Jamshid Gharajedaghi
# Jamshid Gharajedaghi

Jamshid Gharajedaghi (Persian: جمشید قراچه‌داغی, born c. 1940) is an Iranian-American organizational theorist, management consultant, and Adjunct Professor of Systems thinking at Villanova University. He is known for his work of systems thinking, managing complexity, and business architecture.

While in Iran, Gharajedaghi headed Industrial Management Institute (IMI) and was a member of board of trustees for Azad University, Iran from 1976 to 1979. He has two children, Jeyran and Marjan Gharajedaghi, the latter with two children Nader and Leyli Granmayeh.

## Biography

Gharajedaghi obtained his BA in Systems Engineering from the University of California, Berkeley in 1963.

After his graduation in 1963 Gharajedaghi started his career as Systems Engineer for the IBM World Trade Corporation. From 1969 to 1979 he was Managing Director of the Industrial management Institute, and from 1977 to 1987 Director of Bush Research Center, and Adjunct Professor of Systems at the Wharton School of the University of Pennsylvania. Since 1987 he is managing director at the Interact, Institute for interactive design, and since 1999 Adjunct Professor of Systems thinking at the Villanova University School of Business.

Gharajedaghi's research interests has evolved from his "early training in information systems ... to operations research, behavioral sciences, and finally, for the last 25 years to the development design thinking as the third generation of systems thinking."

## Work

### Modeling of social systems

In the 1988 article "Mechanisms, organisms and social systems" Gharajedaghi and Ackoff argue, that there is a fundamental flaw in the traditional way to think about social systems. They argued:

   To think about anything requires an image or concept of it, a model. To think about a thing as complex as a social system most people use a model of something similar, simpler and more familiar. Traditionally, two types of models have been used in efforts to acquire information, knowledge and understanding of social systems: mechanistic and organismic. But, in a world of accelerating change, increasing uncertainty and growing complexity, it is becoming apparent that these are inadequate as guides to decision and action. The growing number of social crises and dilemmas that we face should be clear evidence that something is fundamentally wrong with the way we think about social systems.

In their paper they have tried to describe and explain

   the deficiencies of the two traditional ways of thinking about social systems. We then develop a third type of model, one we believe does not suffer from these inadequacies, a social system model which seeks to penetrate beyond the nature of machine and organisms to understand social systems in their own right.

### Systems thinking

Gharajedaghi present his work as third generation of systems thinking. In the first chapter of his 1999 book "Systems thinking" he explains his point of view:

   The analytical approach has remained essentially intact for nearly four hundred years, but systems thinking has already gone through three distinct generations of change. The first generation of systems thinking (operations research) dealt with the challenge of interdependency in the context of mechanical (deterministic) systems. The second generation of systems thinking (cybernetics and open systems) dealt with the dual challenges of interdependency and self-organization (neg-entropy)4 in the context of living systems. The third generation of systems thinking (design) responds to the triple challenge of interdependency, self-organization, and choice in the context of sociocultural systems.

### Business architecture

In the 1990s the information age was unfolding changing the global market economy. With the businesses adapting, the new concept of business architecture was presented as promising alternative. Gharajedaghi (1999) explained the context:

   In a global market economy with ever-increasing levels of disturbance, a viable business can no longer be locked into a single form or function. Success comes from a self-renewing capability to spontaneously create structures and functions that fit the moment. In this context, proper functioning of self-reference would certainly prevent the vacillations and the random search for new products/markets that have, over the past years, destroyed so many businesses. In fact, the ability to continuously match the portfolio of internal competencies with the portfolio of emerging market opportunities is the foundation of the emerging concept of new business architecture ...

According to Bodine and Hilty (2009) "important advances in this area borrowed from the operations discipline came in 1993 in the form of Michael Hammer and James Champy's book Reengineering the Corporation, which introduced tools for mapping and optimizing business activities using process modeling. The Balanced Scorecard developed by Robert Kaplan and David Norton at about the same time enabled the business to measure overall corporate success against goals on qualitative as well as quantitative dimensions."

## Selected publications

* Ackoff, Russell L., Elsa Vergara Finnel, and Jamshid Gharajedaghi. A guide to controlling your corporation's future. Wiley, 1984.
* Gharajedaghi, Jamshid. Toward a systems theory of organization. Intersystems Publications, 1985.
* Gharajedaghi, Jamshid. Systems thinking: Managing chaos and complexity: A platform for designing business architecture. Elsevier, 1999; 2005; 2011.

Articles, a selection:

* Gharajedaghi, Jamshid, and Russell L. Ackoff. "Mechanisms, organisms and social systems." Strategic Management Journal 5.3 (1984): 289–300.
* Ackoff, Russell L., and Jamshid Gharajedaghi. "Reflections on systems and their models." Systems Research 13.1 (1996): 13–23.
