One star for the food, a second for the people watching.   I'm being generous. \n\nFour of us walked in at 9 PM on a Thursday, all wearing suits and in good spirits. Sat at the bar, hoping to have a drink and ultimately something to eat because we just came from a conference and were starving. \n\nI live just north of Steak 44, in Paradise Valley and was really hoping to like the place so that it could become a regular go-to destination. \n\nI ended up in embarrassed to take my out-of-town colleagues there. It wasn't as if the bartenders were spending more time with other patrons among the light crowd, they weren't really paying attention to anyone. \n\nFinally, \"What would you like to drink\"? I've never been here before, so how about offering to help me out with the wine selection?\n\nI guess I'll hurry up and choose something since I seem to be imposing. \n\nLikewise, absolutely zero assistance, enthusiasm or even advice about the food menu. I ended up getting the meatloaf with b\u00e9arnaise on the side (my substitution), which was actually quite tasty. \n\nThere are too many other great restaurants in the area to put up with mediocre service. I'll take my business dinner dollars elsewhere.