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Content for Participatory Engagement projects needs to be appealing. Depending on the nature of the project (be it curating a digital collection, enhancing data, refining the content into a digital form, or engaging the public) it might be more important for the content to represent a discrete topic, event, or be a cohesive whole. With that being said, some projects would benefit from content that is less cohesive or more diversified.  The content should be meaningful to the variety of agents will interact with it. Entry points to the content should be simple, and well telegraphed. Different means should be provided for delivering content to agents. With that being said, decisions need to be made about editorial levels of control and provide appropriate tutorials for these different agents.