KASA (AM)
# KASA (AM)

KASA (1540 kHz) is a commercial radio station broadcasting a Classic Regional Mexican radio format. It is licensed to Phoenix, Arizona, and is owned by Kasa Radio Hogar, Inc. The studios are on West Baseline Road in Phoenix.

By day, KASA is powered at 10,000 watts. But because 1540 AM is a clear channel frequency, KASA must greatly reduce power at night to 19 watts to avoid interference to other stations. It uses a directional antenna at all times. The transmitter is on West Baseline Road in Phoenix at South 15th Avenue. Programming is also heard on 150-watt FM translator K294CW at 106.7 MHz in Phoenix.

## History

KASA signed on in January 6, 1966; 57 years ago (1966-01-06). It originally was a daytimer station, powered at 10,000 watts but required to go off the air at night. The call sign KASA had once been assigned to a radio station in Elk City, Oklahoma. It was a Christian radio station, the second in Phoenix behind KHEP at 1280 kHz, and was built by Seattle-based Eastside Broadcasting, which also owned four religious radio stations in Washington state. George T. Wilson served as President and General Manager.

In April 1980, it built and signed on an FM sister station, 107.9 KMLE, which broadcast a mix of religious programs and easy listening music. On October 24, 1988, Shamrock Broadcasting purchased the FM station.

After airing Christian programming for much of its history, in 2018, KASA 1540 made a change. It relaunched as "La Indiscreta 106.7 FM" with a Classic Regional Mexican format. The dial position comes from the frequency of its FM translator.

