2011 ASTRA Awards
# 2011 ASTRA Awards

The 9th Annual ASTRA Awards was an event held on Thursday, 21 July 2011 at the Sydney Theatre. The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney, on 29 March 2011.

## ASTRA Pioneer Award

The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group.

## ASTRA Industry Excellence Awards

### Platform Marketing

| Award | Campaign | Recipient | Finalists |
| - | - | - | - |
| Most Outstanding Marketing Campaign – Subscription Sales | iQ Consideration Campaign | Foxtel | EOFYS 11 (Foxtel) Try a New Life (Austar) $1 a day (Austar) |
| Most Outstanding Marketing Campaign – Subscriber Retention/Extension | Christmas in HD | Austar | Austar for Business HD Sports Campaign (Austar) Austar Rewards Trial (Austar) |
| Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign | Aussie – Selling Houses Australia | The LifeStyle Channel | Jack Daniel's JD Set (Multi Channel Network & UM (Channel [V])) Nivea Visage and Australia's Next Top Model, Series 6 (Multi Channel Network & OMD Fuse (Fox8)) |

### Program and Channel Promotion

| Award | Promotion | Recipient | Finalists |
| - | - | - | - |
| Best On-Air Program Promotion | Grand Designs: Imagine Building a Home Here | The LifeStyle Channel | Australia's Next Top Model, Series 6 Launch (Fox8)) Tough Nuts – Coming Soon (The Crime and Investigation Network) Spirited Launch Campaign (W Channel) |
| Most Outstanding Channel Image Spot | Channel [V] – For The Love of Music | Channel [V] | Sci Fi Plus 2 (Sci Fi Channel)) Vancouver Winter Olympic Games (Foxtel) Get into UKTV (UKTV) Honk if You're Human (BBC Knowledge) |
| Best PR/Communications Campaign | Ben 10 Ultimate Alien 10.10.10 | Cartoon Network | Bear Grylls (Discovery Channel)) Grand Designs Australia (The LifeStyle Channel) Great Migrations Launch (National Geographic Channel) |
| Best Off-Air Program Promotion | Grand Designs Australia | The LifeStyle Channel | ZingZillas Series Launch (CBeebies)) Ben 10: Ultimate Alien (Cartoon Network) Matthew Hayden’s Home Ground (The LifeStyle Channel) [V] Guerilla Gigs (Channel [V]) |
| Best Marketing Campaign Under $50,000 | The Big Report | The Weather Channel | Ultimate Alien Hunt (Cartoon Network) |
| Best Social/Digital Media Promotion | [V] Oz Artist 2010 | Channel [V] | Delhi Commonwealth Games Campaign (Foxtel) Grand Designs Australia (The LifeStyle Channel) [V] Guerilla Gigs (Channel [V]) |

### Technology

| Award | Promotion | Recipient | Finalists | Ref. |
| - | - | - | - | - |
| Most Outstanding Use of Technology | Vancouver Winter Olympic Games | Foxtel | weatherchannel.com.au Relaunch (The Weather Channel) Australian TV’s First Ever 3D Sports Broadcast (Fox Sports) | |
| Most Outstanding Use of Interactive Television | Australia's Next Top Model – Chat On | Fox8 | Vancouver Winter Olympic Games (Foxtel) | |
