ADVANTAGES OF ADVERTISING.
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ADVANTAGES OF ADVERTISING.


These are many and important, all who have
tried will admit and good illustration of which
may be found in the selection we give below, con-
densed year ago for "a little work called "lhe
Road to Wealth." from the /" Long Island Star"
A SECRET WORTH KNOWING.
VI "Iruth s,strange-stranger than tctten.,


A young grocer, of good character and correct
habits, commenced business in good and improving
neighborhood. His stock was small, as were his
means and his stock of customers still smaller His
sales scarcely met his expenses and he was evidently
going adown hill" and an old grocer on the opposita
corner predicted that he would soon be at the bottom.


That the young grocer had reason to regret this
opinion Of the old grocer, will appear. The latter
had daughter who had won the heart Of the former
He offered himself to her, and rejected. It was
done, however, with the assurance that he was the
Of her choice, but that she acted in obedience
TO her fathers commands


Assured Of the 70 ssctons of the woman of his
choice, he set himsiR about removing the only OBJ
stscle in the way Of their unionhe fathers objec-
ion. to his pecuniary prospects.


!. A year had elapsed and 10, whats change, The
young grocer now going up hill with the power
Of steam locomotive; customers focked to his
store from all quarters and many had left the
old established stand the opposite corner for the
younger favorite. There was mystery about it
which puzzled the old grocer sorely but which he
could not unravel He at length became nearly sick
from his losses and aggravations, and vain attempts
to discover the secret of his neighbor's success.


At this juncture, Angelica, for that was the
daughters name, contrlved TO bring aboutan ap-
parently accidental interview between the pal
ties. After the old man had become, through the
Intervention of his daughter, tolerably good hu-
mored, he inquired, with great earnestness, of
the young man, how he had contrved 10 effect
so much in single year, thus to extend his
business and draw off the customers from the
older stands.


The young man evaded an answer-but in
quired whether he had any further objections
to his union with Angelica. s'None," replied
he, esprovided you reveal the secret of your
success" This the young man promised when
his happiness was complete. The old man
commended his prudence on this point. The
affair was all settled and the marriage soon
took place.


The friends Of the young couple were all
assembled and, among them, many of the
customers of the two stores Angelica and
Thomas looked as. happy as well could be,
and the old gentleman was, if possible, happi-
er than they. The bridal cake was about to
be cut, when the old man called out for "THE
SECRET"


"Aye, the secret" "the secret" exclaimed
fifty others.


at is very simple matter," said Thomas
81 ADVERTISE :! y


The old gentleman was very, pery old fash
oned, and while he shook Thomas heartily by
the hand, and kissed Angelica fifty times over,
he merely muttered, ."Why the dickens didn't
think Of thatp'