Children's World (retailer)
# Children's World (retailer)

Children's World Ltd was a British retail chain. It was established by Boots in 1987 and sold to Storehouse in 1996, when the stores were rebranded as Mothercare World.

## Format

At the time, Boots' larger high street stores sold a range of baby products, maternity and children's clothing. However the Children's World stores were a larger "superstore" format typically located on retail parks, which sold a wider range of children's clothes, shoes, toys, baby products, nursery furniture. The stores also included a play area, hairdresser and a snack bar.

## Marketing

The logo resembled a pile of multicoloured building blocks. The slogan was "Everything in the World for Children".

## Finances

By 1995 the retailer had 48 stores and a turnover of £105 million. Storehouse acquired the business from Boots in 1996.

