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Global Luxury:Organizational change and emerging markets in the luxury industry since the 1970s  VenueUniversity of Neuchâtel, 5-7 November 2014 Scientific committeePierre-Yves Donzé (Kyoto University)Rika Fujioka (Kansai University, Osaka)Laurent Tissot (University of Neuchâtel) Program Wednesday 5 November19h00                  Welcome dinner Thursday 6 November8h30-9h00          Registration, coffee9h00-9h10           Welcome address, Laurent Tissot (University of Neuchâtel, Switzerland)9h10-9h30           Introduction, Pierre-Yves Donzé (Kyoto University, Japan)9h30-10h15         Keynote speech, Ludovic Cailluet (University of Toulouse, France) 10h15-10h30       Coffee break 10h30-12h00       Session 1: Organizational change                            Chair: Laurent TissotChristian Barrère (Reims University, France), A new supply model for luxury: the creative group based on heritages and mass-productionAlain Debenedetti (University Paris-Est, France), Déborah Philippe (University of Lausanne, Switzerland) and David Zajtmann (Institut français de la mode, France), Distinction and Integration: Organizational changes in the Parisian Haute Couture industry (1973-2011)Yves Tesson (Sorbonne University-Paris 4, France), The new Champagne geopolitical stakes (1960-1990) 12h00-13h30       Lunch 13h30-15h00       Session 2: Craft and IndustryChair: Pierre-Yves DonzéSabine Chrétien-Ichikawa (Shanghai Normal University, China) and Anne Jourdain (University of Picardie, France), From Craft to Luxury: A Comparative study of France, Japan and ChinaHervé Munz (University of Neuchâtel, Switzerland), The New Faces of the Swiss Watch-Making Industry: Invention of Tradition and Revitalization of Craftsmanship (1975-2014) 15h30-17h00       Visit of Bulgari Watch 19h00                  Dinner  Friday 7 November9h00-10h00         Session 3: Textile industry and fashionChair: Rika FujiokaTomoko Hashino (Kobe University, Japan), Switch from casual clothes to formal dresses: emergence of luxury market and the survival of Japanese traditonal weaving industry in the second half of 20th centuryAnne-Flore Maman Larraufie (Essec Business School, France), Ingredient Branding as a way to Build a Luxury Cluster The Case of Dentelle de Calais® (Calais Lace) 10h10-11h10       Session 4: New marketing strategiesChair: Rika FujiokaKarina Pronitcheva (School of the Louvre/University Paris 3, France), Luxury brand exhibitions in public museums: a new type of co-brandingNadège Sougy (University of Neuchâtel, Switzerland), Swiss Made of the World, Places of Origin and Haute Horlogerie in Global Markets in the 21st Century 11h10-11h30       Coffee break 11h30-12h30       Session 5: RetailChair: Laurent TissotChristopher Moore (British School of Fashion, UK), The Strategic Role and Significance of the Flagship Store in Luxury Brand MarketingRika Fujioka (Kansai University, Japan), Creating affordable products: A role of Japanese department stores as a market intermediary 12h30-14h00       Lunch 14h00-15h30       Session 6: MarketsChair: Pierre-Yves DonzéShin’ya Nagasawa (Waseda University, Japan), The World of Luxury Brands that Japan DevelopedNicolas Hanssens (University of Neuchâtel, Switzerland) and Tingting Mo (ESG Management School, France), Local vs. Global Luxury Consumer Culture: A Chinese Consumer PerspectiveAnuradha Modak Debnath (Pearl Academy, India) and Mohammed Naved Khan (Aligarh Muslim University, India), Localization of European Luxury Brands for Indian Market: A Qualitative Exploration                           15h30-16h00      Conclusion, Rika Fujioka (Kansai University, Japan) and Pierre-Yves Donzé (Kyoto University, Japan)  AccessUniversity of NeuchâtelFaculté des Lettres et Sciences HumainesEspace Louis-Agassiz 12000 Neuchâtelhttp://www2.unine.ch/histoire---------------------------Pierre-Yves DonzéAssociate ProfessorKyoto UniversityGraduate School of Economics / Hakubi CenterTel. ++81 753 75 3489https://sites.google.com/site/pydonze/