{"word_count": 79, "character_count": 492}
In places largely bypassed by the big-name brands, enterprising businessmen are building malls, multiplexes and retail businesses to take the latest in shopping and consumer trends to small-town India.A Nielsen study late last year mentions that Middle India, a region made up of approximately 400 towns, each with a population of 1-10 lakh, is home to 100 million Indians and accounts for a fifth of the overall consumption of fast moving consumer goods.In The Economic Times, 31 August 2012