oooh bite me ;)! I heartily retract my statment that wikipedia has moderators and will crawl into my bolthole until the humiliation ends. You can throw whatever facts/figures at me, I really couldn't give a damn I don't even come from the US, I am merely quoting a generally repated adage around the non-USC californian student and graduate community. Similairly in the James Blunt articles it's been noted that people now refer in cockney slang to a 'cunt' as a 'james'  - i'm willing to bet the guy who posted that didn't get threatened with banning by emotionally-vested blunt fans (horny schoolgirls don't tend to surf wikipedia a lot i imagine) despite mr. blunt's complete lack of resemblance to a vagina.  the spoilt children comment is an interesting comment on people's (possibly unjust) perception of USC.  
 And surely an encyclopdia IS a place to regurgitate information???????? that's the whole bloody point. and it's not childish, childish would be fabricating the nickname myself/being a condescending pedant/sleeping in a cradle (that said, don't knock infantilism until you've tried it!)