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Un intéressant article de Mary Joyce (à lire sur le site du Meta-Activism Project et sur le site OWNI.eu) fait l'argument que, dans l'économie Internet "sans imagination" d'aujourd'hui, la véritable innovation est dans l'organisation de la production plutôt que dans les modèles d'affaires. La véritable innovation de et sur l'Internet réside, plutôt que dans la monétisation, dans la création distribuée de contenus par les utilisateurs.Quelques extraits de l'article:"We idolize the billionaire geniuses of the Internet, people like Mark Zuckerberg of Facebook, Larry Page and Sergey Brin of Google, and Jeff Bezos of Amazon.  We associate their companies with innovation and creativity and, on a technical level, this is true.  But financially these firms have not innovated.  They have made their money by tweaking the most boring old media monetization models.""Profitable Internet companies are selling physical goods... or digital services... or you. As renowned security author Bruce Schneier said at a European security conference last year, 'Don’t make the mistake of thinking you’re Facebook’s customer, you’re not – you’re the product. Its customers are the advertisers.'""While there hasn’t been an innovation in media monetization since the newspaper ad there has been an innovation in media production: user-generated content. Social media companies that do make money, like Facebook, are providing the service of content creation in a social context.""These companies are successful, they are profitable, but they are not financially innovative.  Now, it is possible that there really has not been a new way to make money off of media since the mid-19th century.  Thinkers like Clay Shirky, in his book Cognitive Surplus, and Yochai Benkler, in his book The Wealth of Networks, point to a future where media creation can take place outside the market as user-generated content. (...) The economic value of the Internet has not yet been realized."Voir aussi l'article "Power in a Centerless World" par le même auteur: "Power in a centerless world will be distributed more democratically, but also more chaotically. New rules will need to be created, but it is the users who will need to create and enforce them."