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ICA pre-conference on transmedia storytellingTransmedia Storytelling: Theories, Methods and Research StrategiesMonday, 17 June; 08.00 – 17.00Hilton Metropole London HotelCosts: 115.00 USD - This fee covers the pre-conference registration, two coffee breaks and a lunch.Organizers:Carlos A. Scolari (Universitat Pompeu Fabra, Barcelona, Spain)Indrek Ibrus (Tallinn University, Estonia)Sponsor:Tallinn University Baltic Film and Media SchoolUniversitat Pompeu FabraWebsite: http://ica2013transmedia.wordpress.com/Description: Transmedia storytelling is one of the remarkable experiences emergingfrom the contemporary media ecology. It is a complex research object that can beapproached from different perspectives: economical (diversification strategies,industry re-structuring, evolving business models, marketing purposes, brandingapplications, etc.), narratological (narrative structures, expansion strategies,etc.), legal (copyrights, remix cultures, etc.), sociological (audience formation,user-generated content creation, fan cultures, etc.). The main objectives of thepre-conference are to present and discuss the cutting edge studies on transmediaphenomena around the world and to consolidate an international andinterdisciplinary network of transmedia researchers.Format: The pre-conference will consist of three sessions and a concluding panelof keynotes:Session I (09.15-10.45) Political Economy of Transmedia: global and regionalcross-platform industries, their diversification strategies, business models,marketing strategies, transmedia and branding, production routines, legal issues,etc.Session II (11.00-12.30) Transmedia Narrative Worlds: semiotics of transmedia,studies of narrative structures, expansion strategies, adaptation studies, storygamification, etc.Session III (13.30-15.00) Transmedia and audiences: studies of co-creation, useragencies, remix practices, fan cultures, etc.Keynotes panel (15.15-17.00) : Sarah Atkinson (University of Brighton), Elizabeth Evans (University of Nottingham), Göran Bolin (Södertorn University)Each session will have five papers presented based on abstracts submitted inadvance. There will be a respondent for each panel, designed to facilitatedialogue and interaction.Submission Process: Scholars interested in participating in the preconferenceshould submit abstracts of no more than 400 words to Carlos A. Scolari(carlos.scolari@gmail.com) and Indrek Ibrus (ibrus@tlu.ee) by February 4, 2013.Authors will be informed regarding acceptance / rejection for the preconference nolater than February 25, 2013. Full papers will need to be submitted no later thanMay 15, 2013. The pre-conference will take place on June 17, 2013.Please direct queries and requests for information to carlos.scolari@gmail.com andibrus@tlu.ee.