{"word_count": 171, "character_count": 1202}
The lecture will analyze the impact of the changesin the agro-food market, as shown by the growing power of the big supermarketbrands over the local productive structure and the organization of agriculturalwork. In particular, it will investigate the Californian agricultural modelthrough a comparison of two territories where berries (especially strawberries)are grown: the Oxnard rural area in California (USA) and the San Quintín valleyin Baja California (Mexico). The presence of the same multinationalcorporations in both territories allows an analysis of the economic andterritorial strategies of the agro-food large distribution companies withheadquarters in the USA. Furthermore, the San Quintin area represents one ofthe fundamental stages of immigrants moving from southern Mexico to the northof the same country, or to the United States. The investigation will contributeto the debate on the SupermarketRevolution, within the framework of the Foodregime theory, combining an analysis of the chain of labor and capital.This will enable an analysis of the restructuring of agro-food capital impactsboth on the processes of circulation of capital, as well as the socialrelations in production. 