PriceMinister
# PriceMinister

PriceMinister is a French company that operated an e-commerce website, PriceMinister.com, which was the fifth largest e-commerce website in France by number of visitors. In 2010, it was purchased by Rakuten and in 2018, it was rebranded as Rakuten.com.

## History

The company was founded in August 2000, originally located in Paris, at 57 Boulevard de la Villette, in a former zeppelin factory dating from the 1880s. In June 2010, the company was bought by Rakuten, the largest Japanese e-commerce site. The company moved in January 2012 to the former department store "Au Reaumur" in central Paris. In May 2014, four years after the acquisition by Rakuten, Pierre Kosciusko-Morizet [fr] and Pierre Krings [fr] announced that they were leaving their positions as CEO and COO of Rakuten Europe and general director of PriceMinister. Olivier Mathiot [fr], co-founder and former director of marketing and communications, was promoted to CEO of PriceMinister.

In late 2018, the site was rebranded as Rakuten and then transferred to the Rakuten domain.

