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https://www.martineve.com/2015/11/05/clarifying-a-few-facts-for-elsevier-and-their-response-to-lingua"Thirdly, and most importantly, when Elsevier claims that price points below their current level are not “sustainable” I feel the urge to point out that Elsevier would say that and they are using the argument that “what the market will bear” is the acceptable price point. They did, of course, make $1.1 billion profit in 2012 on a 36% profit rate. They have just established (correction: leased) new offices in the UK that include basketball courts for their staff, even as our university budgets here face a forecasted cut of 40%. So they may have a different idea, in the mind of shareholders, as to what “sustainable” actually means. I define it as: covering labour, technological and business costs necessary to publishing on a not-for-profit/charitable basis. Not paying for Elsevier to play basketball on our time."Zu:?s=elsevier