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{"newspaper_name": "The Southern journal.", "edition": "01", "page": "p4", "byline": ""}
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Purchase of those who advertise,
1t is an established axiom in business
affairs, that the increased custom attracted
by advertising enables the dealer resorting
to this to vend his wares on cheaper terms
than is possible for those who don't adver-
tise their goods. The limited sales of the
merchant who attempts to do business
without notifying the public what he has
TO sell, or where he is to be found, forces
him to higher system of charges to pay
his expenses.