Protecting Aotearoa New Zealand from oil spills is an investment in our clean, green image, and the export revenue that our reputation generates. According to PriceWaterhouseCoopers, 70 percent of our export revenue is linked to New Zealand's clean green reputation. 28
This example text from a political party manifesto is favourable towards traditional or religious values, for example for censorship of immoral behavour, for traditional family values or religious institutions