Texas Homecare
# Texas Homecare

Texas Homecare was a chain of do it yourself (DIY) stores in the United Kingdom and Ireland. The firm operated from 1972 until 1996, with some stores lasting until 1999.

## History

Texas Homecare was first established in 1972 by Manny, Sydney and Gerald Fogel, who had previously founded the high street specialist paint and wallpaper chain Home Charm. Using an American business model as inspiration, they revolutionised the UK's DIY market. Texas specialised in higher-volume, lower-margin DIY products. However, in the 1980s the company was adversely affected by the recession and depressed housing market, and was acquired first by Ladbrokes and later by J Sainsbury plc, before merging with and being replaced by Homebase.

### Acquisition

Having acquired Texas Homecare in 1986, Ladbrokes sold the business to J Sainsbury in 1995. At the time of the purchase, Texas had more than 11,600 staff, while Homebase had c. 4,500. As part of the acquisition, 26 Texas stores closed and Sainsbury's converted the remaining stores to the Homebase brand. The conversion to Homebase was completed in 1999, when the Texas Homecare brand was discontinued.

In 2000, the former chief executive of Texas Homecare, Ron Trenter, made an unsuccessful bid for Homebase.

### Advertising

In its early years, Texas was famous for its television advertising slogan: 'Texas — THE BIG ONE!'. In later years, the company used a fictional character, Texas Tom, in its advertising. During the early 1990s, this campaign was altered slightly, referring to 'Only At Tom's Place!'.

