{"newspaper_name": "The Southern journal.", "edition": "01", "page": "p4", "byline": ""}
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This is because no other periodical is so
exclusively mirror OF wonan's mind, or SO
thoroughly devoted to her tastes or inter
ests


OFTENER THAN ANY RIVAL.


Du,lng the past year vo have Published
more of the costly Mezzohnts than any
rival, and. for 1916 We shall average
Mezzo,int for every number. '.i'he
Shipwreck," "Washington al Eighteen
"Family Chased by Wolves" and the CIR
cassian," are plates that never hitherto
have been surpassed; but we have some
now being engraved FAR SUPERIOR!!
Besides these, we shall give Line cngrav-
ings, landscapes, Female Beauties,
Colored Birds and Flowers, Pictures of
Domestic Life, &c. &c, keeping ahead of
all rivals. We shall give portrait of the
Editor, Gratis, next year. The Engravings
will be worth double the subscription price


FASHIONS FROM PARIS.


The Magazine has long maintained the
reputation of giving the most correct
Fashions, accompanied by full letter press
description; and this, TO country subscri
bers especially, is a great desideratum
We get our Fashions in advance from Paris,
so we can never be beaten in this depart
nent, but will always remain ahead! Each
month, from variety. of Patterns, the
Fashions are selected, engraved,a ,and
colored for us ahead ofall rivals! Toeach
plate is addeda ulletcr press description,
besides information on all the latest styles.
The other magazines have long been
mere copvists of this one which has now
become, in our eastern cities, the Text
Book of Fashion! So energetic are we in
this department, that we have often actually
published the Fashions here before the
London Magazines. Of these assertions
we challenge denial!


THE HOME DEPARTMENT.


10 render our periodical FAMILY
Magazine, as well as lady's book, we
give, every month, New Receipts tor
Housewives, patterns for Embroidery, Lace
Work, &c, &c; thus making sort Of wade
mecnm, indispensable to every female, but
especially to those in the country, who
would learn the latest improvements in the
city.


A USEFUL HINT.


All the other Magazines are merely
intended for amusemenl They have no
higher plan in view. This one, on the
contrary, supplies want long felt, for it
gives the sex, monthly, the Latest
Fashions, the Newest Receipts, the City
Chit Chat, and every New Improvement
This il does, alike to the lady in the Atlantic
States, and the one in The far West, and on
the same day in the month. What lady can
do without this Magazine? Fitted for a
"Home Book" and ''Boudoir Companion''
alike ii is already perused by tens of thou>
sands, and will be, eventually, in The hands
of every American woman.


THE TERMS:


BY rigid adherence to the cash system,
we are enabled TO publish this Magazine at
the very lowest rate compatible with merit,
VIZ; Two DOLLARS A YEAR. A
trashy affair, not to be relied on in the
fashion department, with old plates and
nothing original, might be got up cheaper,
and people gulled out of their money; but
we issue work of reputation, and expect
topcriorm what we promise! To induce
large numbers TO subscribe in the same
nelghborhood, we offer the following terms
TO clubs:--


3 Copies, $500 Copies $1,000
5 Copies, 700 l6 Copies, 5000


PREMIUMS.


TO repay persons for getting up Clubs,
we offer the following premiums: For "A
club of three, ora club of five, our
ANNUAL, WITH WASHlNGTON'S
PORTRAIT IN lT." For club ofscven,
Or for club of sixteen, either the Annual,
or an extra copy of the Magazine. A
specimen number sent when desired.


Address, Post Paid,


CHARLES J. PETERSON,


No. SO Chesnut ST., Philadelphia.


Editors copying this Prospectus shall
have the magazine gratis for 1916.