Make Up For Ever
# Make Up For Ever

Make Up For Ever is a French cosmetics brand owned by LVMH. It was created in 1984 by make-up artist Dany Sanz.

## History

Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to many people, including professional make-up artists. LVMH acquired the brand in 1999 to expand its make-up services and developed the services to appeal to its customer base. In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz. Gabrielle Rodriguez, the current CEO, was appointed in 2019.

In 2002, Make Up For Ever Academy started in Paris, and has since expanded to New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.

