand. The magazine ceased publication in December 2011.

## Masthead design

Tone's logo featured a small coloured triangle. Internally this was called 'Jerry'. Jerry changes colour each issue to match the cover design. Version 2 of the logo appeared in issue 32 when the magazine changed to monthly. Version 3 of the logo appeared in issue 44. Version 4 of the logo appeared in issue 67 and changed the tagline to Gadgets | Hi-fi | Home theatre, from Technology to change your life.

## Magazine contents

As of the November/December 2008 issue, the typical magazine contents included:

* News
* Toneworld (short product overviews)
* Reviews (detailed product tests)
* Entertainment (CD, DVD, game reviews)
* Readers' letters
* Contributor columns
* Feature stories (event reviews, technical tips and tricks, how-to articles, company overviews)
