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OPEN ACCESS WEEK 2017Join DE GRUYTER webinar on:JOURNAL TRANSITION FROM SUBSCRIPTION MODEL TO OPEN ACCESSWHEN: 25. OCTOBER, 13.00 CETWHERE? Follow the link.OVERVIEW:Serial crisis, sky-rocketing subscription prices as well as more and more widespread and powerful OA mandates have pushed many publishers to rethink the finance of publishing the journals. Considering a switch calls out numerous challenges but it is a path more and more travelled – and importantly so an economically - sustainable and one with long-term benefits – not only for readers, but also for authors and yes! the journal owners, too.In 2014 De Gruyter converted 14 journals to OA – this webinar looks at overarching strategies for journal transition from subs to OA – including current OA publishing landscape and single factors (like managing submissions, citations and funding) that play a role during the process.  Is it worth it? Who will foot the bill? What to expect? And how to bring the EAB on board? The introductory one-hour webinar is built around three sections to allow participants to work out the flipping strategy for their publication and to timely and reasonably plan  the change.WHO SHOULD ATTEND: Editors of subscription journals Journal Editors Managing EditorsPROGRAMME:PART ONE: OA is the new black. Why many traditional journals take the plunge into OA? OA Journals - Key Facts and Figures Open Access options (differences between Green, Gold, and Platinum) Why transform  journals from subscription to OA? Funding Opportunities - mandates from major organizations (Author-pays and other options, Institutional Membership, Knowledge Unlatched) Transformation by De GruyterPART TWO: Managing Change -  People. Finance. Workflows. Author-Pays model  - how to learn to embrace it? Communicating Change  - How the decision to transform the journal will influence key people -  EAB, authors base, reviewers Authors' support – paying and non-paying authors; waivers, APCs, transition times. Business model - different approaches Open Access – Three years on. What changed and what? The small triumphs and the challenges remaining.PART THREE – No more chasing the subscription deals. It is now the new authors you’re after. Boosting visibility and discoverability of contents The need for a good journal/article ranking in Google E-mailings. The difference between opt-in email and opt-out campaign – and why you should use both? How to use science press rooms? Focus on articles PR. OA conferences? Is it worth the hassle?TO REGISTER:FOLLOW THE LINK.TUTORS:Beata Socha – Product Manager, Open Access, DE GRUYTERAgnieszka Bednarczyk-Drąg –Editorial Coordinator, Open Access, DE GRUYTERMaria Hrynkiewicz – Senior Marketing Manager, Open Access, DE GRUYTER