Choura events
# Choura events

Choura Events, located in Torrance, California, is a company that specializes in event planning and equipment rental. The company has provided services for notable events such as the Coachella Valley Music & Arts Festival and the Stagecoach Festival. During the COVID-19 pandemic, Choura Events adapted its business model to provide services to the healthcare sector and local restaurants.

## History and Services

The company has its roots in a family catering business, which was established in 1969. Ryan Choura, who would later become the CEO of Choura Events, began working for the business in 2000. In 2005, he purchased the company from his parents using his earned profits. Choura subsequently acquired two event rental companies and sold the food and beverage portion of the business to concentrate on event services.

## Expansion and Acquisition

In 2017, Choura Events expanded its operations by acquiring a large portion of the tent inventory from Classic Party Rentals, a company based in Inglewood. This acquisition positioned Choura Events as a major tent supplier in the Western United States.

## Service Expansion and Experiential Concepts & Design

In 2020, Choura Events introduced a new division, Experiential Concepts & Design, to provide an integrated marketing resource for the company's direct-to-brand programs. This division, led by Tatum June, supports clients in content, strategy, and design.

## Response to the COVID-19 Pandemic

The COVID-19 pandemic in 2020 led to the cancellation of many events, impacting Choura Events' business. In response, the company began constructing triage tents and overflow facilities for hospitals, including the Fountain Valley Regional Medical Center. Choura Events also assisted local restaurants in Long Beach, California, by creating outdoor spaces.

## Company Philosophy

Choura Events identifies itself as a creative services agency, focusing on building experiences rather than simply renting equipment.

