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BusinessHistory (BH) has announced a call for papers for a Special Issue on "The Brand and its History: Economic,Business, and Social Value” The guest editors are Patricio Sáiz and RafaelCastro, Universidad Autónoma de Madrid(Spain)&#160;“For this special issue, we expectcontributions to clarify how firms conceived branding strategies, whether theyadapt or not (and how) to new market conditions, how international legal issuesaffect branding activity, how other agents beyond the firm (communities,consumers, regions) faced trademarking, and how studies on collective marks,certification and quality marks, and appellations of origin may complete ourcurrent knowledge. Contributions are also invited to develop new studies ondomestic trademark tendencies, international comparisons, or case studies basedon significant trademark-related sectors such as food, beverages, and tobacco;consumer chemical products; and luxury goods”&#160;For further information of possibletopics and questions see the full call at: http://ift.tt/1jJMRt6 or directly contact patricio.saiz or rafael.castro AT uam.es.&#160;The deadline for submissions is January31, 2016.