98/526/EC: Commission Decision of 4 February 1998 declaring a concentration to be compatible with the common market and the functioning of the EEA Agreement (Case No IV/M.950 - Hoffmann La Roche/Boehringer Mannheim) (notified under document number C(1998) 70) (Only the English text is authentic) (Text with EEA relevance)
L 234/14 EN Official Journal of the European Communities 21. 8. 98 II (Acts whose publication is not obligatory) COMMISSION COMMISSION DECISION of 4 February 1998 declaring a concentration to be compatible with the common market and the functioning of the EEA Agreement (Case No IV/M. 950 ü Hoffmann La Roche/Boehringer Mannheim) (notified under document number C(1998) 70) (Only the English text is authentic) (Text with EEA relevance) (98/526/EC) THE COMMISSION OF THE EUROPEAN COMMUNITIES, Whereas: Having regard to the Treaty establishing the European Community, (1) Having regard to the Agreement on the European Economic Area, and in particular Article 57(2)(a) thereof, Having regard to Council Regulation (EEC) No 4064/89 of 21 December 1989 on the control of concentrations between undertakings (1), as amended by the Act of Accession of Austria, Finland and Sweden, and in partic- ular Article 8(2) thereof, Having regard to the Commission decision of 2 October 1997 to initiate proceedings in this case, Having given the undertakings concerned the oppor- tunity to make known their views on the objections raised by the Commission, Having regard to the opinion of the Advisory Committee on Concentrations (2), (1) OJ L 395, 30. 12. 1989, p. 1; corrigendum OJ L 257, 21. 9. 1990, p. 13. (2) OJ C 264, 21. 8. 1998. On 1 September 1997, the Hoffmann-La Roche Group (Roche) notified an acquisition, through its affiliate Roche Healthcare Ltd, of all of the shares of Corange Ltd from four family groups, by which Roche is acquiring sole control of Corange within the meaning of Article 3(1)(b) of Regulation (EEC) No 4064/89 (the Merger Regulation). By decision of 22 September 1997 the Commission ordered the continuation of the suspension of the notified concentration, pursuant to Article 7(2) and Article 18(2) of the Merger Regulation, until a final decision is reached in this case. On 2 October 1997, the Commission decided to initiate proceed- ings pursuant to Article 6(1)(c) of the Merger Regu- lation. During the investigation of the case, the Agree- ment between the European Community and the the United States of America Government of their competition regarding the application of law (3) has been activated. (2) (3) (3) OJ L 95, 27. 4. 1995, p. 47. 21. 8. 98 EN Official Journal of the European Communities L 234/15 (4) (5) (6) (7) (8) (9) I. THE PARTIES Roche is mainly active in the production and distribution of pharmaceuticals, vitamins and fine chemicals, diagnostics, flavours and fragrances. Corange Ltd (Corange) is a holding company with no operative business activities of its own which controls the whole of the Boehringer Mannheim Group (BM) and owns 84,2 % of the shares of DePuy Inc. BM is a manufacturer and distributor of diagnostics, pharmaceuticals and biochemicals. DePuy is a manufacturer and distributor of ortho- paedic products and devices. II. THE OPERATION The proposed operation consists in the acquisition of 100 % of the equity of Corange by Roche. Roche will assume sole control of Corange and thus of BM and DePuy. III. COMMUNITY DIMENSION Roche and Corange have a combined aggregate worldwide turnover in excess of ECU 5 000 million (Roche: ECU 10 184 million, Corange: ECU 3 327 million). Both have a Community-wide turnover in excess of ECU 250 million (Roche: ECU 4 923 million, Corange: ECU 1 668 million) but do not achieve more than two thirds of their aggregate turnover within one and the same Member State. The notified operation therefore has a Community dimension. IV. COMPETITIVE ASSESSMENT Roche and Corange (through BM) have partly over- lapping business activities in in vitro diagnostics and pharmaceutical products. there are no overlaps According to the information provided by the in orthopaedics, parties, fragrances, flavours, fine chemicals, biochemicals, and vitamins (in bulk quantity). Vitamins in bulk quantity are sold in large quantities to the animal feed industry, food industry, cosmetics industry and pharmaceutical industry and are as such not substi- tutable with medicines (vitamin compounds). A. PHARMACEUTICAL PRODUCTS 1. Relevant product markets (10) The Commission has on many occasions dealt with the definition of the relevant market in the case of pharmaceutical products and has established a number of principles in its previous decisions (see decisions of 10 June 1991, Sanofi/Sterling Drug (Case IV/M. 072), 29 April 1993, Procordia/Erba- mont (Case IV/M. 323), 18 April 1994, Rhône- Poulenc/Cooper (Case IV/M. 426), 20 June 1994, La Roche/Syntex (Case IV/M. 457), 19 September 1994, AHP/Cynamid (Case IV/M. 500), 28 February 1995, Glaxo/Wellcome (Case IV/M. 555), 3 April 1995, Behringwerke AG/Armour Pharmaceutical Co. (Case IV/M. 495), 22 June 1995, Hoechst/Marion Merrell Dow (Case IV/M. 587), 28 September 1995, Upjohn/Pharmacia (Case IV/M. 631)). In those deci- sions, it noted that medicines may be subdivided into therapeutic to the Anatomical therapeutic classification (ATC), which is recognised and used by the World Health Organisation. This classification allows medicines to be grouped together by reference to their composition and their therapeutic properties. The third level of the ATC classification allows medi- cines to be grouped in terms of their therapeutic indications, i. e. their intended use, and can there- fore be used as an operational market definition. However, it may be appropriate to carry out analyses at other levels of the ATC classification. classes by reference (11) Medicines may, moreover, be subdivided into various segments on the basis of a variety of criteria, and in particular demand-related criteria. A possible distinction is that between medicines which can be issued only on prescription and those which can be sold over the counter. A further distinction is that between medicines which are refunded in whole or in part by sickness insurance reimbursed. schemes and those which are not These segments partly overlap. Most medicines issued only on prescription are reimbursed, whereas most of those which may be sold over the counter are not reimbursed. Furthermore, the allocation of a medicine to a particular segment is not per- manent. It is based instead on decisions by the authorities, which may lead to changes between segments. (12) The parties agree with the Commission that in most cases it is appropriate to base the market definition on the third-level of the ATC classifi- cation since the third level products generally serve inter- the same treatment purpose and are not changeable with products from other classes. The parties have following product markets as affected by the concentration: cephalo- (J1D), non-injectable anti-coagulants, sporins antiacids, laxatives antiflatulents (B1A), non-steroids (A6A), (L3A), immunostimulants (M11A), vitamin B1 compounds and (A11D), hepatic protectors, lipotropics (A5B). identified the (A2A), L 234/16 EN Official Journal of the European Communities 21. 8. 98 (13) In the pharmaceuticals industry, a full assessment of the competitive situation requires examination of the products which are not yet on the market but which are at an advanced stage of development (normally after extremely large sums of money have been invested). The potential for these prod- ucts to enter into competition with other products which either are at the development stage or are already on the market can be assessed only by reference to their characteristics and intended ther- apeutic use. In so doing, it must be borne in mind that research and development cannot as a rule be traded between pharmaceutical companies, but are rather intended primarily for the development of a company’s own active substances and products. On the other hand, cooperation takes place in the research field between pharmaceutical companies and public and private research institutes and small biotechnology undertakings which, although they have the relevant know-how, do not themselves have the resources and facilities for the clinical testing that must be carried out prior to market authorisation and for the manufacture of the phar- maceuticals. The Commission has to look at R&D potential in terms of its importance for existing markets, but also for future markets. (14) its importance for In so far as research and development must be assessed in terms of future markets, the relevant product market must, in the things, be defined in a less clear-cut nature of manner than in the case of existing markets. Market definition can be based on the existing ATC classes only if existing products are to be replaced. Otherwise, it must be guided primarily by the indications to which the fixture products are to be applied. tration of a new medicine to the European Agency for the Evaluation of Medicinal Products, which then issues a recommendation to the Commission, whose decision is binding on all Member States. At present, medicines can be registered in different Member States for different indications. (16) (17) (18) is influenced by the The sale of medicines administrative procedures or purchasing policies which the national health authorities have intro- duced in the Member States. Some countries exer- cise a direct or indirect influence on prices, and there are different levels of reimbursement by the social-security system for different categories of medicines. For this reason, the prices for medicinal products may differ from one Member State to another. In addition, there are far-reaching differ- ences in terms of brand and pack-size strategies and in distribution systems. These differences lead to national market characteristics. The markets for pharmaceutical products have therefore been defined as national markets in the decisions hitherto adopted by the Commission. This view is accepted by the parties in their noti- fication. The markets affected by the concentration can thus be regarded as national. To the extent that future product markets can be considered on the basis of research and develop- ment in particular areas, the said national restric- tions do not have the same degree of effectiveness. A characteristic of fixture markets is that no prod- ucts have yet been registered. Because research and development is normally global, the consideration of future markets should therefore focus on the territory of the Community at least, and possibly on worldwide markets. 2. Relevant geographic markets 3. Assessment (15) There are efforts at European standardisation as regards pharmaceutical products. The harmonisa- tion of technical provisions within the Community and the entry into force of new registration pro- cedures for medicines represent the completion of the programme for the single market in terms of the scientific and technical requirements applying to medicines. Since the beginning of 1995, phar- maceutical companies have had the option (and indeed, in the case of biotechnology products, the obligation) of submitting an application for regis- (19) In most product markets affected by the concentra- tion there will be no competitive problem, since the parties combined market share is below 25 % and since there are a number of strong inter- national competitors. (20) According to the parties, the only overlaps that will lead to market shares above 25 % are in Italy in antirheumatic non-steroids (M1A), vitamin B1 compounds (A11D), and hepatic protectors, lipo- tropics (A5B). 21. 8. 98 EN Official Journal of the European Communities L 234/17 (21) (22) In the Italian market for M1A (BM [: 30 %] (1), Roche [: 5 %]) and A5B (BM [: 30 %], Roche [: 5 %]), there are a number of other international competitors like Novartis, Pfizer, and Pharmacia & Upjohn. is not [:50 %], In Italy in A11D, where BM has a share of [: 20 %] and Roche of the parties’ combined market share will be [: 70 %]. One of Roche’s products (Benerva) with a market share of [: 5 %] fully substitutable to BM’s and Roche’s other products as it is not a compound composed of vitamins B1, B6, and B12, but of B1 only. The major competitor is Bioindustria (Pfizer- Group) (21,6 %) Other competitors are Lepetit (Hoechst-Group), Angelini, Bracco, Guidotti, and Menarini. The market has a volume of ECU 10 million. All major products in this market were introduced several decades ago, with the exception of the Pfizer product Neuraben. This product has in the last six years almost doubled its market share and competed vigorously with Roche’s and BM’s products. This situation is unlikely to change after the merger. In addition, it is important to note that all products belonging to class A11D are patent- free and not reimbursed by the Italian National is therefore possible for the Health Service. It doctor and the patient to freely choose other brands. If BM/Roche were to raise its price, customers could easily switch to the competing products. They would have an incentive to do so, as A11D products are not reimbursed in Italy and thus need to be fully paid by the consumer. As the barriers to entry are low, other pharmaceutical companies could easily start production of A11D products or import products sold in other Member States if consumer demand increased or if prices were to rise. For these reasons, the concentration does not threaten to create or strengthen a dom- inant position in this product market. (23) During the investigation it was suggested that the overlap between Roche and BM in the market for drugs used for the treatment, management and prevention of acute myocardial infarctions (heart attacks) could in the future be a cause for compet- itive concern. The investigation has, however, revealed that this problem is only related to the US market. In Europe the Genentech (Roche) product Activase is licensed to an independent third party (Boehringer Ingelheim). This company has its own production facility in Europe and is not dependent on Genentech for the supply of either raw ma- terials or finished products. The competitive situa- (1) In the published version of this Decision, some information has been omitted or replaced by approximate figures, pursuant to Article 17(2) of the Merger Regulation (EEC) No 4064/89 concerning non-disclosure of business secrets. tion therefore does not change as a result of this concentration. (24) Finally, in the fields of active substances, as well as research and development, the investigation has not revealed any significant overlaps, outside the field of tissue plasminogen activators, used for the production of the abovementioned heart attack medicines. B. IN VITRO DIAGNOSTICS 1. Relevant product markets (a) Overview (25) The concentration concerns the area of diagnostic analysis. A diagnostic analysis is a procedure for monitoring the physiological a subject. The analytical procedures differ, depending on whether they are designed for analysing the general health condition of a subject, a specific they illness, a pre-birth pathology, or whether concern the reaction of a subject to certain substances. condition of (26) Diagnostic tests can be performed either in vitro or in vivo. In vitro (literally in glass) diagnostic (IVD) tests are conducted outside the body and are used to identify and measure substances in patients’ tissue, blood or urine samples which enable physi- cians to diagnose, treat and monitor patients. The in vivo method concerns the use of diagnostic substances directly in or on the human body. The two methods are complementary for some applica- tions. (27) commercial to hospitals, Roche and BM are active only in the field of in vitro diagnostics. A large part of the in vitro diag- nostics is sold in the form of multi-use diagnostics laboratories, systems university laboratories or other institutions. In addi- tion, a significant quantity of in vitro diagnostics is marketed as single-use products to general practi- tioners, public authorities, employers or others, and in some instances they are even sold as self-test kits over the counter (rapid tests, for example for preg- nancy, diabetes and cholesterol). Self-test kits prob- ably are complementary to multi-use test kits for some applications. (28) concentration between Roche The and BM concerns primarily multi-use in vitro diagnostics (including DNA probes, see below), which are used on site. These diagnostics products generally form a system, composed of a measuring instrument which is designed for the automated operation of L 234/18 EN Official Journal of the European Communities 21. 8. 98 (29) (30) several kinds of tests and reagents for that instru- ment. The reagents, i. e. the compounds and liquids used to perform tests, are supplied as part of a reagent kit which includes a control substance and a test serum to verify the smooth functioning of the measuring instrument. A calibrator for regular, often weekly, adjustments to the measuring instruments. serves The main part of the multi-use products business is test kits which are characterised by a series of adapted to a system. Most of the major suppliers offer a package consisting of a measuring instru- ment, a series of test kits and a comprehensive after-sales service including quality control. The development of a new system requires relatively large sums. The companies in the diagnostics industry spend about 10 % of their total turnover on R&D. Only up to 20 % of the turnover is achieved through the sale of instruments, while reagent kits account for most of the rest. It is also a common feature of This explains why competition in the diagnostics market is mainly focused on securing sales of reagents and why the suppliers have a strong interest in obtaining long-term orders for a con- tinuous supply of reagent kits. Diagnostics manu- facturers follow different strategies in the pursuit of this aim. There is a trend among diagnostic com- panies to market their products as closed systems which are designed for the exclusive use of their reagents. the industry that delivery contracts with customers are concluded for several years. Often, the instruments are only leased or otherwise put at the customer’s disposal at a very low cost, or even without charge, on condition that the customer purchases a certain number of reagent kits over a certain time period (several years). These instruments are obviously not free of charge for the customers, as the instrument costs are included in the reagent price. In this respect, the Commission investigation indicates that a bought instrument would normally have an amortisation period of five years, but that the diag- nostic industry in its internal calculations for a reagent-leasing contract would calculate a shorter amortisation. Within five years, the customer would (31) (32) thus have paid more for the instrument than he would have paid if he had purchased it directly. The rationale behind accepting such offers as this is that the customers, public and private labor- atories, often prefer for budgetary or other reasons, to have the total cost of the system charged to them as running costs, rather than as long-term invest- ments suppliers, including the parties, have therefore designed the several sales methods where the price for instrument is not charged separately, but instead included in the price of reagents. in instruments. The various etc. ). container shapes, bar-codes, The investigation has largely confirmed the parties’ view that, from a technical viewpoint, the reagents of a certain supplier can be used on the instrument of another producer, provided that the technologies correspond to each other, and that this may apply even for closed systems, depending on the means employed to achieve the closeness of the system (specific It appears, however, that the switch from one reagent supplier to the other requires a certain know-how and investment in terms of time and effort on the large part of customer. Whereas to customers have indicated an unwillingness become dependent on one specific supplier or on closed systems, the majority of customers contacted by the Commission have indicated that they gener- ally have not used third-party reagents to any greater extent. This is also consistent with the fact that the capture rates, i. e. the extent to which diag- nostic suppliers continue to sell to customers that have purchased their instruments, of the parties (as well as most of their competitors) are generally high. reagents some the The field of in vitro diagnostics can be divided into five main segments: clinical chemistry, immuno- chemistry, haematology/histology, microbiology (culture) and infectious immunology (1). This cor- responds to the first level of the product classi- fication produced by the European Diagnostics Manufacturers Association, the EDMA classifica- tion, which seems to be generally accepted in the industry and which is used to compile sales data for individual reagents on a European scale. During the Commission’s investigation, most customers, on the other hand, stated that they were not familiar with this classification. For the segments affected by that operation, however, they did confirm that it was a sensible way to classify dia- gnostics also from a demand-side point of view. In addition, DNA probes, which encompass tests in several areas (infectious diseases, oncology, genetic diseases and tissue typing) and are currently under- going strong expansion, will be assessed below. (1) See Cases IV/M. 457 ü Roche/Syntex, IV/M. 954 ü Bain/ Hoechst ü Dade Behring. 21. 8. 98 EN Official Journal of the European Communities L 234/19 (33) The concentration between Roche and BM would lead to major overlaps in the fields of classical clinical chemistry and immunochemistry diagnos- tics. It would also have significant effects in the field of DNA probes. (b) Classical clinical chemistry reagents (34) Classical clinical chemistry diagnostics are for glucose, cholesterol, primarily used to test sodium and other found in large concentrations in the body. These tests are typically run for both routine and emergency patients to help doctors understand the performance of basic bodily functions. substances (35) On its second level, the EDMA classification distinguishes seven different product groups in classical clinical chemistry. The parties, however, are of the opinion that the only relevant distinction for market definition purposes is that between rapid tests and clinical chemistry (CC) reagents. Rapid tests are primarily manual tests for glucose- monitoring, mostly carried out by patients them- selves or by doctors. Reagents on the other hand are used to perform diagnostic tests on instruments in laboratories. The Commission’s investigation has confirmed that rapid tests constitute a separate product market, due to differences in customers, distribution channels and competitive conditions. The question whether all rapid tests constitute one there are separate product market or whether product markets, e. g. strips and urine-test strips, may be left open because in all alternative market definitions considered, effective competition would not be significantly impeded in the EEA or any substantial part of that area. for blood-test (36) As regards reagents, the parties stated in the noti- fication that all CC reagents can be grouped together since they have common characteristics, as customers regularly buy almost all of their require- ments for such tests from one source and, on the supply side, all major suppliers offer the same range of instruments and reagents. The Commis- sion’s investigation has confirmed that the condi- tions of competition are indeed identical for the reasons invoked by the parties, and that it thus is possible to group these reagents in one product market, although they are strictly speaking not substitutable from a demand-side point of view. (38) (37) In later submissions, the parties extended this market definition by stating that some immuno- chemistry reagents, the homogenous immunoassays (HIA), should be included in the same product market with clinical chemistry reagents, since customers would buy CC and HIA reagents from the same source, since new clinical chemistry the technology. They measure instruments, such as the Roche Integra, could also be used for HIA tests, and since all major suppliers would offer the same product range. The Commis- sion’s investigation has however found that the conditions of competition for HIAs are different from those for CC reagents, and that they therefore should not be included in the same product market. First, HIA reagents have different product characteristics from clinical chemistry reagents. Immunochemistry tests require a more complex detection other substances and are capable of detecting much lower concentrations. They are therefore more expensive than CC reagents. Secondly, competitive constraints for suppliers of HIAs are different from those for suppliers of CC reagents. Even customers who can perform these tests partly on clinical chemistry instruments often buy their require- ments for HIA reagents from sources other than their CC reagents, i. e. the suppliers of their immu- nochemistry instruments. Thus, they have different alternatives in the face of a small, but significant non-transitory price increase for HIA reagents, compared to the situation relating to CC reagents. Customers can switch to suppliers of HIA which are not active in CC (e. g. Abbott) and run these tests on their immunochemistry instruments. The importance of these different competitive alter- natives can be seen in the different market share distributions for HIA and CC reagents. According to the parties, BM has a market share in the EEA of around 40 % in CC reagents, and of around 15 % for HIAs. Abbott on the other hand, has a market share of less than 2 % for CC reagents, but of more than 15 % for HIA reagents. Thirdly, on the supply-side, the major clinical chemistry suppliers offer different ranges of HIA tests to be run on clinical chemistry machines. The Commission therefore concludes that there is a separate product market for clinical chemistry reagents which does not include homogenous immunoassays. (c) Immunochemistry reagents Immunochemistry involves the use of targeted antibodies to identify and test enzymes, drugs, hormones and other substances found in relatively small concentrations in the body. Depending on the condition monitored, a number of applications can be distinguished. If these were to be regarded as product markets, according to the parties, over- tumour laps would exist anaemia- thyroid-function hormones, markers, related/vitamin tests, therapeutic drug monitoring, rheumatoid and standards and controls. in specific proteins, autoimmune diseases, and (39) (40) (41) L 234/20 EN Official Journal of the European Communities 21. 8. 98 reagents The reasons for grouping together the immuno- chemistry included in the different second-level EDMA groups are less strong than in the case of clinical chemistry. In immunochem- there seem to be significant differences istry, relating to important technical differences for the users (1); customers do not regularly buy most of their requirements for such tests from one source, and on the supply side the major suppliers do not offer the same range of instruments and reagents. It may therefore be appropriate to view each such group as a relevant market. For the purpose of this case, this question may, however, be left open, because in all alternative market definitions consid- ered, effective competition would not be signi- ficantly impeded in the EEA or any substantial part of that area. (d) Classical clinical chemistry and immunochem- istry instruments it will only be possible in part to substitute im- munochemistry instruments for classical chemistry instruments, and not vice versa. This one-way substitution implies that the clinical chemistry reagent trail generated by clinical chemistry instru- ments will not be reduced, and that any potential market power that a supplier may have in clinical chemistry instruments constrained by suppliers of immunochemistry instruments. It may, however, be an indication that any potential market power in immunochemistry instruments will be constrained by the possibility for customers to switch part of their tests to clinical chemistry instruments. is not (42) A new, more detailed instrument classification, published in 1996 by EDMA, which will be used to assemble sales data in the future, follows on its first level the separation between the segments, clinical chemistry, immunochemistry, haematology, micro- biology, and adds the categories ‘other clinical instruments' and ‘data management systems'. to high instruments instruments. All major Instruments are measuring instruments used to process the tests. There are different sizes ranging end-high from small throughput reagent suppliers provide instruments. Most produce their own (e. g. Roche), but some source instruments from independent machine manufacturers. This is the case for BM which only produces some instru- ments and achieves the larger part of its instru- ments sales as exclusive distributor for Hitachi machines are marketed as BM/Hitachi instruments. in Europe. These instruments the aforementioned segments (i. e. The EDMA classification did not separate instru- ments into further product groups until 1996. According to the notification, this approach is, however, too broad for market definition purposes, since the present generation of analytical instru- ments generally covers only diagnostic tests in one in clinical of chemistry or immunochemistry). An instrument that is used to perform clinical chemistry tests would thus not be substitutable for an immuno- chemistry submissions, however, the parties pointed to the ‘integration of IVD-segments', and especially to the integration of clinical chemistry tests and immunochemistry tests in one instrument. This integration currently expresses itself through the integration of some HIA tests in newly introduced clinical chemistry instruments, such as the Roche Integra. Even if this trend increases, and if it does become possible to run more immunochemistry tests on clinical chemistry instruments, it is important to note that instrument. later In (1) See, for example IV/M. 954 ü Bain/Hoechst ü Dade Behring at paragraph 24. a as for and sizes, example, chemistry, automated extra-large (43) Within the segments, a further distinction can be drawn according to instrument the throughput of the instruments varies widely. In common clinical segmentation in the industry which is reflected in the EDMA classification distinguishes between manual instruments (throughput less than 50 tests per hour (tph)), small automated instruments (50 to 200 tph), medium automated instruments (200 to 450 tph), large automated instruments (450 to 1 000 tph), instruments (;1 000 tph). This segmentation is only relevant to distinguish for market definition purposes instruments (photometers) and between manual automated instruments. Manual instruments are mostly sold to doctors, who use them for occasional analyses in their office, and they thus serve a different demand from automated instruments, which are mostly sold to hospitals and private lab- oratories. Such customers demand one or several automated instruments depending on their size and have a certain degree of flexibility in choosing, for example, one extra-large instrument or two large instruments. The exact preferences of individual laboratories will vary according to numerous factors, including their size, daily throughput of tests, peak load, available space and personnel resources. Any attempt to define separate markets for certain sizes of automated clinical chemistry instruments would therefore not be generally applicable to the demand characteristics of indi- vidual laboratories. During the investigation neither the parties, nor any third party, have suggested such segmentation. The Commission therefore considers automated clinical chemistry instruments that 21. 8. 98 EN Official Journal of the European Communities L 234/21 constitute a separate product market, which should not be broken down into separate product markets for instruments automated clinical depending on their size. chemistry (44) The overlap between the parties exists mainly in automated clinical chemistry instruments. For other instrument types, with the exception of DNA probes (see below), the concentration will not create any competitive problem. The definition of any other markets for instruments, including immuno- chemistry instruments, may be left open, because in all alternative market definitions considered, effective competition would not be significantly impeded in the EEA or any substantial part of that area. (e) DNA probes in vitro diagnostic methods, (45) Diagnostic tests using DNA probes are employed infectious diseases, genetic for the detection of disorders and cancer cells, by way of enzymatic amplification of a specific nucleic acid contained in a sample. Within its field of application this technique offers important advantages compared to older involving biologic amplification (growth in a culture). First, DNA probes offer the ability to copy minute frag- ments of genetic material millions of times in order to produce yields that are large enough for rapid and reliable detection of, for example, infec- tious diseases such as HIV. As such, DNA probes offer a methodology that is faster, less costly and potentially less hazardous than biologic amplifica- tion. Secondly, DNA probes offer a unique poss- ibility for quantification of load in a sample. The advantage of this is that it allows for more effective monitoring and therapeutic treat- ment of patients. Another advantage of DNA probes is that they offer unique possibilities to develop ‘disease management', where a supplier (such as Roche) would offer a diagnostic test and a therapeutic drug as a package. Reimbursement of the drug may then be linked to having performed a certain diagnostic test. In summary, DNA probes offer significant possibilities for the end-user (a laboratory) to perform tests which either cannot be performed at all, or only at a lower degree of preci- sion, using other diagnostic tests. the viral is first automated nucleic acid introduced the processor, the Cobas Amplicor, the DNA probe tests were only available as manual procedures. In addition to this automatisation process, the DNA currently undergoing strong probe market expansion, and numerous research projects, aiming at employing DNA probes to enhance the diagnostic capabilities, are currently being carried out. The practical and technical limitation of the DNA probe technique is that it requires in the the presence of nucleic acids sample. This implies that the only area of in vitro diagnostics which in the future, technical reasons, cannot be substituted by DNA probes is clinical chemistry. in other areas for (47) in vitro diagnostic products The abovementioned technological features, as well as the unique ability of DNA probes to provide certain diagnostic results, suggests an insignificant degree of substitutability between DNA probes and other diagnostic methods. This is confirmed by price data submitted by the parties, which indicate significant price differences between DNA probes and other (DNA probes are 30 times more expensive). In addition, data submitted by the parties indicate that the DNA probe market is in a very strong phase of expansion (Roche’s in the Community sales doubled from 1995 to 1996), whereas the markets for other in vitro diagnostic products are growing at a much slower rate. The Commission has there- fore concluded that DNA probes constitutes a separate market. 2. Relevant geographic markets (48) In their notification the parties indicated that the markets for in vitro diagnostics are worldwide or at least the EEA. This statement was supported by the fact that reagents and instruments are generally marketed all over Europe in identical form and with identical design and labelling, that most of the products are produced in only one manufacturing site and that all major competitors are present on a worldwide basis. (46) DNA probes are presently mainly applied for the detection of HIV, hepatitis C (HCV), mycobac- terium tuberculosis (MTB) and sexually transmitted diseases (STD), such as chlamydia. Until Roche (49) Even if, on the supply-side, production and R&D are carried out on a European or even worldwide scale, the Commission considers that the relevant product market the definition of L 234/22 EN Official Journal of the European Communities 21. 8. 98 should be primarily based on demand-side consid- erations (1). In its previous decisions in the IVD industry, the Commission has accordingly found that the geographic reference markets for the in vitro diagnostics concerned (TDM, DAT, haema- tology) remain essentially national as customers could not switch easily to suppliers located else- where (2). (50) (51) (52) investigation in this The Commission’s case confirmed these results. Almost all customers and competitors contacted by the Commission have indicated that they consider the markets as national or provided information supporting such a conclu- sion. For reagents, the customers stated that they do not buy these products outside their Member State and do not consider it a viable alternative to do so. Most customers also stressed the importance of rapid and reliable service to ensure the continuous availability of reagents and instruments. This service could only be provided by suppliers with a local presence. The Commission has also previously found that there are significant price differences for reagents between Member States. This has also been confirmed by most customers and competitors during the investigation. The price differences are further substantiated by the parties’ own price data which show substantial price differences of up to 200 % for the same reagents between Member States. These price differences reflect the diversity among national medical cultures and in particular the divergences in national health policies, social security regulations and the technology used in laboratories. Particularly important are the different levels of reimbursement which exist for the same diagnostic test in different Member States. The pricing strategies of the IVD suppliers seem to be linked to these reimbursement levels, with higher prices demanded in those Member States where the customer (i. e. the laboratory) can also obtain higher prices through higher reimbursements. ences in the parties’ market shares between neigh- bouring geographic areas (see below). (54) (55) For instruments, the parties claim to be unable to provide a meaningful price comparison. The other reasons cited above do however indicate that the markets for instruments are also national. As rapid and reliable service is especially important to reduce machine downtime, customers buy instru- ments in national medical systems lead to differences in the size of labora- tories and thus to differences in the technology used. All competitors have national distribution systems and there are appreciable differences in the parties’ market shares between neighbouring geographic areas. locally. Differences For both reagents and instruments, national regula- tion plays a certain role, but it is less stringent than in the case of pharmaceuticals. The Commission is preparing a directive for the harmonisation of national regulations on in vitro diagnostics. The directive, which may be adopted in 1998, will, however, not be effective immediately because a period of several years will be allowed for its imple- mentation. It is also important to note that the harmonisation efforts only address the questions of product approval and not the question of reim- bursement approval which will continue to be determined by each Member State. An independent market study, submitted by the parties, noted in ‘. consequently, a company that respect could be allowed to sell a product in any EU country but not secure significant business because of limited reimbursement approval'. that (56) Based on the above, is considered that product markets are still essentially national. it the 3. Assessment (53) Other elements that point to the existence of national markets for reagents are the fact that all major competitors have national distribution systems and the existence of appreciable differ- (57) (1) See Commission notice on the definition of a relevant market for the purposes of Community competition law (OJ C 372, 9. 12. 1997, p. 5, paragraph 13). (2) See Case IV/M. 457 ü Roche/Syntex; IV/M. 954 ü Bain/ Hoechst ü Dade Behring. It is the Commission’s conclusion that the opera- tion, in its notified form, would create or strengthen dominant positions in a number of national markets for clinical chemistry reagents and instruments, as described below. Furthermore, the operation would strengthen Roche’s dominant position in DNA probes. 21. 8. 98 EN Official Journal of the European Communities L 234/23 (a) Classical clinical chemistry (reagents and instruments) 1. E f f e c t s o f t h e m e r g e r (i) Market share additions (58) (59) The parties’ activities overlap in clinical chemistry reagents (CCR), as well as in the instruments used to perform the tests. There is no overlap in rapid strip tests, as Roche is not active in this market. In CCR, the parties have a combined market share of [: 50 %] in the EEA (BM [: 40 %], Roche [: 5 %]). On a national basis, all Member States constitute affected markets. The following table, based on the parties’ submission, shows their market shares in 1996: Market shares in clinical chemistry reagents 1996 Market Value (ECU million) Market share BM (%) Market share Roche (%) Market share Roche+BM (%) Important competitors (market share ;5 %) (1) (%) Austria 19,9 [:80] [:10] [:80] J&J [:10] Belgium/Luxembourg 23,0 [:40] [:10] [:40] J&J [:20], Beckman, Merck [:10] Denmark Finland France 7,2 5,2 [:30] [:20] [:50] J&J, Bayer [both :20] [:50] [:10] [:50] Bayer, Merck [:20], Tamro, J&J [:10] 80,1 [:20] [:10] [:30] Beckman, J&J [:20], Biomerieux, Bayer, Dade Behring [:10] Germany 134,1 [:60] [:10] [:60] J&J, Beckman, Merck, Dade Behring [:10] Greece Italy 9,8 [:20] [:10] [:20] Bayer, Dade/Behring [:20] 94,3 [:50] [:10] [:50] Beckman [:30], J&J [:20], Instrumentation Laboratory, Bayer [:10] Netherlands 13,2 [:40] [:10] [:40] J&J [:30], Beckman [:20], Merck, Dade Behring [:10] Norway Portugal Spain Sweden 6,9 [:50] [:10] [:50] J&J [:30], Bayer, Nycomed [:20] 13,9 [:40] [:10] [:50] Beckman, J&J [:20], Dade Behring [:10] 98,4 [:50] [:10] [:50] Beckman, Bayer, J&J, Instrumentation Laboratory [:10] 8,7 [:40] [:10] [:50] J&J, Bayer [:20], Beckman, Merck [:10] UK/Ireland (2) 39,3 [:20] [:10] [:20] J&J, Beckman [:20], Bayer [:10] Total EU 547,0 [:40] [:10] [:50] J&J, Beckman [:20], Bayer [:10] Total EEA 553,8 [:40] [:10] [:50] J&J, Beckman [:20], Bayer [:10] (1) The exact market shares, based on information submitted by third parties, have been withheld for confidentiality reasons. (2) The parties as well as most competitors stated that it is not possible to provide separate figures for Ireland. They believe, however, that the market shares in Ireland and the United Kingdom should be very similar. L 234/24 EN Official Journal of the European Communities 21. 8. 98 (60) (61) statistical instruments, information is only For available for all IVD instruments combined. On this basis all Member States would be affected markets. According to the parties, the overlaps for all instruments would be as follows: Austria (Roche [: 20 %], BM [: 50 %]), Belgium (Roche (Roche [: 10 %], BM [: 30 %]), Denmark (Roche Finland [: 20 %], BM [: 20 %]), (Roche [: 10 %], France BM [: 20 %]), (Roche [: 10 %], BM [: 10 %]), Germany [: 10 %], (Roche BM [: 20 %]), Greece [: 10 %], BM [: 20 %]), Italy (Roche [: 10 %], (Roche n. a. , BM BM [: 20 %]), Netherlands [: 60 %]), Norway [: 10 %], BM (Roche (Roche n. a. , BM [: 30 %]), [: 40 %]), Portugal Spain (Roche [: 10 %], BM [: 20 %]), Sweden (Roche [: 20 %], BM [: 30 %]), United Kingdom and Ireland (Roche [: 10 %], BM [: 20 %]). Since the parties have only limited positions in immunochemistry, haematology and microbiology, those overall market shares understate the parties’ share in the market for clinical chemistry instru- ments. Given the close link between the sale of instruments and the sale of reagents, the Commis- sion considers that the parties’ shares in instru- ments should be closely related to those in reagents. If there are any discrepancies, logically the parties should have higher market shares for instruments, given that there are small reagent suppliers who do not sell instruments but whose products are used on the instruments of the major competitors. These competitors would thus reduce the parties’ market share in reagents, but not in instruments. The parties have also stated in the notification that the market shares in instruments and reagents should correspond very closely to each other. The same view was taken by Dade and Behring in their notification in Case IV/M. 954. The Commission therefore considers the market shares for clinical chemistry reagents set out above to be representative of the parties’ market shares for clinical chemistry instruments. The parties have not contested this assumption during the proceed- ings. (62) As can be seen from the above table, BM has high leader in all market shares and is the market Member States. There are a number of competitors ranging from international firms, with a presence in most Member States, to small reagent producers with less than 10 employees, which are only active in their country of origin. The market share of such competitors varies from Member State to Member State. The most important competitors overall are (in order of market share): Johnson & Johnson (J&J), Beckman, Bayer, Dade Behring, Merck KGaA (Merck), and Olympus. (63) In the EEA as a whole, BM’s market share is signi- ficantly higher than that of those competitors. It is as high as the market share of the five next largest competitors combined. Individually, it is more than three times as large as that of J&J and Beckman, and more than five times as large as that of Bayer, Dade Behring, or Merck. Olympus’s market share is only half the size of these competitors. Roche’s market share is smaller than that of J&J, Beckman, and Bayer, but about the same size as that of Merck and Dade Behring. (64) An analysis of the above table reveals the position the competitors in the different geographic of markets and the importance of the market share additions created by the merger. (65) (66) (67) (68) already indicates In Austria and Germany, BM has a market share exceeding 50 %. The market share gap between it and the next largest competitor (Austria: ; 60 %, Germany: ; 40 %) that no competitor is able to challenge BM’s position in these markets. For Germany, this is acknowledged by Roche, which in its ‘Roche diagnostics chem- istry laboratory systems international marketing plan 1997 to 1999' states that BM is dominant. The concentration would further strengthen this dom- inant position in Austria as it would remove the second biggest competitor from the market. In Germany, the addition of market share would widen the gap between BM and its competitors even further. the next In Spain, BM’s market share is already four times as large as that of largest competitor. A special feature of this market is that the owner of Instrumentation Laboratory is also the distributor of J&J in Spain. But even the combined market share of these two companies combined would only be one third of BM’s share. BM’s position in this market thus can not be challenged by any competitor. The addition of Roche’s share would widen this gap even further. In Portugal too, BM’s market share is almost four times as large as that of the next largest competitor. The addition of Roche’s market share of [: 10 %] would increase this lead further and would remove the competitive impact of one of the five biggest competitors from this market. In Finland, BM’s market share is more than twice largest competitor. the next as large as that of Together with Roche, the combined market share would be close to 50 % and larger than that of the next three competitors combined. 21. 8. 98 EN Official Journal of the European Communities L 234/25 In Sweden, BM’s market share is more than twice as large as that of J&J, the next largest competitor. Roche lead. Combined, Roche/BM would be as large as the next five competitors combined. [: 10 %] to this another adds In Italy, BM’s market share is almost twice as large as that of the next largest competitor. Together with Roche, the combined market share would be close to 50 % and larger than that of the next two competitors combined. (75) In Denmark, the situation is particular in so far as BM’s market share is lower than its average Euro- pean share, but Roche has an especially high market share. The combination Roche/BM would become the undisputed leader in this market with a share which is more than double that of the next largest competitor. In Norway, BM’s market share is higher but there are two competitors which together are larger than Roche/BM combined. In Belgium, the Netherlands, France, Greece, the United Kingdom and Ireland the investigation does not indicate a competitive concern, since the parties’ combined market shares are comparatively lower and there are competitors in these markets with comparable market positions. (ii) Addition of installed bases (69) (70) (71) (72) (73) (74) In addition to high market shares, the investigation indicates that following the merger Roche and BM would have a strong advantage in terms of having the greatest installed bases of instruments, i. e. the number of instruments that have been sold over the years and are still in use. The installed base is of particular importance (and more important than the number of instruments that are placed in a given year) for two main reasons: first, it determines to a large extent the sales volume of reagents (the ‘reagent trail') during the lifetime of the instrument (normally five the installed base strongly influences the future place- for a ments of supplier to place an instrument with a current CC customer, where he knows all decision-makers as well as the replacement needs, than with a CC customer with whom the supplier has previously had no relationship. Since those decision-makers for CC instruments are often not the same as those who decide on purchases of other IVD instruments, even a supplier with a large installed base in other to eight years). Secondly, instruments, since it is easier instruments, such as Abbott, will not have similar access to CC customers. from the supplier to have a lock-in effect, they have bought they received it The customers’ choice of a certain instrument irrespective of tends the instrument or whether whether in exchange for the conclusion of a reagent delivery contract. This lock-in effect arises both out of contractual commitments and from the economic rationale of operating a laboratory business. If a customer has bought an instrument, it would normally not be replaced before the end of its depreciation period (normally five years). If the customer has received the instrument, the reagent delivery contracts used by Roche and BM will typ- ically be concluded for a period of five years. is During the contractual period the customer committed to purchase reagents (expressed either in terms of a certain yearly value or as a certain minimum number of test-kits) from the instrument supplier for several years. The standard contracts submitted by Roche do not foresee any possibility of early termination of the contract. This yearly purchase obligation is calculated individually for each customer, on the basis of its projected annual consumption. Customers also have an economic incentive to concentrate as large a proportion of certain tests as possible on a specific instrument, as this is the most immediate way to reduce its per- test cost invested capital, min- imising cost for training of personnel, etc. ). The total price to be paid by the customer will also include a rental fee for the instrument. The calcula- tion of the latter takes account of the initial price of the instrument, the contractual period, its value after that period and capital costs. Typically, the agreement will also include the provision of addi- tional services, such as training of the customer’s staff, maintenance and supplies of disposables. (optimal use of (76) With an installed base of about [: 9 000] clinical chemistry instruments (BM [: 6 200] and Roche [: 2 400]), the total installed base of the parties in the EEA would be at least three times as large as that of the next largest competitors (J&J and Bayer, both less than 2 300 instruments) and would exceed that of the next largest competitor in all Member States. The following table shows the total installed base of the parties and of major compet- itors in those Member States where the addition of market shares indicates competitive concerns: L 234/26 EN Official Journal of the European Communities 21. 8. 98 Total installed base of clinical chemistry instruments 1996 Market Total installed base (estimate) (1) BM Roche Roche+BM Sum of two largest competitors Sum of six largest competitors Austria Denmark Finland Germany Italy Norway Portugal Spain Sweden 800 300 150 4 600 4 200 200 400 2 300 300 [:400] [:200] [:100] [:100] [:100] [:100] [:500] [:200] [:100] [:2 000] [:500] [:2 400] 134 110 36 733 [:1 200] [:500] [:1 700] 1 048 [:100] [:100] [:200] [:100] [:700] [:300] [:100] [:100] [:100] [:300] [:900] [:200] 84 74 652 66 166 110 36 1 261 1 752 84 112 913 99 (1) An exact figure for the total installed base of all competitors combined is not available. Based on information in a study of an independent consultant specialised in monitoring the IVD industry, the Commission estimates that the combined installed base of the eight largest competitors in the EEA represents 80 % of the total installed base in the EEA. (77) (78) The large installed base, with the corresponding number of customers, would reinforce the market position of the parties. In this respect, one of the supporting documents submitted by Roche with the notification contains the following assessment: ‘. given [BM’s] extensive installed base and high volume for reagent production BM is able to obtain significant economies of scale and very high opera- tion margins for clinical chemistry ([. ]), the mix of business between instrument and reagent sales is very good (75/25) [75 % reagents] and though an open system, the quality of BM reagents permits a high capture rate on instruments placed, thus allowing BM to maintain these margins'. in general, or by focusing on certain either segments of the market. shares combined market (79) A comparison of BM’s and Roche’s installed base with that of the six biggest competitors in Europe (J&J, Beckman, Bayer, Dade Behring, Merck, Olympus) shows the advantages that the merged entity would enjoy in those Member States where the that Roche/BM would have a dominant position. The comparison focuses on two aspects: it first looks at installed the instruments base total combined, instrument size. This irrespective of number gives an indication of the customer base and contacts of a supplier. Secondly, it looks at the installed base by instrument size. This gives an indication of the reagent ‘trail' generated by the different instrument sizes and ensures the compar- ability of the different instruments. suggest all of is important the concentration to note that It would not only combine the two largest installed bases in Europe in numerical terms. The two respective activities are also largely companies’ they together complementary in the sense that would create a unique coverage across all sizes of instrument. Whereas BM’s traditional focus is in the medium- the market, Roche has traditionally been strongest in the segment for small instruments with its ‘Cobas Mira' existing competitors would face increasing difficulties in challenging Roche/BM’s strong combined position to high-throughput end of instrument. This suggests that (80) In Austria, BM has the largest total installed base, and Roche the second largest. Their combined total installed base would be almost three times as large as that of the six largest competitors combined. BM also has the largest installed base in each of the instrument segments with the exception of small instruments, where Roche is the leader. In each segment, their combined installed base would be significantly larger than that of the six competitors combined. (81) (82) (83) (84) (85) 21. 8. 98 EN Official Journal of the European Communities L 234/27 In Germany, BM has the largest total installed base, and Roche the second largest. Their combined total installed base would be almost twice as large as that of the six competitors combined. BM also has the largest installed base in each of the instrument segments. Together with Roche, it would have an installed base in each segment which is larger than the combined installed base of the six competitors combined, with the exception of the medium-size segment where the competitors’ combined base exceeds Roche/BM. In Spain, BM has the largest installed base overall, and in every segment except small instruments. Roche is strong in small instruments and fourth in large instruments. Combined they would be as large as the six competitors combined overall and in all segments, except medium-sized instruments. In Portugal and in Finland, BM has the largest installed base overall and in every segment. Roche has the second largest installed base (almost ex- clusively small instruments). Together, they would be larger in every than the six competitors segment. Roche/BM’s installed base would not be larger than that of J&J and Bayer combined. (88) The comparison shows that in those countries, where BM had a dominant position prior to the merger (i. e. Austria, Germany, Spain), it clearly controls the majority of the installed base. This position would be further strengthened through the addition of Roche’s base with its focus on small instruments. In Portugal, Finland, Sweden, and Denmark, the combined installed bases of BM and Roche would be as large or larger than that of the six competitors combined. In Italy, it would be as large as the combined total of the four largest competitors. In the case of Norway, the comparison of the installed bases suggest that Roche/BM will not have a dominant position, since J&J and Bayer will be in a position to challenge the market leader effectively. (89) It can thus be concluded that for reagents as well as instruments, the combination of Roche’s and BM’s installed bases would strengthen BM’s dominant position in Austria, Germany, and Spain, and would facilitate the creation of a dominant position in Portugal, Finland, Sweden, Denmark, and Italy. In Sweden, Roche is the leader in small instru- ments and BM the leader in medium-sized and large instruments. Bayer is the only supplier in this market that has placed an extra-large instrument. Roche/BM combined would be as large as or larger than the competitors combined overall and in every segment, except extra-large. In Denmark, Roche has the largest total installed base and BM the third largest (after Bayer). Their combined installed base would be the largest overall and in every segment, exceeding that of the six competitors combined in every segment, except medium-sized instruments where J&J has placed the largest number of instruments. (90) (91) (86) In Italy, BM has the largest total installed base and Roche the third largest. BM leads in every segment, except medium-sized instruments (where Beckman is the leader). Roche/BM would exceed each competitor, but not the six competitors combined. (87) In Norway, Roche is the leader in small instru- ments. J&J is as large as Roche/BM in medium- sized and large instruments and Bayer is larger than Roche/BM in extra-large instruments. Overall, (iii) Removal of Roche as a competitor The concentration will remove Roche as a compet- itor from the market. In Austria and Denmark, this is in itself a substantial reduction of competition, as Roche was among the leading challengers of BM in these markets third in Denmark). (second in Austria, In those markets, where Roche is not among the three biggest competitors, account has to be taken of the fact that in recent years Roche has been one the most dynamic competitors in the IVD of industry. An independent market study submitted by the parties notes that Roche has been among the companies with the highest growth in IVD, with a growth in revenue of 7 % for CC in Europe from 1995 to 1996. The competitive importance of Roche in clinical chemistry has been increased by the successful launch of its new instrument family, the Roche Integra. While historically concentrating on small instruments, it launched this new large instrument in 1995. With this instrument, it had just begun to challenge BM in an area where the latter has traditionally had its main focus. L 234/28 EN Official Journal of the European Communities 21. 8. 98 (92) (93) (94) (iv) Increased bundling possibilities The competitive importance of a broad product range and the resulting possibility to bundle prod- ucts from several fields of the IVD industry has clearly been recognised by Roche. The head of the Roche diagnostic division noted in that respect: ‘We believe there are advantages to establishing a leadership position in a broad range of diagnostic disciplines: firstly, from the ability to bundle prod- ucts and services to the same customer base, and secondly, in order to offer a consolidated solution to the laboratories needs. '. The unique potential of Roche/BM to do that, has also been recognised by the head of Roche’s diag- nostic division. When assessing the merits of acquiring than BM, he concluded that, in combination with this compet- itor, Roche would be ‘. the only company, with the exception of BMD [BM], which could success- fully bundle chemistry and immunochemistry'. competitor other a The above assessment that BM currently is the only supplier successfully able to bundle CC and im- munochemistry is confirmed by the weak position of all existing competitors in the field of CC, and by the fact that Abbott, the market leader in immu- nochemistry, is presently not active in CC. Further- more, Roche/BM would also be uniquely placed in that it is the only competitor that could success- fully bundle classical chemistry and/or immuno- chemistry with DNA probes (see below. ) 2. C o n t e s t a b i l i t y (95) The Commission’s investigation has shown that neither actual nor potential competitors nor coun- tervailing power on the demand side can be regarded as able to contest Roche/BM’s dominant position for the following reasons. (i) Existing competitors (96) The market shares of the most important compet- itors have already been analysed above in relation to Roche/BM’s shares. As noted there, the main competitors are J&J, Beckman, Bayer, Dade Behring, Merek and Olympus. When analysing the competitive impact of the competitors, it is also important to note, in addition to the weak position of these companies (in terms of market share and installed base), that two of the five biggest compet- itors in Europe, Bayer and Merck, are in a steadily declining market position. Even the commitment of J&J to the IVD industry has been questioned by industry observers. (97) As has been stated above, the parties have submitted that all leading diagnostic companies have developed or are developing new generation modular instrument systems, which will cover clin- ical chemistry, immunochemistry and infectious immunology (1). The parties are of the opinion that this would provide a strong challenge to BM’s existing market leadership in clinical chemistry. (98) The parties have submitted that, in addition to themselves, Abbott, Beckman, Dade Behring and Bayer are also developing such ‘integrated instru- ment systems'. Whereas it is true that some such development projects are in progress, the Commis- sion does not arguments convincing. As the term ‘modular' implies, these new generation instruments will consist of several modules that are adapted to work together as a system. Thus, there would be one module that would carry out clinical chemistry testing, another one that would carry out immunochemistry testing and so on. find the parties’ (99) None of these modular instrument systems have yet been marketed in the EEA, or indeed elsewhere in the world. It appears that the first system that could be described as a modular one, the Dade Behring RXL, does not yet incorporate the module for heterogeneous immunochemistry testing. The other module, which covers clinical chemistry and HIA, has been marketed in the USA. The parties have not advanced any argument why the eventual launch of the RXL instrument in Europe would significantly improve Dade Behring’s market posi- tion in the clinical chemistry market. They also have not shown why any other future modular instrument system introduced by Beckmann, Bayer or any other company already active in the market for clinical chemistry would improve the market position of such suppliers. Therefore, while in no way ruling out the introduction of modular instru- ment systems in the European markets in the future, the Commission finds that the parties have not demonstrated that this development is likely to significantly alter the market characteristics of the clinical chemistry market, i. e. the importance of having a large installed base to secure future reagent sales and replacement of instruments (see above). Moreover, statements the concerning the modular instrument systems fail to take account of the fact that it cannot be presumed that all customers would be interested in these new parties’ (1) The first step in this integration development can be observed in the introduction of homogeneous immunoassays on clinical chemistry instruments. The limited impact of this on the conditions of competition in CC has been discussed above, under market definition, and will not be repeated here. 21. 8. 98 EN Official Journal of the European Communities L 234/29 that submission concerning the systems, even if they were to become widely acces- sible in the foreseeable future. This is evidenced by the customers’ answers in the Commission invest- igation as well as by the fact the current installed base in clinical chemistry clearly indicates that customers have significantly varying needs in terms of size, test menu and throughput of the instrument. Finally, and not least importantly, the parties’ imminent impact of modular instrument systems would seem to contradict the rationale of Roche’s proposed acquisition of BM. If these new instruments were to constitute such a threat to BM’s position as is submitted by the parties, it would arguably make little sense for Roche to pay USD 11 billion for BM, as its major strength lies in the field of clinical chemistry. The above indicates that the possible introduction of modular instrument systems will not fundamentally change the main characteristics of the markets for clinical chemistry diagnostics (reagents and instruments) in the foreseeable future. of national specificities, the demand side is much more dispersed than the supply side. (102) According to the notification, that dispersal on the demand side is reflected in Roche and BM’s customer base. In no case does the largest customer of the parties account for a substantial amount of either party’s sales of CC reagents in any of the countries where the investigation indicates compet- itive concerns. The highest proportion (13 %) is found for Roche sales in Finland and Portugal. for Otherwise BM’s between 1 % and 8 % in those Member States. The corresponding figure for Roche is between 1 % and 10 %. largest customer accounts (100) On the basis of the above, it can be concluded that in those countries where the concentration would threaten to create or strengthen a dominant posi- tion, existing competitors are already not in a posi- tion in terms of market share and installed base to effectively challenge the leadership of Roche/BM. Nor can it be expected that the possible develop- ment instrument systems by any of these companies would signi- ficantly improve their ability to challenge the posi- tion of Roche/BM. and marketing of modular (ii) Buying power (small requirement (101) The demand side can be segmented along several dimensions, the most important being ownership (public laboratories/private laboratories), volume/ throughput laboratories/large laboratories), and status (hospital laboratories/ded- icated reference laboratories/doctors’ practices). The number and size of these customers differs from Member State to Member State and depends on the organisation of the national healthcare system. In some Member States there is a certain concentra- tion of demand through joint purchasing by public is laboratories. Such joint purchasing, however, never done at a national level. Instead, it merely combines the demand of local or regional author- ities. As a result, in every Member State, irrespective (103) Thus, an concentrate the parties are not faced with powerful important customers which percentage of the total demand in any country. It can not therefore be expected that even the biggest customers have countervailing power. This assess- ment is confirmed by the fact that not even the owner of the largest group of private laboratories in the EEA (based in Germany) considers itself to be in a position to negate the market power of Roche/ BM. (104) The use of calls for tender does not increase the countervailing power of the customers to a large extent. According to a submission by the parties, calls for tender play a significant role (i. e. account for more than 20 % of the total volume demanded) only in Italy, Spain, Portugal, Greece and the United Kingdom. In Greece and the United Kingdom, the concentration will not create a dominant position. In the other countries, calls for tender cannot be expected to counterbalance Roche/BM’s position. This would only be the case if there was a limited number of large calls for issued by centralised purchasing organ- tender isations. However, in Italy the large diagnostic companies participated in around 2 000 tenders which were issued in 1996 by several regional authorities. In Portugal and Spain, for the same period, Roche participated in 150 to 200 tenders in each country, BM in 300 to 600. Less than 3 % of these were issued by a centralised authority. (105) On the basis of the above, it can be concluded that structural factors indicate that the parties’ market position would not be constrained by counter- vailing purchasing power on the demand side. L 234/30 EN Official Journal of the European Communities 21. 8. 98 (iii) Potential competition of the clinical chemistry module is, however, not foreseen until the year 2000, at the earliest. (106) The barriers to entry into the market for clinical chemistry diagnostics are high. Entry on a signi- ficant scale would require large investments. The development costs for a new system (instrument and corresponding reagents) are estimated by the German Diagnostic Manufacturers Association (of which both Roche and BM are members), to be between ECU 25 million and ECU 150 million. An independent market study submitted by the parties estimates those costs to be in excess of ECU 250 million. In addition, a new entrant would have to bear the cost of setting up the necessary sales and service organisations. Documents submitted by the parties also indicate the existence of significant economies of scale. Moreover, any new entrant would be faced with a situation where its potential customers are largely locked in by their existing instrument base, and, to replace these instruments before they have been written off. thus, reluctant (107) The height of the barriers to entry is demonstrated by the fact that the only entrant of some signi- ficance over the last five years in Europe would seem to be Olympus. It should, however, be noted that, prior to entering the market as a full-line supplier, Olympus had for 20 years already produced instruments which were sold by Merck and Eppendorf. (108) The parties have submitted that Abbott, the world- wide leader in immunochemistry, is about to enter the clinical chemistry market. Abbott currently has only a very limited presence in classical chemistry, based on instrument placements done in the 1970s and early 1980s. It has been confirmed that Abbott is indeed planning to re-enter the market. This will be done through an alliance with the Japanese instrument manufacturer Toshiba (for large and extra-large instruments) and through the acquisi- the French instrument manufacturer tion of Alcyon (small instruments). The parties have also put forward the argument analysed above relating to the introduction of a new generation modular instrument systems relating to Abbott. (109) In the first stage, Abbott’s entry into this field will, however, not be achieved through the introduction of a modular system but by offering Alcyon clinical chemistry instruments. Alcyon currently has a very limited position on any of the markets for clinical chemistry in Europe. The alliance with Toshiba is aiming at producing the clinical chemistry module of Abbott’s planned Architect system, which will combine such instruments with immunochemistry instruments produced by Abbott. The introduction (110) While Abbott has the access to customers and the financial means to attempt to overcome the high barriers to entry, it cannot be expected to challenge Roche/BM’s dominant position in the short to medium term. Abbott will take over the sales of the small Alcyon instruments immediately. While the financial strength of Abbott may to some degree increase the sales of such instruments from its current level, the effect of this may be expected to be relatively limited. The large and potentially modular Toshiba instrument will be launched later. Abbott accordingly does not expect to reach signi- ficant market shares (; 5 %) within the foresee- able future. (111) It can thus be concluded that potential competition would not effectively constrain the market behav- iour of Roche/BM after the merger. 3. C o n c l u s i o n (112) The concentration of the classical clinical chem- istry businesses of Roche and BM would result in the creation of dominant positions in Portugal, Finland, Sweden, Denmark, and Italy, and the strengthening of BM’s pre-existing dominant posi- tions in Austria, Germany, and Spain. This conclu- sion is based not only on the high combined market shares attained by Roche/BM, but also on their advantages in terms of installed base, their unmatched product portfolio, the relative weakness of existing competitors, the insufficient counter- vailing power of the demand side and the high barriers to entry. (b) Immunochemistry (reagents and instruments) (113) in the following [: 20 %] In a market for all immunochemistry diagnostics, the parties would have a combined market share in the EEA of (BM [: 20 %], Roche [: 10 %]). On that basis affected markets would be countries: Austria found (combined market share [:40 %] (BM [:30 %], Roche [: 10 %])), Norway (combined market share [: 30 %] (BM [: 30 %], Roche [: 10 %])), Germany (combined market share : 20 % (BM : 20 %, Roche : 10 %)) and Spain (combined market share : 20 % (BM : 20 %, Roche : 10 %)). In all of these markets there are im- portant competitors, notably Abbott, the world leader in immunochemistry, which has comparable market shares to BM in these countries, Dade Behring, which has considerably larger shares than Roche, but lower shares than BM, and Beckman. 21. 8. 98 EN Official Journal of the European Communities L 234/31 (114) On the second level of the EDMA classification, the notified operation leads to significant overlaps in certain specific product groups within the overall immuno- chemistry field. The following table shows those product groups in which, based only on the parties’ combined shares, an indication of competitive concerns exists: Product Country Market value (ECU million) Market share BM (%) Market share Roche (%) Market share Roche+BM (%) Important competitors (; 5 %) (1) (%) Tumour markers Italy 35,7 [:30] [:20] [:40] Abbott [:30] Anaemia rel. /vit. tests Austria 2,2 [:40] [:10] [:50] Abbott [:30] Rheumatoid and Autoim- mune Disease (2) Austria 5,4 [:60] [:10] [:70] Dade Behring [:20], Beckman [:10] Belgium 4,6 [:10] [:40] [:40] Dade Behring [:30], Beckman [:10] Portugal 0,9 [:50] [:10] [:50] Dade Behring [:40] Standards and controls Austria 1,8 [:50] [:10] [:60] Dade Behring [:30], Beckman [:10] Germany 14,1 [:40] [:10] [:40] Dade Behring [:30], Beckman [:20] Portugal 0,7 [:30] [:20] [:40] Dade Behring [:20] (1) The exact market shares, based on information submitted by third parties, have been withheld for confidentiality reasons. (2) The above market shares of Roche/BM include a combination of two specific EDMA level 2 groups of reagents (rheumatoid diseases, EDMA 12. 10 and autoimmune diseases EDMA 12. 11). These groups have only recently been separated in the EDMA classification and statistical information is only available for Germany. As neither party is active in 12. 10 to any significant extent, but both are strong in 12. 11, their market share in autoimmune disease in the countries mentioned above is higher than indicated in the table. This is however also true for the major competitors Dade Behring and Beckman. The competitive relation between these competitors would thus remain unchanged, if this segment was analysed separately. (115) The table shows that Roche/BM would attain market shares of a similar size to those discussed in relation to clinical chemistry also in some segments of the immuno- chemistry field. This position is, however, not as consolidated as their position in the market for clinical chemistry. As indicated above, in most markets there are substan- tial competitors that will constrain the parties’ market behaviour. Even in the two markets where the parties’ share is particularly high (rheumatoid and autoimmune diseases, and standards and controls in Austria), the investigation has confirmed that the operation will not create competitive concerns. Neither of those two products is used on instruments dedicated for such purposes. The ability of the parties to exploit their strength in these segments will therefore be constrained by their much weaker position in other immunochemistry reagents used on the same instrument. In addition, although the markets for immunochemistry diagnostics remain essentially national, Dade Behring, which has comparable market shares to the parties in rheumatoid and autoimmune diseases in the EEA and in Germany and which is already present to a significant degree in Austria, would be able to react to any attempt by Roche/BM to exploit their position in Austria. Dade Behring has a sufficient production capacity and sales force to counter the behaviour of Roche/BM. L 234/32 EN Official Journal of the European Communities 21. 8. 98 (116) face It can be concluded that Roche/BM will powerful competitors in the overall immunochem- istry field. These competitors (primarily Abbott, Dade/Behring and Beckman) are also significantly products active mentioned in the above table. For this reason the investigation has confirmed that the concentration would not create or strengthen a dominant position in any market for immunochemistry diagnostics. immunochemistry the in (c) DNA probes 1. M a r k e t s t r u c t u r e (117) For DNA probes, information from statistical EDMA is still only partly available, as the classifi- cation does not yet contain a specific chapter containing all such tests. Therefore the parties have not been able to provide market share data broken down to the Member State level. The aggregated data provided for the Community as a whole shows that the total value of the market in 1996 was ECU 76 million, an increase of 42 % since 1995 (in the same period Roche’s sales almost doubled). The data also shows that Roche has a very strong posi- tion, with a market share of [: 70 %] for the four main fields of application (HIV, hepatitis C (HCV), mycobacterium tuberculosis (MTB) and sexually these four transmitted diseases (STD)). In 1996, the total represented [: 80 %] of applications DNA probe market ([: 60 %] in 1995). In partic- ular the areas of HIV and HCV tests increased significantly between those years ([: 400 %] for HIV and [: 50 %] for HCV). (118) Roche is the only company which is able to supply reagents for all of those four main applications, and thus offers the broadest range of tests available. Moreover it was the first company to launch a test for the quantitative measurement of the viral load (amount of virus) in a patient’s blood. Roche was also the first company to introduce an automated instrument the Cobas for DNA probe testing, Amplicor. This instrument allows 20 DNA probe tests to be performed in one hour. Thus, from a customer point of view, instruments are advanta- geous as they significantly lower the processing time compared to manual tests. An additional advantage of automated instruments is that they reduce the risk of contamination of the sample. Other instruments have subsequently been devel- oped by other companies (Abbot LCx and Organon Nasba QR). None of these, however, provide a test menu as wide as the Amplicor. (119) The extent systems installed, whereas to which DNA probe tests are employed, and the level of automation of such tests, would seem to vary significantly between Member States, with Germany, Austria, Italy, Spain and France having a relatively high number of automated other Member States (the United Kingdom, Ireland and Greece) do not yet have any such systems installed. One explanation for this is that, as has been stated above, the national reimbursement systems have a strong impact on the development of the in vitro diagnostics industry as a whole. However, even for the Member States where DNA probes have not yet reached a high degree of automatisation, the parties have not indicated that their market share would differ significantly from the reported figure for the Community as a whole. For the purposes of the present the Commission therefore considers that Roche’s existing market share in all Member States is of the same order as that for the Community as a whole. assessment 2. P o s i t i o n o f t h e p a r t i e s (i) Roche (120) As has been stated above, Roche has a very strong position on the market for DNA probes. This posi- tion is based on Roche’s extensive patent portfolio relating to the main DNA probe technology, the polymerase chain reaction (PCR) technique, which has developed into the industry standard in both scientific and commercial applications. The PCR technology was acquired by Roche from the US company Cetus in 1991, and has over the last six years been employed in a steadily increasing number of commercial applications. In addition to three fundamental enabling patents issued in the United States between 1987 and 1990, Roche has large number of patents (at least 81) covering improvements to the technology, the key enzymes used in the process, specific pathogens, detection methods, target information on cancer cells, etc. Many of these additional patents have beer issued in the latter half of this decade. For example, in November 1996 the European Patent Office (EPO) granted Roche a patent for key enzymes used in the PCR technology (taq polymerase). According to Roche this enzyme plays an ‘. extremely impor- tant role in the PCR technique. ' and the decision by the EPO ‘. significantly enhances the division’s strong patent portfolio in the field of It can therefore be DNA amplification. '. retain a significant concluded that Roche will 21. 8. 98 EN Official Journal of the European Communities L 234/33 patent protection on the PCR technology well into the 21st century. (121) Since its acquisition of the PCR technology Roche has, in addition to the successful commercialisation of a number of PCR tests, been very successful in spreading the technology within the research community, through the granting of more than 450 research licences worldwide (150 in Europe). Such licences have been granted both to research institu- tions (universities etc. ) and to competing diagnostic manufacturers (such as BM) (1). The fact that PCR was the first DNA probe technology to be success- fully commercialised, in combination with Roche’s policy of extensively granting research licences, has led to the situation where the majority of all published material on DNA probes deals primarily with PCR. All such published material submitted by the parties during the investigation confirms the opinion that the PCR technology will continue to be by far the most commercially important DNA probe technology for the foreseeable future. This assessment has also been confirmed by other IVD companies during the Commission’s investigation. (122) The abovementioned research licences do not give the licensees any right to commercialise products or equipment using the patented PCR technology. Roche has actively and successfully pursued this limitation in its research licences by taking legal action against It can therefore be concluded that none of the companies holding a research licence for PCR will be in a position, on the basis of that licence, to market its own DNA probe products and thus to counter the strong position held by Roche. licensees when required. (ii) BM (123) BM has since 1993 had a licence from Roche for PCR in the research field, and has produced and sold the abovementioned key enzymes used in the PCR technology (taq polymerase) to research lab- oratories. Apart from this, the parties stated in the notification that BM is not active on the DNA probe market and has no pipeline products. (124) The investigation has, however, revealed that BM, prior to the proposed transaction, has invested substantial efforts in positioning itself on this market. BM has made such efforts both inde- pendently and in collaboration with Roche. (125) BM’s independent activities include a programme under which it has developed and acquired a substantial portfolio of patents (at least 126) relating to the DNA probe market. In a list submitted to (1) In addition, Roche has licensed BM and 22 other companies to produce and sell taq polymerase and other reagents for the PCR process in the research field. the Commission these patents have been divided into three groups (46 patents developed to circum- vent the PCR technology, 60 general patents relating to analyte-specific formats and improve- ments to the amplification process and sample preparation, and 20 patents relating to an alter- native technology, ‘PNA', acquired from a Danish company in 1994). (126) Further, the investigation has also revealed a number of other examples of BM’s interest in posi- tioning itself for an independent entry on the DNA probe market, relating to both reagents and In relation to reagents, BM has instruments. collaboration agreements with 10 concluded different independent parties, all of whom are developing DNA probe products for BM. All of these collaboration agreements relate to both research and commercial applications, and five of the collaboration agreements give BM exclusive rights to the product concerned. Finally, BM is also currently conducting in-house work on the devel- opment of DNA probe tests for, inter alia, HIV. In instruments, BM has entered into an terms of agreement with an American company, Idaho Technologies, by which BM would distribute a DNA probe instrument to research laboratories. BM has also developed in-house a programme for the production of a DNA probe instrument. The parties have stated that BM’s development projects would be terminated if the proposed transaction was to be consummated. (127) to those independent preparations It can be concluded from the above that BM, prior to the proposed transaction, had initiated several projects with a view to positioning itself for an entry into the DNA probe market independently of Roche. It is, however, also significant that BM, in for parallel market entry, has also invested four years of R&D and so forth on the DNA probe market on the PCR technology. This not only confirms the strength of the PCR technology compared with alternative technologies (see below), but also in- dicates that BM, in the absence of the proposed transaction, would have had a strong incentive either to reach an agreement with Roche to grant it a licence to commercialise the PCR products, or to expand further its efforts to develop and/or acquire a competing technology. the head of Roche’s Diagnostic Division has confirmed that, prior to the proposed transaction, an agreement in principle had been reached to license BM to commercialise products using the PCR technology and that it had only not been concluded because of the merger. Indeed, L 234/34 EN Official Journal of the European Communities 21. 8. 98 (128) Thus, in contrast to what was implied by the parties in the notification, it must be concluded that BM, prior to the proposed transaction, had significant pipeline projects relating to the DNA probe market, and would have entered this market in the absence of Roche’s proposed acquisition. 3. T h e w e a k p o s i t i o n o f a l t e r n a t i v e t e c h n o l o g i e s (129) The parties have submitted that Abbott, Chiron, Organon, Genprobe and a group referred to as ‘Others' operate in the DNA probe market, supplying products which ‘. while differing in some features and ease of use, are essentially equi- valent'. However, the investigation has shown that none of these companies are currently able to produce DNA probe products equivalent to those produced by Roche (as confirmed by the above- mentioned market share). (130) Abbott, Organon, and Genprobe each have an overall market share of less than 5 % in the overall DNA probe market in the EEA. They offer only a limited number of tests and the alternative technol- ogies used by them are regarded by most industry observers as inferior to the PCR technology. It must therefore be concluded that these companies are currently not in a position to challenge ser- iously. Roche’s position in the DNA probe market. Nor is there any evidence suggesting that they would be able to do so in the foreseeable future. technology is (131) Chiron is a US company which has its traditional focus on infectious-disease diagnostics. Its DNA probe called ‘Branched DNA'. According to the notification, Chiron’s activities on the DNA probe market relate exclusively to HIV and hepatitis C (HCV), where Chiron holds signi- ficant patent rights. In these two fields, Chiron holds a relatively strong position in the EEA (23 % and 25 % of these two segments respectively). On the overall DNA probe market these activities translate into a total market share for Chiron of 14 % (20 % if non-automated tests in the group of ‘other tests' are excluded, see below). Although Chiron is not an insignificant player on the DNA probe market, it has a serious disadvantage in that it does not have an instrument for the automated operation of its tests. In addition, the fact that it has no activities in two of the four main areas of the DNA probe market (mycobacterium tuberculosis (MTB) and sexually transmitted diseases (STD)) further decreases its ability to act as a significant constraint on Roche’s market position. This is confirmed by a consultant report submitted by Roche which provides the following assessment of Chiron’s Branched DNA technology ‘[it] is well suited for certain application signal thresholds, but will not expand much further into IVD application suited for nucleic acid amplification'. tests, (132) Finally, the group of ‘other tests', which according to the data provided by the parties constitute about 30 % of the overall DNA probe market, consists mainly of diagnostic parameters with a distinctly lower turnover than the four main tests included on the Roche Amplicor instrument. It includes such as THLV I/II or enterovirus, viral genetic tests and cancer tests. In addition the category includes sales of instruments and dispos- ables. With the exception of Roche, none of the four abovementioned companies achieve any sales in this category. According to the parties, more than 80 % of the products in this category are based on Roche’s PCR technology. Instruments and disposals are likely to make up the major part of the remaining 20 %. (133) Therefore, as these ‘other tests' are mainly still at the research stage and are supplied by a large number of smaller companies or research institu- tions which have concluded a research licence with Roche, it must be concluded that none of these tests could be commercialised without Roche’s participation. (134) As has been stated above, the fact that most of the research on DNA probes is done on Roche’s PCR technology underlines the fact that this technology has become the industry standard. The fact that all this research is done using the PCR technology is of great value to Roche, in that it alone will be able to participate in any commercialisation of products flowing from these activities. To the extent that products within this category, due to their research- related nature, should be included when calculating market shares on the DNA probe market, it would therefore be logical to include these activities in Roche’s market share, since Roche, through its patent rights, is able to control any commercialisa- tion of these products. If these ‘other tests' were to be included in the market and in Roche’s share of that market, Roche’s share would be even higher than estimated above (66 %). 4. M a r k e t d y n a m i c s (135) Since DNA probes constitute a relatively young market with high growth rates, it is necessary to determine whether Roche’s dominant position is sustainable. The parties have argued in this respect that the DNA probes market is in the infant stage of a developing market and that, therefore, market share figures have only a low probative value in assessing a competitive situation. The Commission agrees that in technology-driven markets a careful 21. 8. 98 EN Official Journal of the European Communities L 234/35 In contrast future. On the analysis must be made of the likely development of market dynamics. Such an assessment, however, clearly indicates that Roche’s market position will continue to be secure for the reasons outlined to other cases, where the above. Commission found that high market shares would be eroded in the future through competition (1), the DNA probe markets have not experienced volatile market share movements, and there has not been a change in market leadership since Roche’s acquisition of the PCR technology in 1991. Nor has the investigation revealed any indication that the market structure will change fundamentally in the all documents submitted by the parties as well as by all third parties show that all industry players consider that the PCR technology will continue to be the dom- inant technology in the future. For example, one of the market studies submitted by the parties es- timates that the market share of PCR technology will increase to 75 % by the year 2002 and to 80 % by the year 2005. Thus, it must be concluded that the market, although growing at a fast rate, has left stage, where significant uncertainty the infant remains as to which technology will become the industry standard. The Commission therefore concludes that the market position of Roche in DNA probes will not be eroded by market dynamics in the foreseeable future. contrary, (136) In the light of the above, it has to be concluded that Roche has a dominant position on the DNA probe market in all Member States. Furthermore, it must be concluded that none of the available alternative technologies has any prospect of seri- ously challenging the PCR technology in the fore- seeable future. 5. E f f e c t s t i o n o f t h e p r o p o s e d t r a n s a c - (137) Prior to this concentration, Roche had, during the last three years studied a number of other possible candidates for acquisition (virtually all major in vitro diagnostic companies except Abbott). It is clear from the documents submitted by Roche that its strategic plans for such a transaction focused on getting access to a larger sales force to maximise the marketing of PCR products, and to create possibilities of successfully bundling sales of clin- ical chemistry, immunochemistry and DNA probe products. (1) See, for example, Cases IV/M. 057 ü Digital/Kienzle, para- graph 20, or IV/M. 354 ü American Cyanamid/Shell, para- graph 33. (138) BM’s position as Europe’s leading supplier of clin- the major ical chemistry products and one of immunochemistry products, with a suppliers of presence in most laboratories and a sales and marketing organisation to match these activities, will fit these objectives. It can therefore be assumed that Roche’s direct access sales and marketing network will allow Roche further to consolidate and strengthen its dominant position on the DNA probe market. to BM’s (139) Although from a technical point of view, it will not be possible for the foreseeable future to combine DNA probes with clinical chemistry tests on a combined instrument, it is clear from Roche’s own submission that it considers commercial bundling of clinical chemistry, immunochemistry and DNA probe products feasible and advantageous. It must therefore be presumed that, following the acquisi- tion of BM, Roche would adopt such a marketing strategy. Although Roche, as explained above, already has a presence in clinical chemistry and immunochemistry, the very strong position of BM, in particular in clinical chemistry, would lead to significantly increased possibilities of successful bundling with DNA probe products. This effect of significantly the proposed consolidate and strengthen its dominant position on the DNA probe market. transaction would independently and/or (140) Finally, it is clear that BM, in the absence of the proposed transaction, would have entered the DNA probe market through a licence from Roche. BM’s interest in doing so is evidenced by the fact that the DNA probe market is the only market in the field of in vitro diagnos- tics that is rapidly expanding. BM, as one of the world top players in the diagnostic field, would have had a very strong incentive to enter the market, since a strategy of staying outside the DNA probe market could, in the long term, have eroded its existing positions in other markets. Had BM followed such a strategy of independent entry into the DNA probe market, it can be presumed that, for the reasons stated above (existing sales force and customer base, and ability to bundle its product offering), it would have been the best placed poten- tial competitor of Roche on the European markets. It must therefore be concluded that the acquisition of BM would further consolidate and strengthen Roche’s dominant position on the DNA probe market by eliminating the best placed potential entrant to the European markets. (141) Customers and competitors of Roche and BM have largely confirmed that the proposed transaction would be likely to bring about the results indicated above. In particular, a number of customers and L 234/36 EN Official Journal of the European Communities 21. 8. 98 (142) competitors have expressed fears that the transac- tion would increase the already dominant position of Roche on the DNA probe market. As an example of possible exploitation of Roche’s strong several position in the DNA probe market, customers have referred to Roche’s unique system of charging its customers (the laboratories) a fixed percentage of their turnover on PCR tests as a ‘royalty', and stated that Roche’s access to the BM sales network and the increased bundling possibil- ities would facilitate the use of similar tactics. In conclusion, Roche has already, prior to the proposed transaction, a market share of [: 70 %] on the DNA probe markets in the EEA, which, in particular in combination with the weakness of all alternative DNA probe technologies, gives Roche a dominant position on these markets. The acquisi- tion of BM would strengthen this position by giving Roche increased access to market its DNA probe products through BM’s existing organisation, as well as the possibility of successfully bundling the products of the two companies. Also the loss of likely potential competitor of BM as the most in the Roche on the DNA probe market Community would serve and strengthen Roche’s dominant position. to consolidate Mira business in Norway and an option to extend the transaction to all the geographic scope of Member States of the Community. The assets included in the transaction will comprise title and ownership to Cobas Mira instruments, as far as not yet assigned to the customers, the customer list, all respective supply agreements reagents and for disposables, all respective service agreements, a stock of spare parts, all necessary service software and tools. The purchaser, will, on request, also be granted a non-exclusive licence covering Roche’s patent rights, and all its documented know-how (including design know-how such as blueprints) used by Roche for the manufacture of Cobas Mira instruments. In addition, Roche would be ready to sell to the buyer new Cobas Mira instruments, the necessary spare parts, and, if needed, reagents, all at a favourable transfer price. (146) Roche undertakes to use its best efforts to sell this business in its entirety to one single purchaser, who will be a viable competitor in the clinical chemistry business and independent from Roche, the satisfac- tion of such conditions being subject to approval by the Commission. Roche will seek the Commis- sion’s consent to sell the business on a national basis to different purchasers, if a single purchaser for the entire business cannot be found. V. CONCLUSION (143) On the basis of the above, the Commission has reached the conclusion that the proposed concen- tration would lead to the creation or strengthening of a dominant position as a result of which effective competition would be impeded, within the meaning of Article 2(3) of the Merger Regulation, on the following markets: clinical chemistry reagents and clinical chemistry instru- ments in Austria, Germany, Finland, Portugal, Spain, Sweden, Denmark, and Italy; and DNA probes in all Member States of the EEA. significantly VI. UNDERTAKINGS SUBMITTED BY THE PARTIES (144) With a view to removing the competition concerns, Roche has offered to enter into the following commitments: A. CLINICAL CHEMISTRY REAGENTS AND INSTRUMENTS (145) For clinical chemistry reagents and instruments, Roche undertakes to divest its Cobas Mira business in Austria, Germany, Denmark, Finland, Sweden, Italy, Portugal and Spain. The purchaser will also be given the opportunity to purchase the Cobas (147) Roche undertakes to use its best efforts for completing such a divestiture within a period of [. ] following the Commission’s decision. After such [. ] period a trustee, approved by the Commission, will be entitled to sell the business at best price within a period of another [. ]. The trustee will already within the first [. ] review that the business will be continued by Roche as an ongoing viable business and that no measures are taken which would have a substantial adverse impact on the business. B. DNA PROBES (148) As regards DNA probes, Roche undertakes to give access to PCR technology, for all in vitro diag- nostic applications, to all interested market parti- cipants. Given the different needs and resources of potential licensees, Roche will offer both broad and targeted licences. It will offer three categories of (Option A) covers the broad licences. The first fundamental PCR patents. The second (Option B1) covers, in addition, the full Roche present patent portfolio in PCR. Finally, under Option B2 the licensee will, in addition to the fundamental PCR patents, have the choice, of additional patents from Roche’s present patent portfolio, depending on the needs of the licensee. Roche is also prepared to grant every licensee a licence on the future PCR 21. 8. 98 EN Official Journal of the European Communities L 234/37 patents of Roche. In addition, Roche will offer targeted licences for single parameters to those competitors that only have an interest in a specific disease, with as yet unmet medical needs, for example, HLA or cystic fibrosis. (149) Roche will offer these licences on non-discrimin- atory terms to all interested third parties. For the purpose of ensuring the non-discriminatory treat- ment of all licensees Roche will grant to each licensee a ‘most-favoured-customer' clause. In addi- tion, Roche agrees to the appointment of a trustee, who will be approved by the Commission, and who will be informed of every executed licence agree- ment and can be contacted by every licensee for reviewing compliance with the principle of non- discrimination. Such trustee will report his conclu- sions to the Commission. (150) To ensure the timely implementation of undertakes this conclude undertaking, Roche to least one binding licence agreements with at (Option B1) licensee within [. ] from the Commission’s Decision in the present case. Furthermore, Roche undertakes to conclude a binding agreement for a targeted licence within [. ] of the same date. licence broad for a (151) In order to ensure that Roche does not obtain sensitive business information on the activities of its licensees, Roche agrees to ensure that sales licensees will not be volumes and values of reported to Roche before the expiration of [. ] from the end of the period, covered by such sales figures. For the purpose of the calculation of the payment and the review of the royalties during the [. ] period, the licensees shall report to an inde- pendent auditor, who will be approved by the Commission, and obliged not to disclose such figures to Roche before the end of the [. ] period. VII. ASSESSMENT OF THE UNDERTAKINGS A. CLINICAL CHEMISTRY REAGENTS AND INSTRUMENTS (152) The commitment offered by Roche with regard to the Cobas Mira range of instruments will have an important effect on the addition of installed bases after the merger and will significantly reduce the increase in BM’s market share related to the concentration. (153) The Cobas Mira line of instruments represents the most important part of Roche’s total installed base. In those Member States where the merger would have created a competitive problem, the merger will thus only add a limited number of instruments to BM’s installed base. In Germany, Spain, and instruments, and, Italy [: 100] instruments will be added, in Austria, Sweden, Denmark [: 50] in Finland and Portugal [: 20]. These numbers have to be compared to the large installed base that BM already controls in these countries (see above). Roche/BM will thus not increase its advantages in terms of access to customers, since most Roche customers have been using the Cobas Mira. In addition, the undertaking ensures that the merger will not combine Roche’s strength in small instru- ments with BM’s strength in the other instrument segments, since Roche’s strength in this segment was entirely based on the Cobas Mira range of instruments. It will thus be as easy for competitors to challenge Roche/BM in certain segments of the market as it was prior to the concentration. (154) In the market for reagents, the purchaser would, with the access to this installed base, be put into a position to effectively compete in the market by offering its own reagents for the whole installed base of such instruments. Since the Cobas Mira is an open instrument, the purchaser can provide its own reagents for this instrument without any costs or adaptations. It can therefore immediately serve all customers using the Cobas Mira. in the small (155) Further, Roche’s undertaking to sell new Cobas Mira instruments to the purchaser will enable it to act immediately as a full-range supplier (instru- instruments ments and reagents) segment. The purchaser will also therefore be able to offer its customers new or replacement instru- ments in the period before it could provide an instrument of its own (through own production or it a sub-contracting). The undertaking to grant non-exclusive licence covering all patent rights and know-how necessary to manufacture Cobas Mira instruments even enables the purchaser to start producing this specific instrument type. (156) For these reasons, the Commission considers, that the parties’ undertaking resolves the competition concerns outlined above in the markets for clinical chemistry reagents and instruments. B. DNA PROBES (157) The undertaking to license the PCR technology to all interested competitors should ensure that there will be several entries from large IVD producers into this market. These companies, which have already, during the Commission proceedings, expressed their interest in obtaining a commercial PCR licence, have the same incentives to enter this high-growth market within the IVD industry as BM had prior to the merger. L 234/38 EN Official Journal of the European Communities 21. 8. 98 (158) The scope of the licensing programme as well as the differentiation between broad licences and targeted licences for specific parameters should also ensure that not only large competitors will enter this market, but also small companies that have an interest in a specific disease with as yet unmet medical needs, but who do not have an interest in the full breadth of PCR applications. Until now, the small companies that were active in the R&D of new tests using a research licence from Roche could not market these tests themselves but had to sell their development results to Roche or another company with a commercial PCR licence. (159) The commitment to conclude at least one broad licence and one targeted licence within the periods specified above ensures that market entry will be timely. (160) Since the broad licences will be given to suppliers which are already active in the IVD-industry, any concern about Roche’s unique potential ability to bundle DNA probes with other IVD products will also be removed by the undertaking. The under- taking will place the licensees in a similar compet- itive position as regards the ability to offer DNA probes combined with other IVD products. (161) As a result of these commitments, the Commission considers that the abovementioned reinforcement of a dominant position in DNA probes arising from the notified merger will effectively be removed. (162) In order for the Commission to deal with requests from Roche relating to the divestiture of the Cobas Mira business, as indicated in paragraph 146, as well as with requests relating to the appointment of a trustee and an auditor, as indicated in paragraphs 147, 149 and 151 in a timely fashion, and in order to reduce any hardship to Roche, a non-opposition procedure should apply to the Commission’s treat- ment of such requests. Roche should provide the Commission with all relevant data demonstrating the independence of the proposed trustee, auditor or purchaser, as the case may be. In relation to a proposed purchaser, Roche should also provide sufficient information to show that the proposed party will be a viable competitor in the clinical chemistry business. If the Commission does not, within two weeks of Roche’s submission, object to the request or require that further information be submitted, it shall be deemed to have approved the request. VIII. FINAL CONCLUSION (163) Consequently, the Commission concludes that, subject to full compliance with the commitments made by Roche, as set out in its letter to the Commission of 19 January 1998, and in recitals 145 to 151, the proposed concentration will not create or strengthen a dominant position, as a result of which effective competition would be signi- ficantly impeded in the common market or a substantial part of it, HAS ADOPTED THIS DECISION: Article 1 Subject to full compliance with the commitments made by F. Hoffmann-La Roche Ltd, as set out in recitals 145 to 151 of this Decision, the concentration by which the Hoffmann-La Roche group acquires control of the whole of Corange Ltd. is declared compatible with the common market and the functioning of the EEA Agreement. Article 2 Whenever F. Hoffmann-La Roche Ltd, in accordance with its commitments, submits to the Commission for approval a proposal for a trustee, an auditor or a purchaser of the Cobas Mira business, it shall provide the Commis- sion with all relevant data demonstrating the indepen- dence of the proposed trustee, auditor or purchaser, as the case may be. In relation to a proposed purchaser, F. Hoffmann-La Roche Ltd should also provide sufficient information to show that the proposed party will be a viable competitor in the clinical chemistry business. If the Commission does not, within two weeks of submission of the request, object to it or require that further information be submitted, it shall be deemed to have approved the request. Article 3 This Decision is addressed to: F. Hoffmann-La Roche Ltd Grenzacherstrabe 124 CH-4070 Basel. Done at Brussels, 4 February 1998. For the Commission Karel VAN MIERT Member of the Commission