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Last November 13-14, I had the opportunity to participate in the symposium "Advertising and Marketing in China: Chinese-Western Cultural Encounters (19th c.-Present)" at the USF Center for Asia Pacific Studies, University of San Francisco, California. Based on a connective case study between China and the United States, my presentation dealt with the commercial strategies of the Sun-Maid Raisins Company to adapt its products to the Chinese consumers in the 1920-1930s. After a brief comparative study of the Sino-American raisins market conditions and consumption practices, I focused on a visual analysis of a Chinese advertisement published in one of the most important newspapers in Shanghai - the Shenbao - in 1928.A more extensive version of my paper will be available soon. Please follow the links for futher details about the conference or pictures.