Influence of the Internet on the printing industry
# Influence of the Internet on the printing industry

The influence of the Internet on the printing industry has been redefining traditional practices with digital technologies and tools become increasingly integrated. This influence is seen in several areas, including the digitization of print materials, the advent of print-on-demand services, and the emergence of digital marketing strategies. This has also resulted in a transformation of how printed materials are produced, distributed, and consumed.

## Digitization of print materials

The integration of digital technology into the workplace, home, and world, often referred to as digitization or digital transformation, has had a profound influence on the printing industry. With increased reliance on Internet of Things (IoT) devices, digitization has become a priority for companies. This trend is evidenced by a global survey conducted by IFS, where 70% of the 3000 respondents confirmed they would maintain or increase spending on digital transformation. However, digitization presents challenges such as increased energy requirements for advanced infrastructure and the creation of more confidential data that require better security.

The benefits of digitization extend beyond the challenges. It has helped reduce CO2 emissions due to less travel, as digital meetings require far less energy than air travel. Furthermore, digitization enhances the customizability of products during manufacturing, enabling factories to produce highly personalized products at a reasonable cost. Such benefits are anticipated to extend beyond the pandemic, offering new economic growth opportunities and improving the overall quality of life.

