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The Laboratory of Commerce and City (LABCOM) http://www.labcom.fau.usp.brat the Faculty of Architecture and Urbanism and Design of São PauloUniversity will hold the V CINCCI – V INTERNATIONAL COLLOQUIUM ON COMMERCE AND CITY: A RELATIONSHIP OF ORIGIN . The colloquium will take place in March21-24 , 2016 in São Paulo, with the theme ” COMMERCE AND CITY: CHANGES AND PROSPECTS”.www.commerceandcity.comPROGRAMMONDAY 21/03(Ariosto Mila Auditorium )8:30 - 10 – Registration/Opening10:00 - 12:30 - Round Table 1COMMERCE, CONSUMPTION AND CITY: DISCIPLINARY APPROACHESAlice Duarte,Heliana Vargas, Susana Figoli, Marcelo Bicudo14:00 - 15:20 – Session 1CONSUMERS AND CONSUMPTION: ORIGINS, BEHAVIOURS AND PERCEPTIONS15:40 - 18:00 – Sessions 2 and 3Session 2- PLACE BRANDS: THE CITY AS A PRODUCT( Ariosto Mila Auditorium )Session 3 -TERTIARY ACTIVITIES AND REAL STATE MARKET: ATTRACTION/GENERATIONOF FLOWS  (room 1)18:00 - 19:30•       Undergrade poster exibition•       Exibition of the III Photo Competition“The place market and the exchange image”Book auction opening•       Welcome CocktailTUESDAY 22/038:30 - 10:30- Session 4CONSUMPTION PRODUCING AND TRANSFORMING PLACES10:50 - 12:30 –Session 5SUPPLY LOGISTICS: PUBLIC MARKETS, SUPERMARKETS AND WHOLESALERS CENTERS14:00 - 15:30 -Round Table 2SOME RESEARCHES IN THE FIELD OF COMMERCE, CONSUMPTION AND CITYHerculano Cachinho; Priscila Farias; Suzana Avelar; Ricardo Paiva e CristinaAraujo16:00 - 18:00- Sessions 6 and 7Session 6- RETAILING AND SERVICES ACTIVITIES: BUILDINGS, SOCIAL PRACTICES,RESISTENCES AND TRANSFORMATIONS (Ariosto Mila Auditorium)Session 7- THE LANDSCAPE OF HIGH STREET: MANAGEMENT, INTERVENTION, ANDCOMMUNICATION (Room 1)WEDNESDAY 23/038:30 - 10:30- Session 8RETAILING AND SERCIVES ACTIVITIES AND LOCAL DEVELOPMENT10:50 - 12:30 –Session 9TERTIARY ACTIVITIES AND URBAN DYNAMISM: METHODOLOGICAL APPROUCHES TO READ,INTERPRET AND  INTERVENE IN CITIES14:30 - 16:00 - International ConferenceHERITAGE, TOURISM AND COMMERCE: CONSUMING THE PAST IN THE PRESENTDallen J. Timothy16:30 - 17:30    Talking to authors/ book launch17:30 - 18:30    Awards / Colloquium closingTHURSDAY 24/039:00 - 13:00  -  Field  VisitORIGINS, TRANSFORMATIONS AND RESISTANCES OF RETAILING AND SERVICES ACTIVITIES IN SÃO PAULO CITY CENTER