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Workshop on “Marketization and Commodification of History” University of Lille - FranceApril 2nd, 2020Workshop-JHRM-2April20TéléchargerIn the frame of the Special Issue on“Marketization and Commodification of History” in Journal of HistoricalResearch in Marketing, the research lab LSMRC (University of Lille) organizes aworkshop on the 2nd of April 2020.For theresearchers interested in submitting a manuscript to this special issue, thisworkshop offers the opportunity to present their preliminary work for ways ofimprovement and discussions with other researchers. The two guest editors ofthe special issue, Hélène Gorge and Nil Özçağlar-Toulouse, will animate thisworkshop. The workshop will adopt the format of short presentations andmini-workshops to help researchers to frame their proposition with the scope ofthe special issue and the journal. As a reminder, the special issue focuses on the way multiple actorssuch as companies, associations, cities, etc. marketize and advertise theirhistory. They build or extract their « genealogy » – often calling for the helpof historians to do such work – to construct storytellings. This may havevarious purposes: reassuring consumers about the stability of theirorganization or their brand, inscribing these ones in a long-term perspective,building coherence and a sense of belonging for the consumers and theemployees, etc. Full call for papers is available here: https://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=8887We inviteinterested researchers to submit a half-page proposal of their project beforethe 1st of March 2020 to helene.gorge@univ-lille.fr and nil-toulouse@univ-lille.fr. The workshop will take place between1pm and 5pm on the 2nd of April. No participation fee is asked for attendingthe workshop. Participants will have to fundtheir accommodation and travel. Those wishing to request assistance for traveland/or lodging should contact Hélène Gorge (see contact email above).