Total Beauty Media
# Total Beauty Media

Total Beauty Media, based in Los Angeles, operates totalbeauty.com, which provides beauty tips, news, reviews, and reporting on beauty industry trends.

## History

The company was founded in 2007 by Emrah Kovacoglu, a former Procter & Gamble digital media executive.

By February 2008, the company raised $10 million from Wallington Investments and U.S. Venture Partners.

In August 2010, it acquired LimeLife. In 2012, it launched a web show.

In March 2015, the company was acquired by Evolve Media.

