Journal of the Academy of Marketing Science
# Journal of the Academy of Marketing Science

The Journal of the Academy of Marketing Science is a peer-reviewed academic journal about marketing.

According to the Journal Citation Reports, the journal has a 2021 impact factor of 14.904 Since June 2018, the editor-in-chief is John Hulland (Terry College of Business). In 2010, the journal changed publication frequency from quarterly to bimonthly.

## Previous editors

The following persons have been editors-in-chief of the journal:

* 2015-2018 - Robert W. Palmatier, University of Washington
* 2009-2015 - G. Tomas M. Hult, Michigan State University
* 2006-2009 - David W. Stewart, Loyola Marymount University
* 2003-2006 - George Zinkhan, University of Georgia
* 2000-2003 - P. Rajan Varadarajan, Texas A&M University
* 1997-2000 - A. Parasuraman, University of Miami
* 1994-1997 - David Cravens, Texas Christian University
* 1991-1994 - Robert Peterson, University of Texas at Austin
* 1988-1991 - William Darden, Louisiana State University
* 1984-1988 - Irene Lange, California State University at Fullerton
* 1982-1984 - Paul Hertz, University of Miami
* 1972-1982 - Jane Fenyo, Long Island University
