Cultural impact of the Eras Tour
# Cultural impact of the Eras Tour

Journalists and publications have widely reported the cultural, economic, commercial and political impact of the Eras Tour (2023–2024), the ongoing sixth concert tour by American singer-songwriter Taylor Swift. It has been referred to as Swiftmania or similar terms, in comparison to Beatlemania of the 1960s, and is considered a monocultural phenomenon displaying Swift's influence on contemporary popular culture.

As Swift's first tour after the lockdowns of the COVID-19 pandemic, the Eras Tour resulted in an economic demand shock. It recorded unprecedented numbers of user registrations for ticket sales access across the globe, such as over 22 million customers queueing for the tour's Singapore tickets. The sale of the United States leg crashed controversially, leading to proposals and implementation of various price regulation and anti-scalping laws at both state and federal levels.

The tour significantly elevated the commercial activities and economy of the cities it visited, boosting local businesses, hotel occupancy, clothing sales, public transport revenues and tourism. Fortune estimated the tour's net consumer pending to be $4.6 billion in the US alone. A number of politicians, such as the Canadian prime minister Justin Trudeau and Chilean president Gabriel Boric, petitioned Swift to bring the Eras Tour to their countries. Cities such as Glendale, Pittsburgh, Minneapolis and Santa Clara renamed themselves to honor Swift. Prominent structures such as the Willis Tower, the Space Needle and the Houston City Hall were lit or decorated for the tour. Organizations like the Museum of Arts & Design, the Arlington Museum of Art, the Country Music Hall of Fame, the Buhl Planetarium, the Carnegie Science Center and the Gateway Clipper Fleet hosted events and exhibitions inspired by the tour.

Beyond the sold-out stadium attendances, the Eras Tour attracted large crowds of ticketless spectators engaging in tailgate parties outside the venues, such as over 60,000 people in Philadelphia. In the mass media, the tour dominated news cycles and social media, receiving constant press coverage to the point some journalists considered it a form of post-reality television. Swift's discography benefitted significantly from the tour, experiencing increased album sales and streams; she became the first living artist to have seven albums in the top 40 of the Billboard 200 and the first to chart six albums in the top 10 of the ARIA Albums Chart. Her 2019 song "Cruel Summer" resurged in popularity and reached the top 10 in various countries for the first time.

## Demand

Taylor Swift is an American singer-songwriter recognized for her success and cultural impact. Her concert tours have all been increasingly lucrative. After a break in touring due the fallout of the COVID-19 pandemic, in November 2022, she announced the sixth headlining concert tour of her career, the Eras Tour. She described it as "a journey through the musical eras of [her] career". The United States leg of the tour was announced first, with 27 concerts across 20 cities. Popular demand led Swift to expand the leg to 52 concerts, making it her biggest US tour yet. The Latin American, European, Australian and Asian dates were announced in June 2023, visiting 26 cities; they were also expanded upon popular demand, making the Eras Tour the most expansive tour of Swift's career with 131 shows.

Some countries that were expected to receive dates for the tour were absent in Swift's announcements in June 2023, drawing dismay and demands from fans and officials in those territories. Billboard reported, politicians and government officials were "clamoring for a glimpse of the Eras Tour", such as:

* Gabriel Boric, the 35th president of Chile, wrote to Swift requesting her to bring the tour to Chile.
* Members of the Canadian Parliament filed a grievance with the Speaker of the House of Commons, displeased with the Eras Tour "snubbing" Canada. Prime Minister Justin Trudeau invited Swift to tour Canada.
* Budapest mayor Gergely Karácsony wrote a letter to Swift requesting the tour in Hungary.
* In Australia, the Eras Tour is set to stop at Sydney and Melbourne for seven dates in total; fans and lawmakers in South Australia, Western Australia, and Queensland expressed their dismay at the tour not visiting Adelaide, Perth, and Brisbane, respectively. ABC News journalist Antonia O'Flaherty reported that, as per AEG, Brisbane was "definitely holding dates" for the tour at Lang Park but was dropped after finalized Asian and European dates left only two weeks for Australia.
* New Zealand finance minister Grant Robertson stated, although he was disappointed and despite Swift's popularity and the potential economic boom, he would not spend public money on campaigning for the tour. Nick Sautner, CEO of Auckland's Eden Park, claimed he could not compete with the funding of Australia's Eras Tour campaign.
* Pita Limjaroenrat, leader of the Move Forward Party, petitioned Swift to bring the Eras Tour to Thailand.

The Philippines was not listed in the Eras Tour despite anticipation. Media outlets reported a large crowd of fans gathered in a Quezon City mall to watch a recreation of the Eras Tour by Taylor Sheesh, a Filipino drag queen and Swift impersonator. Forbes reported widespread scalping of the tour's tickets in the United Kingdom, with immediate re-listing on sites like StubHub and Viagogo for extortionate prices. Viagogo responded that "the European leg of Taylor Swift's Eras tour has been long anticipated. We've not seen anything like this since the Beatles and with tickets having only just gone on sale, demand is at its peak right now". Kevin Brennan, a Member of Parliament from Cardiff, demanded a debate in the UK House of Commons on ticket scalpers and the government's plans to tackle them. Unprecedented demand for the Eras Tour tickets were further reported in countries such as Argentina (three million customers), Australia (four million), France (one million), and Singapore (22 million).

## Ticketmaster

The US tickets of the Eras Tour were set to go on sale to the general public on November 18, 2022, facilitated by Ticketmaster. Capital One cardholders had presale access, which was set to begin on November 15. Fans were able to join the TaylorSwiftTix Presale program as "verified fans", which provided "the best opportunity to get more tickets into the hands of fans who want to attend the show" by evading bots and scalpers, according to Ticketmaster. The platform stated, if the demand from the program exceeds supply, it is possible that the verified fans may be selected at random to participate in the sale. Ticketmaster reported that it received a record-breaking 3.5 million registrations for the Eras Tour. CNN Business stated that the "astronomical" demand indicated Swift's popularity.

On the presale day, Ticketmaster's website crashed and froze due to "historically unprecedented demand". Greg Maffei, chairman of Live Nation, said Ticketmaster prepared for 1.5 million verified fans, but 14 million showed up. Ticketmaster also cancelled the November 18 sale due to their inability to meet demand, and issued an apology to Swift and her fans via Twitter the same day. Swift's fans were upset and enraged with the debacle and accused Ticketmaster of deceit and poor customer service. The topic soon became a subject of public criticism and political scrutiny, as consumer groups criticized Ticketmaster for its allegedly flawed and inefficient systems. US lawmakers, including attorneys general and members of the Congress, took notice of the issue, which became a subject of multiple congressional inquiries. The US Department of Justice opened an antitrust investigation into Live Nation Entertainment and Ticketmaster.

Media publications deemed the controversy a testament to Swift's influence and said it could bode well for the music industry by propelling conversations about economic inequality and antitrust laws in the US. Bloomberg News journalist Augusta Saraiva termed the phenomenon "Swiftonomics"—a microeconomic theory that explains Swift's supply and demand, and political impact following the COVID-19 pandemic. Inspired by the fiasco, various US congress and state legislature members proposed and enacted a string of bills to ban scalping bots and regulate pricing model. The United States Federal Trade Commission proposed to outlaw junk fees in the country following the controversy. American legal scholar William Kovacic called the move "the Taylor Swift policy adjustment."

According to University of California professor Carolyn Sloane, the tour's fiasco spurred mass political action as Swift "has scaled her talent through demographic technology". Following the bipartisan censure of Ticketmaster at a US Senate hearing, Billboard opined that Ticketmaster has the public's despise and thus made an "easy target for rare bipartisan political action". The Washington Post stated the tour fiasco "was so bad it united the parties", whereas CNN, in an article titled "One Nation, Under Swift", said that Swift's fans have united the two parties in a way "the Founding Fathers failed to anticipate".

## Commerce and economy

The Eras Tour fueled the commerce and economies of various cities and territories. Financial analysts called it the "TSwift Lift". The Wall Street Journal, in an article titled "It's Taylor Swift's Economy, and We're All Living in It", coined the term "Taylornomics" to explain the economics of the Eras Tour. Economist Mara Klaunig stated that "people are willing to travel far and wide to see [Swift]."

### Local businesses

The Federal Reserve credited Swift with boosting the US economy at large. In urban areas, the tour boosted local businesses and tourism revenues by millions of dollars. Various restaurants, bars, parks and other businesses organized Swift-themed activities and events, as well as special menu items. Such Swift-themed eatables and articles quickly ran out of stock in various food outlets and retailers, respectively. Reports from some cities are listed below:

* The tour's first shows in Glendale were more profitable for local businesses than the Super Bowl LVII.
* The Las Vegas Convention and Visitors Authority credited the tour with restored the economy of Las Vegas to "pre-pandemic levels".
* The three-day stop in Tampa caused a huge increase in demand for hotel rooms, car-parking services and clothing stores; the concerts generated US$730,000 in taxes throughout Tampa.
* According to the Houston First Corporation, the sold-out three-night stop at NRG Stadium resulted in Houston's highest hotel revenue week of 2023.
* All hotel rooms, restaurant reservations, and train tickets were sold out in Boston days before the Eras Tour shows in nearby Foxborough, Massachusetts. Chicago's Eras Tour dates marked the highest hotel occupancy in the city's history.
* As per Booking.com, the average hotel room prices in Pittsburgh, Minneapolis and Kansas City increased three to five folds in anticipation of the tour; the hotel occupancy rate in Allegheny County, Pennsylvania approached 100% and reservation platforms crashed due to web traffic.
* Eras Tour-related consumer spending in Cincinnati was estimated to be $48 million.
* Hotel occupancy rates in Santa Clara were at least 98% weeks before the tour arrived to the city.
* After Swift announced the UK leg, 22 out of 25 hotels in Edinburgh were fully booked for all tour dates.

### Civil transport

CNN labeled Swift a "public transit savior", reporting that transit agencies across the US received a "much-needed" post-pandemic boost, thanks to concert-goers relying on subways, buses, and trains to commute to and from concert venues. Special trains were announced in cities such as Minneapolis and Sacramento to commute concert-goers.

Flight bookings to and within Australia peaked around the tour dates, especially arrivals from New Zealand and South Korea. Air New Zealand experienced what it dubbed the "Swift surge"—people rushing to book flights to Australia, where Swift was announced to perform in February 2023. The airline added 14 more flights from Auckland, Wellington and Christchurch to Sydney and Melbourne. Philippine Airlines promoted flights to Tokyo, Sydney, Melbourne, and Singapore.

### Economic theory

According to business journalists, the Eras Tour's unprecedented ticket sales represent a "post-COVID demand shock" in the US, with consumers prioritizing entertainment over an imminent recession. Economics academic Melissa Kearney opined that COVID-19 affected the public's views about "what's really important to them, and what brings them joy." The demand shock was also reported in Argentina and Australia.

Economists who observed the inflation in Southeast Asia termed it "Swiftflation". Marketing professor Seshan Ramaswami wrote that the Eras Tour is one of the significant steps in a movement involving the Government of Singapore's conscious attempts to expand the demographic reach of the city-state's cultural tourism "to young music fans... From all over Asia and perhaps even the Middle East".

According to a survey by online research company QuestionPro, 58% of the Eras Tour attendees were between ages 35 and 64, 37% between ages 18 and 34, and less than 5% under age 18. The tour's economic valuation was also estimated to be $5 billion, higher than the gross domestic product (GDP) of 50 countries. Business magazine Fortune reported that fans spent an average $1,300 on tickets, travel, and clothes to attend the tour, implying that the Eras Tour could raise $4.6 billion in consumer spending in the US, and consequentially "save" the US from recession. Similar sentiments were raised by journalists in other countries. The Guardian business columnist Greg Jericho opined that the Eras Tour could save Australia from recession as well. Journalist Swati Pandey wrote, "as recession risks in Australia mount, one unexpected factor could deliver a boost to the economy just when it’s under maximum pressure from the Reserve Bank's aggressive interest rate increases: Taylor Swift."

## Press coverage

   "[Swift's] Eras Tour, which launched in Glendale, Arizona on March 17, hasn't launched a viral moment so much as the tour itself has gone viral, further spreading to every corner of the internet with every successive date. Each stop has dominated the news cycle for days, whether due to its special guests, its surprise songs, its celebrity attendees, its Easter eggs, or its volcanic fan response—even the introduction of a new outfit to Swift's rotation can be headline-worthy."

Andrew Unterberger, journalist, Billboard

Journalists have described the Eras Tour as a cultural phenomenon. The New York Times author Ben Sisario called the tour a "cultural juggernaut". The Recording Academy published, the tour is "the most legendary of [Swift's] generation", emphasizing it is "hard to imagine that any other tour this year will have a cultural impact as big". Music journalist Amanda Petrusich wrote, despite the noted decline of monocultural affairs in contemporary popular culture as consumers "no longer consume the same cultural objects at the same time or in the same way", the Eras Tour is an exception, achieving a rare, "mind-boggling inescapability". USA Today described the Eras Tour as a "historically monumental event". According to Pollstar, the tour "[did not just enter] the broader discourse but, in so many ways, its gravity is so formidable that the tour and everything that's fallen into its orbit drives the discourse." Several journalists compared the Eras Tour to the 1960s' Beatlemania.

### Social media

The tour was a social media phenomenon. To Horton, it grew into a "mass cultural moment", generating "unceasing buzz" and "a vast, ever-expanding digital world of clips, reactions, live-streams, dissections and analysis"; hence, apart from just Swift's performances, the mythology, celebrity gossips and fan culture surrounding the tour drove news cycles, expanding the "Swiftverse and dissolving its borders with everything else even further." She described the Eras Tour as "not so much as a series of concerts, but as an ongoing, sprawling, interactive and ever-mutating reality show, with new chapters every week." Various brands and companies posted parodies of the Eras Tour poster on social media.

A topic of constant media coverage, a number of celebrities across various fields have attended the Eras Tour, leading to Billboard described the Eras Tour as a "genuinely epic event". Culture journalist Kate Lindsay dubbed the tour "post-reality TV" in her Substack newsletter. According to Tyler Foggatt of The New Yorker, Swift "has done to stadium shows what Beyoncé did to Coachella, and to millennials what Bruce Springsteen did to baby boomers. She has crafted a spectacle—a long-form, real-life experience in an age that is otherwise dominated by short-form online content—though the tour is also perfectly designed to be consumed online." Billboard critics agreed that Swift has dominated 2023 commercially and culturally, and some of them opined that the persisting success of Midnights, followed by the Eras Tour, and Swift's release of Speak Now (Taylor's Version) in July 2023 could "overexpose" Swift once again.

## Associated phenomena

A large number of fans who did not have tickets to the Eras Tour gathered outside the venues in various cities to listen to Swift performing, a tailgate party phenomenon media outlets and fans termed as "Taylor-gating". According to NBC News, such gatherings in open spaces outside the stadium premises have been attributed to a sense or experience of community in Swift's fandom. Thousands gathered in Tampa, Philadelphia and Nashville, among other cities, following which people "shared positive experiences" about Taylor-gating via TikTok, leading to growing crowds at subsequent shows. The Philadelphia shows attracted around 20,000 ticketless fans every night. New Jersey State Police issued a warning on May 26, 2023, asking those without tickets not to gather outside the concert venue in East Rutherford. In Chicago, fans occupied the public parks outside Soldier Field, where the concert was "clearly" audible. Cincinnati allocated adjacent park areas for the 41,000 Taylor-gaters.

The fan frenzy associated with the tour has been dubbed "Swiftmania" or similar terms. The Irish Times held Swiftmania responsible for "pushing up prices", leading to the Swiftlation phenomenon. Journalists considered Swiftmania as the 21st-century equivalent to Beatlemania, a 1960s cultural phenomenon owing to the fanaticism surrounding the English rock band the Beatles. Jon Bream of Star Tribune opined that Swift has achieved "a once unthinkable monoculture, a zeitgeistian redux of Beatlemania". Shirley McMarlin of Pittsburgh Tribune-Review wrote, "Taylor Swift is the biggest thing going in the entertainment industry. Turn on the TV or radio, scroll social media, listen to talk on the street, and there she is."

Concert attendees and Taylor-gating fans made friendship bracelets to trade with each other or give to celebrity attendees, inspired by lyrics in the song "You're on Your Own, Kid". The Messenger reported that the confetti gathered from the Eras Tour evolved into its own niche market—being sold online at prices ranging from $10 to $200 on eBay and Facebook Marketplace—with some fans recouping full costs of their tickets in the process. Journalist Julia Gray wrote, "Confetti is like an extension of Swift's sought-after, limited-release merch. There's an element of scarcity and exclusivity."

The Guardian journalist Dave Simpson wrote that the 44-song set list of the Eras Tour might increase the demand for "longer" concerts and may "trigger a set list arms race as artists battle to play longer than each other." He opined that the It's All a Blur Tour, an upcoming co-headlining tour by Drake and 21 Savage, was inspired by the concept of the Eras Tour, with the former's promotional poster depicting a "career retrospective" similar to the latter. Rolling Stone further noted the influence of Swift's tour on the upcoming Jonas Brothers tour, on which they will perform "five albums every night". Foggatt wrote, the Eras Tour transformed "a football stadium, typically a center of male aggression, into a sanctum of gleeful femininity." She compared it to the 2017 Women's March, though mentioned there were sequins instead of pussyhats, and the tour included "probably the same number of male allies."

Many fans also reported a "post-concert amnesia", struggling to remember the concert after attending it. Psychologists explained that intensely happy emotions have the same effect on the brain as traumatic events, and can lead to loss of memory, as the "highly stimulating environment" of the show overwhelms the amount of information the brain can handle at a time.

## Fashion

The tour increased the demand in sales of apparel like metallic boots and sequin dresses. According to CNN, fashion and clothing retailers across the US are "carefully" marketing their products to actively target attendees of the Eras Tour. Companies such as Altar'd State, Bipty, and Hazel & Olive created a separate section of items inspired by Swift and her eras. Sales of rhinestone boots and cowboy hats also spiked, helping Hazel & Olive achieve its "biggest sales year yet."

Vogue further noted the tour's impact on social media fashion, which used to only be a phenomenon of music festivals such as Coachella; many fans wore replicas of Swift's outfits or costumes based on her music to the concert. Shannon Aducci of Footwear News opined that Swifties at the Eras Tour shaped the direction of 2023 summer fashion. The Eras Tour merchandise trucks drew uncommonly long queues in all stops of the Eras Tour.

## Music charts

Swift's discography gained in sales and streams following the Eras Tour. Billboard reported that Swift's entire discography rose in daily streams, especially the songs on the set list.

Seven of Swift's albums charted in the top 40 region of the US Billboard 200, making Swift the first living artist to do so; Midnights, Lover, Folklore, 1989, Red (Taylor's Version), Reputation, and Evermore charted at numbers 3, 13, 14, 19, 22, 26, and 31, respectively. Whitney Houston was the first artist to chart seven albums in the top 40, but she did so posthumously. Several weeks later, Swift became the first artist to chart eight albums in the top 40 and nine albums in the top 50. Billboard's Andrew Unterberger wrote, the "really unprecedented thing" about the Eras Tour's streaming impact is that "the initial bump did not start receding back to its usual sea after a week or two [as with the case of artists than Swift]—it continued to grow. And grow." He reported that even at the tenth week of the tour, Swift's discography has shown a 79% increase in streams from where it was pre-tour, amassing "hundreds of millions more streams" weekly.

Following the Australian ticket sales in June 2023, Swift charted six albums in the ARIA Albums Chart top 10, becoming the first artist to occupy the entire top five. Following the opening shows of the Eras Tour, five of Swift's albums entered the top 40 of the UK Albums Chart.

Swift's 2019 song "Cruel Summer" achieved resurgent success in 2023. The Eras Tour concerts begin with the Lover act, in which "Cruel Summer" is the second song performed. The song resurged in popularity and streaming after it became viral on social media, re-entering the top 50 in the US and the top 40 in the UK. Therefore, Swift's label Republic Records released the song as the fifth single from Lover, her seventh studio album from 2019, to US contemporary hit radio on June 20, 2023. Commenting on the song's resurgent success, Billboard editor Jason Lipshutz stated, "a Lover track organically rising to new heights at the same time simply demonstrates Swift’s current ubiquity, unprecedented in the modern music era." "Cruel Summer" reached new peaks on the singles charts in Philippines (1), Singapore (1), Australia (3), the UK (3), Japan (4), Indonesia (5), New Zealand (5), Canada (7), the United States (7), Malaysia (8), and Ireland (12).

## Honors

Governments, city administrations, and other organizations celebrated the respective dates of the Eras Tour with various tributes:

* Glendale changed its name from March 17 to 18 as it hosted the first shows of the Eras Tour. Mayor Jerry Weiers announced the "symbolic" name, Swift City, on March 13. The Westgate Entertainment District, a mixed-use complex in Glendale, put up welcome messages. The Arizona Department of Transportation also displayed a number of Swift-themed messages along freeways.
* Las Vegas displayed light shows inspired by the color palettes of the Eras Tour every night through March 25 at the Gateway Arches on Las Vegas Boulevard.
* Arlington renamed Randol Mill Road, a street outside AT&T Stadium, to Taylor Swift Way on March 30. Mayor Jim Ross declared March 31 through April 2 "Taylor Swift Weekend", during which the steel sculptures outside the City Hall were lit red in reference to Red; Swift was also presented with a key to the city. The Arlington Museum of Art announced an exhibit exploring Swift's "evolving, boundary-pushing" artistry, featuring costumes, photographs, and concert videos from her album eras. Titled The Eras Tour Collection, the exhibit ran from June 2 to September 24, 2023.
* Tampa presented Swift with a key to the city; Mayor Jane Castor invited Swift to be the city's honorary mayor for a day. Tampa City Hall, Tampa Riverwalk, and downtown bridges were lit red. Hillsborough County temporarily changed its name to Swiftsborough.
* Houston illuminated its city hall lavender as a nod to "Lavender Haze", celebrated "The Eras Tour weekend", and renamed NRG Stadium to NRG Stadium (Taylor's Version) from April 21 to 23, per a proclamation by Harris County judge Lina Hidalgo.
* In Atlanta, Georgia's Own Credit Union welcomed Swift with a large "Welcome to A-TAY-L" sign displayed atop its skyscraper building. Taylorsville, Georgia declared April 28, 2023 "Taylor Swift Day" and presented Swift with a key to the city following her sold-out shows at Mercedes-Benz Stadium.
* Nashville mayor John Cooper recognized May 5 to 7 as "Taylor Swift Homecoming Weekend" and placed an "honorary bench" at Centennial Park as a monument dedicated to "Nashville and Swift's long-standing relationship", in reference to lyrics in "Invisible String". The Country Music Hall of Fame and Museum opened an exhibit titled Through Taylor Swift's Eras, displaying original outfits from every album era, throughout May 2023. Over 114,000 people bought tickets to the exhibit in May alone—the highest monthly attendance in the museum's 65-year history.
* Philadelphia unveiled a mural on South Street on May 12. Radio station 96.5 WTDY-FM temporarily renamed itself to "Ninety-Swift-Five T-A-Y".
* Massachusetts governor Maura Healey conferred a "Governor's Citation" upon Swift ahead of the Foxborough shows.
* New York City's Museum of Arts and Design opened the exhibit Taylor Swift: Storyteller, a "career-spanning look at [Swift's] artistic reinventions", from May 20, ahead of Swift's shows in East Rutherford, to September 4.
* New Jersey governor Phil Murphy declared the "Taylor Swift ham, egg, and cheese" as the state's official sandwich on May 25, referencing the cultural debate about Taylor ham and pork roll.
* Chicago's Willis Tower lit up its antennas in the colors of the Eras Tour.
* Michigan governor Gretchen Whitmer welcomed Swift to the state for the Detroit shows by posting a video speech on Twitter referencing several of her songs.
* In Pittsburgh, mayor Ed Gainey renamed the city Swiftsburgh for the weekend. The Gateway Clipper Fleet threw Swift-themed parties for passengers; the Carnegie Science Center organized an Eras Tour-themed scavenger hunt of miniature Swift dolls hidden throughout the Miniature Railroad and Village exhibition on June 16 and 17; and the Buhl Planetarium hosted a Swift-themed laser show.
* Minneapolis mayor Jacob Frey temporarily renamed the city Swiftieapolis. Minnesota governor Tim Walz proclaimed June 23 and 24 as "Taylor Swift Days" in the state.
* Cincinnati mayor Aftab Pureval proclaimed June 30 as "Taylor Swift Day" in the city. Hamilton County, Ohio, renamed itself Hamilton County (Taylor's Version). Bellevue, Kentucky, renamed Taylor Avenue to Taylor Swift Avenue. Cincinnati Zoo and Botanical Garden hosted a "Swiftie Weekend".
* Downtown Kansas City was lit purple in reference to Speak Now (Taylor's Version). North Kansas City, Missouri, renamed Swift Street to Swift Street (Taylor's Version); Ray County, Missouri, installed a crop art.
* Colorado governor Jared Polis wrote Swift a letter containing references to her songs and lyrics ahead of the Denver shows.
* The Seattle Space Needle displayed Eras Tour-inspired friendship bracelet decorations. The Washington State Department of Natural Resources named Swift an "Honorary Geologist".
* Santa Clara renamed itself Swiftie Clara and proclaimed Swift as its honorary mayor from July 28 to 29.
* Air New Zealand added special seats for those attending the tour in Australia, renaming one of the flights "NZ1989".
