The text is a play on the format of biblical verse citations (e.g., 'John 3:16'), but it humorously references Homer Simpson's iconic exclamation 'D'oh!' from the television show 'The Simpsons', and attributes it to a fictional book and verse number as if it were scripture. The humor arises from the juxtaposition of a modern cultural reference with the solemnity of religious text citation, not from a play on words or similar-sounding words.
And Homer saith unto them , " D ' OH ! " - - Bart 17 : 3