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Selling Textiles in the Long Eighteenth Century.Comparative Perspectives from Western Europe,Edited by Jon Stobart, Bruno Blondé, Palgrave Macmillan, September 2014http://www.palgrave.com/page/detail/selling-textiles-in-the-long-eighteenth-century-jon-stobart/?K=9781137295224Textiles are a key component of the industrial, industrious and consumer revolutions, which are seen as transforming the economy, society and culture of Western Europe during the long eighteenth century. Yet we lack a coherent picture of how the marketing of textiles varied across time and between different regions and countries. This book provides important new insights into the ways in which changes in the supply of textiles related to shifting patterns of demand, not just in terms of imported novelties such as chintz, but also more traditional, locally-produced and even second-hand textiles. It focuses on the processes and practices of retailing, and assesses how these responded to and promoted wider changes in value systems and supply networks. It encompasses discussion of fashion and taste, advertising and pricing, cultural norms and local tradition, cleanliness and hygiene, shopkeepers and stock.Jon Stobart is Professor of Social History at the University of Northampton, UK. His research interests cover various aspects of retailing and consumption in eighteenth-century England.Bruno Blondé is Professor of History at the Centre for Urban History, University of Antwerp, Belgium. He specializes in social and economic history of the early modern Low Countries, with research topics varying from urban growth and social polarization, material culture, consumption and retailing history.SommairePrelims pages i–viiiList of Figures pages ix–xList of Tables pages xi–xiPreface and Acknowledgements pages xii–xiiNotes on Contributors pages xiii–xviIntroduction. Selling Textiles in the Eighteenth Century: Perspectives on Consumer and Retail Change pages 1–12Bruno Blondé  and Jon StobartChapter 1. An Education in Comfort: Indian Textiles and the Remaking of English Homes over the Long Eighteenth Century pages 13–29Beverly LemireChapter 2. Making the Bed in Later Stuart and Georgian England pages 30–45Sara PennellChapter 3. Customers and Markets for ‘New’ Textiles in Seventeenth- and Eighteenth-Century Sweden pages 46–66Lili-Annè AldmanChapter 4. The International Textile Trade in the Austrian Netherlands, 1750–1791 pages 67–84Ann CoenenChapter 5. Material Marketing: How Lyonnais Silk Manufacturers Sold Silks, 1660–1789 pages 85–98Lesley Ellis MillerChapter 6. Rural Retailing of Textiles in Early Nineteenth-Century Sweden pages 99–117Anna Brismark  and Pia LundqvistChapter 7. New Products, New Sellers? Changes in the Dutch Textile Trades, c. 1650–1750 pages 118–137Danielle van den HeuvelChapter 8. ‘According to the Latest and Most Elegant Fashion’: Retailing Textiles and Changes in Supply and Demand in Seventeenth- and Eighteenth-Century Antwerp pages 138–159Bruno Blondé, Laura Van Aert  and Ilja Van DammeChapter 9. Taste and Textiles: Selling Fashion in Eighteenth-Century Provincial England pages 160–178Jon StobartChapter 10. Luxury and Revolution: Selling High-Status Garments in Revolutionary France pages 179–192Natacha CoqueryChapter 11. Second-Hand Trade and Respectability: Mediating Consumer Trust in Old Textiles and Used Clothing (Low Countries, Seventeenth and Eighteenth Centuries) pages 193–209Ilja Van DammeChapter 12. Urban Markets for Used Textiles – Examples from eighteenth-Century Central Europe pages 210–225Georg StögerSelect Bibliography pages 226–234Index pages 235–238