search engine], the search engine needs to determine how to return the best results. How? There are two key steps: 
 Figure out which pages on the web are related in any way to the query 
 Evaluate which of the pages that relate to the query are the most important 
 Each link to a web page is seen as a vote for that web page. 
 In simple terms, if there are two pages that are equally relevant to a given search query, the page with the better inbound link profile will rank higher than the other page (being all other factors equal). 
 Hence, the need of Link Building! 

 '''*How [http://www.google.com