[speaker001:] Okay, so now we are on the conceptual design meeting. [vocalsound] Uh y getting close to the last
[speaker004:] Mm-hmm.
[speaker001:] is the penultim meeting. [vocalsound] [vocalsound]
[speaker004:] [vocalsound]
[speaker002:] How was lunch? [vocalsound]
[speaker004:] [vocalsound] Thanks [vocalsound]
[speaker001:] [vocalsound] Mm great. [vocalsound]
[speaker003:] [vocalsound] [vocalsound] [vocalsound]
[speaker004:] Don't be sarcastic. [vocalsound] Mark. [vocalsound]
[speaker001:] So [vocalsound] um I will again do the secretary part uh we will have three presentation first um uh the industrial design, first Rama then Mark and then Sammy.
[speaker004:] Uh Rama.
[speaker003:] [vocalsound] Ramaro.
[speaker001:] Um um we have to take a decision on the control [disfmarker] remote control concepts and we have forty minutes.
[speaker002:] Mm.
[speaker001:] So what we want to [disfmarker] the decision we want to take on this meeting are on the um first on the component concept, so what kind of energy we use uh what kind of chip on print and one ki kind of case. And also on user interface concept uh what kind of interface we use and if there is some supplements. And at the end um Sammy will give um [vocalsound] a trend watching on what he's [disfmarker] he's been doing. It's [disfmarker] So, let's go. First with Rama. Participant two.
[speaker003:] Yeah, participant two. Component.
[speaker001:] Mm-hmm.
[speaker003:] Yep.
[speaker001:] [vocalsound]
[speaker003:] So we're to mainly design f mainly need to know which components we'll use for energy, and the material and interface. For energy there are maybe two or three possibilities. First one, we can use simple battery, or we can use [vocalsound] traditional solar cells or [disfmarker] mm and the material we can have plastic, rubber which is good for this RSA
[speaker004:] Ah.
[speaker003:] and then uh titanium, which can be [disfmarker] which have very good look an and then interface we're to use push buttons or liquid crystal d LCD display. And we can use some [gap], moving [gap] kind of thing. So, as we discussed before, we need to [disfmarker] we would like to have some speech recognition s chip in our remote control. So this can be simple kind of programmable chip and [disfmarker] which can use microphone [gap] sensors. And we also want to look at our remote control, so. Still we are looking for possible uh technical uh specifications and how w easy we can do and within our pri range, like we're to [disfmarker] in our twelve Euros or around that. So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house.
[speaker001:] Mm-hmm, okay.
[speaker003:] So uh we discussed an [disfmarker] [vocalsound] Excuse me. So we would like to propose battery instead of solar cells and it would be problematic uh to have enough energy with the solar cells
[speaker004:] Mm-hmm.
[speaker003:] and so we would like to just use simple battery. And also we want to go for titanium design instead of rubber or [disfmarker] and well the problem is with this design we found that we can't use double-curved shapes.
[speaker004:] What is a double-curved shape?
[speaker003:] [vocalsound] Like you can have two curves.
[speaker004:] Uh-huh.
[speaker002:] Why?
[speaker003:] Uh it's [disfmarker] I think in manufacturing I guess it's problematic. So, we want to go for simple push buttons because it need a simple chip and it's really lesser [disfmarker] uh re really less expensive compared to LCD
[speaker004:] [vocalsound]
[speaker003:] which are uh which needs advanced chip technology and it's more expensive, since we want to put some other features such as speech recognition
[speaker002:] Mm-hmm.
[speaker004:] [vocalsound]
[speaker003:] we want to reduce uh cost.
[speaker001:] [vocalsound] Um I want to know why it b uh just uh sorry but for the point before uh why not the rubber, if it is something that it seems to be light.
[speaker004:] The cost.
[speaker003:] Uh [disfmarker] Uh [disfmarker] And also like in [disfmarker] if you put a [gap] it's be difficult to do all the moulding of buttons and these things
[speaker001:] Okay.
[speaker003:] and [disfmarker]
[speaker001:] You m titanium it's more uh [disfmarker]
[speaker003:] Yeah.
[speaker002:] W we can use something like you know [vocalsound] the whole body's titanium but there are some rubber or I dunno some rubber parts like
[speaker004:] Mm like this?
[speaker003:] Yeah.
[speaker001:] Yes so mm [disfmarker]
[speaker002:] to make it feel better and to you know [disfmarker]
[speaker003:] Like in cell phones recently
[speaker004:] Mm-hmm.
[speaker003:] these [disfmarker] you can [gap] with the rubber in four directions and [disfmarker]
[speaker002:] [vocalsound] Yeah. Yeah.
[speaker001:] Uh-huh. Okay. [gap]
[speaker003:] yeah. But full assembly [disfmarker] We'll use mainly for titanium [gap]
[speaker001:] Okay.
[speaker003:] rubber is expensive
[speaker001:] Okay.
[speaker003:] and also it's bit difficult to do all the shapes uh.
[speaker001:] Okay.
[speaker003:] And this push buttons
[speaker001:] Uh yeah so
[speaker003:] [disfmarker] we we would like to use push buttons instead of LCDs and so we want to mo I mean we're [gap] we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money
[speaker001:] Okay, s so simple button and uh speech recognition for the more complicated.
[speaker003:] for [disfmarker] S S
[speaker004:] Speech [disfmarker]
[speaker003:] Y yeah we have simple buttons and speech recognition technology,
[speaker002:] Mm-hmm.
[speaker001:] Okay.
[speaker002:] Okay,
[speaker003:] so [disfmarker]
[speaker002:] and still we have [disfmarker] mm can we still include the L LSD display?
[speaker004:] LCD.
[speaker002:] LCD yeah LCD.
[speaker003:] Uh l
[speaker004:] Seems not, it's either LCD or push-button.
[speaker003:] So uh it's like a [disfmarker]
[speaker002:] No, it's not gonna be a t no touchable but still like a source of information or source for menus.
[speaker004:] Ah.
[speaker003:] Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and [disfmarker]
[speaker002:] Okay, so let's try it,
[speaker003:] because the speech recognition technology will take at least five Euros or [gap] or something
[speaker002:] let's t
[speaker003:] so we want to reduce the cost on display
[speaker004:] [gap] The LCD would [disfmarker]
[speaker003:] or this inter
[speaker004:] The display would only be display and not uh touch sensitive you mean.
[speaker002:] Yeah, yeah, it's it's not gonna be a touch pad, uh just a display for giving you information.
[speaker004:] Just uh for output, yeah. Yeah.
[speaker003:] Ok Yeah, that can we we can consider,
[speaker001:] [vocalsound] Mm-hmm.
[speaker003:] because like it won't take much money I guess,
[speaker002:] Mm-hmm.
[speaker003:] because [disfmarker]
[speaker001:] Okay.
[speaker003:] Okay, yep.
[speaker001:] [gap] Mm.
[speaker003:] You have any further questions or?
[speaker004:] I guess no um. So the batteries uh are going to be very light.
[speaker003:] Yeah. Yeah, we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries
[speaker004:] Okay.
[speaker002:] Mm-hmm. Mm-hmm.
[speaker003:] for really light batteries and with uh good price.
[speaker004:] So this device on n that can be used for speech recognition could also be used for just uh the finding it basically, instead of clapping why not just be [disfmarker] ask.
[speaker003:] Yeah, that's [disfmarker] then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it [disfmarker] m maybe at least five, six people want to use it so so how to uh uh how to define our re speech recognition
[speaker004:] Mm-hmm.
[speaker003:] whether we want to do s speaker independent or speaker dependent. If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology and so [disfmarker]
[speaker001:] Okay, for the location.
[speaker003:] Yeah, if if everybody in the house n [gap] to locate then we're to go for some speaker independent technology or something.
[speaker001:] Hmm.
[speaker004:] Okay. [vocalsound]
[speaker001:] Okay. So let's now go to the [disfmarker]
[speaker003:] [gap]
[speaker001:] you don't have more question?
[speaker004:] No, it's okay.
[speaker002:] No more questions.
[speaker001:] Um mm thank you mm.
[speaker003:] Yep. Thank you.
[speaker004:] Puts less of constraint on what we can do but
[speaker002:] Mm yeah, yeah.
[speaker001:] Yeah.
[speaker003:] Yeah.
[speaker004:] it's always like that. We have dreams and the [disfmarker] in the end we find out that it's not feasible. [vocalsound]
[speaker001:] Yeah, but [disfmarker] mm.
[speaker003:] Oh. We have uh some limitations [gap]. [vocalsound]
[speaker004:] Anyway. [vocalsound] Yeah.
[speaker002:] But still uh LSD's already quite nice,
[speaker004:] LCD. LSD is something else,
[speaker001:] [vocalsound] Okay. [vocalsound]
[speaker002:] LC [vocalsound]
[speaker003:] [vocalsound] [vocalsound]
[speaker004:] and it's quite nice as well. [vocalsound]
[speaker002:] I'm an artist, sorry. [vocalsound]
[speaker004:] So,
[speaker002:] So uh, that's not [disfmarker]
[speaker001:] Um [vocalsound] yeah.
[speaker004:] go on uh artist. [vocalsound]
[speaker002:] I hope that's not too much.
[speaker001:] Now let's talk about uh interface.
[speaker002:] Okay. [vocalsound] Uh participant number three.
[speaker001:] Three.
[speaker003:] Three.
[speaker002:] [vocalsound] Uh
[speaker001:] Which one? [vocalsound]
[speaker003:] [vocalsound]
[speaker004:] Hmm. [vocalsound]
[speaker002:] mm mm uh have a look at this [disfmarker]
[speaker003:] [vocalsound]
[speaker001:] [vocalsound]
[speaker002:] no it's [disfmarker] yeah.
[speaker001:] [vocalsound] Okay.
[speaker002:] [gap] Uh so the concept of the interface. Generally I developed quite a broad concept not only for the interface, but for possible instruction or user's manual and uh all the complex things that come together with your TV and remote controls. So let's start with this. We got our perfect remote control with a lot of buttons
[speaker004:] [vocalsound] [vocalsound] [vocalsound]
[speaker003:] [vocalsound]
[speaker002:] and uh we got explanation for every button and you can use your time and uh it will take i some days to learn all this buttons and um the LCD is going to be somewhere here and uh go back button, I don't know really where it is, maybe one of this buttons, and um power on and off mm I I don't remember
[speaker004:] [vocalsound]
[speaker001:] [vocalsound] Mm.
[speaker003:] [vocalsound] [vocalsound]
[speaker002:] so uh it it it should be maybe this button is power on and off? Or no [gap]? I can see nothing. So that's our concept. It's called the millennium remote control.
[speaker001:] [vocalsound]
[speaker004:] Let's change millenniums. [vocalsound]
[speaker003:] [vocalsound] So
[speaker002:] Yeah.
[speaker003:] maybe you can use [gap] in the end and [disfmarker] [vocalsound]
[speaker004:] [gap] doesn't make sense. This is very [vocalsound] ugly.
[speaker002:] Really? [vocalsound]
[speaker001:] [vocalsound]
[speaker002:] I thought you like it.
[speaker004:] Oh no,
[speaker002:] Ah okay just press the button, please uh. [vocalsound]
[speaker004:] too much concept. Ah.
[speaker001:] No.
[speaker004:] [vocalsound] [vocalsound]
[speaker003:] Uh [disfmarker]
[speaker002:] Yeah, we will not use this. We will not use this.
[speaker001:] [vocalsound]
[speaker003:] [vocalsound]
[speaker002:] But instead of this I will devise [disfmarker] That's our concept.
[speaker004:] Ah, back today. [vocalsound]
[speaker003:] [vocalsound]
[speaker002:] And it's got just few buttons, quite low looking, and all this stuff we already we already discussed.
[speaker001:] Mm-hmm. 'Kay.
[speaker002:] And uh what will people say? They'll say it's perfect. Or what will say? Uh they will say it's splendid.
[speaker004:] [vocalsound]
[speaker003:] [vocalsound]
[speaker002:] And uh e everyone will say I'll buy it.
[speaker001:] Mm-hmm.
[speaker004:] [gap] Do you think it can come in several colours?
[speaker002:] And everyone's gonna be satisfied.
[speaker004:] Or did the [disfmarker]
[speaker002:] [vocalsound] I would make a backlight of the LCD screen with different colours.
[speaker004:] Um but not the case.
[speaker002:] Not the case.
[speaker004:] Uh the case would only be in that uh aluminium uh titanium stuff, like [disfmarker]
[speaker002:] Yeah.
[speaker003:] Mm.
[speaker001:] Because apparently from your survey people like colours, no?
[speaker004:] Yeah,
[speaker003:] Yeah.
[speaker004:] well they like uh something which is uh [disfmarker]
[speaker002:] Okay, so let's remember there's a Nokia phone which changeable panels.
[speaker004:] Mm yeah, okay, so that would be the option
[speaker002:] Do you like it?
[speaker004:] I don't know I don't have a Nokia phone,
[speaker001:] [vocalsound]
[speaker003:] [vocalsound] But it's uh [disfmarker]
[speaker004:] but I don't use that but again, uh I might [disfmarker]
[speaker002:] That's why you don't have it. That's why,
[speaker004:] Yeah, bu but [disfmarker] [vocalsound]
[speaker002:] 'cause it's nasty. [vocalsound]
[speaker001:] [vocalsound]
[speaker003:] [vocalsound] But it would be expensive, no? If you use colour LCD.
[speaker002:] No.
[speaker003:] Uh instead of that maybe we can change the colour of the assembler.
[speaker004:] Mm-hmm.
[speaker003:] Maybe we can just [disfmarker] if users want more colours they can pay more money to get this uh the shapes and they can have different assembly.
[speaker002:] Um, I am here.
[speaker003:] So users have different [disfmarker] I mean they have their own interests, colour interests and so [disfmarker]
[speaker001:] Okay. So?
[speaker002:] Mm-hmm.
[speaker003:] So we can just [disfmarker] if they want they can just pay another two Euro.
[speaker001:] Uh-huh, okay,
[speaker002:] 'Kay.
[speaker001:] so you you propose something with option i that increase the price if we [disfmarker] if you want o more colours [vocalsound] on LCD,
[speaker003:] Yeah. Yeah yeah yes. If they want like uh [disfmarker] so that we can [disfmarker]
[speaker004:] Kind of upgradable uh [vocalsound] remote control.
[speaker003:] yeah.
[speaker001:] yeah.
[speaker003:] Yeah.
[speaker004:] Wow, wow.
[speaker001:] Okay.
[speaker003:] Just they'll get few more things and few more colours.
[speaker002:] Okay, what uh [disfmarker] there's one more decisi uh one more solution in fact, um [vocalsound] 'cause there are some some paints that can change colour according to where they are, like they can reflect different colours depending on what is around, like what colour is around, and depending on the temperature,
[speaker003:] Lights, yeah.
[speaker004:] Mm.
[speaker001:] And thermodynamic also.
[speaker003:] Yeah.
[speaker001:] Mm-hmm.
[speaker004:] Like a chameleon.
[speaker002:] yeah.
[speaker001:] Mm-hmm.
[speaker003:] Yeah yeah.
[speaker002:] We can make it in fact.
[speaker001:] Yeah
[speaker003:] Mm.
[speaker001:] but that's maybe mo too much expensive, yeah.
[speaker002:] If if if the [disfmarker] okay.
[speaker004:] Mm-hmm.
[speaker001:] But uh it can be in uh maybe in an [disfmarker] a gradable version,
[speaker002:] Mm-hmm, mm-hmm,
[speaker003:] Yeah.
[speaker001:] but [disfmarker]
[speaker004:] Because uh I think there are two kinds of people.
[speaker002:] so [disfmarker]
[speaker004:] Those for which the remote control is uh is to be uh something useful uh I'm going to talk about this later but [disfmarker] and those for which is something that that that uh is uh specific to them so it it's like a signature. My remote control is pink. Nobody else than me has a pink remote control.
[speaker001:] Mm-hmm.
[speaker002:] Uh-huh.
[speaker003:] [vocalsound]
[speaker004:] [vocalsound] And that makes me special. [vocalsound]
[speaker001:] Okay and you think that we don't have to make to make them pay more because of [vocalsound] uh o or this is [disfmarker]
[speaker004:] [vocalsound] I think I think they would be ready p ready to pay more for that.
[speaker003:] [vocalsound]
[speaker001:] Okay, so
[speaker004:] Those who wanted to have it pink.
[speaker001:] so [vocalsound] i
[speaker003:] Uh [disfmarker]
[speaker001:] it's not uh a s base service
[speaker004:] No mm no.
[speaker003:] Mm.
[speaker001:] it's a [disfmarker]
[speaker002:] So, [gap] be an option, yeah.
[speaker001:] Mm.
[speaker004:] It might be optional, yeah.
[speaker001:] Okay.
[speaker003:] But those people will be really few, no? So like we can [gap] those [disfmarker]
[speaker004:] The the young people the young people want to be different from their friends.
[speaker003:] Ah.
[speaker004:] Although similar but have something just slightly better. Pink [vocalsound]
[speaker001:] Mm-hmm.
[speaker003:] Yeah.
[speaker001:] So m so
[speaker003:] Mm. [vocalsound]
[speaker001:] maybe that's [disfmarker] [vocalsound] if that it's a selling point maybe it has to be the base.
[speaker002:] [vocalsound] Yeah, yeah,
[speaker004:] Mm. Yeah.
[speaker002:] yeah. But you know if you want to be different you just take your remote control with you all the time.
[speaker001:] [vocalsound] And you'll be different.
[speaker003:] [vocalsound]
[speaker002:] [vocalsound] And it makes you different,
[speaker004:] Yeah, yeah.
[speaker002:] you know?
[speaker004:] You always have your remote.
[speaker001:] [vocalsound] Uh in the train uh, hello uh no. [vocalsound] Want to change my neighbour.
[speaker004:] Oh, you don't? [vocalsound] Yeah. You don't have your remo [vocalsound]
[speaker002:] Anyone has their remote controls here? No? [vocalsound]
[speaker003:] [vocalsound]
[speaker004:] Wh you you know like for instance take the iPod. It's a kind of remote control. [vocalsound] Uh it's white
[speaker002:] Mm-hmm.
[speaker004:] and it's so white that you see it from any anywhere. It has this distinctive look and feel and look [gap]
[speaker001:] Mm.
[speaker004:] which people seems to like [vocalsound]
[speaker002:] Okay.
[speaker004:] just because it's [vocalsound] a colour that we don't usually see in a remote control. White.
[speaker002:] Uh-huh, uh-huh.
[speaker001:] Mm-hmm.
[speaker002:] Could we integrate something into our remote control, something like light?
[speaker004:] Seems important.
[speaker003:] Hmm.
[speaker002:] That they can use it in darkness, like. Hand light,
[speaker004:] Mm [gap] glow in the dark,
[speaker003:] [gap]
[speaker002:] yeah.
[speaker004:] so [disfmarker]
[speaker001:] [vocalsound]
[speaker003:] Yeah maybe like the infrared like we can put some radium chips or something
[speaker004:] [vocalsound]
[speaker002:] [vocalsound] Mm-hmm.
[speaker003:] so that like [disfmarker] at least um [disfmarker] yeah.
[speaker001:] Iradium? [vocalsound]
[speaker002:] [vocalsound] Okay. Okay.
[speaker003:] [vocalsound] [gap] [vocalsound] Yeah,
[speaker004:] [vocalsound]
[speaker001:] Ah sorry. Mm.
[speaker003:] that [disfmarker]
[speaker001:] [vocalsound] Okay. So mm [disfmarker]
[speaker004:] Okay.
[speaker002:] Okay. S well, let's go on maybe with the presentation.
[speaker004:] Yeah. Uh-huh, yeah sure. [vocalsound]
[speaker001:] Mm-hmm. [vocalsound]
[speaker002:] And um the remote control's going to be smart
[speaker003:] Oh.
[speaker002:] but how smart should it be to not to complicate things too much?
[speaker001:] [vocalsound]
[speaker002:] And uh
[speaker003:] [vocalsound]
[speaker004:] [vocalsound]
[speaker002:] I dunno that's a question to you and to mm to [disfmarker]
[speaker004:] Well so I heard that uh it seems that speech recognition is something that can be done uh so that's the smartness of the thing. Currently we don't have guns with speech recognition or uh beer cans with speech recognition
[speaker002:] Mm-hmm.
[speaker003:] [vocalsound]
[speaker004:] but we may have remote controls with speech recognition.
[speaker002:] Okay, okay.
[speaker003:] [vocalsound]
[speaker004:] I dunno. [vocalsound]
[speaker001:] Mm, that's a nice world. [vocalsound]
[speaker002:] [vocalsound] So just just just just think about it um.
[speaker004:] [vocalsound]
[speaker002:] [gap] Thank you.
[speaker004:] Don't touch the remote.
[speaker001:] Okay.
[speaker004:] But [disfmarker] yeah. Are are you saying here that uh the remote controls should be aware of who is using it? So for instance the young guy would not be able to use it because his father doesn't want.
[speaker002:] Uh yeah
[speaker004:] Like with some [disfmarker]
[speaker002:] I just want to say it should be real smart.
[speaker004:] Maybe fingerprint recognition or [disfmarker]
[speaker002:] [vocalsound] Voice recognition is quite tough. I say don't use it, and the control just looks.
[speaker004:] Mm.
[speaker003:] Yeah.
[speaker002:] 'Cause I ordered jus To l to l lock it.
[speaker004:] Um [disfmarker] Mm.
[speaker003:] Uh that [disfmarker] mm that could be feasible I guess, like [disfmarker]
[speaker004:] Okay.
[speaker003:] So since we have [disfmarker] we want to do some speaker dependent speech recognition uh so we can use [disfmarker]
[speaker004:] So it could be smart in that way.
[speaker003:] yeah. Yeah, yeah. [vocalsound]
[speaker001:] Mm. Okay.
[speaker004:] But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have. S since it it knows who is using it, it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh [disfmarker] things like that
[speaker003:] Yeah.
[speaker002:] Yeah, sure.
[speaker001:] Mm.
[speaker003:] Yeah.
[speaker004:] and provide you ways of using them, I dunno, somehow, I dunno,
[speaker003:] Yeah.
[speaker004:] that might be expensive but
[speaker001:] Mm-hmm.
[speaker003:] Uh it's [disfmarker]
[speaker004:] that might also be a good sales pitch again.
[speaker001:] [vocalsound]
[speaker003:] Hmm.
[speaker004:] [vocalsound] The remote that knows you. [vocalsound]
[speaker001:] [vocalsound]
[speaker002:] Mm-hmm. [vocalsound]
[speaker003:] [vocalsound]
[speaker001:] Okay.
[speaker002:] Okay, thanks.
[speaker001:] [vocalsound] So
[speaker004:] My turn?
[speaker001:] it's [disfmarker] yeah, Marketing Expert.
[speaker004:] [gap] Okay, it's alright.
[speaker001:] Participant two?
[speaker003:] Four.
[speaker001:] Four,
[speaker004:] Four, I think.
[speaker001:] sorry.
[speaker004:] Trend, yeah. No uh yes. Okay, so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So, next slide please. So first maybe just a small recap on [vocalsound] how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know, so have to to go often on the web and look at uh what the others are doing, and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people [gap] have with them, always, like a phone. We can we can use the phone as a as a good uh uh [vocalsound] example of where to in be inspired. Of course those tha d who are watching the trends are also [disfmarker] have also to be inspired because in fact they're not only watching the trends, they're inventing it, they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend,
[speaker001:] [vocalsound] [vocalsound]
[speaker004:] you try to invent it, which means either you succeed and you make a lot of money or you don't and you're out of business. [vocalsound]
[speaker003:] [vocalsound]
[speaker004:] So anyway uh next slide please. [vocalsound] Uh to be to be quick [vocalsound] there's a lot of words here but uh basically there are [disfmarker] uh in in the market of of remote controls there are three aspects that we should very [disfmarker] pay much attention to. The first one, which seems to be the most important one, is that it has to be fancy, it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be, it has to be technologically i innovative,
[speaker003:] [gap]
[speaker004:] it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important, which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh [vocalsound] it first have to be very nice, s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends, huh, mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control. [vocalsound]
[speaker003:] [vocalsound]
[speaker001:] [vocalsound]
[speaker004:] Next slide please.
[speaker001:] Mm.
[speaker004:] Uh and now in a more uh general uh uh broad way of seeing th uh the thing. If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so [disfmarker] currently the the trends that we see in l in l big cities like Paris and Milan, well, it seems that this year things should have uh a fruit and vegetable uh way of [vocalsound] of look or feel
[speaker001:] [vocalsound]
[speaker003:] [gap] [vocalsound]
[speaker001:] [vocalsound]
[speaker004:] or so. [vocalsound]
[speaker003:] [vocalsound]
[speaker004:] And I think of course uh [vocalsound] i it applies to everything. That's the thing with trends. [vocalsound] It it can travel f from clothe to furniture [vocalsound] same idea.
[speaker001:] [vocalsound] [vocalsound] [vocalsound]
[speaker004:] Fruit and vegetable. Think fruit and vegetable. [vocalsound] And uh if we co we compare to last year, now it has to be spongy,
[speaker003:] Mm.
[speaker002:] What is spongy?
[speaker004:] yeah. Well this [vocalsound] so so I think uh uh i
[speaker003:] Yeah
[speaker001:] [vocalsound]
[speaker003:] [vocalsound] kind of um maybe [disfmarker] [gap]
[speaker004:] When we were talking about rubber, I think uh the rubber aspect might be important
[speaker003:] Yeah it [disfmarker]
[speaker004:] because it's what is probably more feasible in terms of sponginess.
[speaker001:] Mm-hmm.
[speaker003:] Yeah.
[speaker001:] S
[speaker003:] Yeah.
[speaker001:] So maybe titanium it's not a good idea.
[speaker004:] Seems not, seems not.
[speaker003:] [gap] We need to think about [disfmarker] mm mm.
[speaker001:] Mm-hmm.
[speaker004:] Yeah.
[speaker001:] [vocalsound]
[speaker004:] So [disfmarker] [vocalsound]
[speaker001:] Um [vocalsound] sorry Mark. It seems to be [disfmarker]
[speaker004:] Think more of uh something in the colours of uh like fruit and vegetables and spongy,
[speaker003:] Fruit. Even shape?
[speaker004:] as a [disfmarker] even in the shape it has to be more round and uh more uh uh look natural somehow. I mean [disfmarker]
[speaker003:] [vocalsound] More [gap]
[speaker001:] Mm-mm.
[speaker003:] yeah. Yeah.
[speaker004:] And not those futuristic uh remote control with angles and uh and titanium like.
[speaker001:] Mm-hmm.
[speaker003:] [vocalsound] Mm.
[speaker004:] So that's what people seem to [disfmarker] [vocalsound]
[speaker001:] Hmm. [vocalsound] You're old-fashioned.
[speaker004:] yeah i I know it's quite far from what you thought
[speaker001:] Sorry. [vocalsound]
[speaker004:] but that's that's fashion
[speaker003:] [vocalsound]
[speaker004:] and [disfmarker] [vocalsound]
[speaker001:] [vocalsound]
[speaker003:] [vocalsound]
[speaker002:] Okay.
[speaker001:] Okay.
[speaker004:] Okay that's all I have to say.
[speaker001:] Mm you have questions?
[speaker003:] So these abilities are mainly ad addressed by young people? Or it's [disfmarker]
[speaker004:] These [disfmarker] I'm sorry.
[speaker003:] This [disfmarker] you you [gap] so did you [gap] [disfmarker]
[speaker004:] Yeah, yeah we have people uh uh listening to the trends everywhere in the world, of course,
[speaker003:] Where? Oh. Oh, okay, mm-hmm.
[speaker004:] as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
[speaker003:] It's not from [disfmarker] mm. Mm-hmm. Yeah.
[speaker004:] that are also [disfmarker]
[speaker003:] Yeah. It's more general trend
[speaker004:] well.
[speaker003:] it's not particular to the remote control.
[speaker004:] No, it's not it's not [disfmarker] this this is very general, yeah. But it seems that trends travel across things.
[speaker003:] Mm. Yeah.
[speaker004:] The [disfmarker] what we [disfmarker]
[speaker003:] Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
[speaker004:] Sure.
[speaker003:] or [disfmarker]
[speaker004:] Yeah. We have to [disfmarker] I think we have to have the look of fruit and vegetables
[speaker003:] yeah yeah. yeah, yeah sponge, yeah yeah at least that's [disfmarker]
[speaker004:] but we still have to put our chips inside, so [disfmarker] [vocalsound] of course.
[speaker003:] Yeah yeah
[speaker004:] This is your problem.
[speaker001:] [vocalsound]
[speaker003:] that [disfmarker] yeah yeah. [vocalsound]
[speaker004:] [vocalsound] This is not mine. [vocalsound]
[speaker003:] Yeah. Yeah, looking [disfmarker] yeah fruit. These things can be easily incorporated. We can have t colours or this shape
[speaker004:] Yeah, I think in the colours and in the uh the kind of material.
[speaker003:] or at least [disfmarker]
[speaker004:] If if it's something like rubber made or [disfmarker] I think it it's also going to be good.
[speaker003:] Yeah.
[speaker001:] Mm.
[speaker003:] Mm.
[speaker001:] Mm-hmm.
[speaker004:] Okay?
[speaker003:] Yeah.
[speaker001:] Okay. [vocalsound] No more question? Okay.
[speaker004:] Yep. Thanks.
[speaker001:] So [disfmarker] [vocalsound] Mm-hmm. Okay, so we will have uh next meeting in thirty minutes again. Um now you have to go straight on this individual action which i which are for Rama uh wil design,
[speaker003:] Look and feel de
[speaker001:] um Mark the user interface design, and uh Sammy uh the product evaluation.
[speaker004:] Mm-hmm.
[speaker001:] [vocalsound] Uh you will work together uh on a new on on a prototype using modelling clay.
[speaker003:] Hmm. Hmm. Mm sounds interesting. [vocalsound]
[speaker001:] Mm-hmm um and I [disfmarker] [vocalsound] as always your personal coach will send you specific instruction.
[speaker004:] Okay.
[speaker002:] Okay.
[speaker004:] Thanks. [vocalsound]
[speaker003:] So, can we highlight the specific features of our [gap] [disfmarker]
[speaker001:] Yeah you're right, you have to [disfmarker] [vocalsound]
[speaker003:] yeah, so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables, that's [disfmarker]
[speaker001:] So
[speaker003:] we want to follow general trend.
[speaker001:] you say s
[speaker004:] Spongy.
[speaker001:] S
[speaker003:] Yeah.
[speaker001:] do we agree on that? Yeah. We have to.
[speaker003:] So,
[speaker004:] [vocalsound] No, we don't have to,
[speaker003:] do you think [disfmarker]
[speaker002:] So we have to uh for [disfmarker]
[speaker001:] No. [vocalsound]
[speaker004:] but seems it's the trend.
[speaker003:] Hmm. Yeah.
[speaker004:] Again, as I said we can also try to make it, to create the trend.
[speaker002:] yeah so
[speaker004:] So there's no [disfmarker]
[speaker003:] Yeah.
[speaker002:] are we confident enough on creating trends?
[speaker004:] Well, that's [disfmarker] you t can try to convince us.
[speaker003:] [vocalsound]
[speaker002:] Well, we can make it smell like fruit. [vocalsound]
[speaker004:] Okay. [vocalsound] [gap] that's a good idea,
[speaker001:] Okay, [vocalsound] that's a good idea.
[speaker003:] [vocalsound] That's [disfmarker] [vocalsound]
[speaker001:] So titanium smell like fruit.
[speaker004:] I [disfmarker] [vocalsound]
[speaker002:] Yeah. [vocalsound]
[speaker001:] [vocalsound] Mm-hmm.
[speaker004:] [vocalsound]
[speaker003:] So what about location and these things, people are really interesting on those features? Or they really like [disfmarker] They more want these fancy features
[speaker004:] Uh [disfmarker] I think i yeah
[speaker003:] like [disfmarker]
[speaker004:] i it's again in this uh what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us
[speaker001:] Mm-hmm.
[speaker003:] Feature [disfmarker] Yeah.
[speaker004:] because we have it
[speaker003:] Yeah.
[speaker004:] and others don't.
[speaker001:] Okay.
[speaker004:] It's fancy. Whether it's useful or not doesn't seem to be very important. [vocalsound]
[speaker003:] Yeah.
[speaker001:] I I agree with uh this uh [disfmarker]
[speaker003:] Yeah.
[speaker001:] Now we have to decide on what kind of fanciness. Do we take titanium smelling like fruit,
[speaker004:] [vocalsound]
[speaker001:] or do we make spongy uh fruity-like
[speaker003:] Yeah. Uh we will try to explore these two options
[speaker004:] Maybe you could explore the two option.
[speaker003:] and [disfmarker]
[speaker001:] Mm. Yeah, yeah.
[speaker003:] yeah yeah.
[speaker002:] Mm-hmm, mm-hmm. Could we make a titanium shape? I mean [gap] fruit-shaped.
[speaker003:] Uh yeah
[speaker001:] [gap]
[speaker003:] at least like we can make banana or [disfmarker] [vocalsound]
[speaker001:] [vocalsound] Don't you say that you cannot do double shape [disfmarker] uh curved shape [disfmarker]
[speaker002:] But [disfmarker]
[speaker003:] yeah
[speaker002:] Doub double-curved.
[speaker004:] Mm. Seems to be [gap].
[speaker003:] it's it's yeah
[speaker001:] yeah.
[speaker003:] that's a [disfmarker] we're to look for [gap]
[speaker001:] Mm-hmm. Okay.
[speaker003:] and and s we're to see the [disfmarker] whether rubber is expensive
[speaker002:] Okay, okay.
[speaker003:] and d
[speaker002:] In fact I just agreed to make uh to make the [disfmarker] like titanium panels on a whole rubber body.
[speaker003:] Hmm.
[speaker002:] Well, okay
[speaker001:] Mm-mm. Okay, so
[speaker002:] w we'll see.
[speaker001:] you explore now that you're going to work together these these two.
[speaker002:] Yeah
[speaker003:] Mm.
[speaker001:] Or or spongy an
[speaker003:] Yeah.
[speaker001:] yeah. [gap]
[speaker003:] Maybe we can have two different [gap] assembly also like one spongy and one kind of titanium.
[speaker001:] Mm.
[speaker003:] [gap] we have only the plastic or the [disfmarker] the chippy [disfmarker] yeah fibre chips or [disfmarker]
[speaker002:] We'll see. We'll see.
[speaker004:] If you have time.
[speaker001:] Mm. Yeah I don't think w I think we have to choose. If we choose uh titanium or if we choose spongy
[speaker003:] Uh.
[speaker001:] but uh it cannot be both.
[speaker002:] We'll see. I I really don't like this modelling clay
[speaker003:] Yeah.
[speaker002:] 'cause you know it makes some [gap] for for
[speaker004:] [vocalsound] For creation.
[speaker002:] I dunno uh [disfmarker] yeah um
[speaker003:] Yeah.
[speaker001:] [vocalsound]
[speaker002:] we'll look.
[speaker004:] [vocalsound]
[speaker003:] Yeah.
[speaker001:] Ah you can pretend that it's uh titanium. [vocalsound]
[speaker003:] Even design. [vocalsound]
[speaker004:] You can paint it afterward [gap].
[speaker003:] [vocalsound]
[speaker002:] Okay, okay.
[speaker004:] No problem. We have a very large department of [vocalsound] paint.
[speaker001:] Yeah, do don't worry, you you [vocalsound] you speak with [disfmarker] mm mm.
[speaker004:] [vocalsound] You will do it. [vocalsound]
[speaker002:] Alright, alright.
[speaker001:] Okay. So explore a shape.
[speaker003:] So still we want to keep LCD? Or [disfmarker] [gap]
[speaker001:] Mm I think it's what we say, that we have an uh an LCD with uh information.
[speaker004:] Yeah.
[speaker003:] Okay.
[speaker001:] Not uh [disfmarker]
[speaker004:] The thing is that uh if we want to have as he says [disfmarker] if we want to have uh a small number of buttons we need to have a kind of output that says currently what their actions are.
[speaker003:] Yeah, then we can [disfmarker]
[speaker001:] Mm-hmm.
[speaker003:] yeah, yeah, that [disfmarker] user friendly or [disfmarker]
[speaker004:] Yeah.
[speaker001:] Mm.
[speaker004:] That's the converse to having zillions of button
[speaker003:] Mm. Yeah.
[speaker004:] where each button does only one thing.
[speaker001:] Mm.
[speaker003:] Yeah.
[speaker001:] Okay.
[speaker003:] and we just stick with two batteries so it's not any solar or [disfmarker]
[speaker004:] Yeah. Classical, we stay classical in that we don't reinvent uh the wheel.
[speaker003:] yeah yeah j yeah,
[speaker001:] Yeah, yeah, yeah.
[speaker003:] because [disfmarker] [vocalsound] Yeah.
[speaker001:] Mm. [vocalsound]
[speaker004:] Anyway it's very [disfmarker] in general I think people uh change TV more often than batteries of their remote control.
[speaker001:] [vocalsound] Yeah.
[speaker003:] [vocalsound] [vocalsound]
[speaker004:] [vocalsound] So. [vocalsound] Because the trend goes faster than the life of the [disfmarker] [vocalsound]
[speaker001:] Mm-hmm.
[speaker002:] Mm-hmm.
[speaker001:] [vocalsound]
[speaker004:] So it's [gap] very [disfmarker]
[speaker001:] Okay.
[speaker004:] Okay.
[speaker001:] So
[speaker003:] Yeah.
[speaker002:] [vocalsound] Yeah.
[speaker001:] are we [disfmarker]
[speaker004:] We're done.
[speaker003:] Yeah, we're done.
[speaker001:] mm. [vocalsound] Okay. So see you in thirty minutes.
[speaker003:] Yep.