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"The Other Thought French-Indian Encounters on Creativity and Innovation"presents the international workshopArt and cinema industries in India : Norms, workers and territories6th May, 2016at the Kiran Nadar Museum of Art, Saket, New Delhi[Program available in pdf]The participation of cultural industries to sustainable development has been increasingly acknowledged in the past decades and the necessity to bring forward its potentials in India is urgent. The question of Indian cultural industries, policy and economy remains hardly addressed despite a contribution estimated to 30% of employment and 14% of the country GDP. The abysmal lack of official statistics on the cultural industries pointed out ten years ago by the Taskforce for Creative and Cultural Industry (2006) as not been filled. Workers and territories are emerging from behind veils of unrecognition while international laws are becoming more accurate. More broadly, there is a lack of understanding of the social, political and economic role that cultural industries can play in the development the country and in South Asia.In the line of recent studies on norms and standardization process in cultural industries (Bouquillion et al. 2013), this workshop explores the articulation between norms and cultural industries in the Indian globalization context. The two sectors at the heart of the analysis will be cinema and visual arts. Among the issues that will be discussed: to what extent have these standards transformed the activities related to visual arts and cinema? Who are the actors producing these norms, working for their implementation or adaptation ? How to take into account the importance of informal system in the production and distribution of cultural goods? What are the conflicts and forms of resistance encountered with the local socio-economic realities? The aim of this workshop is to shed light on the evolution and impact of norms in cultural policies, on art workers and local territories, the integration the informal systems, and tensions with socio-economic realities.This workshop will bring together specialists in policy making, economics, cultural industries, art market and professionals from the art and film industries. The objectives are to boost awareness, research and proactive policy development for cultural industries in India as encouraged in the Jodpur Initiatives. In a long term perspective, the intent is to strengthen Indo-French scientific cooperation on cultural industry research and enhance a transdisciplinary, international and interprofessionnal research group on cultural industries, policy and economy in India.9.30 am - Registration &#38; Tea 10 am - Inauguration of the workshop  Kiran Nadar, founder of the Kiran Nadar Museum of ArtBertrand de Hartingh, director of the French Institute, New DelhiLeila Choukroune, director of the Centre for Social Sciences and Humanities10.15 am - Opening address Roobina Karode (Chief Curator of the Kiran Nadar Museum of Art) 10.20 am - Keynote address Philippe Bouquillion (Paris 13 / Labex ICCA / Co-director of OMIC) 10.30 am - SESSION 1. NORMS AND NORMALIZATION IN CULTURAL INDUSTRIES: THEORETICAL AND METHODOLOGICAL APPROACHES  Moe Chiba (UNESCO, Chief &#38; Programme Specialist for Culture) - Culture for Development – Making Culture a new job sectorVincent Bullich (Paris 13 / OMIC) - Over the top content distribution: new strategies, new production norms.Kunzang N Tshering (Director BIMSTEC Cultural Cooperation, Dhaka) - BIMSTEC CulturalCooperation: Past, Present and Future - A Way ForwardModerator: Christine Ithurbide (Centre for Social Sciences and Humanities)11.45 am - Tea Break 12 am - SESSION 2. FRAMEWORK FOR ART AND CINEMA STATISTICS IN INDIA Sanjoy Roy (FICCI Art and Culture Committee, and Managing Director, Teamwork Arts) - Arts and Industry Status reportShailendra Sigdel (UNESCO Institute for Statistics) – title to be confirmedRadhika Goel (KPMG Entertainement and Media) -Decoding the Indian Film IndustryModerator:  Shilpi Goswani (Alkazi Foundation for the Arts)1.15 pm  - Lunch Break 2.30 pm - SESSION 3. TOWARD NEW INDUSTRIAL DYNAMICS: EXPERIENCES AND CONTRIBUTIONS OF WORKERS AND ENTREPRENEURS   Lawrence Liang (Alternative Law Forum Bangalore) - Bright Lights and shadows: Histories andPolitics of labour in the Indian film IndustryPooja Ramesh (Freelance Artistic Director) – Experiences as a freelancer in Bollywood IndustryEve Lemesle (Director of What About Art? and Art Producer of the Dhaka Summit) - Rethinking art industry norms in South-Asian contextModerator:  Soraya Hamache (CEMMC, Bordeaux University)3.45 am - Tea Break 4 pm - SESSION 4. ART AND CINEMA TERRITORIES IN RECOMPOSITION  Laxmikant Deshmukh (Former Managing Director of the Film City Mumbai, IAS) – title to be confirmedFrançois Daireaux (artist in residence) - Bhagwati, film in progressRavi Agarwal (artist and Director at Toxics Link) – title to be confirmedModerator:  Shukla Sawant (School of Arts and Aesthetics, Jawaharlal Nehru University)5.15 pm  - Concluding remarks 