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"‘Librarians and other staff with responsibilities for archives, special collections and other history collections often feel intimidated by Web 2.0 technology. In fact, they have nothing to fear and the technology (with which many of them are familiar and already use in their personal lives, e.g. Facebook, Flickr, etc.) can be used to enhance their collections as this excellent book shows. 5/5’ - HEA-ICS‘This book is well organized and utilizes a down-to-earth tone that is both persuasive and comforting. Easy to read in small chunks, it gives readers the tools to both use and promote Web 2.0 within their institutions. I have used a handful of Web 2.0 tools in my personal life for many years, but still found this book quite useful for figuring out how I might use them in a professional context.  Particularly helpful are the examples of archival and public history institutions that have already made good use of each tool and Theimer’s well-informed suggestions for making Web 2.0 projects sustainable over the long term.’ - THE AMERICAN ARCHIVISTIn a time when increasing numbers of people use the web as their primary means of locating information, most of the websites of archives and other historical organizations have not kept pace with overall web improvements in design, usability and utility. Many of these organizations lack the resources to hire consultants to improve their sites, or the internal expertise needed to know where to start.Many of the staff of these collections are intimidated by Web 2.0 technology, and have a requirement for a low-tech, concept-based resource that approaches their web presence as an integral part of their business. They need a book written from the point of view of someone managing a historical organization, targeted specifically at the kind of material that is key to their missions, that will focus on giving them the information to make their own decisions about their own sites – and this new publication offers just that. The key areas covered are:archives and the web: changes and opportunitiesWeb 2.0 basicsevaluating your current web presence and setting goals for Web 2.0using blogsusing podcastsusing Flickr and other image-sharing sitesusing YouTube and other video-sharing sitesusing Twitter (microblogging)using wikisusing Facebook and other social networking servicesmore 2.0 tools to considermeasuring your successmanagement and other considerationsarchives and the web: finding the right balance.This introductory guide for anyone working with collections in archives and historical organizations will act as a tool to assess the current utility of an organization’s web presence, and to identify how to improve that presence using the latest Web 2.0 technologies. Drawing on examples of good practice from real archives websites, providing a wealth of checklists and pinpointing available resources, it offers all that is needed to transform a website to achieve an organization’s goals.February 2010; 272pp; paperback; 978-1-85604-687-9; £49.95"Rezension in: Archivar 2/2011, S. 240-241Verlagstext(S)