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&#160; To enhance creativity, nothing helps better than care. It is the same at all stages of academic life, where narcissistic troubles abound. Care is the way to go. Remember the efforts involved in producing academic knowledge. Writing a book or an article, even if one disagrees with its content, requires a considerable effort. Remember your own efforts and sacrifices. Compliments always do good. Criticisms do good as well and they help improve. But watch your tone ! There is a way to express disagreement without destroying people's self-esteem. To acknowledge that the Other can be right. No doubt, the most difficult aspect in scientific debates, but that's where hermeneutic charity begins! Discuss someone's text on her own theoretical and empirical grounds, and help her advance on her own terrain, not on yours (not at first, at least). Science being a collaborative process and not a military conquest, the objective is not to massacre but to collaborate and improve. Avoid useless questions only aimed at establishing your own authority. Just avoid asking questions if you have nothing to ask. These suggestions might seem naïve and obvious. I am not saying that academics should not engage in intellectual controversies. But, like in all forms of communication, the medium crucially matters.