{"newspaper_name": "The Southern journal.", "edition": "01", "page": "p4", "byline": ""}
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lhlS is because no other periodical Is so
exclusively mirror of woman's mind, or SO
thoroughly devoted to her tastes Or inter-
ests.


OFTENER THAN ANY RIVAL.


During the past year we have published
more of the costly Mezzotints than any
rival, and for 1916 we shall average a
Mezzo,jnt for every number. "The
Shipwreck," washington at Eighteen"
"Family Chased by Wolves" and the CIR
cassian," are plates that never hitherto
have been surpassed; but we have some
now being engraved FAR SUPERIOR!! J!
Besides these, we shall give Line engrav-
ings, Landscapes, Female Beauties,
Colored Birds and Flowers, Pictures of
Domestic Life, &c. &C., keeping ahead Of
all rivals. We shall give portrait of the
Editor, Gratis, nextyear. The Engravings
will be worth double the subscription price


FASHIONS FROM PARIS.


The Magazine has long maintained the
reputation of giving the most correct
Fashions, accompanied by full letter press
description; and This, 10 country subscri
bers especially, is great desideratum
We get our Fashions in advance from Paris,
SO we can never be beaten in this depart
ment, but will always remain ahead! Each
month, from variety Of Patterns, the
Fashions are selected, engraved ,and
colored for US ahead ofall rivals! To each
plate is addeda ulIletter press description,
besides information on all the latest styles
The other magazines have long been
mere copyists of this one which has now
become, in our eastern cities, the Text
Book of Fashion! So energetic are we in
this department, that we have often actually
published the Fashions here before the
London Magazines. OF these assertions
we challenge denial!


THE HOME DEPARTMENT.


TO render our periodical FAMILY
Magazine, as well as lady's book, we
give, every month, New Receipts tor
Housewives, patterns for Embroidery, Lace
Work, &c, &c; thus making a sort Of wade
necum, indispensable to every female, but
especially to those in the country, who
would learn the latest improvements in the
city.


A USEFUL HINT.


All the other Magazines are merely
intended for amusement: They have no
higher plan in view. This one, on the
CONTRARY, supplies want long felt, for il
gives the sex, monthly, The --latest
Fashions, the Newest Receipts, the City
Chit Chat, and every New improvement,
This it does, alike 10 the lady in the Atlantic
States, and the one in the far West, and on
the same day in the MONTH What lady car
do without this Magazine? Fitted for a
"Home Book" and :'Boudoir Companion
alike it is already perused by tens of thou
sands, and will be, eventually, in the hands
ofevery American woman.


THE TERMS:


By a rigid adherence to the cash system
we are enabled TO publish this Magazine a
the very lowest rate compatible with merit
viz; Two DOLLARS A YEAR.
trashy affair, not to he relied on in the
fashion department, with old plates ane
nothing original, might be got up cheaper
and people gulled out of their money; bu,
we issue work of reputation, and expec,
toperform what we promise! TO induce
large numbers to subscribe in the same
neighborhood, we offer the following terms
to clubs:--


3 Copies, $500 Comics $1,000
Copies, 700 l6 Copies, 5000


PREMIUMS.


To repay persons for getting up Clubs,
we offer the following premiums; For a
club of three, ora club of five, our
ANNUAL, WITH WASHlNGTON'S
PORTRAIT IN IT." For club Seven.
or for club of sixteen, either the Annual,
or an extra copy of the Magazine. A
specimen number sent when desired.


Address, Post Paid,


CHARLES J. PETERSON,


No. SO Chesnut ST., Philadelphia.


Editors copying this Prospectus shall
have the magaZine gratis for 1S46