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ProgrammeMercredi 12 juillet9.45 Introduction (Ruth Bush &#38; Claire Ducournau)10.00 Keynote: Tsitsi Jaji &#8211;&#160;&#171;&#160;Flights of Imagination: Rerouting Modernity through&#160;African Popular Culture&#160;&#187;&#160;(Chair: Ranka Primorac)11.15 Panel 1:&#160;Radio and the formation of popular public spheres&#160;(Chair: Simon Potter)&#160;Nancy Adagala and Solomon Waliaula (Maasai Mara University) &#8211; The Cultural form of the Breakfast Show on Kenyan Commercial Radio: The Case of the Maina Kageni- Mwalimu King&#8217;anyi show on Classic FM.Karen Ferreira-Meyers (University of Swaziland) and Enongene Mirabeau Sone (Walter Sisulu University) &#8211; The role of the media in the promotion of Swazi oral literature12.15 Panel 2:&#160;Transmediation and audience in stand-up comedy(Chair: Sarah Arens)Th&#233;ophile Kalb&#233; Yamo (Universit&#233; de Maroua) &#8211; Spectacles d&#8217;&#171; humour &#187; au Cameroun. Essai d&#8217;analyse de la r&#233;ception d&#8217;un art entre litt&#233;rature et show-businessJohn Uwa (Yale/University of Lagos) &#8211; (Trans)formation and Trans(mediation) of Nigerian Popular Culture: The Production and Reception of Nigerian Stand-Up Comedy14.15 Panel 3: Urban spaces and popular culture in Dakar(Chair: D&#243;nal Hassett)Bacary Sarr (Universit&#233; Cheikh Anta Diop, Dakar) &#8211;&#160;Le lecteur-spectateur du graffiti urbain &#224; Dakar : un oxymore de la modernit&#233;Brian Quinn (University of Colorado Boulder) &#8211; Popular theater as craft in urban SenegalMouhamed Abdallah Ly (Universit&#233; Cheikh Anta Diop, Dakar) &#8211; Y en marre! La performativit&#233; citoyenne et politique d&#8217;une formule populaire16.00 Panel 4:&#160;Sitcoms, soaps and popular pedagogy on screen&#160;(Chair: Kaya Davis)Delphine G Ngehndab (Independent scholar / Brunel University) &#8211; Using Soap Operas for Educational PurposesDragoss Ou&#233;draogo (Universit&#233; de Bordeaux) &#8211; Les s&#233;ries t&#233;l&#233;vis&#233;es en Afrique subsaharienne francophone: l&#8217;exemple du Burkina FasoLouis Ndong (Universit&#233; Cheikh Anta Diop, Dakar) &#8211; Sc&#232;nes de lecture chez Ousmane Semb&#232;ne: entre litt&#233;rature et cin&#233;maJeudi 13 juillet10.00 Panel 5: Emerging New Media in Francophone Africa: Bandes Dessin&#233;es Num&#233;riques, Transmedia Narratives, and the Publishing Landscape&#160;(Chair: Ed King)Michelle Bumatay (Beloit College) &#8211; From 48CC to Num&#233;rique: New Avenues for African Bandes Dessin&#233;es and Comics?Katelyn Knox (University of Central Arkansas) &#8211; States and Stakes of Francophone African &#8220;New Media Narratives&#8221;: Funding, Taxonomies, and the Politics of RepresentationGeorge McLeod (St. Mary&#8217;s College of Maryland) &#8211; Transmedia Project Seeks Investors for No Strings Attached Funding: A Case Study of Jacqueline Kalimunda&#8217;s documentaries &#8220;Floris&#8221; and &#8220;De l&#8217;Amour au Rwanda&#8221;11.45 Panel 6: Parody and performance in popular oral texts(Chair: Emma Crowley)Oluwole Coker&#160;(Obafemi Awolowo University) &#8211; (Under)mining Texts, Constructing Secularity in Yoruba Popular CultureAli Abdoulhamid (Universit&#233; des Comores) &#8211;&#160;La r&#233;ception de la chanson populaire comorienne d&#8217;aujourd&#8217;hui dans l&#8217;espace public de l&#8217;archipel13.45 Panel 7: Development, literacy, and the sociology of cultural goods&#160;(Chair: Claire Ducournau)Myriam Odile Blin (Normandie universit&#233;) &#8211; L&#8217;alphabet de Bruly Bouabr&#233; ou la reconversion esth&#233;tique d&#8217;un projet d&#8217;alphab&#233;tisation en langue vernaculaireCharles Mombo (Universit&#233; de Libreville) &#8211; Production et circulation du livre en Afrique. Lecture transversale du Gabon.15.00 Panel 8:&#160;Social networks and the reception of popular thought(Chair: Billy Kahora)Kate Haines Wallis (Bristol/Bath Spa) &#8211; Brokering Popular Memory: Reading networks of texts in&#160;Kwani?&#160;and&#160;Joe&#160;Nathalie Carr&#233; (INALCO, Paris) &#8211; Nouveaux espaces litt&#233;raires : la circulation des proverbes sur les r&#233;seaux sociaux en Afrique de l&#8217;Est (Kenya &#8211; Tanzanie)16.00 &#8211; 17.00Keynote: David Murphy &#8211; A Living Illustration of Negritude? Reflections on Literature and Performance at the First World Festival of Negro Arts (Dakar 1966)(Chair: Ruth Bush)OrganisersRuth Bush (University of Bristol) and Claire Ducournau (University Paul Val&#233;ry &#8211; Montpellier &#8211; RIRRA21)&#160;This conference is part of the project Popular print and reading cultures in francophone Africa, which is funded by&#160;the AHRC (Arts and Humanities Research Council) Global Challenges Research Fund.