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ArgumentThroughout the age of television health and body-related subjects have been presented and diffused into the public sphere via a multitude of forms, ranging from short films in health education programmes to school television, from professional training to TV ads, from documentary and reality TV shows to TV news, but also as complementary VHS and similar video formats circulating in private and public spheres. From live transmission of daunting surgical operations or accounts of medication scandals in the 1950s and 1960s to participatory aerobic workouts or militant AIDS documentaries, bodies and health on television and more genuinely the interrelationship of the history of health and bodies and the history of the various TV formats has not been extensively researched. Our assumption is that such audio-visuals are not conceived merely as a mirror or expression of what is observed, but that visuals should be regarded as a distinct, interactive performative power of mass media societies.The three-day conference aims to investigate how television programmes in their multiplicity approached issues like medical progress and its limits, healthy behaviour or new forms of exercise by adapting them to TV formats and programming. A telling example of this is the US born aerobics movement as it was brought to TV in Europe, in shows such as Gym Tonic (from 1982) in France, Enorm in Form (from 1983) in Germany or the Green Goddess on BBC Breakfast Time (from 1983) in Great Britain. Contemporary, similar and yet differing in national broadcast contexts, the conference seeks to analyse how television and its evolving formats expressed and staged bodies, health and in the above example fitness from local, regional, national and international perspectives. How spectators were invited not only to be TV consuming audiences, but how shows and TV set-ups integrated and sometimes pretended to transform the viewer into a participant of the show. TV programmes spread the conviction that subjects had the ability to shape their own body.Further, we take into account the long-term evolution of televisual editorialization and staging, notably as it focused on the intimate and adapted to consumer/market logic. We ask what effects these had on the preventive information and the messages related to current health and medical techniques that were diffused.The conference seeks to better understand the role that TV, as a modern visual mass media, has played in what may be cast as the transition from a national bio-political public health paradigm at the beginning of the twentieth century to societal forms of the late twentieth century when better and healthier lives were increasingly shaped by market forces.For further information or to register, tkoenig@unistra.frProgramme&#160;Monday, February 19th10:30-11:00 Welcome and General Introduction&#160;Angela Saward(Wellcome Collection)Christian Bonah&#160;(Universit&#233; de Strasbourg)Anja Lauk&#246;tter(MPIHD-Berlin)&#160;11:00-12:00 Keynote lectureIsabelle Veyrat-Masson&#160;French television: Between attracting audiences and meeting public service needsLunchPanel 1 &#8211; Television portrayals: What subjects are shown (or not shown)Chair: Christian Bonah1:00-1:30&#160;Fabiola Creed,&#160;&#8216;A visual feast [of] muscle builders&#8217;: Men, Sunbeds and Television in Thatcher&#8217;s England1:30-2:00&#160;Ana Tominc,&#160;Helping &#8220;the troubles of fat people&#8221;: Health, body and food on the Slovene socialist televisionCoffee break2:30-3:00&#160;William Fowler,&#160;Doctor Who, The Trial of a Time Lord: An exercise in corporeal identity and keep-fit3:00-3:30&#160;Pascale Mansier,&#160;Portraying victims in French television health magazines: a survey from the fifties to the eighties3:30-4:00Commentary &#38; Discussion4:30-6:00 Projection TBA6:45 Opening reception, Reading room, Wellcome Collection&#160;Tuesday, February 20th10:00-11:00 Keynote lectureSusanne Vollberg&#160;Health magazines in FRG and GDR television, 1960s to 1980s&#160;Panel 2 &#8211; Television portrayals: How subjects are shown (or not shown)Chair: Tim Boon11:00-11:30&#160;Robert Stock&#160;(Dis-)Abling images of public health. Broadcasting the thalidomide body &#8211; challenges and transformations since the 1960s in Germany and the UK12:00-12:30&#160;Jessica Borge&#160;Clarifying the code: Mid Twentieth-Century British Commercial TelevisionRegulation as a Gateway for Understanding Contraceptive Products and Practices in Mass MediaCoffee break12:30-1:00&#160;Hannah Elisabeth Kershaw&#160;&#8216;Private things affect other people&#8217;: Depictions of HIV, antibody testing and sex education in Grange Hill1:00-1:30 Commentary &#38; DiscussionLunchPanel 3 &#8211; Television discourses: messages (to be transmitted)Chair: Virginia Berridge2:30-3:00&#160;Elisabeth Toon&#160;Visualising bodily agency: Women and breast cancer treatment on British television in the 1970s, 1980s and 1990s3:00-3:30&#160;Anne Masseran and Philippe Chavot&#160;Graft on the screen, 1950s to 1990s. Televisual, social and technomedical contexts3:30-4:00&#160;Stefan Offerman&#160;Responsibility for One&#8217;s Own Heart. Health Education Films on Cardiovascular Diseases in the German Democratic Republic, 1960s to 1980sCoffee break4:30-5:00&#160;Ayesha Nathoo&#160;Broadcasting therapeutic relaxation in Britain, 1960s-1980s5:00-5:30&#160;Sylvie Pierre&#160;Quand la t&#233;l&#233;vision explore la sexualit&#233;. L&#8217;amour en questions : une s&#233;rie d&#8217;&#233;missions sur l&#8217;&#233;ducation sexuelle &#224; la 5&#232;me cha&#238;ne (1995-1996)5:30-6:00 Commentary &#38; DiscussionWednesday, February 21th10:00-11:00 Keynote lecture&#160;Tim Boon and Jean-Baptiste Gouyon&#160;Doing the Work of Medicine?&#160;TV and museum display across the era of social revolutionCoffee breakPanel 4 &#8211; Social forms and functions of televisionChair : Anja Lauk&#246;tter11:30-12:00&#160;Sheryl Hamilton&#160;Screening Hygiene/Spraying Health: Disinfectant Commercials and the Governance of Contagion12:00-12:30&#160;Angela Saward&#160;Television Discourses: A critique of the University of London Audio-Visual Centre&#8217;s educational video programmeLunch1:30-2:00&#160;Camille Boubal&#160;Building health campaigns in nutrition: limited rationality and communication constraints2:00-2:30 Commentary &#38; Discussion 2:30-3:30 Round table discussion&#160;The conference is organized by the ERC funded research group BodyCapital, and hosted by Wellcome Collection.The healthy self as body capital: individuals, market-based societies and body politics in visual twentieth century Europe (BodyCapital) project is directed by Christian Bonah at the Universit&#233; de Strasbourg in collaboration with Anja Lauk&#246;tter at the Max Planck Institute for Human Development, Berlin. The project is funded by the European Research Council (ERC) under the European Union&#8217;s Horizon 2020 research and innovation programme (Advanced Grant agreement No 694817).The scientific committeeChristian Bonah (Universit&#233; de Strasbourg)Anja Lauk&#246;tter (Max-Planck-Institute for Human Development, Berlin)Tricia Close-Koenig (Universit&#233; de Strasbourg)Sandra Schnadelbach (Max-Planck-Institute for Human Development, Berlin)Angela Saward (Wellcome Collection, London)Tim Boon (Science Museum, London)Virginia Berridge (London School of Hygiene and Tropical Medicine)Alex Mold (London School of Hygiene and Tropical Medicine)ArgumentaireDepuis les d&#233;buts de la t&#233;l&#233;vision, des sujets relatifs &#224; la sant&#233; et au corps sont pr&#233;sent&#233;s et diffus&#233;s dans la sph&#232;re publique sous une multitude de formes qui vont de courts-m&#233;trages inclus dans des programmes d&#8217;&#233;ducation &#224; la sant&#233; &#224; des &#233;missions de t&#233;l&#233;vision scolaire en passant par des programmes de formation professionnelle, des publicit&#233;s, des documentaires, des &#233;missions de t&#233;l&#233;r&#233;alit&#233; et des journaux t&#233;l&#233;vis&#233;s, mais aussi sous forme de cassettes VHS additionnelles et autres formats vid&#233;o similaires qui circulent dans les sph&#232;res publique et priv&#233;e. Qu&#8217;il s&#8217;agisse de la retransmission en direct d&#8217;op&#233;rations chirurgicales impressionnantes ou de comptes-rendus de scandales li&#233;s &#224; des m&#233;dicaments dans les ann&#233;es 1950 et 1960, d&#8217;&#233;missions participatives d&#8217;entrainement &#224; l&#8217;a&#233;robic ou de documentaires militants sur le SIDA dans les ann&#233;es 1980, les corps et la sant&#233; &#224; la t&#233;l&#233;vision, et plus pr&#233;cis&#233;ment la corr&#233;lation entre l&#8217;histoire de la sant&#233; et des corps et celle des diff&#233;rents formats TV, n&#8217;ont pas encore &#233;t&#233; &#233;tudi&#233;s en d&#233;tail. Nous formons l&#8217;hypoth&#232;se que ces documents audiovisuels ne sont pas con&#231;us simplement comme un miroir ou l&#8217;expression de ce qu&#8217;ils observent mais qu&#8217;ils doivent &#234;tre consid&#233;r&#233;s comme une force performative interactive et sp&#233;cifique des soci&#233;t&#233;s de m&#233;dia de masse.Ces trois jours de congr&#232;s ont pour objectif d&#8217;examiner comment les &#233;missions de t&#233;l&#233;vision dans leur multiplicit&#233; ont abord&#233; des questions comme le progr&#232;s m&#233;dical et ses limites, ce qu&#8217;est un comportement sain ou de nouvelles formes d&#8217;exercice physique en les adaptant &#224; une programmation et &#224; des formats t&#233;l&#233;visuels. On en trouve un exemple particuli&#232;rement parlant dans le mouvement a&#233;robic qui, n&#233; aux &#201;tats-Unis, est arriv&#233; &#224; la t&#233;l&#233;vision en Europe au travers d&#8217;&#233;missions comme Gym Tonic (&#224; partir de 1982) en France, Enorm in Form (&#224; partir de 1983) en Allemagne ou The Green Goddess sur BBC Breakfast Time (&#224; partir de 1983) en Grande-Bretagne. M&#234;me si ces &#233;missions &#233;taient contemporaines les unes des autres et similaires, le contexte national de leur diffusion diff&#232;re. Le congr&#232;s cherchera &#224; analyser comment la t&#233;l&#233;vision et ses diff&#233;rents formats, avec leurs &#233;volutions, ont rendu compte et mis en sc&#232;ne les corps, la sant&#233; et, pour reprendre l&#8217;exemple ci-dessus, la bonne forme physique, dans une perspective locale, r&#233;gionale, nationale et internationale. Il s&#8217;agira de voir non seulement comment les spectateurs ont &#233;t&#233; invit&#233;s &#224; former des publics consommateurs de t&#233;l&#233;vision mais &#233;galement comment les &#233;missions et les sch&#233;mas t&#233;l&#233;visuels les ont int&#233;gr&#233;s et ont parfois fait semblant de les transformer en participants aux &#233;missions. Les programmes de t&#233;l&#233;vision ont r&#233;pandu l&#8217;id&#233;e que les sujets avaient la capacit&#233; de fa&#231;onner leur propre corps.En outre, nous prendrons en compte l&#8217;&#233;volution de l&#8217;&#233;ditorialisation et de la mise en sc&#232;ne t&#233;l&#233;visuelle sur le long terme, notamment dans sa focalisation sur l&#8217;intime et son adaptation &#224; la logique consommateur/march&#233;. Nous souhaitons interroger les effets que ces diff&#233;rents aspects ont eus sur l&#8217;information pr&#233;ventive et sur les messages concernant les techniques sanitaires et m&#233;dicales de l&#8217;&#233;poque qui ont &#233;t&#233; diffus&#233;s.Le congr&#232;s contribuera &#224; une meilleure compr&#233;hension du r&#244;le que la t&#233;l&#233;vision en tant que m&#233;dia visuel moderne de masse a jou&#233; dans ce qui peut &#234;tre consid&#233;r&#233; comme la transition d&#8217;un paradigme de sant&#233; publique biopolitique national au d&#233;but du vingti&#232;me si&#232;cle &#224; des formes soci&#233;tales &#224; la fin de ce m&#234;me si&#232;cle, p&#233;riode &#224; laquelle une vie meilleure et plus saine est de plus en plus fa&#231;onn&#233;e par des forces de march&#233;.Le colloque se tiendra en anglais.Le colloque est ouvert, merci de s'inscrire en envoyant un courriel &#224;&#160;tkoenig@unistra.frProgramme&#160;Monday, February 19th10:30-11:00 Welcome and General Introduction&#160;Angela Saward(Wellcome Collection)Christian Bonah (Universit&#233; de Strasbourg)Anja Lauk&#246;tter(MPIHD-Berlin)&#160;11:00-12:00 Keynote lectureIsabelle Veyrat-Masson French television: Between attracting audiences and meeting public service needsLunchPanel 1 &#8211; Television portrayals: What subjects are shown (or not shown)Chair: Christian Bonah1:00-1:30&#160;Fabiola Creed,&#160;&#8216;A visual feast [of] muscle builders&#8217;: Men, Sunbeds and Television in Thatcher&#8217;s England1:30-2:00&#160;Ana Tominc,&#160;Helping &#8220;the troubles of fat people&#8221;: Health, body and food on the Slovene socialist televisionCoffee break2:30-3:00&#160;William Fowler,&#160;Doctor Who, The Trial of a Time Lord: An exercise in corporeal identity and keep-fit3:00-3:30 Pascale Mansier,&#160;Portraying victims in French television health magazines: a survey from the fifties to the eighties3:30-4:00Commentary &#38; Discussion4:30-6:00 Projection TBA6:45 Opening reception, Reading room, Wellcome Collection&#160;Tuesday, February 20th10:00-11:00 Keynote lectureSusanne Vollberg Health magazines in FRG and GDR television, 1960s to 1980s&#160;Panel 2 &#8211; Television portrayals: How subjects are shown (or not shown)Chair: Tim Boon11:00-11:30 Robert Stock&#160;(Dis-)Abling images of public health. Broadcasting the thalidomide body &#8211; challenges and transformations since the 1960s in Germany and the UK12:00-12:30 Jessica Borge&#160;Clarifying the code: Mid Twentieth-Century British Commercial TelevisionRegulation as a Gateway for Understanding Contraceptive Products and Practices in Mass MediaCoffee break12:30-1:00 Hannah Elisabeth Kershaw&#160;&#8216;Private things affect other people&#8217;: Depictions of HIV, antibody testing and sex education in Grange Hill1:00-1:30 Commentary &#38; DiscussionLunchPanel 3 &#8211; Television discourses: messages (to be transmitted)Chair: Virginia Berridge2:30-3:00 Elisabeth Toon&#160;Visualising bodily agency: Women and breast cancer treatment on British television in the 1970s, 1980s and 1990s3:00-3:30 Anne Masseran and Philippe Chavot&#160;Graft on the screen, 1950s to 1990s. Televisual, social and technomedical contexts3:30-4:00Stefan Offerman&#160;Responsibility for One&#8217;s Own Heart. Health Education Films on Cardiovascular Diseases in the German Democratic Republic, 1960s to 1980sCoffee break4:30-5:00 Ayesha Nathoo&#160;Broadcasting therapeutic relaxation in Britain, 1960s-1980s5:00-5:30 Sylvie Pierre Quand la t&#233;l&#233;vision explore la sexualit&#233;. L&#8217;amour en questions : une s&#233;rie d&#8217;&#233;missions sur l&#8217;&#233;ducation sexuelle &#224; la 5&#232;me cha&#238;ne (1995-1996)5:30-6:00 Commentary &#38; DiscussionWednesday, February 21th10:00-11:00 Keynote lecture Tim Boon and Jean-Baptiste Gouyon Doing the Work of Medicine?&#160;TV and museum display across the era of social revolutionCoffee breakPanel 4 &#8211; Social forms and functions of televisionChair : Anja Lauk&#246;tter11:30-12:00 Sheryl Hamilton&#160;Screening Hygiene/Spraying Health: Disinfectant Commercials and the Governance of Contagion12:00-12:30 Angela Saward Television Discourses: A critique of the University of London Audio-Visual Centre&#8217;s educational video programmeLunch1:30-2:00 Camille Boubal&#160;Building health campaigns in nutrition: limited rationality and communication constraints2:00-2:30 Commentary &#38; Discussion 2:30-3:30 Round table discussionLe colloque est organis&#233; par le groupe de recherche ERC-BodyCapital et accueilli par Wellcome Collection.Le projet Le soi sanitaire comme capital corporel : individus, soci&#233;t&#233;s de march&#233; et politiques corporelles dans une Europe audiovisuelle du 20e si&#232;cle (BodyCapital) est dirig&#233; par Christian Bonah de l&#8217;Universit&#233; de Strasbourg en collaboration avec Anja Lauk&#246;tter du Max Planck Institute for Human Development de Berlin. Il est financ&#233; par l&#8217;European Research Council (ERC) dans le cadre d&#8217;Horizon 2020, le programme de recherche et d&#8217;innovation de l&#8217;Union Europ&#233;enne (Advanced Grant agreement No 694817).Le comit&#233; scientifiqueChristian Bonah (Universit&#233; de Strasbourg)Anja Lauk&#246;tter (Max-Planck-Institute for Human Development, Berlin)Tricia Close-Koenig (Universit&#233; de Strasbourg)Sandra Schn&#228;delbach (Max-Planck-Institute for Human Development, Berlin)Angela Saward (Wellcome Collection, London)Tim Boon (Science Museum, London)Virginia Berridge (London School of Hygiene and Tropical Medicine)Alex Mold (London School of Hygiene and Tropical Medicine)