The text is a play on the well-known phrase from the Borg in the Star Trek series, 'You will be assimilated,' combined with the Marlboro Man, who is associated with cigarette advertising. The humor arises from the juxtaposition of the Borg's catchphrase with the coughing and wheezing typically associated with a heavy smoker, which is an ironic twist given the Borg's pursuit of perfection.
I am the Marlboro Man of Borg . I ( cough ) will assim - ( choke , wheeze ) . .