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DUJARIER Marie-Anne. The Sociological Quarterly [en ligne], juin 2015George Ritzer invites us to consider changes in capitalism in the United States from a neo-Marxist theoretical perspective. He observes that, always and in all settings, production and consumption interpenetrate. He suggests that, instead of using one or the other of these terms, we use the term that is a fusion of these two concepts: prosumption (Toffler 1980; Ritzer 1993). According to Ritzer, prosumption has been a constant in all economic systems since prehistoric times and a prominent feature of contemporary capitalism. For him, the “magic” of prosumer capitalism lies in the fact that companies mobilize an unpaid labor force, with no time restrictions and no commitments on their parts, and they are able to reduce their investment in the means of production. He points out that by putting customers to work, these customers are propelled into the ranks of the “reserve army” of available labor, and therefore threaten the employment of traditional workers. (...)Lire la suite : http://dx.doi.org/10.1111/tsq.12102Marie-Anne DUJARIER est maître de conférences à l’université Paris III-Sorbonne nouvelle et à l’École polytechnique et chercheuse au Laboratoire interdisciplinaire pour la sociologique économique (CNAM-CNRS).