DRESSX
# DRESSX

DRESSX is an American digital fashion company founded in Los Angeles, California. It is considered to be the largest retailer of digital fashion. The platform allows users to dress in digital garments in photos and videos.

In August 2021, DRESSX launched its first augmented reality (AR) fashion app.

## History

DRESSX was founded in August 2020 in Los Angeles by female founders Daria Shapovalova and Natalia Modenova Julie Krasnienko, ex-Marketing and Business Development Director at Looksery, joined the team as a Head of Product and a founding team member. According to the media (Evening Standard, New York Times) the company was created to address the fashion industry's sustainability problem, offering digital clothes to substitute physical garments in content for social media.

DRESSX uses image/video processing technologies for 3D fashion creation and digital dressing. The platform implements ML algorithms for body recognition and pose detection, render engines, CGI engines, and augmented reality technology for generating digital clothes and for digital dressing.

In 2022, Warner Music announced an investment in DRESSX. In March 2023, it raised an additional $15 million.

### DRESSX AR fashion camera app

In August 2021, DRESSX launched an augmented reality (AR) fashion app. AR fashion refers to 3D garments and accessories that can be automatically applied to real-time photos and videos of a person. Its app stocks AR outfits from traditional and 3D fashion brands, including Balenciaga, American Eagle, and Bershka.

### NFT Marketplace

In March 2022, DRESSX launched an NFT Marketplace for digital fashion wearables. DRESSX Marketplace released NFT drops with the luxury brand Jason Wu, featuring the dress of Michelle Obama; American label Dundas; English artist Aluna (more famous as a part of electronic music duo AlunaGeorge), and more. According to The New York Times, Larissa Castellano Pucci, the granddaughter of Emilio Pucci, released her first collection on DressX.

### Brand collaborations

DRESSX launched a digital editorial campaign with the fashion retail platform FARFETCH, Dior, Signet Jewelers, digitizing garments by Off-White, Balenciaga, Palm Angels, Dolce & Gabbana, Khaite and Nanushka and Meta

DRESSX partnered with the social media giant Meta, dropping the collection of digital wearables for Meta Avatars Store.

DRESSX digital fashion is available to wear on the gaming platform Roblox.

