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Marketing History: Thought and PracticeTrack Chairs, Kim McKeage, Hamline University &#38; Stanley J. Shapiro, Simon Fraser UniversityMarketing History has long been a core theme and central concern of macromarketing. Once again, this track at the 2016 Macromarketing Confrence to be held in Dublin, July 13-15, 2016, welcomes any and all papers that explore the historical dimensions of either marketing thought or marketing practice in both developed and developing economies. Given the "academic activism" theme of this year's Macromarketing Conference, papers exploring such topics as food riots, consumer boycotts and the like or that report on the lives and/or thought of consumer/academic activists and social reformers would be especially welcome. Either complete papers or extended abstracts can be submitted either to Kim McKeage (kmckeage01@hamline.edu) or Stan Shapiro (sshapiro@sfu.ca). For more information, don't hesitate to contact us.