{"newspaper_name": "The Southern journal.", "edition": "01", "page": "p4", "byline": ""}
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This is because no other periodical is so
a mirror OF woman's mind, or SO
thoroughly devoted to her tastes or inter-
ests.


OFTENER THAN ANY RIVAL.


During the past year we have published
more of the costly Mezzotints than any
rival, arid for 1916 we shall average a
Mezzotinl for every number 1.-The
Shipwreck," Washington a, Eighteen"
"Family Chased by Wolvcs," and the Cir
casslan," are plates that never hitherto
have been surpassed but we have some
now being engraved FAR SUPERIOR!!
Besides these, we shall give Line engrav-
ings, Landscapes, Female Beauties,
Colored Birds and Flowers, Pictures of
Domestic Life, &c. &C., keeping ahead of
all rivals. We shall give portrait of the
Editor, Gratis, next year. The Engravings
will be worth double the subscription price.


FASHIONS FROM PARIS.


The Magazine has long Maintained the
reputation of giving the most correct
Fashions, accompanied by full letter press
description; and This, 10 country subscr
bers especially, is great desideratum
We &c, our Fashions in advance from Paris.
so we can never be beaten in this depart
ment, but will always remain ahead! Each
month, from variety of Patterns, the
Fashions are selected, engraved ,and
colored for us ahead ofall rivals! Toeach
plate is added IA uIletter press description,
besides information on all the latest styles
The other magazines have long been
mere copyisis of this one which has now
become, in our eastern cities, the Text
Book of Fashion! So energetic are we in
this department, that we have often actually
published the Fashions here before the
London Magazines. OF these assertions
we challenge denial!


THE HONE DEPARTMENT.


10 render our periodical FAMILY
Magazine, as we'll as a lady's book, we
give, every month, New Receipts TOR
Housewives, patterns for Embroidery, Lace
Work, &c, &c; thus making sort Of wade
n'ecum, indispensable 10 every female, but
especially to those in the country, who
would learn the latest improvements in the
city.


A USEFUL HINT.


All the other Magazines are merely
intended for amusement: They have no
higher plan in view. This one, on the
contrary, supplies want long felt, for it
gives the sex, monthly, The Latest
Fashions, the Newest Receipts, the CITY
Chit Chat, and every New Improvement
This it does, alike 10 the lady in the Atlantic
States, and the one in the far West, and on
the same day in the month. What lady can
do without this Magazine? Fitted for a
"Home Book" and :'Boudojr Companion"
alike it is already perused by tens of lhou>
sands and will be, eventually, in the hands
OF every American woman.


THE TERMS:
BY rigid adherence to the cash system,
we are enabled TO publish this Magazine at
the very lowest rate compatible with merit,
viz; TWO DOLLARS A YEAR. A
trashy affair, not to be relied on in the
fashion department, with old plates and
nothing original might be got up cheaper,
and people gullcd out of their money; but
we issue work of reputation, and expect
toperform what we promise! To induce
large numbers TO subscribe in the same
nelghborhood, we offer the following terms
10 clubs


3 Copies, $500 Copies $1,000
D Copies, 700 l6 Copies, 5000


PREMIUMS.


10 repay persons for getting up Clubs,
we offer the following premiums: For a
club of three, or club of five, our
ANNUAL, WITH WESTINGHOUSE
fOR R'RAlT IN IT." For aclub ofseven
or tor club of sixteen, either the Annual
or an extra copy of the Magazine. A
specimen number sent when desired.


Address, Post Paid,


CHARLES J. PETERSON,


No. 90 Chesnut ST., Philadelphia.


Editors copying this Prospectus sha
have the magazine gratis for 1916.