{"newspaper_name": "The Southern journal.", "edition": "01", "page": "p3", "byline": ""}
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The great popularity which has aiten-
ded this Magazine for 1915, has induced
the publisher TO outlay still heavier expen~
ses, in order to make il the


BEST LADIES' PERIODICAL IN


THE WORLD.


The improvement for the year 1916 will
be Of the most extensive and costly charac.
ter. The fashion plates will be executed
in style of elegance never before attemp-
ted in this country. The January number
will be gem, rivallng the fashionable
annals in the splendor, ifno. ia the number
of its plates. Besides superb mezz otint
by Sartain, the.prettiest affair he has J ct
engraved. there will be an


ILLUMINATED TITLE PAGE,
after the style of the gorgeous manu-
scripts of the feudal ages. This elegant
illustration is the first thing of the kind
attempted fora magazine either here or
abroad; in this, as in other matters, we
anticipate all others 1t will be executed
in FIVE COLOURS, and be of rare and surpas
sing beauty. This establishment alone
will he worth half years subscription.


NEW AND SPLENDID TYPE.


The January number will appear il. new
type, cast expressly for US; and. in every
respect, the mechanical execution of the
work will be improved.


THE WASHINGTON FAMILY.


The February number will contain two
superb mezzotints; and either in that num-
ber, Or in one Immediately after, will
appear a mezzotint of the Washington
Family; to posses this spcture ought TO be "a
sufficient inducement for every patriotic
American TO subscribe. In word, we
shall take our readers by surprise, next
year, with the beauty, coslliness and util
iiy of this department..


FIRST OF AMERICAN WRI TERS!


In its Literary Department this Maga-
zine gives ORIGINAL articles, unlike the
3namby-pamby catch pennies, which copy
old stories from newspapers. All the best
female writers of America contribute to its
pages; it is


A WORK OF PATRIOTISM!
therefore. to subscribe for this book instead
Of all others, which are reprints of Englsh
ones Our Editor is Mrs Ann S.
Stephens, the FEMALE SCOTT OF
AMERlCA!! She is assisted by Mrs L. II.
sigouraey, Mrs Osgood, Ellet, Dinnies,
Pierson, Orne, and by the unrivaled
author of Conquest and Self Conquest"
The best writer's fthe other sex also contri-
bute 10 the variety of our pages.


PRIZE TALE OF THESOUTH,
founded on incidents in the Revolution, will
appear by the author of MARION'S MEN
Our Domestic Stories, BY Ellen Ashton,
and others, inculcating useful morals, (which
have been SO popular, will be continued
AS proof Of the superior character of our
literary contents, we may mention the fact
that more articles are copied from us by
the press than from any other Magazine.
This IS because no other periodical is so
exclusively mirror Of woman mind, or so
thoroughly devoted to her tastes or inter-


