One of the only places in Madison to find truly good denim. Not \"good denim\" as in \"what-the-celebrities-wear denim,\" but \"good denim\" as in \"faithful to the denim of the old days denim.\"\n\nFor local denim-heads, this place is an oasis. Well-edited selections of denim in all fits, weights, and price-points. They do sell some pre-washed denim, but mainly raw denim. Break it in yourself for some customized distressing.\n\nFor the uninitiated, feel free to grill the staff with all your pressing denim-related questions. They are never condescending and always ready to help you find the perfect pair, thus fueling the beginnings of your very own denim addiction.\n\nThis is mainly a men's boutique, but some of the styles they carry work for women as well.