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Funded by the Humanities in the European Research Area (HERA), this project takes fashion seriously, asking the simple question: how and why did certain goods such as wigs, new textiles, ribbons, ruffs and lace become successful in early mod­ern Europe while others failed? How far did these goods travel and how were they transmitted across linguistic, social and ge­ographic borders? These are questions that remain relevant and our project demonstrates how a study of creativity and innovation as an economic and cultural force in the past can help our understanding of the same issues today…