Nirmalya Kumar
# Nirmalya Kumar

Nirmalya Kumar (born 8 March 1960) is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. He received the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy by the Marketing Strategy SIG of the American Marketing Association (AMA).

## Biography

### Education

Kumar was educated at La Martiniere Calcutta school, and received his Bachelor of Commerce degree from Calcutta University in 1980, and his Master of Commerce degree from Shivaji University in 1983. In 1986, he completed his MBA at the University of Illinois at Chicago and in 1991, received his Ph.D in Marketing at the Kellogg School of Management in Northwestern University.

### Career

From 1991 to 1994, he was assistant professor of marketing at The Pennsylvania State University. From 1995 to 2003, he was professor of marketing at International Institute for Management Development. From 2003 to 2013, he was professor of marketing at London Business School. From 2013 to 2016, he was a member-group executive council and head of strategy at the Tata Group. From 2017 to now, he is the Lee Kong Chian professor of marketing at Singapore Management University and a Distinguished Fellow at INSEAD Emerging Markets Institute.

He has authored nine books, besides ten appearances in Harvard Business Review, on marketing and business-related topics. Other publications have appeared in Academy of Management Journal, Journal of Marketing, and Journal of Marketing Research. These publications have over 22,000 Google Scholar citations. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.

He has appeared on the lists of Thinkers50, World's Best B-School Professors, 50 Most Influential Business School Professors.

In 2011, he received the Global Village Award by Thinkers50 for the person who contributed most to the business community's understanding of globalization and the new frontiers established by emerging markets. In 2017, he was inducted into the Thinkers50 Hall of Fame for making a lasting and vital impact on how organisations are led and managed.

Being a prolific case writer, following six Case Centre awards for best selling cases, in 2014, Kumar received their prestigious 'Outstanding Contribution to the Case Method' Award. Kumar has also featured among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. He ranked 23rd In 2018/19, 33rd in 2017/18, 34th in 2016/17 and 27th in 2015/16.

Prof Kumar was awarded the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy Research by the American Marketing Association (AMA), a professional association for marketing professionals with 30,000 members.

## Art Collector

Nirmalya Kumar is an ardent supporter and patron of the Arts. He owns the largest collection of Jamini Roy Paintings outside of India

and is considered a specialist on the Bengal School of Art rebel artists, especially Jamini Roy, Hemen Mazumder and Rabindranath Tagore. Jamini Roy among them is considered to be father of Modern Indian Art. He is Passionate about art, he supports exhibitions and publications through his Indian art collection. In 2013, he was recognized for his efforts on behalf of South Asian art with an Honorary Fellowship by SOAS University of London.

## Books

* Nirmalya Kumar (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press. ISBN 9781591392101.
* Nirmalya Kumar (2005). Global Marketing. BusinessWorld.
* Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
* Nirmalya Kumar; James C. Anderson; James A. Narus (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press.
* Nirmalya Kumar (2009). India's Global Powerhouses: How They Are Taking on the World. Harvard Business School Press.
* Nirmalya Kumar and Phanish Puranam (2012). India Inside: The emerging innovation challenge to the West. Harvard Business Review Press.
* Nirmalya Kumar and Jan-Benedict Steenkamp (2013). Brand Breakout: How emerging market brands will go global. Palgrave.
* Nirmalya Kumar (2018). Thinking Smart: How to master work, life and everything in-between. Harper Collins India.
* Caterina Corni and Nirmalya Kumar (2019). Hemen Mazumdar: The Last Romantic. Singapore Management University.
