Suretrade
# Suretrade

SURETRADE was a stockbroker firm with an electronic trading platform created in 1997. It was headquartered in Lincoln, Rhode Island. It was acquired by FleetBoston Financial's Quick & Reilly in 2001, at which time the firm had over 350,000 customers and nearly $2 billion in assets.

## History

The company was founded in 1997 as a division of Quick & Reilly by Donato A. Montanaro.

Quick & Reilly was acquired by FleetBoston Financial in 1998.

In early 1999, FleetBoston considered an initial public offering for the unit but plans were scrapped in October 1999 after the dot-com bubble started to crash.

In an October 1999 Fortune (magazine) article, Montanaro claimed that Suretrade was rated the #1 broker for aggressive traders and #2 for beginning investors.

In 2000, the company launched advertising that promoted market timing.

Suretrade was folded into Quick & Reilly in 2001 as investors wanted more advisory services after the crash of the dot-com bubble.

