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Written by Anna Leah Berstein Simpson and Ariane Faraldi. Building personas Personas by any other name would be characters, right? Not quite. Charged with studying Lene Nielsen’s online textbook on Personas in The Encyclopedia of Human-Computer Interaction, 2nd ed, we encountered a complex topic that initially seemed simple. We’d like to translate some of the central concepts of the text into phrases and ideas that a layperson can understand. Personas: A How-To Guide First, Nielsen defines personas according to their native habitat (perspective). Yes, [&#8230;]