{"newspaper_name": "The Southern journal.", "edition": "01", "page": "p4", "byline": ""}
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Hio 10 oOcduoC uo ottICI PciiOuiCdl is SO
mirror of woman's mind, or so
thoroughly devoted to her tastes or inter
ests.


OFTENER THAN ANY RIVAL.


During the past year we have published
more of The costly Mezzo,ints than any
rival, and for 1916 we shall average
MezzoInt for every number. "The
Shlpwreck," "Washingion a, Eighteen
"Famlly Chased by Wolves and the Cir
are plates that never hitherto
have been surpassed; but we have some
now being engraved FAR SUPERlOR!!
Besides these, we shall give Line engrav-
ings, Landscapes, Female Beauties,
Colored Birds and Flowers, Pictures of
Domestic Life, &c. &c, keeping ahead of
all rivals. We shall give portrait of the
Editor, Gratis, mkt year. The Engravings
will be worth double the subscription price


FASHIONS FROM PARIS.


The Magazine has long maintained the
reputation of giving the. most correct
Fashions, accompanied by full letter press
description; and ,his, TO country subscri
bers especially, is a great desideratum
We get our Fashions in advance from Paris,
so we can never be beaten in this depart
ment, but will always remain ahead! Each
month, from variety of Patterns, the
Fashions are selected, engraved, ,and
colored for us ahead ofall rivals! To each
plate is added full letter press description,
besides information on all the latest styles.
The other magazines have long been
mere copyists of this one which has now
become, in our eastern cities, the Text
Book of Fashion! So energetic are we in
this department, that we have often actually
published the Fashions here before the
London Magazines. OF these assertions
we challenge denial! aq.


THE HOME DEPARTMENT.


70 render our periodical FAMILY
Magazine, as well as lady's book, we
give, every month, New Receipts tor
Housewives, patterns for Embroidery, Lace
Work, &c, &c; thus making sort Of wade
mecum, indispensable to every female, but
especially to those in the country, who
would learn the latest improvements in the
city.


A USEFUL HINT.


All the other Magazines are merely
intended for amusement: They have no
higher plan in view. This one, on the
contrary, supplies want long telt, for il,
gives the sex, monthly, the Latest
Fashions, the Newest Receipts, the City
Chit Chat, and every New Improvement
THIS it does, alike 10 the lady in the Atlantic
ot0es, and the one in the far West, and on
the same day in the month What lady can
dc without this Magazine? Fitted Tor
s"Home Book" and :'Boudoir Companion"
alike ii is already perused by tens ofthou-
sands, and will be, eventually, in the hands
ofevery American woman.


THE TERMS:


By rigid adherence to the cash system,
we are enabled TO publish this Magazine at
the very lowest rate compatible with merit,
viz; TWO DOLLARS A YEAR. A
trashy affair, not to be relied on in the
fashion department. with old plates and
nothing original, might be got up cheaper,
aud people gulled out of their money; but
we issue work of reputation, and expect
toperform what we promise! To induce
large numbers to subscribe in the same
neighborhood, we offer the following terms
to clubs:--


3 Copies, $500 COPIES $1,000
5 Copies, 100 l6 Copies, 5000


PREMIUMS.


TO repay persons for getting up Clubs,
we offer the following premiums: For a
club of three, or a club of five, our
ANNUAL, WITH WASHlNGTON'S
PORTRAIT in IT." For club ofseven,
or for club of sixteen, either the Annual,
or an extra copy of the Magazine. A
specimen number sent when desired.


Address, Post Paid,


CHARLES J. PETERSON,


No. 90 Chestnut ST., Philadelphia.


Editors copying this Prospectus shal
nave the magazine Gratis for 1916