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Author: Pablo MarkinPublished Online: 2017-09-13URL: http://openscience.com/academic-self-publishing-makes-market-inroads-with-open-access-offerings-and-innovative-business-models/Lulu, a book self-publishing platform, has recently launched Glasstree Academic Publishing, a division targeting the academic market, in a bid to disrupt existing scholarly publishing models.ExcerptIn its primary business model, Lulu has been able to minimize its author-facing fees, such as publication charges, because it receives revenue percentages off e-book and print-on-demand sales, which has made this publishing house cost-effective. Transferring this approach to scholarly publishing has also demanded from this publishing house to translate efficiency gains from digitization of the publication and review processes into higher shares of the book sales that their authors receive, while providing a wide range of editorial, licensing and publicity options, such as publishing in Gold Open Access via Creative Commons licenses.At the same time, in Canada university presses’ representatives point out that academics publishing with Glasstree Academic Publishing may underestimate the total costs that they are likely to have to assume within this model, such as for editorial services. By contrast, scholars from institutions based in developing countries, such as India, have been found to be enthusiastic about this expansion of self-publishing into the academic sector. Since in this model peer review, translation, editing and marketing are offered as fee-based, usually bundled services, ranging in their price from 2,000 USD to 5,250 USD depending on the scope of services ordered, in addition to its basic publication options that do not necessarily include hosting offered as a separate service, it can be said that Glasstree signifies the possibly disruptive arrival of self-publishing into the scholarly publishing market.By Pablo MarkinThe full-length original  blog article and additional resources can be found at OpenScience blog.Tags: Academic, cost-effectiveness, Creative Commons, disruption, Glasstree Academic Publishing, Gold Open Access, libraries, Lulu, OA, Open Access, publication fees, publishing models, repositories, self-publishing, universities.