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Heather Morrison in SCHOLCOMM list:Sage Open has reduced their open access article processing fee to $99 per article. The announcement is posted here:http://www.uk.sagepub.com/aboutus/press/2013/jan/24_jan.htmThis is not the first OA publisher to come out with prices in this range. PeerJ, established by Peter Binfield (formerly PLoS ONE), has open access fees on a lifetime membership basis starting from $99.This raises some interesting questions. For example:What is the real cost of publishing in an open access online environment? Sage OPEN and PeerJ are both commercial companies. If $99 is sufficient to cover the costs of coordinating peer review and publication, why would anyone pay even the $1,350 charged by PLoS ONE, never mind the $3,000 plus charged by some of the traditional publishers under hybrid arrangements?