I see the appeal of iPic, but this is the most overrated movie-going experience ever.  We went to see Moneyball and had to get reserved seats in the front row.  I thought there was no way the front row of an iPic theater would be as bad as a regular movie theater, but I was wrong. In fact it was worse because the high seatbacks wouldn't let you comfortably look up at the screen.  In addition, the servers were rude and everything was incredibly expensive.  We spent $70 for 2 tickets to sit in the front row of a movie theater and drink one glass of cheap wine each.  Not worth the \"upgrade\" to a large leather seat.  Stick with Harkins or AMC for a fraction of the price.