When my husband and I first moved here, we saw this place and just laughed.  Sushi Fever?  WTF!  But some friends took us here and now it's our regular sushi joint.  \n\nI'm not a big fan of AYCE and since this place doesn't have it, there is no pressure.  Some of the AYCE places insist you eat everything even if you hate it, which makes for a stressful dining experience (you will eat all of our crappy sushi roll, or else!).  Plus, I always end up leaving AYCE sushi feeling sick and swearing off sushi forever because my friends order too much crap and only want the fried rolls covered in cream cheese.  Maybe I need better AYCE sushi friends. \n\nHere, all the sushi is quality and the sushi chefs are terrific.  I'm willing to pay more for good quality sushi in a fun environment.  If you like spicy, try the Jay Roll.  The Gail Special is also really good.  I agree with Robert T, eat at the sushi bar if you can.  Much better service and more fun.  It gets a little crowded but you can make it work.