Pesto Prima is my new neighborhood go-to for casual breakfast, lunch, coffee and general relaxation.  Don't let the location fool you - the strip mall at the SE corner of Hayden and Roosevelt is indeed the right place - and awesome food and customer service awaits!  I love eating there because: \n\n1) Nathan, the owner, and his staff are so incredibly friendly, welcoming, and helpful to all of their guests...They provide helpful recommendations and happily accommodate finicky customer requests (including my boyfriend who likes an absurd amount of caramel in some sickeningly sweet \"coffee\" beverage he orders.)   They don't serve their customers, they take care of them. \n\n2) The food is fresh, no fuss, and simply delicious.  They make pretty much everything. The turkey or chicken in your tasty sandwich?  They roast it themselves.  The pesto aioli and hummus, the tuna, potato and pasta salads? Yup, they make those too.  The Pesto crew takes pride in their food and it shows.   \n\n3) The unpretentious vibe.  If you've grown weary of the Scottsdale brunch / lunch scene, Pesto is the perfect alternative.  The decor is no frills, bright and spotless.  There are old peeps, young peeps, guys in suits, nerds, blue collar workers, cool dudes in flip flops, lost tourists from the UK...everyone is welcome here.  And customers actually acknowledge one another!  With free wifi and good tunes played at a respectful volume, Pesto's a low-key place to get away from the crowd, hunker down and get some work done too.  \n\n4) The prices are beyond reasonable.  And now they deliver - lounge lizards rejoice!!!\n\nThe selfish me wants to keep Pesto a secret, but they deserve the good word to spread.  So beat the crowd and enjoy before the throngs converge....I'll see you there!