The text is a play on the advertising slogan 'Have it your way' associated with Burger King, but with a twist referencing the Borg from Star Trek, who are known for saying 'Your [cultural and technological distinctiveness] will adapt to service us. Resistance is futile.' The humor arises from the juxtaposition of a well-known fast-food slogan with the Borg's disregard for individual preference, making it a pun.
BorgBurgers . We do it our way . Your way is irrelevant .