Free Range Studios
# Free Range Studios

Free Range is an innovation and storytelling company based in San Francisco, California and Boston, MA. Founded in 1999, Free Range is a collective of entrepreneurs, designers, academics and researchers combining a disciplined approach to unlocking innovation with the principles of creative storytelling. Its clients range from for-profit, NGO, and government sectors around the globe.

## Films

The firm produced the award-winning 2003 animated short film The Meatrix, an animal-rights parody of the 1999 film The Matrix. It and its two short 2006 sequels, The Meatrix II: Revolting and The Meatrix II 1/2, were set in factory farms and a slaughterhouse, and were a commissioned project for the GRACE Communications Foundation.

## Books

In July 2012, Free Range founder Jonah Sachs published his first book with Harvard Business Review Press, Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future. In Winning the Story Wars, Sachs argues that brands that tell value-driven stories can truly revolutionize marketing. Sachs released his second book, Unsafe Thinking, in 2018, which explains "how to be nimble and bold when you need it most".

