Awesome idea, Great Execution and geez what a high price point for a movie.\n\nThe premium plus seats are amazing, even better when someone else pays for you to watch a movie.  \n\nI will write another review when I go back and pay for the ticket on my own.  I do believe it is a high price for a weekend evening but I guess us here in Scottsdale have the money to pay for it.   \n\nI don't think I will ever go back to another theater and sit in regular seats.  Ouch, they got me hooked!