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Baoren Su (2012)),  ((College of Tourism and City Administration, Zhejiang Gongshang University, Hangzhou, Zhejiang Province, China)) Developing Rural Tourism: the PAT Program and ‘Nong jia le’ Tourism in China, Internation Journal of Tourism Research, 15, 611-619.Published online 24 July 2012 in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/jtr.1903.Text on line