Association Nationale pour le Développement des Arts de la Mode
# Association Nationale pour le Développement des Arts de la Mode

The Association Nationale pour le Développement des Arts de la Mode (English: National Association for the Development of the Fashion Arts) commonly known as ANDAM, is a nonprofit association created 1989, which organizes a contest intended to identify each year and launch designers on the scene of the French and international fashion.

## History

Nathalie Dufour founded ANDAM in 1989 under the auspices of Pierre Bergé, its president ever, and immediately received the support of the Delegation to the visual arts French Ministry of Culture and Communication, and DEFI, the development Committee and promotional clothing. Its creation represents a milestone in the history of international fashion and contributed to the advent of the biggest names in fashion.

### Direction

* Pierre Bergé President
* Nathalie Dufour, founder and director
* Pierre Oudart, director in charge of art, Ministry of Culture
* Didier Grumbach, president of the French Federation of Couture
* Bruno Geeraert, head of the textile, fashion and luxury to the Ministry of Industry
* Clarisse Reille, Executive Director of the DEFI
* Dominique Jacomet, director of the French Fashion Institute
* Beatrice Salmon, Director of Musée des Arts Décoratifs

### 20th anniversary

In 2009, to celebrate the 20th ANDAM anniversary, the association co-publish a novel collection called Modernes (English: Moderns), a rare and detailed document showing the great phenomena of the style of the past twenty years based on the work of the winners of the ANDAM.

Florence Müller, a French author and fashion historian, it delivers an accurate analysis of different aspects of fashion that is both modern and universal. The ANDAM says Pierre-François Letué, graphic artist, book design and gives carte blanche to fashion photographer Jean-François Lepage to create a photographic series on the creation of the 80 winners.

## ANDAM Fashion Award

The ANDAM Award is an award created over the years as a reference for professionals in the middle and in the international press. In addition to winning ways with a sustainable development and global visibility, it opens the doors of Official calendar of Paris Fashion Week, and is distinguished by its determination to boost the fashion industry in France.

If the contest ANDAM has long been devoted to European residents in France, its openness to international applications authorized since 2005, enabling it to compete with the best prices for international fashion as those awarded by the CFDA, the Fashion Fringe or the New Gen... In 2012, the ANDAM Award reached the sum of € 230 000 and opens the second edition of the First Series, with the € 60 000, L'Express Styles.

## Partnership

Thought of as a club patrons investors ANDAM allows major international fashion companies to invest in a credit search for young talents and also to ensure the renewal and future of their creative forces.

### Partners

* Yves Saint Laurent
* Fondation Pierre Bergé - Yves Saint Laurent
* Galeries Lafayette
* Longchamp
* LVMH - Moët Hennessy Louis Vuitton
* Only The Brave
* HBC
* Swarovski
* Thecorner.com, powered by Yoox
* Fashion GPS
