8th Shorty Awards
# 8th Shorty Awards

The 8th Annual Shorty Awards, honoring the best in social media, took place on April 11, 2016, at The Times Center in New York City. The ceremony was hosted by YouTube comedian Mamrie Hart, who was accompanied by Flula Borg as the ceremony DJ. There was a musical performances from Nico & Vinz.

## Influencer winners and nominees

Nominations were announced on January 19, 2016, with public voting closing on February 18, 2016. Winners are listed first and in boldface.

### Arts & Entertainment

| Best Actor Dwayne Johnson Lin-Manuel Miranda Michael B. Jordan Ryan Reynolds Tom Hanks Zac Efron | Best Actress Taraji P. Henson Cara Delevingne Elizabeth Banks Kerry Washington Uzo Aduba Zendaya |
| - | - |
| Best Celebrity Jimmy Fallon Chrissy Teigen Miss Piggy RuPaul Snoop Dogg Weird Al | Best Comedian Kevin Hart Aidy Bryant Amy Schumer Aziz Ansari Nick Offerman Nicole Byer |
| Best in Dance Misty Copeland Amymarie Gaertner Chloe Lukasiak Dominic "D-Trix" Sandoval Maddie Ziegler Roberto Bolle | Best Musician Adele Drake Kanye West Little Mix Nicki Minaj Pearl Jam |
| Best Singer Taylor Swift Cher Demi Lovato Ellie Goulding Rihanna Selena Gomez Troye Sivan | Best TV Show The Late Late Show with James Corden Broad City Empire Game of Thrones Saturday Night Live Teen Wolf |

### Team Internet

| Best Vine Artist Zach King Alex Draws Gerald Andal Kayla Christine Meagan Cignoli Reno Shaw | Best Vine Comedian MeechOnMars Mikaela Long Aaron Doh Gabriel Gundacker J. Cyrus Jamie Costa |
| - | - |
| Best Vine Musician Us the Duo 80Fitz Marcus Perez Rachel Bobbit Ruth B Trench | Best Web Series Good Mythical Morning Braless With Laci Green Decoded With Franchesca Ramsey Honest Trailers Oscar's Hotel for Fantastical Creatures You Do You |
| Best YouTube Comedian Roman Atwood Jus Reign Mamrie Hart Mike Falzone Miranda Sings Ryan Higa | Best YouTube Ensemble PrankvsPrank Dan & Phil Dude Perfect JacksGap SUP3RFRUIT The Slow Mo Guys |
| Best YouTube Guru Sprinkle of Glitter Andrea's Choice Desi Perkins Kandee Johnson Patrick Starr Rachel Levin | Best YouTube Musician Lindsey Stirling Alessia Cara Ally Hills Flula Lil Dicky Todrick Hall |
| Snapchatter of the Year DJ Khaled Cakes1toDough1 Harris Markowitz Kylie Jenner Real Dr. Miami Sara Hopkins | Viner of the Year King Bach Aaron Chewning allicattt Brandon Calvillo Jay Versace Manon Mathews |
| YouTuber of the Year Casey Neistat Ingrid Nilsen Lilly Singh PewDiePie Tyler Oakley Zoella |

### Creative & Design

| Best Blogger Momma's Gone City gabifresh Green Wedding Shoes Nicolette Mason Song of Style Urban Bush Babes | Best in Art Matija Erceg Elle Luna Halno Sasha Unisex Spencer Hibert The Art of Plating |
| - | - |
| Best in DIY ThreadBanger A Beautiful Mess Almost Makes Perfect Joselyn Hughes Mr. Kate P.S. – I made this... | Best in Fashion Christian Siriano Chiara Ferragni Eva Chen Karlie Kloss Kendall Jenner Linda Rodin |
| Instagrammer of the Year Baddie Winkle JR Passion Passport Robert Jahns Sophie Gamand The Dogist |

### News & Media

| Best Animal JiffPom BigCatDerek Doug the Pug Remix The Dog Marnie the Dog Marutaro the hedgehog Trump Your Cat | Best Author J. K. Rowling Sarah Dessen Andy Weir Elizabeth Gilbert Saeed Jones Sloane Crosley |
| - | - |
| Best in Food Hannah Hart Clean Food Dirty City How To Cake It Samantha Lee The Infatuation Tiger Tomato | Best in Healthy Living Jessamyn Stanley Cassey Ho Fit Men Cook Kati Morton Laura Sykora Teresa Cutter |
| Best in Parenting SACCONEJOLYs Dude to Dad Eh Bee Family Honest Toddler The Unmumsy Mum What's Up MOMS | Best in Sports Stephen Curry Abby Wambach LeBron James Ronda Rousey Serena Williams Shaquille O'Neal |
| Best Journalist Katie Couric Glenn Greenwald Jenna Wortham Kara Swisher Nicholas Kristof Ta-Nehisi Coates | Best Parody Account Emo Kylo Ren Bros Being Basic Kanye Doing Things Millennials of New York Rick Grimes Tina |

### Tech & Innovation

| Best in Activism Janet Mock Brandon Stanton Emma Watson Jesse Williams Malala Yousafzai Mark Ruffalo | Best in Education Khan Academy Adam Grant Crash Course Epic Rap Battles of History Smarter Every Day Reshma Saujani |
| - | - |
| Best in Gaming Rooster Teeth's Let's Play Game Grumps jacksepticeye Markiplier The Game Theorists VanossGaming LDShadowLady | Best in Science I Fucking Love Science AsapSCIENCE Kurzgesagt – In a Nutshell SciShow Scott Kelly Vsauce |
| Best in Weird Bill Wurtz Amy Sedaris Carrot Facts How To Basic Megan Amram wolf pupy | Best Podcast Ear Biscuits Another Round With Heben and Tracy Black Girls Talking Nerdist Not Too Deep With Grace Helbig Radiolab |
| Periscoper of the Year Season & Snare Africa Miranda Dan Snow Katie Dunlop Matthew Santoro Mitch Oates | YouNower of the Year Merrell twins Emma McGann Hailey Knox Jelly and Day RudanC SnowMarite |

### Content

| GIF of the Year Pizza Rat, (Matt Little) Dancing Drake plays tennis David Bowie Donald Trump reaction GIF summarizing the six Star Wars movies Shakespearean tragedy | Instagram Photo of the Year Peace for Paris #lovewins Be proud of yourself, and love yourself Can you find me? i bleed each month kendalljenner |
| - | - |
| Tumblr Blog of the Year Photoshop Your Dreams, (Margaux Espinasse) 2 Kinds of People Cinnaman Bun The Atlas of Beauty The Last Message Received Will It Beard | Vine of the Year Why You Always Lyin, (Nicholas Fraser) Baby says hi to Adele Drake plays tennis Duck Army It's an avocado....fanks Modern Day Aladdin |

## Brand & Organization Winners

### By Industry

| Best in Auto The Greatest Interception Ever – Volvo Car USA | Best in B2B #BallotBriefcase on Snapchat – PwC |
| - | - |
| Best Consumer Brand Lucy The Robot – Atomic 212 Sydney, Double Robotics | Best in Education John Jay College Insta-Challenge – VGD, John Jay College |
| Best in Entertainment Peanutize me! – Ludomade, 20th Century Fox | Best in Family & Parenting Plum Organics®: Parenting Unfiltered – Something Massive, Plum Organics |
| Best in Fashion, Beauty & Luxury Carol's Daughter #BornandMade – Love Social, Carol's Daughter | Best in Financial Services Meet Halfway – CP+B LA, Noble People, PayPal, Airbnb |
| Best in Food & Beverage Lovin' The Super Bowl – DDB Chicago, McDonald's | Best in Games HUNT the TRUTH Audio Series – Ayzenberg Group, Xbox/343 Industries LEGO Dimensions: The Ultimate Social Media Collaboration – Warner Bros. Interactive Entertainment |
| Best in Government & Politics The Royal Navy Engineers Recruitment Campaign – e3, The Royal Navy | Best in Health & Fitness #CignaRunTogether at #DisneylandHalf Marathon Weekend – Cigna |
| Best in Home & Decor The First Ever Pinterest Yard Sale – Deutsch, Krylon | Best in Hospitality Two Bellmen – Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group |
| Best in Live Events 2015 iHeartRadio Music Festival – iHeartRadio | Best in News The New Yorker on Social Media – The New Yorker |
| Best Non-Profit Crossroads Community Street Fare Social Campaign – Saatchi & Saatchi Wellness, Crossroads Community Services Love Has No Labels – R/GA, Ad Council | Best in Pets & Animals RuffLife – breensmith, Friends of Animals |
| Best in Retail & E-Commerce Live The Fresh Blade Shave – Dollar Shave Club | Best in Sports #MyPlayoffsMoment – National Hockey League and Camp Jefferson |
| Best in Technology Lucy The Robot – Atomic 212 Sydney, Double Robotics | Best in Television Netflix Narcos Original Series Social Media Campaign – Mistress, Netflix |
| Best in Travel & Tourism BLAH Airlines – Eleven Inc, Virgin America | Best in Wine, Beer & Spirits Hockey Heaven – Rethink, Molson Canadian My Tales of Whisky Yule Log – Diamond Docs on behalf of Diageo submitted by Hunter PR |

### Content and Media

| Best Use of Animated GIFs The Perfect GIF – Good People, Hulu | Best Contest or Promotion Mr. Robot: Debt Deletion – ISL, NBCUniversal |
| - | - |
| Best Data Visualization #Cokenomics – Mistress, Netflix | Best Use of Emojis Emoji Ordering – CP+B, Domino's |
| Best Use of a Hashtag #GayIsOK – Lush Cosmetics + AllOut | Best Use of Live Streaming Video Mr. Robot: Debt Deletion – ISL, NBCUniversal |
| Best Use of a Meme Straight Outta Somewhere – PMG, Beats by Dre | Best Photography and Graphics High-Five. Give $5. Save Big Cats. – National Geographic |
| Best Use of Video Wish Writer – Carat and J. Walter Thompson, Macy's | Best Use of Virtual Reality Discovery VR – Discovery Communications |

### Agency of the Year

| Small Agency of the Year Atomic 212 Sydney | Mid-Size Agency of the Year DDB Chicago |
| - | - |
| Large Agency of the Year R/GA |

### Strategy & Engagement

| Best Customer Service Tale of tiger's big adventure highlights airport's commitment to customer service – Hillsborough County Aviation Authority | Best Integration with Live Television The Voice – NBC Entertainment |
| - | - |
| Best Use of Gamification #CatchDrogon – 360i, HBO/ Game of Thrones | Best Use of Humor Mustang Speed Dating – Team Detroit, Ford Motor Company |
| Best Online Community @SummerBreak, a single summer told over multiple platforms – AT&T, Fullscreen, The Chernin Group, Astronauts Wanted | Best in Physical & Digital WestJet Christmas Miracle: 12,000 mini miracles – studio m, WestJet |
| Best Real Time Response Adopt A Life Partner – DigitasLBi New York, Rescue Dogs Rock NYC | Best Media Buying Strategy Lucy The Robot – Atomic 212 Sydney, Double Robotics |
| Best Social Media Tool #EveryDayCare – Whirlpool, DigitasLBi and Crowdtap – DigitasLBi, Crowdtap, Whirlpool | Best Creative Use of Technology Netflix socks – Deeplocal, Netflix |

### By Campaign

| Best Influencer & Celebrity Campaign My Tales of Whisky Yule Log – Diamond Docs on behalf of Diageo submitted by Hunter PR | Best Integrated Campaign Love Has No Labels – R/GA, Ad Council |
| - | - |
| Best Mobile Campaign Taco Bell Mobile Ordering Application – DigitasLBi, Taco Bell | Best Multi-Platform Campaign #NewWords - Dictionary.com – Collab (www.collabcreators.com), Dictionary.com Endless Table: Havas Worldwide Chicago, Reynolds – Social Good Campaign |
| Social Good Campaign "Love Has No Labels" Diversity & Inclusion Campaign – The Ad Council Connor's Cure – WWE |

### By Use of Platform

| Best Use of Facebook Silent Ads – CP+B, Hotels.com | Best Use of Instagram Beats By Dre Straight Outta Compton – R/GA's Hustle, Beats By Dr. Dre |
| - | - |
| Best Use of Pinterest The First Ever Pinterest Yard Sale – Deutsch, Krylon | Best Use of Snapchat Call of Duty: Hack in Black – Edelman & AKQA, Activision |
| Best Use of Tumblr CRITICS' CHOICE AWARDS FAN ART RED CAPRET – A&E Television | Best Use of Twitter Lovin' The Super Bowl – DDB Chicago, McDonald's |
| Best Use of Vine Disney Vine – Disney Interactive | Best Use of YouTube Do You Adventure? – NORTH, CLIF Bar |
| Best Use of an Emerging Platform Mr. Robot: Debt Deletion – ISL, NBCUniversal |

### By Overall Presence

| Best Facebook Presence AJ+: 2.2 Billion Facebook Video Views in 2015 - AJ+ | Best Instagram Presence Airbnb Instagram: @airbnb |
| - | - |
| Best Tumblr Presence The Real Cost: Reaching youth at risk of experimenting with cigarettes - FCB Garfinkel, FDA Center of Tobacco Products | Best Twitter Presence Casper: The Tweeting Mattress - Casper |
| Best YouTube Presence Last Week Tonight - HBO |
