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International Conference on Rural Tourism5th-7th September 2013, University of Aveiro, PortugalRural tourism has attracted increasing interest from academics, politicians and practioners alike. However contested its definition, the countryside&#8217;s popularity amongst urban populations, and the socio-economic and environmental challenges faced by both rural areas and by rural tourism, are strong themes worldwide. Those challenges include the decline and change of traditionally dominant agricultural and productive functions, the potential development of the countryside as a place of hedonic consumption, all coupled with numerous management issues. The list of issues is enormous: tensions and interactions between global and local, rural and urban; man versus nature; anthropocentric versus eco-centric; production and consumption; past, present and future; conservation and progress; nostalgia, imaginary and real; the desires and expectations of a growing series of diverse stakeholders with distinct interests in the &#8220;rural space&#8221;.Rural tourism can be analysed from geographical, sociological, cultural, economic, ecological, political, rural development, and from market and marketing perspectives, in order to identify and understand new meanings and opportunities, as well as challenges and difficulties. The countryside&#8217;s numerous realities manifest themselves in distinct territorial, economic and socio-cultural contexts and interactions all of which shape the &#8220;overall rural tourism experience&#8221; lived by all stakeholders who are involved in its co-creation. This co-creation is itself both a challenge and an opportunity to re-invent the rural tourism experience in an innovative and sustainable way. The conservation &#8211; even preservation - of the core values and attractions of most rural areas &#8211; nature, landscape, cultural heritage, local gastronomy - is certainly needed. But, there is increasing, and global, competition amongst all types of destinations, and amongst rural destinations. There is an increasingly sophisticated and experienced (and global) tourist market. This equation demands market and business knowledge, innovation, entrepreneurship, networks and social capital at the local and regional scale if we are to create rural tourism systems that both attract and satisfy tourists and effectively contribute to the sustainable development of rural areas.This conference, prepared as part of a 3-years research project on the &#8220;Overall Rural Tourism Experience&#8221; (ORTE) in three Portuguese villages, offers an in depth discussion of the &#8220;rural tourism experience&#8221;, its manifestations, meanings, impacts and evolution. It intends to significantly contribute to current reflections on the potential and limitations of rural tourism as a development tool as well as to the identification of ways to maximize this potential in certain circumstances, through a more profound understanding of the dynamics of the &#8220;overall rural tourism experience&#8221;.Seven&#160;main themes are suggested for guiding discussions on the rural tourism experience:1. Understanding the rural tourist: their motivations, perceptions, sensations, experiences, memories and imagination2. Understanding&#160;rural residents&#8217; experience with tourists3. Experience design with&#160;endogenous resources (focusing on &#8220;countryside capital&#8221;)4.&#160;Entrepreneurship and innovation for quality rural tourism experiences5.&#160;Marketing the rural tourism experience: co-creation, experience design and promotion6.&#160;Networks and Strategic Partnership for enhancing the Overall Rural Tourism Experience7. Enhancing&#160;sustainable development through rural tourism experiencesConfirmed Keynote speakers:Keith&#160;Halfacree (Swansea University)Elisabeth Kastenholz (University of Aveiro)Bernard Lane (Journal of Sustainable Tourism )Nancy&#160;McGehee (Virginia Tech)Gunjan Saxena (University of Hull)Richard&#160;Sharpley (University of Central Lancashire)Hio Jung&#160;Shin (Korea Association of Rural Tourism and Kangwon University , Korea)Call for papersSubmission Deadline: February 15, 2013Full paper (max. 5,000 words) and poster abstracts (max. 5,000 characters) Submission information:Both full papers and posters are sought for consideration by the Scientific Committee:Submitted full papers (maximum 5,000 words, including references) should be relevant within the overall conference theme, addressing at least one of the conference topics, should be written in English. All contributions must be original (i.e. not already or in the process of being published elsewhere), and follow academic writing, structure and methodology &#8211; please see guidelines at: http://cms.ua.pt/orte/?q=pt-pt/node/43Posters should be relevant within the overall conference theme, addressing at least one of the conference topics and written in English &#8211; please see guidelines at: http://cms.ua.pt/orte/?q=node/43Full papers (maximum 5,000 words, including references) should be relevant within the overall conference theme, addressing at least one of the conference topics, should be written in English. All contributions must be original (i.e. not already or in the process of being published elsewhere), follow academic writing, structure and methodology. Guidelines for full papers:British&#160;and American EnglishDimension:&#160;not exceed 5,000 words inclusive of tables, references and the abstract.&#160;&#160;&#160;&#160; Authors should include a word count with their manuscript and pages should&#160;be numbered.Abstracts of 200 words maximum5&#160;&#160;&#160;&#160;&#160; to 6 keywordsA4 size page formattingFont:&#160;&#160;&#160;&#160;&#160; Times New RomanAPA 6th reference&#160;&#160;&#160;&#160;&#160; styleStructure of the article: title page* and main text, with no reference to the authors of the paper,&#160;&#160;&#160;&#160;&#160; following the structure: abstract; keywords; introduction; literature&#160;&#160;&#160;&#160;&#160; review; methodology; discussion of results; conclusions; acknowledgments;&#160;&#160;&#160;&#160;&#160; appendixes (as appropriate); references; table(s) with caption(s) (on&#160;individual pages); figure caption(s) (as a list).* Title page must contain full name, short biographical note and affiliation for each author. For the corresponding author, who should be clearly identified, we also need postal address, telephone number and email address. The affiliations of all named co-authors should be the affiliation where the research was conducted. Article style:Headings and sub-headings: Should be numbered sequentially, left justified and bolded. First word and proper nouns cap only.Paragraphs: IndentedTable, figures and any other graphic representation:. in text: (Table 1). Caption: Table 1. Title (Title initial cap only; caption ranged left and above table)Notes: Note: This is a note. (ranged left under table)Numbers: spell out one to nine, then 10, 1000, 10,000, 10% (except at start of sentence)Posters should be relevant within the overall conference theme, addressing at least one of the conference topics and written in English. The authors should submitt (see Deadlines on the menu on the left) a poster's abstract following the structure: title; objectives; methodology; main results; and conclusions.Guidelines for posters:Posters dimensions: 90 cm width and 100 cm height.Font size should be no less than 48 points for titles and 18 points for other texts.Posters must have a header containing the title of the work, name(s) of author(s) and name and/or logo of the institution in which the work was carried out. It is also recommended that the author (s) e-mail address is contained in this header, in smaller letters. It is necessary that the poster contains a clear and concise section of objectives, followed by a section of methodology. Most of the work should be made of results, containing the main conclusions.Provided equipment: Poster boards with approximately 100 cm wide and 120 cm height will be supplied. Although we will provide you with tools (adhesive tape, etc.) for hanging your poster, it is recommended that you bring your own materials as a back-up.Display and removal: The posters will be displayed and removed by the author. They will only be removed on the last day of the event, after the closing session.Discussion with authors: Poster authors must be present at the exhibition site during the periods defined for its presentation.All authors should provide the following information when submitting their work: full name, affiliation, postal address, telephone number and email address on the cover page of the submitted full papers / poster&#8217;s abstracts. One author should be identified as the corresponding author. The affiliations of all named co-authors should be the affiliation where the research was conducted. Separately, you should provide a short biographical note for each author.For logistic reasons, each registered author may only present a maximum of 2 papers; eventual additional co-authored papers must be presented by one of the co-authors (who has to register as well).Scientific CommitteeBarre, Suzanne de la - Vancouver Island University, CanadaBreda, Z&#233;lia &#8211; GOVCOPP-University of Aveiro, PortugalBriedenhann, Jennifer - Buckinghamshire New University, UKBrito Henriques, Eduardo - University of Lisbon, PortugalCai, Liping - Purdue University, USACarmichael, Barbara - Wilfred Laurier University, CanadaCarneiro, Maria Jo&#227;o - GOVCOPP-University of Aveiro, PortugalCavaco, Carminda &#8211; New University of Lisbon, PortugalCawley, Mary - National University of Ireland (Galway), IrelandCosta, Carlos - GOVCOPP-University of Aveiro, PortugalCravid&#227;o, Fernanda &#8211; University of Coimbra, PortugalCrist&#243;v&#227;o, Artur - CETRAD-UTAD, PortugalDinis, Anabela &#8211; University of Beira Interior, PortugalEdwards, Jonathan - Bournemouth University, UKEus&#233;bio, Celeste - GOVCOPP-University of Aveiro, PortugalFernandes, Carlos - Polytechnic Institute of Viana do Castelo, PortugalFerreira, Ana Maria - University of &#201;vora, PortugalFigueiredo, Elisabete - GOVCOPP-University of Aveiro, PortugalFrochot, Isabelle - University of Savoie, FranceGascon, Jordi - Universitat Oberta de Catalunya, SpainHalfacree, Keith - Swansea University, UKHaukeland, Jan Vidar - Norwegian University of Life Sciences, NorwayHern&#225;ndez-Maestro, Rosa &#8211; University of Salamanca, SpainIlbery, Brian- University of Gloucestershire, Countryside and Community Research Institute, UKJamal, Tazim - Texas A&#38;M, USAJesus, L&#250;cia - Polytechnic Institute of Viseu, PortugalKastenholz, Elisabeth - GOVCOPP-University of Aveiro, PortugalKline, Carol - East Carolina University, USAKoutsouris, Alexandros - Agricultural University of Athens, GreeceLane, Bernard - Red Kite Environment, UKLavrador, Ana - eGeo Research Center, PortugalLebe, Sonja Sibila - University of Maribor, SloveniaLoureiro, Sandra - ISCTE-IUL, PortugalMarques, Carlos - CETRAD-UTAD, PortugalMayer, Marius - Julius-Maximilians-Universit&#228;t W&#252;rzburg, GermanyMcGehee, Nancy - Virginia Tech, USAMueller, Dieter - Ume&#229; University, SwedenOsti, Linda - Libera Universit&#224; di Bolzano, ItalyPanyik, Emese - Catholic University of Braga, PortugalPechlaner, Harald - Catholic University Eichst&#228;tt-Ingolstadt, GermanyPe&#241;a , Ana I. Polo - University of Granada, SpainPereiro, Xerardo &#8211; CETRAD-UTAD, PortugalPetrou, Anastasia - University of Peloponnese,&#160; GreeceProebstl, Ulrike - University of Natural Resources and Applied Life Sciences Vienna, AustriaPuhakka, Riika - University of Oulu, FinlandRodrigues, &#193;urea - CPES, UHTL/ ISCAD and ISLA campus Lisboa, PortugalSantos, Norberto - University of Coimbra, PortugalSarmento, Jo&#227;o - University of Minho, PortugalSaxena, Gunjan - University of Hull, UKSharpley, Richard - University of Central Lancashire, UKShin, Hio-Jung - Kangwon National University, KoreaSidali, Katia - University of G&#246;ttingen, GermanySilva, Goretti - Polytechnic Institute of Viana do Castelo, PortugalSilva, Jo&#227;o Albino - University of Algarve, PortugalThompson, Anna - University of Otago, New ZealandTucker, Hazel - University of Otago, New ZealandUmbelino, Jorge - New University of Lisbon, PortugalVaughan, Roger - University of Bournemouth, UKYing, Tianyu - University of Otago, New Zealand