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Chères et chers collègues,Stefan SCHWARZKOPF, Associate Professor, Copenhagen Business School,invité à l’EHESS du 19 au 22 mai 2015 , y présentera deuxséminaires.Vous y êtes cordialement invité-e-s.Merci de faire circuler cette information autour de vous! (Et pardonpour les doublons!)Market Research and Political IdeologyMercredi 20 mai 2015 , de 15h à 17h, Salle 1, RDC, bât. Le France,190-198 avenue de France, 75013 Paris“This seminar introduces a new way of reading the history of marketand consumer research since 1900. Instead of interpreting market andconsumer research merely as a response to the needs of commercialactors, like manufacturers and retailers, this seminar will focus on thepolitical ideologies that influenced the making of this professionalfield in the United States as opposed to Europe. Surprisingly, we findthat both American and European market and consumer researchers did notalways abide by the ‘ideo-logic’ of neoliberalism and its variouspredecessors. More often, they used their research practices to promotemore social-democratic, at times even socialist, political aims whichincluded consumer protection, education and general socio-economicequality. It might be argued, though, that market and consumerresearchers of all ideological proveniences were essentially – toquote Carl Schmitt – political romanticists.” The Theopolitics ofMarketsVendredi 22 mai 2015 , de 11h à 13h, Salle 1, RDC, bât. Le France,190-198 avenue de France, 75013 Paris“Following on from the seminar on marketing and political ideology,this seminar aims at discovering an as yet hidden connection betweenspecifically protestant religious sentiments on the one hand, and themodernization of marketing management since 1900 on the other hand. Thishidden connection I call the ‘theopolitics of markets’. It can beshown that virtually all early American marketing management thinkersand marketing practitioners, including opinion pollsters and marketresearchers, had strong roots in Protestant sects (Wesleyan Methodists,Baptists, Presbyterians). Key figures in the American movement to createwider acceptance for marketing as a ‘science’, and for advertisingas a modern communication means, were either lay preachers themselves orsons of Protestant and/or Reformed preachers from the mid-West.Historical research of this kind provides us with key insights intopossible explanations for why a customer-driven market ideology sharesso many characteristics of a secular religion.”Contact : Marie Chessel ( chessel@ehess.fr ) - Stefan Schwarzkopf (ssc.mpp@cbs.dk )