Boomf
# Boomf

Boomf (stylized in lowercase) is a UK company which delivers personalised gifts through the letterbox. The company launched in 2013 selling personalised marshmallows with photos printed on top.

## Background

Boomf was founded in November 2013 by James Middleton and Andy Bell. Middleton had previously founded Nice Cakes, which specialised in personalised cakes. Bell had previously founded Mint Digital, which created StickyGram (now Sticky9), an Instagram magnet company which sold to PhotoBox.

## History

In 2014, Boomf raised over $1m and was backed by a number of angel investors, including Nick Jenkins, founder of Moonpig, Duncan Jennings and Matt Wheeler.

Boomf launched in November 2013 without mentioning Middleton's involvement, to allow for a low profile launch. In January 2014, Boomf announced Middleton's involvement, believing that it would be impossible to keep it secret long-term.

Boomf shipped 2 tons of marshmallows in its first year and made £100,000 ($168,000) in sales in its first three months.

In July 2015, Boomf launched a nationwide search for a new marshmallow designer. The winner was Bournemouth University student Izzy Burton.

Boomf to report its first profit in 2019 - of £175,000 - and an increase in sales of up to £4.4 million from £2.8 million in the previous year. The company moved into new offices in Reading with circa 20,000 square feet (1,900 $m^2)$ to warehouse space.

