List of UK political slogans
# List of UK political slogans

In the United Kingdom, political slogans and memorable phrases are used during election campaigns to put across messages and rally support. Slogans used by political parties often centre around current issues of the day or policies they wish to address.

## 1975 EEC membership referendum

In deciding whether to remain or leave the single market, parties rallied behind "Yes" and "No" messages.

Yes :

| Conservative | Britain's New Deal in Europe |
| - | - |
| Labour Party | Europe YES |

No :

| National Front | Make Britain Great Again |
| - | - |

## 1979 general election

| | Party | Slogans |
| - | - | - |
| National | Conservative | Labour Isn't Working Don't just hope for a better life, vote for one |
| National | Ecology | Politics for Life |
| National | Labour Party | The Labour Way is the Better Way |
| National | Liberal Party | Go Liberal The Real Fight is for Britain |
| National | National Front | It's Our Country Let's Win It Back |

## 1983 general election

| | Party | Slogans |
| - | - | - |
| National | Conservative | The Challenge of Our Times |
| National | Green Party of England and Wales | |
| National | Labour Party | The New Hope for Britain |
| National | SDP–Liberal Alliance | Working Together for Britain |

## 1987 general election

| | Party | Slogans |
| - | - | - |
| National | Conservative | The Next Moves Forward |
| National | Labour Party | Britain will win with Labour |
| National | SDP–Liberal Alliance | Britain United: The Time Has Come |

## 1992 general election

| | Party | Slogans |
| - | - | - |
| | BNP | Fight Back! |
| National | Conservative | The Best Future for Britain |
| National | Labour Party | It's time to get Britain working again |
| National | Liberal Democrats | Changing Britain for good |

## 1997 general election

| | Party | Slogans |
| - | - | - |
| National | Conservative | New Labour, New Danger You Can Only Be Sure With The Conservatives |
| National | Green Party of England and Wales | |
| National | Labour Party | Britain Deserves Better New Labour, New Life for Britain |
| National | Liberal Democrats | Make the Difference |
| National | UK Independence Party | A Real Alternative |
| Scotland | Scottish Green Party | A Green vision of Scotland |
| Scotland | Scottish National Party | Yes We Can |
| Wales | Plaid Cymru | The Best for Wales |
| Northern Ireland | Alliance Party of Northern Ireland | |
| Northern Ireland | Democratic Unionist Party | Democracy – Not Dublin Rule |
| Northern Ireland | Green Party in Northern Ireland | |
| Northern Ireland | People Before Profit Alliance | |
| Northern Ireland | Sinn Féin | A New Opportunity for Peace |
| Northern Ireland | Social Democratic and Labour Party | |
| Northern Ireland | Ulster Unionist Party | |

## 2001 general election

| | Party | Slogans |
| - | - | - |
| | BNP | Where We Stand |
| National | Conservative | Time for common sense |
| National | Green Party of England and Wales | Reach for the future |
| National | Labour Party | Ambitions for Britain |
| National | Liberal Democrats | Freedom Justice Honesty |
| National | UK Independence Party | |
| Scotland | Scottish Green Party | |
| Scotland | Scottish National Party | We stand for Scotland |
| Wales | Plaid Cymru | |
| Northern Ireland | Democratic Unionist Party | Leadership to Put Things Right! |
| Northern Ireland | Sinn Féin | Sinn Féin Delivering Real Change |
| Northern Ireland | Social Democratic and Labour Party | It's Working – Let's Keep Building |
| Northern Ireland | Ulster Unionist Party | Don't turn back the clock Don't let them wreck it |

## 2005 general election

| | Party | Slogans |
| - | - | - |
| National | Conservative | Vote for Change Are you thinking what we're thinking? |
| National | Green Party of England and Wales | The Real Choice for Real Change |
| National | Labour Party | Forward, not back |
| National | Liberal Democrats | The Real Alternative |
| National | UK Independence Party | We Want Our Country Back |
| Scotland | Scottish National Party | Let's Make Scotland Matter |
| Wales | Plaid Cymru | |
| Northern Ireland | Alliance Party of Northern Ireland | Alliance Works |
| Northern Ireland | Democratic Unionist Party | Leadership That's Working |
| Northern Ireland | Green Party in Northern Ireland | |
| Northern Ireland | People Before Profit Alliance | |
| Northern Ireland | Sinn Féin | |
| Northern Ireland | Social Democratic and Labour Party | A Better Way to a Better Ireland |
| Northern Ireland | Ulster Unionist Party | Simply British |

## 2010 general election

| | Party | Slogans |
| - | - | - |
| National | Conservative | Vote for change |
| National | Green Party of England and Wales | Fair is Worth Fighting For |
| National | Labour Party | A future fair for all |
| National | Liberal Democrats | Change that works for you |
| National | UK Independence Party | Empowering the People |
| Scotland | Scottish Green Party | |
| Scotland | Scottish National Party | Elect a local champion |
| Wales | Plaid Cymru | |
| Northern Ireland | Alliance Party of Northern Ireland | |
| Northern Ireland | Democratic Unionist Party | Let's Keep Northern Ireland Moving Forward |
| Northern Ireland | Green Party in Northern Ireland | |
| Northern Ireland | People Before Profit Alliance | |
| Northern Ireland | Sinn Féin | Peace Equality Jobs Unity |
| Northern Ireland | Social Democratic and Labour Party | For Your Future |
| Northern Ireland | Traditional Unionist Voice | |
| Northern Ireland | Ulster Unionist Party | |

## 2015 general election

| | Party | Slogans |
| - | - | - |
| National | Conservative | Strong Leadership, A Clear Economic Plan And A Brighter, More Secure Future |
| National | Green Party of England and Wales | For the Common Good |
| National | Labour Party | Britain can be better A better plan, a better future |
| National | Liberal Democrats | Stronger Economy. Fairer Society. Opportunity for Everyone. |
| National | UK Independence Party | Believe in Britain |
| Scotland | Scottish Green Party | |
| Scotland | Scottish National Party | Stronger for Scotland |
| Wales | Plaid Cymru | Working for Wales |
| Northern Ireland | Alliance Party of Northern Ireland | Working for You at Westminster |
| Northern Ireland | Democratic Unionist Party | Step Not Back |
| Northern Ireland | Green Party in Northern Ireland | For the Common Good |
| Northern Ireland | People Before Profit Alliance | |
| Northern Ireland | Sinn Féin | Equality Not Austerity |
| Northern Ireland | Social Democratic and Labour Party | Prosperity not Austerity |
| Northern Ireland | Traditional Unionist Voice | |
| Northern Ireland | Ulster Unionist Party | |

## 2016 EU membership referendum

In 2016 the United Kingdom's referendum on membership of the European Union saw political parties align into two camps; Leave and Remain. Messages on the Leave side focused on themes such as regaining sovereignty and the benefits of leaving the EU, while the Remain sides argued benefits of staying and the dangers of leaving.

Leave :

| Vote Leave | Let's Take Back Control |
| - | - |
| UKIP | We Want Our Country Back Believe in Britain |

Remain :

| Britain Stronger in Europe | Stronger, Safer and Better Off |
| - | - |
| Green Party of England and Wales | Yes to Europe |
| Labour Party | Labour In for Britain |
| Liberal Democrats | Liberal Democrats #INtogether |

## 2017 general election

| | Party | Slogan |
| - | - | - |
| National | Conservative | Forward, Together Strong and Stable |
| National | Green Party of England and Wales | A Green Party for a Confident and Caring Britain The Green Guarantee |
| National | Labour Party | For the Many, not the Few |
| National | Liberal Democrats | Change Britain's Future |
| National | UK Independence Party | Britain Together |
| Scotland | Scottish Green Party | Our Future is Green |
| Scotland | Scottish National Party | Stronger for Scotland |
| Wales | Plaid Cymru | Defending Wales |
| Northern Ireland | Alliance Party of Northern Ireland | Change Direction |
| Northern Ireland | Democratic Unionist Party | Standing Strong For Northern Ireland |
| Northern Ireland | Green Party in Northern Ireland | #PuttingYouFirst |
| Northern Ireland | People Before Profit Alliance | People Before Profit |
| Northern Ireland | Sinn Féin | Standing up for Equality, Rights, Irish Unity |
| Northern Ireland | Social Democratic and Labour Party | Taking Our Seats Taking a Stand |
| Northern Ireland | Traditional Unionist Voice | Drain the Swamp |
| Northern Ireland | Ulster Unionist Party | For A Stronger, Better Union |

## 2019 general election

| | Party | Slogan |
| - | - | - |
| National | Conservative | Get Brexit Done. Unleash Britain's Potential. Britain Deserves Better |
| National | Green Party of England and Wales | Leading the Fight for Climate Action, a People's Vote, a Fair Society for All |
| National | Labour Party | It's Time for Real Change Rebuilding Britain For The Many Not The Few |
| National | Liberal Democrats | Stop Brexit. Build a Brighter Future |
| National | The Brexit Party | Change Politics for Good |
| National | UK Independence Party | Time To Get On With Brexit! |
| Scotland | Scottish Greens | |
| Scotland | Scottish National Party | It's Time to Choose Our Own Future |
| Wales | Plaid Cymru | Wales, It's Us / Ni yw Cymru |
| Northern Ireland | Alliance Party of Northern Ireland | Demand Better |
| Northern Ireland | Democratic Unionist Party | Let’s get Northern Ireland Working Again |
| Northern Ireland | Green Party in Northern Ireland | |
| Northern Ireland | Sinn Féin | Time for Unity |
| Northern Ireland | Social Democratic and Labour Party | Stop Boris Stop Brexit |
| Northern Ireland | Ulster Unionist Party | Northern Ireland needs a change let’s change together |

## Welsh Parliament

### 2021 Welsh Parliament election

| Party | Slogan | Welsh Translation |
| - | - | - |
| Welsh Labour | Moving Wales Forward/If you value it, vote for it. | Symud Cymru Ymlaen |
| Welsh Conservatives | More Jobs, Better Hospitals, First Class Schools | |
| Plaid Cymru | Vote for Wales | O Blaid Cymru |
| Welsh Liberal Democrats | Put Recovery First | Adfywio Yw'n Blaenoriaeth |
| UK Independence Party | Wales Forever, Britain Together | Cymru am byth, Prydain yn un |
| Propel | | |
