THE SOUTHERN JOURNAL.

The Ladies' National Magazine
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The Ladies' National Magazine


Edited by Mrs. Ann S. STEPHENS.
~ The great popularity which has atien
'ded This Magazine for lS45, has induced
the publisher TO outlay s,ill heavier expen.
scs, IN order to make IT the


! BEST LADIES' PERIODICAL IN


THE WORLD.


The Improvement for the year 1916 will
be of The most extensive and costly. charac.
ter. The fashion plates will be executed
ina style Of elegance never before attemp-
ted in this country. The January number
will bea gem, fivalling the fashionable
anuaIs in the splendor, if fnotin the number
of its plates. Besides superb mezzotint
by Sartain, the prettiest affair he has et
engraved, there will be an


ILLUMINATED TITLE PAGE,
after the style of the gorgeous manu-
scripts ofth feudal ages. This elegant
illustration is the first thing of the kind
attempted for a magazine either here or
abroad; in this, as in other matters, we
anticipate all others. 1t will be executed
in FIVE COLOURS, and be OF rare and surpas
sing beauty. This establishment alone
will be worth half years subscription.
NEW AND SPLENDID TYPE.
The January number willappear in new
type, cast expressly for US; ard. in every
respect, the mechanical execution of the
work will be improved.


THE WASHINGTON FAMILY.


The February number will contain two
superb mezzotints; and either in that num-
ber, or in one Immediately after, will
appear mezzoint of the Washington.
Family. ito posses thispicure ought tobe Il
sufficient inducement for every patriotic
American TO subscribe In Il word, we
shall take our readers by surprise, next
year, with the beauty, costllness and util
ily of this departments.


FIRST OF AMERICAN WRI TIERS!


In its Literary Department this Msga-
zine gives ORIGINAL articles, unlike the
namby -pamby catch pennies, which copy
old stories from newspapers. All the best
female writer's of America contribute TO its
pages if is


A WORK OF PATRIOTISM!
therefore. to subscribe for this book instead
of all others, which are reprints of English
ones Our Editor is MIS- Ann. S.
Stephens, the FEMALE SCOTT OF
AMERICA!! She is assisted by Mrs l.. II.
Sigourney, Mrs Osgood, Ellet, Dlnnies,
PIerson, Orne, and by the nnrlvaIed
author of 'Conquestand Self Conquest"
The best writer's OF The other sex also contrl-
butte 10 the variety of our pages.
PRIZE TALE OF THESOUTH,
founded on incidents in the Revolution, will
appear by the author Of MARION'S MEN!
Our Domestic Stories, bv Ellen Ashton,
and others, intoxicating useful morals,which
have been SO popular, will be continued :.
As proof Of the superior character of our
literary contents, we may mention the fact
that more articles are copied from Us by
the press than from any other Magazine.
This is because no other periodical is So
exclusively mirror OF woman's mind, or SO
thoroughly devoted to her tastes or inter
| ests.


OFTENER THAN ANY RIVAL.


During the past year we have published
more Of the costly Mezzotints than any
rival, and for 1916 we shall average a
Mezzolint for every number. 'IThe
Shipwreck," "Washingion at Eighteen"
"Family Chased by Wolves" and the "Cir-
cassian," are plates that never hitherto
have been surpassed; but we have some
now being engraved FAR SUPERlOR!!
Besides these, we shall give Line engrav-
ings, Landscapes, Female Beauties,
Colored Birds and Flowers, Pictures of
Domestic Life, &c. &c, keeping ahead of
all rivals. We shall give portrait of the
Editor, Gratis, next year. The Engravings
will be worth double the subscription price


FASHIONS FROM PARIS.


The Magazine has long maintained the
reputation of giving the most correct
Fashions, accompanied by full letter press
description; and his, TO country subscri
bers especially, is great desideratum.
We get our Fashions in advance from Paris,
so we can never be beaten in this depart
ment, but will always remain ahead! Each
month, from variety of Patterns, the
Fashions are selected, engraved ,and
colored for US ahead ofall rivals! To each
plate is added ullletter press description,
besides information on all the latest styles
The other magazines have long been
mere copyists of this one which has now
become, in our eastern cities, the Text
Book of Fashion,! So energetic are we in
this department, that we have often actually
published the Fashions here before the
London Magazines. OF these assertions
we challenge denial!


THE HOME DEPARTMENT.


Torender our periodical FAMILY
Magazine, as we'll as lady's book, we