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GUTBERLET, Jutta. JAYME, Bruno de Oliveira. The Story of My Face: How Environmental Stewards Perceive Stigmatization (Re)produced By Discourse, in Sustainability , vol. 2, n&#176;11, 2010, p. 3339-3353    Abstract by the authors :  &#34;The story of my face intertwines concepts of social semiotics and discourse analysis to explore how a simple type of printed media (flyer) can generate stigmatization of informal recyclers, known as binners in Western Canada. Every day, media exposes humans to signifiers (e.g., words, photographs, cartoons) that appear to be trivial but influence how we perceive their meaning. Amongst the signifiers frequently found in the media, the word &#8220;scavengers&#8221;, has been used to refer to autonomous recyclers. Specific discourse has the potential to promote and perpetuate discrimination against the individuals who deal with selective collection of recyclables and decrease the value of their work. Their work is valuable because it generates income for recyclers, recovers resources and improves overall environmental health. In this context, the present qualitative study draws on data collected with binners during research conducted in the city of Victoria, in British Columbia. [...] &#34; DOI : 10.3390/su2113339    Read the article ...  &#160; &#160;