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While the scientific evidence of climate change has never been clearer, exactly how to foster widespread policy and behavior change -– to reduce greenhouse gas emissions and to adapt to inevitable changes in the climate -– is less well understood.Using communication to promote civic engagement and behavior change requires deep insight into audiences, their motivations, the barriers they face, and the best methods of reaching them with information they value. Our center is dedicated to uncovering, exploring and applying these insights.Our mission therefore is to conduct public engagement and behavior change research that can be used to improve climate change communication and social marketing programs. To help translate research into practice, we assist other organizations -– government agencies, non-profit organizations, and businesses -– in developing and refining their climate change prevention and adaptation programs.