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Patrick Fridenson, Philip Scranton : Reimagining Business Historyest paru à Baltimore à Johns Hopkins University Press en 2013.Je reproduis ci-dessous un bon de commande qui permetd'obtenir une réduction de 25%.Now AvailableFROM THE JOHNS HOPKINS UNIVERSITY PRESSReimagining Business HistoryPhilip Scranton and Patrick FridensonBusiness history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses goglobal and cultural contexts become critical. Reimagining Business History prods practitioners to take newapproaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employeewell-being, use of resources, and long-term environmental consequences.During the past half century, the history of American business became an unusually active and rewardingfield of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and therise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. Chandler andhis students found the richest material for theorizing about the course of business history in large companiesand their institutional structures and cultures. Meantime, Scranton and others found smaller firms, thosespecializing in batch work as opposed to mass-produced goods, far closer to the norm and more telling.Scranton and Fridenson believe that the time has come for a sweeping rethinking of the field, its materials,and the kinds of questions its practitioners should be asking. How can this field develop in an age of globalmarkets, growing information technology, and diminishing resources? A transnational collaboration betweentwo senior scholars, Reimagining Business History offers direction in forty-four short, pithy essays.Philip Scranton is University Board of Governors Professor, History of Industry and Technology, at RutgersUniversity and editor-in-chief of the journal Enterprise and Society. Patrick Fridenson is emeritus professorof international business history at the Ecole des Hautes Etudes en Sciences Sociales in Paris and foundingeditor of Entreprises et Histoire. Both are former presidents of the Business History Conference.To Order Call01243-843291 (UK)+44 (0) 1243 843294(Overseas)Or E-mailcustomer@wiley.comORDER FORMx Check or money order enclosed.x Bill my:MasterCard  Visa Discover  American ExpressCardholder’s home address: Required by credit cardcompany (Note shipping address, if different)Name: _________________________________________Address: _______________________________________City/Postal Code: ________________________________Country: _______________________________________Acct #: ________________________________________Exp. date: _________ Day phone: __________________Signature: ______________________________________For orders over 15 units contact with the UK customerservices department should be made.Please send me _____ hardcover copy/ies ofReimagining Business History(978-1-4214-0861-3) at the special reducedprice of £19.50 (reg. £26.00)Please send me _____ paperback copy/iesof Reimagining Business History(978-1-4214-0862-0) at the special reducedprice of £9.75 (reg. £13.00) (Pricessubject to change)Mail Order and Direct to ConsumerPostal Rates:In UK: £3.70 flat rate (delivery 3-5 days)In Europe: GBP 5.35 / Euro 8.00 surface,GBP 12.75 / Euro 19.00 airmailRest of the World: GBP 7.75 / USD 13.95surface, GBP 14.95 / USD 26.95 airmailWhere applicable the above prices includeVAT.Send Mail Orders to:Johns HopkinsUniversity Pressc/o John Wiley and SonsLtdDistribution Centre1 Oldlands WayBognor RegisWest Sussex PO22 9SAUK"Business history too readilybehaves as a smaller andsubmissive sibling ofeconomics and economichistory. In ReimaginingBusiness History, the authorssusggest more expansive andrewarding possibilities, andtheir attempt to push the fieldbeyond its unacknowledgedlimits is to beapplauded."—Paul Duguid,University of California,BerkeleySpecial25%DiscountBe sure to mentionthe code NAF toreceive your 25%discount