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This is a call for papers for a Special  Interest Panel include in the Tourism and Seductions of Difference  Conference (Lisbon, Portugal, 10-12 Sept 2010) directed by Cyril Isnart  (Cidehus-Universidade de Évora) and Ema Pires (Cria-Iscte and Universidade de  Évora).http://sites.google.com/site/tourismcontactculture/project-definitionReverse-Exoticism:  Writing Practices, Alternative Voices and HeritagizationCyril Isnart (Cidehus-Universidade de Évora)Ema Pires (CRIA-ISCTE and Universidade de  Évora)While academics have studied  ‘heritage’ mainly in terms of a national or elite construction, this  panel is interested in the increasingly loud claims to ‘heritage’  emanating from minorities and small social groups. Evoking Michel De Certeau (1988), our emphasis here is on  analysing ‘scriptural practices’, both as cultural apparatus and means  of production and objectification of minorities’ alternative voices.In contexts of colonial and  social domination, the social identity of many minorities was formed  through processes of cultural « exotization ». Exogenous definitions  often made it difficult for dominated societies or social classes to  claim independent or otherwise autonomous forms of ‘heritage’.In the recent past, many  minorities and small groups have used writing to engage in a process  that could be qualified as « reverse-exoticism ». Such a process has  become highly visible in the field of literature, the arts and cultural  studies, but also in recent normative actions by international  organizations, namely Unesco’s Intangible Cultural Heritage Convention  (2003) and the European Commission Faro Convention (2005).  The access to literacy and thus the ability to tell and write one’s own  story appear to have been a key issue marking this turning point in  history.This panel wishes to examine  the various motifs underlying the productions of texts by minority  groups and their allure within a global cultural economy within which  the very idea of ‘minority’ has become a tourist attraction. We welcome  papers with a theoretical and/or empirical focus on the role of writing  in the construction of ‘inner exoticisms’ and what we term  ‘reverse-exoticisms’. Key issues to be discussed are (1) appropriations  of transnational ‘heritagization’ patterns by dominated people; (2)  social conflicts accompanying or made manifest through processes of  ‘heritagization’; and (3) processes of revitalization or  defolklorization of cultural practices, both in post-colonial and  Western contexts.  Paper  proposals (250 words plus contact, scientific affiliation and  discipline) are due by 1st May 2010.  Contacts: isnart@uevora.pt and epires@uevora.ptReference:De Certeau, M 1988 (1984) «The Scriptural Economy», The Practice of  Everyday life [translation of Arts de Faire], Berkeley, University of California Press, pp.131-133.